• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.477-489
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• 2019

Recently, interdisciplinary studies have been receiving attention. Interdisciplinary research, especially in arts and technology, is a very interesting issue. E.A.T. was founded in New York in 1966 by artists and engineers. Based on the E.A.T. case, this study analyzed the period background in which art and technology could be converged, and the characteristics of E.A.T. works. The analysis results of the period background revealed that five factors influenced the organization and development of E.A.T.. Economic factors, artistic factors, technical factors, educational factors, and sponsored cultural factors influenced the convergence of art and technology. E.A.T. works collaborated by artists and engineers generally had three characteristics. Convergence across various fields, multi-sensitivity utilizing different senses, and interaction between the environment and humans appeared in E.A.T. works. This study provides meaningful implications for both artists and engineers who wish to overcome the limitations of artistic expression and develop new technology.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.24-32
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• 2019

This study examines the extent to which the differences in perceptions regarding principles of journalism and political identity between journalists and their news organizations are related to journalists' psychological burnout. To understand this, this study analyzes the secondary data of the 2017 South Korean journalists' consciousness conducted by the Korean Press Foundation. Psychological burnout consists of three subdimensions of MBI-GS: cynicism, lack of professional efficacy, and exhaustion. The differences in perceptions regarding the principles of journalism between journalists and their affiliated news organizations is measured by the differences in each of the seven reporting principles. This study found that the larger the difference in the perception of objectivity between journalists and their affiliated news organizations, the more likely they were to experience cynicism, lack of professional efficacy, and exhaustion. The greater the difference in political identity between journalists and their own organization, the more likely they were to have greater cynicism and exhaustion.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.542-552
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• 2019

This study aimed to analyze characteristics of employment and factors affecting of employment of person with Brain disorder. Participants were 317 individuals with brain disorders. Data were analyzed using Chi-square test, regression analyses. according to the Panel Survey of Employment for the Disabled in Korea. These factors were classified into disability and health factors, employment related factors, and household related factors. First, The employment group showed significantly severe disorder, higher health status, absent of daily life helper, absent of assistive devices, higher level education, licenses, public employment service, job arrangement of acquaintance, find a job oneself, married, absent of basic living security assistance, greater supports of family compared to the unemployed group. Second, Factors affecting employment of individuals with brain disorders included daily life helper, education level, job arrangement of acquaintance, married, basic living security assistance. Base on these results, developing dailylife and education system and social supported system and modifying the benefit system can promote employment acquisition of individuals with brain disorder.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.249-258
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• 2019

Currently, people are paying more attention to smart home businesses. Therefore, the research on smart home system is becoming important. Smart Home App, which is an important component of smart home system, needs to consider the development of evaluation indicators for usability. In this regard, this paper takes smart home App as the object to develop the usability evaluation indicators of smart home App design. For this purpose, this study performed three rounds of survey by using the Delphi method. In the first round, 8 suitable areas were selected by collecting opinions from experts and analyzing the Content Validity Ratio, which was derived from literature review. Based on the results of the first survey, a total of 38 evaluation items were collected through prior research and user interview surveys. For the 38 collected evaluation items, 27 evaluation items have been selected by analyzing Average Value, Standard Deviation, Content Validity Ratio, Consultation and Convergence in the second and third rounds. The result of this study can be used as a guideline when evaluating the usability of smart home App design.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.388-408
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• 2021

Recently, the importance of B2B CSR is being highlighted. Meanwhile, in B2B marketing, salesperson is widely recognized as a key resource influencing supplier firm performance. Therefore, the author paid attention to the role of supplier CSR reputation in customer-salesperson interaction process. So, this study collected dyadic data from 161 B2B purchasing managers and salespersons interacting with them. For customers, a supplier CSR reputation increased customer citizenship behavior and customer long-term orientation. With salespersons, they experienced less burnout due to interacting with customers having higher customer citizenship behavior and long-term orientation. Moreover, the results confirmed that a supplier CSR reputation lowered salespersons' emotional exhaustion through two serial-multiple mediation paths. This research verified that customers' perception and responses to supplier's CSR significantly influence B2B salesperson burnout.

