• The Journal of the Convergence on Culture Technology
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• v.5 no.4
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• pp.209-215
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• 2019

The purpose of this study is to suggest the development of interactive services and technologies in the media industry. Through the analysis of domestic two-way broadcasting contents service, this study analyzed platform and services type according to service type of terrestrial broadcasting, SO operator and Telco. Also, by identifying the characteristics of interactive programs(open, interactive, personalized, stereoscopic), this study propose important convergence possibilities of the future providers and development plans through supporting technologies and services for each characteristic. In the case of terrestrial broadcasters, ARS, web sites and mobile apps were mostly provided in both directions, and SO and satellite broadcasting operators were found to provide diversity in interactive service operation using data domain. In the case of IPTV companies, most of them provide interactive services with additional video or information service through adjustment button or app, and cable TV operators had more adjustment data broadcasting than exclusive use data broadcasts. Therefore, domestic interactive broadcasting service type needs convergence type of revenue model needs and needs to be converted into new competitive interactive broadcasting program service environment.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.570-579
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• 2021

Compared to men, women experience difficulties in fund-raising, which can be a fundamental impediment to the success of women entrepreneurs. In this study, we examine whether is a difference between genders in the initial funding performance of start-up companies and confirm whether there are differences in organizational factors and entrepreneur factors that affect the initial funding performance. Data were collected through a survey of technology-based start-up companies located in the metropolitan area, and 287 companies were used for hypothesis analysis. The results reveal that there was a significant difference between genders in the investment attraction performance of early-stage entrepreneurs. In addition, as a result of the split-group regression analysis, it was found that in the case of men, firm age, early firm size, starting capital, engineering major had a significant effect on men. However, in the case of the women's group, it was confirmed that all the variables related to the organizational factors and entrepreneur factors were not significant. This study indirectly suggests that prejudices such as gender role stereotypes actually affect economic activities related to investment attraction activities.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.622-631
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• 2021

This study was conducted to verify the effects of individual psychological capital, spousal support, and organization's family-friendly work culture on work-life balance in social workers. For this purpose, married social workers working in social welfare facilities in Chungcheongbuk-do were surveyed, and 331 collected responses were used in the analysis. Multiple regression analysis revealed that resilience and optimism in individual psychological capital, spousal support, and expectations on working hours in organizations' family-friendly work culture were significantly associated with the work-life balance. In addition, there were different factors influencing the level of work-life balance according to gender and age. The findings suggest that efforts to enhance awareness and improve working conditions, such as the development of self-care program, education on the necessity of work-life balance, and implementation of work-life balancing system, are needed to improve the work-life balance of social workers.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.121-134
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• 2021

As interest in stock markets is growing recently in Korea, more investors in their twenties are using the information provided by personal broadcasting channels on YouTube. This study explores how watching the stock market channels on YouTube influences watching behaviors and investment intentions. A structural equation modeling analysis of survey data from 219 adults in the twenties revealed that the perceived credibility of and para-social interaction with the YouTube influencers affected continued viewing intentions. The findings also showed that the effect of identification with the influencers on viewing satisfaction was more prominent when identification mediated the effect of para-social interaction on viewing satisfaction. Theoretical and practical implications were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.558-566
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• 2021

This study was conducted to classify college students using games based on the stress, satisfaction and balance of basic psychological needs and to identify how gaming behaviors differ according to the divided clusters. This study used data of 447 college students who used games with the support of JangHoon Scholarship Foundation. As a result, the college students using games were divided into four groups with different characteristics according to stress, satisfaction and balance of basic psychological needs. Also, the level of gaming behavior was different according to the degree of satisfaction of basic psychological needs. The lower the stress and the higher the balance when the level of satisfaction was similar, the lower the level of gaming behaviors was. This study confirmed the importance of satisfactory balance of basic psychological needs as well as satisfaction, and supported the biopsychological perspective by suggesting that there are significant differences in gaming behavior according to clusters.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.1-9
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• 2019

