• Title/Summary/Keyword: 콘텐츠 전략

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Effectiveness and Relationship Analysis of Chemistry Programs Based on Metacognitive Learning Strategies Using Realistic Contents for Pre-service Teachers (예비교사를 위한 실감형 콘텐츠 활용 메타인지 학습전략 기반 화학 프로그램의 효과 및 관계성 분석)

  • Da Eun Lee;Hyun-Kyung Kim
    • Journal of the Korean Chemical Society
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    • v.67 no.4
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    • pp.271-280
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    • 2023
  • The purpose of this study is to investigate the effect of chemistry program based on metacognitive learning strategies using realistic contents on prospective teachers' creative thinking skills and science core competencies, and their perception. In particular, it was intended to further improve the effectiveness of the program by introducing a strategy to strengthen metacognition. Participants were classified into the experimental group subject to the newly developed chemistry curriculum and traditional group subject to general programs that exclude realistic contents and metacognitive strategies. Both groups were surveyed before and after the application of the program to measure the degree of change in metacognitive competencies, creative thinking competencies, and science core competencies. It also analyzed the impact of metacognitive competencies and science core competencies on creativity thinking competencies. As a result of the study, relevance and rationality among sub-factors of metacognitive competencies and creative thinking competencies of the experimental group were improved, and all sub-factors except for scientific participation and lifelong learning ability among science core competencies were significantly improved. In addition, it was found that metacognitive knowledge among metacognitive competencies, scientific inquiry ability and scientific thinking ability among science core competencies affect creative thinking competencies. Through the results, it was suggested that realistic content that incorporates metacognitive learning strategies is needed to improve creative thinking competencies, and learning models and programs that can utilize them are needed.

Developing the Business Strategic Planning Model for Cultural Contents Industry (문화콘텐츠산업 경영전략 수립 모델 개발)

  • Kwon, Hyeog-In;Lee, Jae-Hwa;Jung, Soon-Gyu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.1885-1894
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    • 2014
  • The purpose of this study was to understand various cultural contents industry and current status for the managerial activities of governmental agencies and business corporations. Moreover, it was to develop model that guides to establish management strategy for future sustained growth. In this study, convenient matrix model was developed. As a result of FGI of experts who works in cultual contents industry, two axes of 'Industry attractiveness' and 'Technology strength' were deduced as main measurement factors and twenty-nine detail factors were deduced. After that those detail factors were deduced through two-time survey aimed cultural contents industry experts. To find out importance of each factor, AHP method was used. This study suggests the model that measure present level of cultural contents industry. Furthermore, we figured out feature each faces of matrix to suggest business strategy guide for future sustained growth. Then we defined the faces of matrix and suggested activities what had to do to governmental agencies and business corporations. We figure out feature of cultural contents industry through this study and contribute management activities of related organization by suggesting business strategic planning model which is not existed until now for cultural contents industry.

A study on content strategy for long-term exposure of YouTube's 'Trending' (유튜브 '인기급상승' 장기 노출을 위한 콘텐츠 전략에 관한 연구)

  • Lee, Min-Young;Byun, Guk-Do;Choi, Sang-Hyun
    • Journal of the Korea Convergence Society
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    • v.13 no.4
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    • pp.359-372
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    • 2022
  • This study aimed to derive a YouTube content strategy that can be exposed to Trending for a long time by comparing the features of 20 channels in the short/long term using 'YouTube Trending' data in 2021. First, through Pearson's correlation analysis, we found that various factors such as 'the number of title or tag letters' related to long-term exposure, and set this as an index to compare features. As a result, 1)'video title' of about 40-45 letters without excessive special characters, 2)'video length' within 10 minutes, 3)'Video description' is effective when writing 2-3 sentences and adding SNS information or including 3 key tags. Also, it would be more effective if you set key tag pairs such as (먹방, mukbang), (역대급, 레전드) derived through text mining. Through this, the channel will spread globally, bringing various advantages, and will be used as an indicator to evaluate the globality of the channel.

