• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.127-147
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• 2018

The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users' usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.644-652
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• 2020

The objective of this study was carried out to examine the academic self-efficacy mediating effect in the relationships of AIS educaton and contextual performance. For this study, data collected from 282 students were analyzed using the SPSS 23.0 and AMOS 23.0 programs. Results of this study are as follows. First, it was found that AIS education had a positive (+) impact on contextual performance. Second, it was found that academic self efficacy had an effect on contextual performance. Third, it was found that academic self efficacy had a mediating effect on the relationship of AIS education and contextual performance. The Sobel test was performed to identify the mediating effect. AIS education had a direct impact on contextual performance as well as an indirect impact through academic self-efficacy. These results provide that AIS education improves academic self-efficacy and thereby be effective for contextual performance. Follow-on research needs to expand of sample and using diverse variables.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.76-88
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• 2020

Since the pre-existing music itself used in has no direct relation to the film, it raises the question of whether it was properly utilized as film music. The purpose of this paper is to clarify that 's 20th century modern music effectively fulfills the role of film music through iconicity with images. This study approached the similarity between the character of fear and the form of music through Hanslick's formal aesthetics to discuss the use of 20th century modern music in the horror film. The formal characteristics of music are observed in the movement of notes, which are similar to the fearful state of mind mentioned by Heidegger. In the analysis, the stagnant movement and the continuity of notes, the special playing method of the musical instrument, the unspecified trembling of the clustered notes, the melody of the weak intensity in the high-pitched range, the smash of percussions, and the progression of the notes that deviate from the center confirms the aptitude of 20th century modern music in the horror film. The fact that this study did not simply rely on the emotions represented in the 20th century modern music, but thoroughly caught the movements of the notes, has great significance in the research of film .

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.474-481
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• 2013

The purpose of this study is that pre-service teacher are able to design creative instruction based on NFTM-TRIZ for building up their continuous creative thinking and promoting their creative instruction activities. NFTM-TRIZ is a educational technology system to form and develop creative thinking from child to adult continuously based on TRIZ theory. TRIZ is the thinking technique of creative problem solving that can be the tool of inventory solutions by finding and get over the key of contradiction that is necessary to obtain ideal final results of suggested problems. The subjects for this study were 90 pre-service teachers who are attending third and fourth graders of Teachers' College in G university and are taking 'Curriculum and Educational Evaluation'. The creativity program for this study was carried out for ten minutes at the end of lectures. The verification for this study results were performed two faces. First, pre-service teachers presented teaching and learning plan for one time used 8 Steps' Teaching and Learning Model based on NFTM-TRIZ. Second, researcher got feedback from them about this creative program.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.458-465
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• 2013

The purpose of this research is possible to reduce cost of management and maintenance to realization of smartphone and using data server network technology instead of GPS. Former wireless bus information system was focused on supply side management structure and national spread thus it needs to establish GPS terminal, Windows CE, Window XP embedded and LCD panels which provide only one way communication of information of public traffic information. Therefore, former system management and maintenance cost are very expansive. This research is not use GPS terminal and other hardware equipment but design and realization using smartphone and data network server. This system also provides low cost of management and maintenance. It is not only service downtown area but also out of town and small and medium-sized cities. This system functionally gets a satisfying result user convenience and satisfaction using function of set-up route map, real-time display, and running statically analysis.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.11-19
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• 2016

The personal identification based on the biometrics has emerged as one of the new trend. This study attempted to explore and examine the user recognition in the use of the personal identification based on the biometrics in the respect of self-efficacy, trustiness, security, and safety alongside the effect of the recognition on the future use intention through survey. The result of this study demonstrated the effect on the use intention of the perceived trustiness and ease of the fingerprint identification, perceived ease of the iris identification and the perceived trustiness of the vein identification. The result of this study is expected to suggest direction on the application of the biometrics considering user recognition.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.644-660
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• 2016

With the development of Fintech industry, research interest in crowdfunding is growing. Crowdfunding, originated from crowdsourcing, involves the participation of many individuals' contributions to funding a new project. Specifically, lending based crowdfunding provides a platform for raising funds in the form of loans by connecting borrowers to funders(investors) via Internet, not through traditional financial institutions. Recently, lending based crowdfunding attracts much attention as a new investment alternative; however, there is a lack of research about lending based crowdfunding. This study aims to examine the factors influencing an investor's participation in lending based crowdfunding by focusing on platform features, investor features, and project features. Based on the findings, this study discusses theoretical and practical implications for promoting the crowd's investments through crowdfunding platforms.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.407-416
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• 2014

The purpose of this study is to identify the effect of physical environment on customer satisfaction and revisit intention. The questionnaire was distributed from October 1st to 31st, of the 250 distributed questionnaire 221 copies were used in the analysis to give a response rate of 88.4%. The results of the study were as followed; Firstly, it was found that perception of customers regarding physical environment of a buffet restaurant are cleanliness, entertainment, aesthetics, convenience and comfort. Secondly, it appeared that cleanliness of physical environment of buffet restaurant had the most influence on customer satisfaction. Thirdly, it also indicated that customer satisfaction had a influence on revisit intention. Based on these findings, this paper suggests implications and limitation of the research as well as future directions for the study.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.385-396
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• 2014

In the Korean mobile market, the mobile phone has reach the stage of maturity in terms of demand. Since the long-term evolution(LTE) service was introduced in 2011, there have been drastic changes in the market structure. The purpose of this paper is to examine the user intension of brand switching, to analyse the market share among 3 major mobile service companies using the brand switching matrix and to provide some insights. The results show that the smartphone subscriber rate provided by Ministry of Science, lCT and Future Planning agrees with the market share by brand switching matrix of this study. The potential rate of costumer retention would be arranges in order of SKT>KT>LGU+. The preference of mobile service company on switch be in order of SKT>KT>LGU+. The future market share be SKT 63.55%, KT 21.99%, LGU+ 14.36%. The potential rate of costumer retention fell sharply over the past year, suggesting the drastic fluctuations in market share for a while.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.219-228
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• 2014

The purpose of this study was to determine the trends of research on the effects of psychosocial intervention related to children with epilepsy. 454 articles were retrieved from databases (Ovid-MEDLINE, EMBASE, PubMed, CINAHL, The Cochrane library, KMbase, and Koreamed), and 7 articles met our criterias. Interventions were classified into four categories: education; counseling; cognitive-behavioral therapy; and physical activity. The target outcomes of the interventions were quite diverse. Each intervention showed some benefits for epilepsy-related health outcomes, but each study had methodological weaknesses, including incomplete information, poorly defined or validated outcome measures, small sample sizes, and design limitations.