• Journal of Korean Library and Information Science Society
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• v.53 no.2
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• pp.95-115
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• 2022

The purpose of this study is to transform the sub-categorization terms of the National Science and Technology Standards Classification System into technical keywords by applying a machine learning algorithm. For this purpose, AttentionMeSH was used as a learning algorithm suitable for topic word recommendation. For source data, four-year research status files from 2017 to 2020, refined by the Korea Institute of Science and Technology Planning and Evaluation, were used. For learning, four attributes that well express the research content were used: task name, research goal, research abstract, and expected effect. As a result, it was confirmed that the result of MiF 0.6377 was derived when the threshold was 0.5. In order to utilize machine learning in actual work in the future and to secure technical keywords, it is expected that it will be necessary to establish a term management system and secure data of various attributes.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.1-26
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• 2020

This study aimed to figure out the characteristics and trends of female images in domestic cosmetic ads, in regard to the introduction and change of the feminism. To begin with, 86 TV commercials of Mamonde cosmetic brands, aired from 1991 to 2019, was analysed in both quantitative and qualitative method. In result, in the first period (1991~1997), the radical feminism was predominant, insisting equality with males. But in the second period (1998~2005), it returned to the liberal feminism in which conventional female images remains. In the third period (2006-2011), the feminism and the post feminism appeared to be mixed, while, in the fourth period (2012-2019), the post feminism has become remarkable where females actively pursue the beauty. To summarize, it is meaningful in academic aspect that the result is a case study which vertically examined the female images of one single cosmetic brand in terms of feminism, on the other hand, in practical aspect that they suggest the establishment of communication and creative strategies of female products.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.145-154
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• 2022

The purpose of this study is to investigate the difference in advertising effect of visual rhetoric type of Facebook ads depending on the user sensitivity and level of empathy. The experiment was designed as a between-subjects factorial design (visual rhetoric type) × 2 (brand sensitivity) × 2 (level of empathic understanding). The results of the experiment performed to analyze the strategies of Facebook ads for ads effectiveness can be summarized as follows: a three-way interaction effect for persuasive effects was found among the type of visual rhetoric, brand sensitivity, and empathic understanding for both types of visual rhetoric. Breaking down it by type of rhetoric, no interacting effect was observed between brand sensitivity and empathic understanding levels for the visual simile ads in most of the dependent variables. For the visual metaphor ads, however, the brand sensitivity and empathic understanding levels were found to have interaction effect in all dependent variables.

• Journal of the Korean Society for Library and Information Science
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• v.58 no.3
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• pp.333-358
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• 2024

To promote libraries as "Libraries for All," it is essential to assess the current state of regional library infrastructures and explore policy support strategies for their improvement. This study develops the 'Library Vitality Index' as a metric to evaluate libraries' capabilities as sustainable infrastructures. The index assesses various aspects, including libraries' environmental responsiveness, accessible design, level of digital transformation, and capacity to provide universal cultural services. The research involved a comprehensive review of domestic and international cases, Delphi surveys, and expert group interviews to derive the final set of indicators. These indicators were weighted based on their importance using AHP analysis. The final index consists of three components: regional library activation (300 points), individual library capacity (470 points), and feedback systems (30 points), with a total of 800 points. The index includes 108 items, divided into 14 for regional library activation, 88 for individual library capacity, and 6 for feedback systems.

• Information Systems Review
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• v.26 no.1
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• pp.1-17
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• 2024

This study analyzes the effect of SNS Advertising Creative Strategy of Hospital. The research was conducted by two-way ANOVA and multiple regression analysis to analyze the effect of Advertising Creative Strategy, consist of message framing, appeal, and advertising models, on CTR (Click Through Rate). The data used in this research was the actual advertisement results impressed from 2018 to the beginning of 2023 through multiple SNS channel (Kakaotalk Channel, YouTube, Instagram, and Facebook) by a liposuction specialized network hospital with 20 branches in Korea. As a result of this study, different SNS Channel effects on CTR and among 'Message Framing (Positive, Negative)', 'Message Appeal (Rational, Emotional)' and 'Advertisement Models (Character, Ordinary, Professional)', only Advertisement Models had a significant effect on CTR. The result of this study is significant in the point that it analyzed the actual SNS advertisements of hospital and adopted CTR to measure the effect of advertising. Based on those findings, theoretical and practical implications, limitations of this study, and directions for further research were suggested.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.3
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• pp.291-312
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• 2022