• The Journal of the Korea Contents Association
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• v.21 no.10
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• pp.656-667
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• 2021

Purpose: The purpose of this study was to explore the resilience experience and to identify in-depth the meaning of the resilience of newly graduated nurses. Methods: This study was a qualitative study using phenomenological research method and used data obtained from semi-structured in-depth interviews with 9 newly graduated nurses under 12 months of employment in tertiary general hospitals. The data were analyzed using Colaizzi's method. Results: As a result of analyzing the experiences of newly graduated nurses' resilience, there were totally 86 meaningful statements, 13 themes were derived from them, and they were integrated into 4 theme clusters. The four theme clusters were 'Acknowledging shortcomings and developing oneself', 'Enduring and tolerating', 'Support from people around oneself', and 'Freshening and sublimating oneself'. Conclusion: Understanding and enhancing the resilience of new nurses will help them improve nursing professionalism and reduce turnover due to reduced work stress.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.206-214
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• 2021

The purpose of this study is to verify whether there is a mediating effect of institutional trust in the relationship between donors' satisfaction and donation intention. The ultimate aim is to improve donors' satisfaction and the donation sustainability of individual donors. In order to achieve the purpose, a survey was conducted focusing on individual donors of social welfare institutions in daegu metropolitan city and gyeongsangbuk-do of 374 people were finally used for analysis. As a result of the analysis, it was found that donors' satisfaction had a significant effect on donation intention. In addition, the institutional trust had a statistically significant mediating effect on the relationship between donors' satisfaction and donation intention. Based on these findings, practical suggestion were discussed to improve donors' satisfaction and the donation sustainability of individual donors for stable operation of social welfare institutions.

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.105-112
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• 2020

This study categorized the developments of advanced online education in Korea, which have achieved rapid growth for past 20 years, and analyzed the characteristics of each stage. Starting from the introduction stage, which focused on video content and basic LMS, it went through a growth stage in which the transition from lifelong to advanced education institute, and the first online graduate program accreditation were achieved. In the maturity stage, the expansion of online graduate programs led to the spread of online real-time classes and seminars, and the introduction and proliferation of smart-phone also paved the way for smart learning. However, as the non-face-to-face teaching method was suddenly implemented as a whole due to the COVID-19 pandemic, online education has rapidly developed and also faced various problems to improve the quality of education. By analyzing and reviewing the trend, this study discussed the problems facing the current revolutionary period and what needs to be solved for future development.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.519-528
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• 2020

This study is a study on the relationship between brand trust in beauty companies leading to consumer loyalty behavior. This study investigated the importance of brand trust and verified the moderating effect of brand awareness. The subjects of the survey were consumers with experience in using hair beauty services, and a self-written survey was conducted from December 15, 2019 to December 30, 2019. A total of 288 copies of response data were used for analysis, and the SPSS 21.0 statistical package program was used. Hairshop brand trust was classified into professionalism, favorability, and honesty. As a result of the analysis, professionalism had a significant effect on economic loyalty behavior, and honesty had a significant effect on economic loyalty behavior and social loyalty behavior. Favorability did not show an influence relationship. As a result of verifying the moderating effect of brand awareness, it was found that professionalism and honesty play a moderating effect in the influence relationship between social loyalty behaviors. This study aims to provide an effective direction to stably establish the relationship between the brand trust and customer relationship of the hair shop in a rapidly changing competitive environment.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.180-196
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• 2021

The goal of this research is to examine the effects of sports star influencer advertising value on brand equity in social networking sites. In particular, this study identifies the moderating role of consumer team identification. A total of 350 university students participated via online survey. To test proposed hypotheses, confirmatory factor analysis, structural equation modeling, and multi-group analysis were employed. It was found that informativeness, entertainment, and credibility showed significant positive effects on brand equity. Also, significant moderation effects of team identification were found in that consumers with high team identification compared to those with low team identification perceived higher value of entertainment. On the other hand, consumers with low team identification perceived more irritation than those with high team identification. This study contributes to the understanding of sports star influencer advertising in social networking sites. Theoretical and practical implications as well as suggestions for future research in this area are provided.