• Digital Contents
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• no.8 s.111
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• pp.68-79
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• 2002

IT VS.IT에서 IT업계 진검승부를 통한 라이벌 업체들의 선의의 경쟁의 면면을 들여다보고자 한다. 첫 번째로 마이크로소프트의 '닷넷전략'과 썬마이크로시스템즈의 '썬원전략'에 대해 살펴보자. XML 기반의 에플리케이션, 프로세스와 웹사이트들이 정보와 기능을 플랫폼, 장비에 상관없이 서로간에 공유하고 결합하는 서비스로 사용해 기업과 개인의 요구사항에 적합한 솔루션을 제공할 수 있게 한다는 MS의 '.NET 플랫폼'과 기업 이익을 위해 서비스 형태로 정보 자산을 완벽히 활용하고자 하는 '서비스 온 디맨드' 비전 하에서 '웹 서비스'를 개발하고 운영, 제공하려는 기업들을 위해 고안된 개방적이고 통합 가능한 솔루션 'Sun ONE 플랫폼'에 대한 기고문을 함께 싣는다.

• Digital Contents
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• no.12 s.103
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• pp.76-77
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• 2001

삼성경제연구소의 한 보고서에 의하면 단기적으로 정보통신 분야의 수요부진을 타계하기 위해 업체들은 경쟁력으로 가격 인하 전략을 추구할 가능성이 있다고 전망하고 있다. 특히 소비자를 대상으로 하는 제품을 중심으로 가격인하 경쟁이 본격적으로 나타날 것으로 보이는데 PC와 휴대폰 등이 1차적인 대상이 될 수 있다. 정보부문에서 업체들은 냉각된 PC시장에서 점유율 확대를 위해 "저가격 고급화"라는 전략을 구사할 것이다. 이미 델이 유사한 전략을 구사하고 있는데, 이와 같은 전략이 가능한 것은 DRAM, LCD 등 PC부품업체의 공급량 조절이 쉽지 않기 때문이다.즉 수요가 부진한 상황에서 시장을 선도하는 조립업체가 협상의 우위에서 부품 공급업체를 압박하는 것이 가능하다는 것이다.

• Digital Contents
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• no.4 s.119
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• pp.74-77
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• 2003

정보통신부는 지난 2000년부터 IT 연구분야 인력양성사업의 일환으로 전국의 IT분야 대학연구센터 중에서 우수한 센터 32개를 ITRC(Information Technology Research Center)를 선정, 집중적인 지원을 해 오고 있다. 이 사업의 목적은 석·박사급 고급인력이 결집돼 있는 대학의 IT분야 연구역량을 강화해 IT산업 발전에 필요한 핵심 기반 기술을 전략적으로 연구하고, 관련 전문인력을 집중 육성하고자 함에 있다.이에 월간 <디지털콘텐츠>는 32개 ITRC 가운데 디지털콘텐츠와 관련된 4개 ITRC(아주대 게임애니메이션센터, 연세대 차세대방송기술연구센터, 이화여대 컴퓨터그래픽스/가상현실연구센터, 동신대 멀디미디어콘텐츠연구센터)에 대한 탐방기사를 게재할 예정이다. 그 첫번째로 아주대학교 '게임애니메이션센터'를 취재했다

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.149-150
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• 2019

본 연구는 대학생들의 뉴미디어 활용이 의사결정에 미치는 영향요인을 리터러시 조절효과를 중심으로 분석하고자 한다. 연구의 목적을 달성하고자 인천에 소재한 대학교 학생들을 대상으로 구조화된 설문지를 배포하여 본 연구에 적합한 응답자에 대한 자료를 분석하였으며, 뉴미디어와 콘텐츠가 대학생들의 진로 선택에 미치는 영향을 분석해 봄으로써 향후 뉴미디어 콘텐츠를 활용하여 진로선택에 있어 의사결정을 향상시킬 수 있는 활용방안과 전략을 제시하고자 한다.

• The Journal of Korean Institute for Practical Engineering Education
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• v.2 no.1
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• pp.77-83
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• 2010

Effectiveness of the e-learning hands-on practice in the engineering education depends on the quality of the contents of which simulation is a part and the teaching strategy of the instructor. Instructors who develop and use the simulation-included e-learning content should employ various teaching and learning activities which would make online simulation practice effective. Thus, the strategy for the effective e-learning simulated practice in engineering courses should be known and used effectively. The aim of this paper is to classify the development methods of the simulations and the teaching and learning activities of the development types classified. The comparison of the teaching and learning activities leads to suggestion on teaching and learning strategy for effective use of the online simulation in engineering education.

