• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.550-558
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• 2015

This study investigates the degree of intention-behavior gap in the entertainment tourism. Using the sample of international visitors to South Korea, we identified the inclined actor (who are interested in the entertainment performance and actually went to the entertainment performance) and inclined abstainer (who are interested in the entertainment performance but did not go to the entertainment performance). The results of logistic regression analysis show that the sample was more accurately classified when attitude and knowledge on K-entertainment were included as explanatory variables. More findings and implications are provided.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.323-337
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• 2008

This study is focused on the relationship between children's attitude and their behavior and intention of behavior to increase their positive behavior towards elders so that can be solutions to reduce social isolation of elders. This study explains relationships between ways children recognize seniors, their attitudes and their intention of behavior; how they affect one another. Figuring it out would help to learn ways how to resolve psychological problems which elders suffer. Regression analysis were also done to figure out whether chosen factors are appropriate and to verify the hypotheses or assumptions. To learn differences between two groups t-test was applied. This proved that children's perceived value on elders who they experienced directly or indirectly has positive effect on their emotional attitude, and this emotional attitude affects their cognitive behavior positively which affects their behaving attitude in a positive way. Lastly, behaving attitude has positive effect on children's intention of behavior.

• Proceedings of the Korea Contents Association Conference
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• 2015.05a
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• pp.285-286
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• 2015

본 연구의 목적은 대학생의 자아존중감이 어떠한 경로를 통하여 전문적 도움요청에 영향을 미치는지 확인하고자 하는 것으로서, 자아존중감, 자기은폐, 우울, 도움요청태도 사이에 어떠한 관계가 있는지를 실증적으로 검증하고자 하였다. 이를 위하여 본 연구에서는 대구 및 경북 지역 대학생 307명을 대상으로 수집된 자료에 대하여 구조방정식모형을 이용하여 그 적합도와 주요 변수들 간의 경로의 유의성을 검증하였다. 분석 결과, 본 연구에서 설정된 연구모형의 적합도는 양호한 것으로 나타났으며, 자아존중감은 자기은폐와 우울에 각각 부적으로 유의한 영향을 미치며, 자기은폐는 우울에는 정적으로, 그리고 전문적 도움요청태도에는 부적으로 유의한 영향을 미치는 것으로 확인되었다. 이러한 연구 결과에 근거하여 대학생의 전문적 도움요청에 대한 태도를 긍정적으로 변화시킬 수 있는 대안과 관련된 함의가 제시되었다.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.107-108
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• 2014

본 연구는 브랜드에 대한 소비자의 태도 변화를 유도할 수 있는 브랜드 광고 전략을 모색하기 위한 선행연구로써, 연구 목적은 소비자 태도 변화의 결정 요인 중 하나인 관여도가 인쇄광고에 어떻게 표현 되었고, 소비자의 요구가 이에 상응하는지에 대해 분석하는 것이다. 관여도의 3가지 결정 요인 중 브랜드에 대한 신념 형성에 영향력이 높은 제품 요인 중 지각위험 요소를 연구범위로 제한하고, 국내 화장품 4개 브랜드의 인쇄광고를 대상으로 활용 빈도에 대한 분석을 실시하였다. 분석 결과를 토대로 한 설문을 실시하여, 인쇄광고에서 사용하는 지각위험요소와 사용자가 요구하는 지각 위험요소에 대한 중요도와 차이를 도출하였다.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.65-66
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• 2012

본 연구는 2008년에 도입된 사회복무제도가 정착 될 수 있도록 하기 위한 개선방안을 모색하고자 한다. 즉, 단순한 인력공급 차원이 아닌, 사회복무요원들의 질 향상을 위한 교육과 사회복지기관에서 사회복무요원에 대한 올바른 활용이 전제되어야 한다. 이에 사회복지기관 담당자(사회복지사) 304명을 대상으로 사회복무제도와 사회복무요원에 대한 인식과 태도가 어떠한지 조사한 결과, 사회복무제도에 대해 긍정적인 태도를 보였고, 제도가 지속적인 운영과 확대가 되길 희망하였다. 또한 사회복지사업에 사회복무요원의 역할과 활동에 긍정적으로 인식하였다. 그리고 사회복무제도의 성공적인 정착을 위해 사회복무요원의 배치전 사전교육과 직무교육 시간 증가와 관리운영에 관한 권한 강화, 운영비 지원을 필요로 하였다. 따라서 사회복무제도 운영 개선과 사회복무교육센터를 통한 교육내용의 강화, 우수 복무기관에 대한 다양한 인센티브 부여가 요구된다.