The analysis on changes in the name of public libraries was conducted to identify critical issues in LIS in South Korea. The library names registered in the National Library Statistics from 2015 to 2020 were analyzed, and types of change and its characteristics were identified. The findings indicate that 211 changes were reported during five years which were categorized in 7 types. As the characteristics, the changes in library names show the administration agency controversy, the emphasis on library services for young adults, library subject specialization, and citizen participatory name contest.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.4
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• pp.455-472
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• 2022

The purpose of this study is to analyze variables affecting the number of circulated books which is one of the indicators representing the library use behavior. For the analysis, 2015-2019 data for public libraries was acquired from the National Library Statistics System. The Latent Growth Model estimating a latent intercept and a latent slop based on the individual library trajectories was applied. The results are as followed; first, the circulation rate tends to be decreased. Second, the most affecting factor on the library circulation decrease was the collection budget. This study suggests increasing a collection budget in order to prevent the library circulation decrease while the library is operating in a daily routine.

• Journal of Digital Convergence
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• v.13 no.2
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• pp.343-349
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• 2015

This paper aims to propose the typology suitable for games by analyzing the fashion styles of game characters and define the characteristics by type. The data collected was classified into the style groups with similarities, and the game character styles were named using representative terms. Then, five styles were identified and analyzed with the focus on clothing, hairstyle, and accessories: Creative Style, Attractive Style, Grotesque Style, Usual Style, and Suit Style. Creative Style was the unique style with partial addition or removal as the creative design. Attractive Style expressed the sexual attraction by design with significant exposure of body parts and skintight design. Grotesque Style showed grotesque, eerie, and dreary design. Usual Style was a plain and practical style. Finally, Suit Style was a kind of armor covering the whole body. The analysis results in this paper will bridge the difference of opinions between gamers and developers related to fashion style and, finally, help to enhance the competitiveness of game design.

• Journal of Korean Society of Archives and Records Management
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• v.18 no.4
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• pp.1-24
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• 2018

The National Museum of Contemporary Art, Korea began operating the museum archives in October 2013. Although the museum archives have an independent flow that is distinct from discussions of the archival sciences, it is a reality as a record management organization, and therefore, access to and analysis from the viewpoint of archival science is required for efficient operation. The purpose of this study is to diagnose the method of collecting and organizing records from the viewpoint of archival sciences from the Institutional Archives of the National Museum of Contemporary Art, Korea. To this end, we theoretically examined the function of the museum, the role of the museum archives, and the scope and method of collection and arrangement of the museum archives. Based on these discussions, we analyzed the scope of the collection and the system of arrangement of the institutional archives. Then, we suggested some improvement plans.

• Journal of Korean Society of Archives and Records Management
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• v.19 no.1
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• pp.137-166
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• 2019

The study aims to determine the areas and elements of usability evaluation that reflect the characteristics of the archival contents collections in the National Archives of Korea, and to evaluate the usability of the "Decisions Relating to the Independence Movement" collection for history majors. Through the findings, the relation and importance level that usability evaluation areas and elements have on overall satisfaction can be identified. As a result of this study, the areas of content, search, and interface all had positive effects on overall satisfaction. The interface area holds the greatest influence, and the two elements on each area were found to have a positive effect. On the other hand, users selected the order of importance as "search" first, "contents" second, and "interface" third, showing that interface was considered relatively less important. Based on this, we propose improving the usability direction of the archival contents collection of the National Archives of Korea.