• The Journal of the Korea Contents Association
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• v.13 no.3
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• pp.318-329
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• 2013

Spatial information has influenced government policy formation, business strategy implementation, and our everyday life enormously. Digital earth enterprises providing global spatial data services emerge as spatial data industry grows rapidly. So it is highly desirable to grasp recent trends in the industry and find critical success factors (CSFs) for the digital earth firms. The purpose of this study is to compare strategies of digital earth enterprises and find CSFs for them. In addition, strategy analysis framework elaborations, systematic analysis of spatial data industry and market segmentation based on value chain are also performed to trace and cope with the volatile industry environment. Derived CSFs are as follows. First, acquisition of differentiated high quality spatial data is needed. Second, customer oriented convergent contents should be developed. Third, advanced platform functionalities must be provided to consumers. Finally, construction of efficient and effective global value chain is desirable.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.185-194
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• 2020

This study aims to figure out how the brand experience design elements works in the Shortform video-based branding through case analysis. The sense, feel, think, act, relate experience of Shortform video brand are provided through the implementation of specific experience design elements in the process of the creators expressing personality through social media channels and communicating and interacting with consumers. As a result, LIZIQI's food videos provided a brand identity as an 'Eastern gourmet' to consumers through the audiovisual stimulation of food in video, the cognitive reinforcement which is combined of identities and products, and the behavioral participation by web sites·electronic media. In addition, a strong brand relationship was established by sharing emotional ties using human factors and responsibility through co-branding. This can be extended to various Shortform video contents-based branding cases, and it will suggest a useful approach to the brand building strategy through strategic brand experience design elements.

• The Journal of the Korea Contents Association
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• v.18 no.10
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• pp.53-64
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• 2018

This study analyzed contents of main news of 7 channels for 4 years during the initial period of introduction of the general programming cable channel(GPCC) in order to examine changes in subject composition and diversity of broadcasting news contents due to the introduction of GPCC. As a result of the analysis, terrestrial broadcasters treated a wide range of topics, while the GPCC's news focused on political news and differentiated from the terrestrial in the composition of the topic. In the composition of the news topic headline news, GPCC showed distinctive structure using political news and North Korea news, while terrestrial news was treated as major news for economic and daily information news. As a result of analyzing the diversity of broadcast news in the first four years of opening GPCC, it has changed into a strategy of selecting and concentrating in order to compete with the terrestrial broadcasters. In the initial broadcasting news market, the terrestrial broadcastings were used to maintain diversity strategies while the GPCCs were using concentrated strategies.

• Review of Culture and Economy
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• v.19 no.2
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• pp.51-72
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• 2016

This research dwells on categorization and industrialization of cultural heritage resources using marketing. Since many organization would not grab the chance of business while doing marketing using cultural heritage, the paper intend to suggest proper way to develop strategy. For that purpose, this research analyzed some advanced cases of corporate like Google and other national endeavors. This paper founded out 4 models of marketing using cultural heritage resources. These are re-creation, patron, capitalization and media. Also we got practical implications of the case analysis and modeling which are collaboration partnership scheme between marketers and filed expert group. Marketers better find fitful information and right person utilizing more reliable sources such as national archives, and academic achievements. If the marketers implement such strategic program, really abundant types of cultural heritage resources using marketing could bring more favorable profit which means business chance and new horizon for global culture industry.

• Journal of the Korea Convergence Society
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• v.12 no.12
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• pp.185-196
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• 2021

This study is based on the 'National Pilot Project on Digital Signage in Sejong Special City', one of the pilot projects initiated by the Ministry of Public Administration and Security. This project was an attempt to present the digital signage as a 'public service content platform' integrated with smart technologies. This study suggests that the planning strategy for placing public service contents on digital signage platform should focus on interests of local communities or users rather than high-tech suppliers of digital signage. In consideration of growing needs for smart technology-based public service, this study concentrates on the strategy for developing 'public digital signage services'. In addition, 'digital signage service tools' were designed to easily establish or execute the strategy. The aim of this study is developing the strategy to make digital signage a public cultural service platform as well as a digital advertisement tool. The final goal of this study is to demonstrate public value creation performance of the 'Revitalisation Project of Sejong City's Commercial Districts', which was possible thanks to the proactive involvement of citizens coupled with progressive utilization of interactive media.