This research aims to empirically explore the link between evaluation management and performance of indefinite-term contract workers in local governments, perceived by public officials who are responsible for managing indefinite-term contract workers in local governments. In addition, this study examines the moderating effect of training for the relationship between evaluation management and performance. The results show the positive relationship between evaluation management and performance with the moderating effect of training for the link. This research contributes to expand the scope and level of the literature on indefinite-term contract workers through suggesting the empirical evidence among evaluation management, performance and training. Furthermore, the empirical results of this study have useful implications for local governments and public officials to construct management guidelines for indefinite-term contract workers.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.61-71
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• 2019

Due to the limit of the time length of advertisement, facial expressions among the types of nonverbal communication are much more expressive and convincing to appeal to costumers. The purpose of this paper is not only to investigate how facial expressions are portrayed but also to examine how facial expressions convey emotion in TV advertisements. Research subjects are TV advertisements of and which had the wide range of popularity for customer known as one of the most touching commercials. The research method is Facial Action Coding System based on the theoretical perspective of a discrete emotions and designed to measure specific facial muscle movements. This research is to analyse the implications of facial expressions in the both TV ads by using FACS based on Psychology as well as anatomy. From the all the result of this, it is shown that the facial expressions portrayed with the conflict of emotional states and the dramatic emotional relief of the heroin could move more customers' emotions.

• The Journal of the Korea Contents Association
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• v.18 no.11
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• pp.571-580
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• 2018

The purpose of this study is to evaluate the productivity of elderly employees over 60 years old and to analyze factors that directly or indirectly affect the productivity of elderly employees, based on empirical facts of HR managers. As a result, the factors that have a positive effect on the productivity of elderly employees were attitude and professionalism. The decline in physical capacity due to aging was recognized as a key factor that negatively affected the productivity evaluation of elderly employees. Among the management strategies to improve the work performance, it has been shown that work placement or job redesign according to physical competency contributes to improving the productivity of elderly employees. Also, providing safety education and communication opportunities among workers has a positive effect on productivity improvement. The results of this study suggest that it is important to improve worker productivity by arranging older workers' work experience to be able to demonstrate their accumulated career and expertise and to create a working environment that takes into account physical competence.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.484-495
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• 2019

This study attempted to investigate the effects of self-leadership on organizational citizenship behavior and turnover intention among beauty salon employees and analyze the moderating effects of job satisfaction. For this purpose, data were collected for 330 people working in beauty salons and analyzed using SPSS v. 21.0. According to multiple regression analysis, self-leadership revealed a statistically significant positive effect on the OCB and urnover intention Therefore, it was shown that self-leadership is a critical factor. To determine if self-leadership having an influence on the OCB and turnover intention is moderated by job satisfaction, variables were applied to the following models, and hierarchical regression was performed: self-leadershipto model I, job satisfaction to model II, self-leadership and job satisfaction to model III. The results found a statistically significant positive influence in all three models. Therefore, this shows that job satisfaction has a moderating effect on self-leadership, OCB and turnover intention. Self-development education as well as technical training should be strengthened to enhance self-leadership, which leads beauty salon employees' thoughts and behavior in the right direction.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.609-620
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• 2019

The purpose of this study is to examine the co-offending implementation process of robbery and burglary crime. To this end, interview data for research projects conducted by the Korea Institute of Criminology in 2013(Advancing Knowledge About Co-Offending - Burglary and Robbery in Korea) were used as secondary data. Using secondary data, we attempted a grounded theory approach. Based on the procedure presented by Strauss&Corbin (1990), the open coding stage was derived from 51 concepts, 22 subcategories and 8 upper categories. According to an analysis tool called "coding paradigm," the causal condition is the cause of the robbery and burglary crime. Contextual conditions are the formation of co-offending relationship and the reason for selecting co-offending. The central phenomenon is the co-offending implementation of robbery and burglary crime. Interventing conditions are conflict between co-offenders and occurrence of arrest factor. The action/interaction strategy is arrested all co-offenders. The consequence consisted of ending the co-offending relationship. Finally, the selective coding stage selected 'the development of conflict between formation and end of co-offending relationship' as the core category, and newly established the co-offending relationship of robbery and burglary crime through the process of 'formation-implementation-conflict-arrest-end'.