• Proceedings of the Korean Society for Information Management Conference
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• 2017.08a
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• pp.43-46
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• 2017

본 연구는 다양한 '계층' 및 '목적'을 위한 기록 콘텐츠가 주목받고 있다는 전제하에 이용자들의 기록물 '활용'과정 연구 확대의 필요성과 더불어, 생활사 관련 기록물 활용의 중요성에 주안점을 두고 있다. 이에 방송관련 전공자 및 종사자들의 "국가기록원" 의식주(衣食住) 콘텐츠 활용 과정을 조사하였다. 즉, 연구 참여자들을 대상으로 심층면담을 진행 하여 기록물을 토대로 방송 콘텐츠 기획으로 연결되는 과정을 분석하였다. 연구결과로서 방송 콘텐츠 아이디어로 연결 되는 과정에서 7가지 '가치'요인이 식별되었다. 연구결과의 시사점으로서 기록물 선별 과정 및 기록물 설명 작성에 있어서 '가치'요인을 고려해야 할 필요성을 제시하였다.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.30 no.2
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• pp.145-166
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• 2019

While a significant number of user-related models have been presented in Human Information Behavior (HIB) research community, the basic assumption of the present study is most of those models including information interaction models are multi-domain models associated with comprehensive research components. Based on such an assumption, this study discusses the shortcomings of multi-domain models and proposes the need to present a new type of model. Accordingly, the study elaborates four essential models of HIB reach community and presents a new type of model based on Specific Domain Focus Modeling (SDFM). As an example of such modeling, this study presents the present author's information retrieval interaction model based on the degree of connections between systems and information resources.

• Journal of Korean Society of Archives and Records Management
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• v.19 no.1
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• pp.69-93
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• 2019

Archive exhibitions are one of the important tasks of archives that promote the value of archives and contribute to increasing users' interest and positive image but have not yet been activated. Recently, there has been a shift from a one-way archive exhibition to a new way to draw attention and understanding from users by using archival contents. This study aims to propose ways to activate archive exhibitions by utilizing archival contents by analyzing the exhibits of domestic cultural heritage institutions. Focusing on ways to improve the understanding and utilization of records through archival contents, the proposed strategy for developing archive exhibition programs is a three-way contents-based exhibition, experiential exhibition, and digital environment-based exhibition. The results of this study are expected to help develop archival exhibition programs that will enhance users' interest and understanding of records.

• Journal of the Korean Society for information Management
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• v.35 no.4
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• pp.285-308
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• 2018

Knowledge utilization is an activity directly linked to organizational capacity and is the most essential activity in knowledge management that is to produce new values. Thus, systematic and comprehensive understanding of factors and the environment that affect knowledge utilization are needed. The purpose of this study is to investigate the effects of information culture and organizational culture on knowledge utilization. For this, data were collected from 300 workers from 6 institutions including government-funded research institutes, libraries, and cooperation research institutes. This study analyzes the effects of six aspects of information cultures and four organizational culture types on knowledge utilization. The results show that information cultures(control, transparency, proactiveness) and organizational culture (The Clan Culture, The Adhocracy Culture, The Market Culture, The Hierarchy Culture) are significantly influential factors for the knowledge utilization. Based on results, this study provides the implication of knowledge sharing in the organizations and suggests further studies.

• Journal of the Korean Society for information Management
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• v.36 no.3
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• pp.203-228
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• 2019

This study developed KISTI CLCM, a curation model suitable for the content life cycle, focusing on the KISTI Content Curation Center. For developing the KISTI Curation Model, the previously developed models DCC, DCC&U, UC3 and DCN models were reviewed and the advantages of the models connected to the mission and tasks of the digital curation center were derived. Interviews with staffs of the KISTI Content Curation Center identified the characteristics of the content and identified the level of achievement of the current task. In addition, this study proposed to enhance usability by developing KISTI content curation waves based on the UC3 model to discover user-centered services and add new values to digital resources.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.1
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• pp.45-68
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• 2023

The purpose of this study is to longitudinally analyze impact factors on library use. One of library use indicators, the number of circulated books was statistically analyzed with latent growth model and growth mixture model. Library data from 2014 to 2019 were collected from the National Library Statistics System, and 846 public libraries were analyzed. As results, the number of circulated books were decreased, but it was tempered. Next, with controlling the factor affecting the dependent variable, the size of collection and the number of participants in reading programs provided by public libraries were statistically significant. Lastly, 5 classes were identified by applying the growth mixture model, and the number of librarians was significantly associated with trajectory class membership.

