• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.193-204
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• 2021

Based on risk-benefit theory, this study examined a structural equation model accounting for the mechanisms through which affective perceptions of AI predicting individuals' support for the government's Ai policies. Four perceived characteristics of AI (i.e., usefulness, entertainment value, privacy concern, threat of human replacement) were investigated in relation to perceived benefits/risks, attitudes toward AI, and AI policy support, based on a nationwide sample of South Korea (N=352). The hypothesized model was well supported by the data: Perceived usefulness was a strong predictor of perceived benefit, which in turn predicted attitude and support. Perceived benefit and attitude played significant roles as mediators. Perceived entertainment value along with perceived usefulness and privacy concern predicted attitude, not perceived benefit. Neither attitude nor support was significantly associated with perceived risk which was predicted by privacy concern. Theoretical and practical implications of the results are discussed.

• The Journal of the Korea Contents Association
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• v.21 no.5
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• pp.435-445
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• 2021

Recently, gambling problem of youth has seriously increased. the aim of this study is to investigate the effect of sociodemographic and gambling characteristics on the future gambling participation intention among middle school students. Analysis through chi-square test and logistic regression was conducted using data from 10,228 middle school students collected in the 2018 Survey on Youth Gambling problems given from Korea center on Gambling problems. The research findings were as follows. First, among the demographics factors, sex, grade, allowance and parents-children communication showed significant difference on future gambling participation intention. Second, among the gambling factors, awareness of gambling seriousness and spending, frequency, time, cost, chasing behavior, problem gambling level showed significant difference on future gambling participation intention. Third, grade, awareness of gambling seriousness, gambling frequency, chasing behavior, problem gambling predicted the occurrence of future gambling participation intention. Based on these results, the present study suggests the prevention and intervention of gambling problem among middle school students.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.445-457
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• 2022

The purposes of this research are to identify the subjective perception type of science and engineering graduates about good university and to analyze the differences of their undergraduates' experiences among types. Using Q methodology, 29 statements about a good university, reflecting on the previous research as well as quality assurance criteria in higher education, were administered to 16 science and engineering graduates for ranking using a Q-sort procedure. As a result 16 graduates were classified into three types according to their preference for 29 statements. Type 1, oriented student experience, recognized that a good university encourages students to participate in various activities and experiences. Type 2, oriented institutional outcomes, recognized that a good university is ranked high in criteria such as employment rate, research outcome, and entrance exam scores etc. Type 3, oriented educational activity, recognized that a good university is regarded as a community focusing on teaching and learning. Finally, considering the finding of the research, some pedagogical and administrational implications were suggested for quality improvement in higher education.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.116-125
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• 2022

The purpose of this case study is to investigate an empirical analysis on how public opinion spreads, when is the effect to occur, and how much effective. Data from the 19th presidential election period, specifically supporting rates for a candidate, Moon Jae-in were used. Results indicated that a supporting rate of increase were not linear and the points where the rate of increase is enhancing was 27-8%. It was 1.4 times higher than the previous period. Results providing this research is not appropriate for generalizability due to a characteristic of a case study, but this study has a value in trying to statistically analyze the accurate figures for how much 'majority opinion' is.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.392-403
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• 2022

The purpose of this study is to investigate the effect of interpersonal relationships and communication skills of nursing students who received blended learning classes on adjustment to college Life. The subjects of this study were 133 first and second year nursing students. The survey was conducted from november 22th to december 3th. 2021. The data was analyzed with the SPSS/WIN 26.0 program. Descriptive statistics and meen differences were analyzed using an t-test, ANOVA, Pearson's correlation coefficient, Multiple regression. The result adjustment to college life of interpersonal relationship, communication competence it was found that there was a significant positive correlation between. The factors of communication competence, interpersonal relationship, Nursing and admissions motivation were impact on the adjustment to college life level of nursing students. The explanatory power of this was 44.3%. In conclusion, a strategy for improving communication skills and smooth interpersonal relationships is needed so that nursing students who have received blended learning can adjustment to college life.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.369-379
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• 2022

With the deepening integration of technology and cultural industries, China's digital cultural industry has begun to rise. The digital culture industry has met new demands for cultural consumption and brought new experiences to consumers in the digital economy era. This paper uses the public data of 36 Chinese A-share listed companies in digital culture from 2018 to 2019 to construct a technical innovation efficiency evaluation index system for listed companies in China's digital cultural industry. Through the use of data envelopment analysis (DEA) method, the technical innovation efficiency of 36 listed companies in China's digital cultural industry was evaluated. The research results show that: (1) China's 36 listed companies have low technological innovation efficiency; (2) the allocation of R&D resources of listed companies is unreasonable; (3) there is a large difference in technological innovation efficiency among listed companies. Therefore, it is necessary to increase the efficiency of technology innovation of listed companies in China's digital culture industry by investing more R&D funds, distributing R&D resources, establishing effective dynamic incentive mechanism, promoting government-industrial-academic research.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.296-308
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• 2022

In the COVID-19 crisis, the elderly over 60 have various psychological health problems such as depression, anxiety, and fear, and the community has become the only space for senior activities. To this end, this study presented a therapeutic aging-friendly community environmental design evaluation system using theoretical review, FGI interview, and hierarchical analysis AHP. The evaluation system is a three-dimensional space, with 10 upper layers and 68 lower layers. In addition, the weight of each index of the evaluation system was distributed through expert survey and SPSS program analysis. First, the material space environment design must satisfy the comfort and health of the elderly when they are active in a common space for their daily life. Second, the design of social space environment is designed to promote exchange and social connection among the elderly. Third, the operating space environment design considers the operating system of the community operating company as important. Through this, it is expected to improve the psychological health of the elderly by providing systematic technical basis and action guidelines for the development of the residential environment of the elderly.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.723-732
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• 2021

The aim of this study is to investigate the effect of substance use experience with adolescents on the problem gambling and to verify moderating effect of irrational gambling beliefs. A part of data from Korea Center on Gambling Problems, in which 1,500 adolescents participated was analyzed. The research findings were as follows. First, among the demographics factors, sex, monthly allowance, among the independent variable, substance use experience and irrational gambling beliefs showed significant difference on problem gambling. Second, substance use experience and irrational gambling beliefs tended to increase problem gambling. Third, the interaction of substance use experience and irrational gambling beliefs moderated the relationship between substance use experience and problem gambling. Based on these results, this study discussed practical measures to manage substance use and to prevent problem gambling among adolescents.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.606-616
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• 2022

This study explored the degree of change in children perceived by single parents and examined the effect of single parents' spending family time and participation of leisure activities on their school-aged children. Hierarchical multiple regression was utilized to analyze data of 1,162 people who responded to the single parent survey collected by the Korea Women's Policy Research Institute in 2018. Results showed that single parents' spending family time and participation of leisure activities influenced positive change on their school-aged children. Implications and suggestions to support single parents' parenting environment are discussed.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.147-155
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• 2022

This article analyzed the new changes Hong Kong director Lin Chaoxian has brought to theme films of Mainland China and the factors affecting these changes. The objects of the analysis are Lin Chaoxian's films (2016), (2018), and (2020). Compared with Mainland China directors suffering from heavy political burden, Dante Lam directed theme films based on the model from commercial films and adopted lots of elements from Hong Kong films. There, the ideology expression in these theme films was no longer rigid, but a diversified value embodiment resonating with the audience. At the same time, these theme films achieved higher commercial value, in which the stereotyped and unrealistic hero images were replaced by realistic and compound characters, and the display of cool or violent action scenes contributed to lots of visual feasts. All the changes were influenced by the audience preferences and the development of private enterprises in Mainland China.