• The Journal of the Korea Contents Association
• /
• v.15 no.12
• /
• pp.493-503
• /
• 2015

This study examined the effect of brand trait transference under the premise that if the public images of advertisement model have influences on the brand through advertisements, the brand image traits will also affect the advertisement model in reverse. For the external validity of the research, TV commercials as well as print Ads were made for this experiment with currently active real brands and real celebrity endorser through pre-test. Research was conducted with 8 groups which was designed 4 Ad exposure situations(1 control group & 3 brand Ads) X 2 models(celebrity vs non-celebrity). As a result, the effects of brand trait transference were more notably observed in the cases of a noncelebrity endorser than in celebrity endorser. All the brand image traits of selected brands in the experiment(good-natured, of high-class, energetic) were transferred to the noncelebrity endorser, while some selective traits were transferred to celebrity endorser who already had a solid public image.

• The Journal of the Korea Contents Association
• /
• v.8 no.11
• /
• pp.296-305
• /
• 2008

This paper aims to examine the location factors affecting small service business performance, especially hair-style service business sales which are assumed to be dependent on outskirts' residents. In contrast to the prior research, this study measures sales amount as business success factors rather than business man's satisfaction level or customers' royalty. The empirical results show that hair-style service business can be determined by visibility and access level of its shop. In addition, its sales can be influenced by hairstyling chair, but its sales per a designer can impacted by hairstyling chair. This study also presents additional examinations about several independent factors which can have influence on hair-style business performance and several location traits that can have an significant influence on its sales volume.

• The Journal of the Korea Contents Association
• /
• v.6 no.12
• /
• pp.147-154
• /
• 2006

The final purpose of this study is to explore morphological change of Shenyang in the period of the rising Chung Dynasty. For that purpose we have tried to build the historical GIS DB of site and analysis of the structure and shape pattern of the city by using the functions of GIS. From the view of spatial structure and cultural context, main characteristics, which is derived from the analysis of ancient map of Shenyang, can be summarized into five things as follows ; transformation of open spatial structure into closed structure, combination of horizontal spatial structure with vertical structure, transformation of practical spatial structure into symbolic structure, transformation of natural spatial structure into institutional form of ancient Chinese capital city, conservation of traditional Manchurian culture.

• The Journal of the Korea Contents Association
• /
• v.9 no.3
• /
• pp.336-344
• /
• 2009

This study is to examine the relationship between leisure activities, job satisfaction and quality of life among security agents. To attain the goal of the study described above paragraphs, private guards held in Seoul and Gyeong-Gi were set as a collected group. Then, using judgment sampling method, finally drewout and analyzed 333 peoples in total. The result of reliability analysis check up was here below; Chronbach's $\alpha$= .665-.816. The conclusion drawn from this study is as follows: First, it make no difference between leisure types in job satisfaction. Second, there is a difference between leisure type in quality of life. Third, the level of leisure activities results in the indirect, direct effect on quality of life through job satisfaction. Job satisfaction is an important variable intermediating the relationship between leisure activiteis and quality of life.

• The Journal of the Korea Contents Association
• /
• v.7 no.6
• /
• pp.22-30
• /
• 2007

Most real word systems such as world economy, stock market, and medical applications, contain a series of dynamic and complex phenomena. One of common methods to understand these systems is to build a model and analyze the behavior of the system. In this paper, we investigated methods for best clustering over time series data. As a first step for clustering, BIC (Bayesian Information Criterion) approximation is used to determine the number of clusters. A search technique to improve clustering efficiency is also suggested by analyzing the relationship between data size and BIC values. For clustering, two methods, model-based and similarity based methods, are analyzed and compared. A number of experiments have been performed to check its validity using real data(stock price). BIC approximation measure has been confirmed that it suggests best number of clusters through experiments provided that the number of data is relatively large. It is also confirmed that the model-based clustering produces more reliable clustering than similarity based ones.