• Archives of design research
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• v.16 no.3
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• pp.241-252
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• 2003

Currently while a phase of the Internet as an advertising media is firm, and Internet advertisement utilization of a company rises, and the consumers contact with various Internet advertisements. A lot of Internet advertisements of various forms made with new technology to develop rapidly are executed and will disappear again. Now, It is necessary to classify various types of the Internal advertisement which was made by a sharp environment change, and was tested of the last ten years and to classify expression techniques systematically. At the same time, we have to check a development direction of domestic Internet advertisement and trend. It is a point of time that Internet advertisement must be designed in a macroscopic dimension like the four medium advertisement by an advertisement strategy and an expression strategy. In this paper, first I classified a type of domestic Internet advertising into marketing, an advertisement purpose, an expression form, manufacture technology, and an express on method systematically in five sides so far And I tried to consider the form and characteristics. By next time, while examine change of internet marketing paradigm, I checked trend of recently domestic Internet advertising in accord to a change of consumer's use tendency and a change of Internet advertisement manufacture technology, and tried to consider the development course in the marketing side, the manufacture technical side, and the creative side. Finally, I wish to propose necessity of expression strategy establishment to promote development of the interactive advertisement technique that considered the creative side in order to raise an effect of Internet advertisement.

• Archives of design research
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• v.12 no.2
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• pp.75-86
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• 1999

Faced with various challenges given from internal or external, universities and colleges, about 300 in number, began to feel one another as their rival and recognized advertising marketing as a solution of unlimited competition and were in serious action for advertising. School advertising has suddenly increased in quantity, but falls in creative strategy of qualitative level behind corporate or product advertising. This study suggests effective creative strategy, based on comprehension of characteristics of school advertising and on analysis of creative as a strategy, of advertisements put by schools. School advertising demands the approach different from commercial dimension of corporate advertising, because schools are characteristic of public interests. Schools need to take positive creative strategy of image advertising instead of passive type of recruitment announcement. This effective and Positive creative strategy des not only Provide the chance to select schools for customers of school advertising which sets up applicants for admission as the first target audience, but also instills affirmative and positive image in potential customers of the future such as pupils of elementary or middle schools and ordinary people so that it may make effective communication possible

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.32-48
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• 2021

This study attends to the phenomenon of major domestic corporations advertising their respective brands on official YouTube channels, reflecting the increasing importance of YouTube as a medium for marketing communication. One hundred vlogs of corporations with an official YouTube channel were content analyzed and their banded content attributes, advertising model's characteristics, advertising appeals, creative strategy, and consumer responses were investigated. Results show that the vlogs of employees were generally formulated with information on their colleagues' tasks and interviews. Findings also demonstrate that the characteristics of the model featured in vlogs had the most significant effects on consumer responses. Amongst the creative strategies, the user image had positive effects. However, branded content characteristics and advertising appeal types were found to have relatively weak effects. This research offers a theoretical understanding of the factors that influence consumer responses to the new type of advertising, corporate vlogs, in terms of branded content characteristics and advertising strategies. From a strategic point, it is anticipated that the reinforcement of user image and the utilization of an attractive model will produce positive responses from consumers.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.217-222
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• 2015

As a Creative Director one is always looking forward to formative elements of new design. The fractal image that is generated by a computer program instead of by hand suggests a geometric pattern that can grafted into a new design for each field. In this paper we look for information about the creation of a Mandelbrot fractal image that is being utilized in the design of various sectors like textile design, architectural design, exhibition design from pure painting by convergence of both technology and art composites. And it analyses about forms based on the formative principle of creation images.