• The Journal of the Korea Contents Association
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• v.10 no.1
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• pp.417-425
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• 2010

The objectives of this study are defines well-being life concepts and to analyze the effects of well-being life, tourism satisfaction in the object people who has tourism experience within 1 years. The analysis result is afterwords same. First, well-being life difference of population is difference on the sex and income fact. Second, effects is between well-being life and tourism satisfaction with environment, purchase, tourism.

• The Journal of the Korea Contents Association
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• v.11 no.4
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• pp.42-50
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• 2011

Using EEG, human physiological signal, as part of research which investigates the state of student learning and provides appropriate feedback to maximize learning efficiency, the relationship of learning attitude and analysis of EEG for female college student is presented. We study the reaction of learner's EEG using the concentration level extracted from the EEG power spectrum when students learn at various learning attitude. The experiment was conducted for the concentrating on learning and, as a control group, erratic attitude and closed eyes state. The attitude of concentrated Learning shows high concentration index and low relaxation index, where as the erratic attitude, such as eye movement and clicking, shows high level of attention index and noisy wave ratio. Especially, the state of closed eyes shows the ratio of alpha and theta wave under 1. This is distinct with open eyes cases.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.374-386
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• 2016

This research has analyzed the influences of Service quality on Brand image, Brand attitude and Behavioral intentions. And it is also investigate how is brand image and attitude effects behaviors on customers to choose airline. This research have valuable data in order to establish the strategy how airlines can introduce themselves to customers. Based on the statistic results, We are able to find out the meaningful differences. Airline's Service Quality cause the positive influences on brand image, brand attitude and behavioral intentions. This research has several implications such as what kind of strategies airline needs focused on in order to improve passenger's satisfaction.

• The Journal of the Korea Contents Association
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• v.17 no.8
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• pp.472-482
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• 2017

The purpose of this study was to identify the correlations and influence factors of knowledge, attitude, and practice of soldiers on hand washing. This is expected to be basis for hand washing and health education in the army. Total of 420 soldiers were randomly selected and surveyed. The collected data were analyzed using beta regression model through R and SAS program. As a result, there was a statistically significant correlation among knowledge, attitude and practice of hand washing, and the degree of health education was analyzed as having no effect on knowledge, attitude and practice. However, the exposure degree of related health promotional materials had significant effect on them. Therefore, in order to promote the practice of hand washing in the army, continuous exposure of the publicity materials is more effective than the health education. It can be also positively influenced all on knowledge, attitude and practice hand washing.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.94-103
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• 2019

The purpose of this study was to identify factors influencing attitudes toward unwed mother on nursing students. Using a structured questionnaire, data were collected from 192 nursing students mothers in one nursing school in Gyeongnam Province in march, 2018. Data were analysed using descriptive analysis, t-test, ANOVA, Pearson correlation coefficients, and stepwise multiple stepwise regression with the SPSS/WIN 24.0 program. Attitudes toward unwed mother in nursing students was significantly correlated with sexual attitude(r=-.31, p<.001) and other-compassion(r=-.31, p<.001). The factors that had an effect on attitudes toward unwed mother were sexual attitude(${\beta}=-.29$, p<.001), other-compassion (${\beta}=-.30$, p<.001), and grade (${\beta}=.27$, p=.003); the explanatory power was 24.4%. In developing sex education and compassion program for nursing students, it is necessary to reflect the contents that can enhance attitudes toward unwed mother.