• The Journal of the Korea Contents Association
• /
• v.15 no.6
• /
• pp.346-357
• /
• 2015

Purpose: This descriptive study was to examine uncertainty and performance of infection control in the VRE patients' caregivers. Methods: The participants were 82 caregivers who involved with the VRE patients care in D tertiary hospital in D metropolitan city. Data were analyzed with number, percentage, t-test, and ANOVA using SPSS/Win 21.0. Results: The participants' uncertainty was 56.99 and performance of infection control was 35.09. Performance of infection control was significantly different by age (F=121.38, p<.001), education (F=102.77, p<.001), relationship with the patient (F=17.80, p<.001), hours of caring per day (t=3.14, p=.002), and type of family (t=-8.65, p<.001). There was a significant negative correlation between participants' uncertainty and performance of infection control (r=-.96, p<.001). Conclusion: The results of the study will be used to develop nursing intervention program and standard protocol for infection control for the VRE patients' caregivers.

• Journal of Digital Convergence
• /
• v.18 no.2
• /
• pp.377-383
• /
• 2020

Digital signage is constantly being researched as new digital video platform to replace existing signage market. Traditionally, It conveys various information combining still images with text. Nowadays, it is rapidly exchanging to multi digital platform by high specificaton system, improvement of internet speed and advancement of video and audio compression technology with HTML5 technology. Not only a single wide-screen display but also the combination and adjustment of screens with setop box, OLED, media facades, and lase beam projectors are transformed into various forms to enable creative and diverse attempts for graphic designers. This study focuses on the application of motion graphics in rapidly evolving future platform - digital signage, and looking forward to help digital video content creator, researchers, and motion graphic designers.

• Trans-
• /
• v.1
• /
• pp.91-116
• /
• 2016

The theme of this research is the music visualization on stage. As the collaborated work, combining the dance, images with the Isang Yun's music, is showing the staged music, which is expressing the music not only through the sound but also the visualization. In the process of visualizing the music through the body and images on the stage, Isang Yun's musics are recreated in the hand of today's artists. The study found that the recreated work from the new point of view, like Interview with Isang Yun can be the bridge between the composer and today's artists and we can see the future through it. Even though, this paper analyzed the work through the aspects of dance and images, the main theme of the work is focusing how can we deliver the music in the new representative form through formative visualization on the stage.

• The Journal of the Korea Contents Association
• /
• v.19 no.11
• /
• pp.593-602
• /
• 2019

The healthcare industry, a high-value-added business, continues to grow with the aging of the population and the development of convergence medical technology. In particular, the medical tourism industry is being pushed by advanced countries. Korea is also actively supporting projects to attract international patients. However, there is a lack of prior research on Korea's medical interpreter policy. This study analyzes the current status and problems of medical interpreter policy for international patients, and presents the task. Problems include insufficient policy control towers, lack of links with local governments, lack of expertise of medical interpreters, poor quality of medical interpreting services, and poor treatment of medical interpreters. As improvement measures, it is proposed to establish a policy control tower, strengthen the link with local governments, switch to a medical interpreter system, diversify the language of medical interpreting qualification test, improve the quality of medical interpreting service, internalize the training process for medical interpreter, give preferential treatment to medical interpreters, utilize the nurse, and train multicultural medical personnel. I hope that this study will contribute to the development of the medical tourism industry.

• The Journal of the Korea Contents Association
• /
• v.17 no.1
• /
• pp.387-401
• /
• 2017

The purpose of this study was to show how to utilize social enterprise in the Christian aspect, especially from the view of the missional church, and to show how to help the community develop. Social enterprises appeared when the government and non-governmental organizations felt limitation in dealing with social issues such as rapid urbanization, unemployment, and economic polarization that occurred due to high industrialization. Because social enterprises differ from countries and there are various kinds of social enterprises even in each country, there is no common international definition; it is not easy to define it with one word. However, several common values could be found through this study. As social enterprises developed in the world, the missional church was introduced to a Christian world around the same time. Through analysis of social enterprises and the missional church, A researcher found five common elements between them: time of first appearance, background of appearance, business value, focus of activities, and base elements. In addition, I discussed applicable suggestions that the missional church cooperated with social enterprises to make a healthier community.