VR Contents Strategy for Advertising and PR Industries: Focused on In-depth Interviews (광고, PR 산업 분야의 VR 콘텐츠 활용 가능성에 대한 탐색 : 심층인터뷰를 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.107-119
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    • 2017
  • Advertising and PR industries recently face a new challenge due to the growth of new digital content market and the change of paradigm. In the market of ICT (Information and Communication Technology) and digital contents, a stereographic content related to the technology such as VR (Virtual Reality) is one of the fast-growing fields. However, it is hard to find the clear answer for AD/PR strategies in the rapidly changing VR contents market. Therefore, this study analyzed VR industry at the macro level using in-depth interviews with eleven VR experts leading Korean VR contents industry by looking at P(Political), E(Economic), S(social), and T(Technological) of VR advertisement and PR industries. Moreover, the feasibility of VR contents in Advertising and PR industries was examined through S(Strengths), W(Weakness), O(Opportunities), and T(Threats) analysis in VR industry. Research result showed that it is necessary for vitalizing VR in AD/PR industries to promote killer contents, to solve problems of inconvenience according to users' needs, to improve awareness of customers and industries. Moreover, constant VR vitalizing policies in AD/PR should be processed as well as constructing medium-and long-term VR road-map. Thus, this study provides the direction of VR content strategy in Advertising and PR industries and the research foundation for further researches regarding future VR activation.

Influence of Conflict Resolution Strategies on Subjective Well-being in College Students: Moderating Effect of Mentalization Mediated by Adaptation to College Life (대학생의 갈등해결전략이 주관적 웰빙에 미치는 영향: 대학생활적응에 의해 매개된 정신화의 조절효과)

  • Jeong, Goo-Churl;Chun, Young-Sook;Park, Hee-Sook
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.138-151
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    • 2020
  • This study aimed to analyze the mediating effect of conflict resolution strategies of college students on subjective well-being through adaptation to college life and to verify the moderating effect by mentalization. The study subjects were 248 college students. As a result of the study, first, the positive conflict resolution strategy, compromise and cooperation strategy, had a significant direct effect on subjective well-being, and a mediating effect through adaptation to university life. Second, concession, avoidance, and domination strategies showed significant mediated moderating effects of mentalization through adaptation to college life. Third, the moderating effect of mentalization was significant in the direct effect of concession and avoidance strategies on subjective well-being. Through these results, there was verification on the importance of a positive conflict resolution strategy, and a discussion on the harmful effects of concession, avoidance, and domination strategies by the level of mentalization on college students' adaptation and subjective well-being.

Relationship between Spouse's Covert Narcissism and Marital Satisfaction : Mediating Effect of Cognitive Emotion Regulation Strategies (배우자의 내현적 자기애성향과 결혼만족도의 관계: 인지적 정서조절전략의 매개효과)

  • Kim, Sung-Mi;Lee, Su-Lim
    • The Journal of the Korea Contents Association
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    • v.18 no.4
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    • pp.186-201
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    • 2018
  • The purpose of this study was to verify the mediating effect of adaptive/maladaptive cognitive emotion regulation strategies in the relation between perceived spouse's covert narcissism and marital satisfaction. For this purpose, 300 adults who were married in Seoul and Gyeonggi province were subjected to covert narcissism, marital satisfaction, and cognitive emotion regulation strategy scale and analyzed using the SPSS 23.0 program. The results of the study was followed. First, perceived spouse's covert narcissism showed a significant negative correlation with marital satisfaction and adaptive cognitive emotion regulation strategy, whereas it showed a significant positive correlation with maladaptive cognitive emotion regulation strategy. The marital satisfaction showed a significant positive correlation with adaptive cognitive emotion regulation strategy, but a significant negative correlation with maladaptive cognitive emotion regulation strategy. Second, adaptive/maladaptive cognitive emotion regulation strategies partially mediated the effects of perceived spouse's covert narcissism of on marital satisfaction. Based on these results, the implications and limitations of this study and suggestions for future research were discussed.