• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.19-29
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• 2020

As the AI speaker market is growing rapidly in recent years, the competition for the preoccupation of children who are the main users and the future prospective customers of the related companies is very intense. However, there is a lack of empirical research on how children interact with AI speakers. Therefore, this research examines the interactions between children and AI speakers, primarily through field studies, to extract what functions they use and what features they have. For this purpose, 799 conversations were collected and analyzed using the log data of the AI speaker recorded in real time. As a result, children were more likely to use children's songs, fairy tales, emotional conversations, and personification compared to adults. In addition, content analysis by specific types resulted in success/failure cases of interaction between children and AI speakers and proposed improvements by failure type. This study is meaningful in that it identifies children's AI speaker preferences, content, and major conversation patterns, and provides guidelines for developing services that meet children's eye level.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.117-125
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• 2009

In this paper, we propose user-centric immersible and interactive electronic book based on the interface of tabletop display. Electronic book is usually used for users that want to read the text book with multimedia contents like video, audio, animation and etc. It is based on tabletop display platform then the conventional input device like keyboard and mouse is not essentially needed. Users can interact with the contents based on the gestures defined for the interface of tabletop display using hand finger touches then it gives superior and effective interface for users to use the electronic book interestingly. This interface supports multiple users then it gives more diverse effects on the conventional electronic contents just made for one user. In this paper our method gives new way for the conventional electronics book and it can define the user-centric gestures and help users to interact with the book easily. We expect our method can be utilized for many edutainment contents.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.457-462
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• 2021

YouTube has established itself as a major media platform. Businesses give more attention to YouTube's influence as marketing using the platform demonstrates positive effects. Accordingly, this study aims to look into how the quasi-social interaction of the users of beauty content on YouTube affect purchase behavior intentions and provide results as basic data for establishing an efficient marketing strategy. Quasi-social interaction exerted significantly positive influence on purchase behavior and purchase intention. This suggests that the stronger the quasi-social interaction becomes, purchase behavior and purchase intention get stronger. Therefore, strategies for facilitating marketing should be devised by increasing efficient quasi-social interaction according to user characteristics.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2014.11a
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• pp.167-170
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• 2014

이동 방송 환경에서 사용자가 특정 프로그램 또는 특정 서비스를 편리하게 수신할 수 있도록 하기 위해서는 고정 환경과 달리 적합한 사용자 상호작용이 고려되어야 한다. 본 논문에서는 디지털 라디오 환경에서 청취자에게 서비스를 편리하고 효과적으로 접근하고 수신할 수 있도록 하는 멀티모달 기반의 사용자 상호작용 기술에 대해서 소개하고자 한다. 이를 위해 디지털 라디오 환경 및 서비스 구조를 분석하고 이를 기반으로 사용자 상호작용이 필요한 사항을 도출하였다. 사용자 상호작용 엔진은 XML 마크업 언어를 기반으로 서비스, 프로그램 및 콘텐츠 수준의 상호작용이 가능하도록 구성하였다.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.121-134
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• 2021

As interest in stock markets is growing recently in Korea, more investors in their twenties are using the information provided by personal broadcasting channels on YouTube. This study explores how watching the stock market channels on YouTube influences watching behaviors and investment intentions. A structural equation modeling analysis of survey data from 219 adults in the twenties revealed that the perceived credibility of and para-social interaction with the YouTube influencers affected continued viewing intentions. The findings also showed that the effect of identification with the influencers on viewing satisfaction was more prominent when identification mediated the effect of para-social interaction on viewing satisfaction. Theoretical and practical implications were discussed.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.91-99
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• 2016

This study explores the effects of advertising's interactivity on consumers' attitude, brand awareness, intention of word-of-mouth and purchase intention through a comparison between high interactive advertising and low interactive advertising. Experiment was carried out with two factorial design using high and low interactive advertising messages and two different countries. The respondents were 120 Korean and 120 Two hundreds forty valid questionnaires were collected. According to the research results, the brand awareness and attitude of high interactive advertising is much higher than the low one to the consumers of Korean and Chinese. The consumers of Korean and Chinese who were exposed to high interactive advertising have high intention to word-of-mouth in high interactive advertising. Korean and Chinese consumers also have high intention to purchase when they watch the high interactive advertising. Between two countries, Chinese consumers have higher intention to purchase than Korean consumers.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.267-278
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• 2020

Although the theater performance industry is a typical cultural content industry, the support at the national level has been poor and the theater workers tend to focus on individual efforts rather than active interaction with the theater environment. Therefore, there is a growing need for effective revitalization of the theater industry, which should be found in improving the quality of interaction between the theater and the theater environment. Therefore, the purpose of this study is to analyze the effects of theater actors (theaters, theater organizations) on the activation of plays by the interaction of politics, business, and technology, the main environment of the plays. For this, social network analysis was performed. As a result of the study, it was found that mediation centrality significantly influenced the visibility of theater actors. This means that the more the theater actors are at the center of information and resource flows to the elements of the theater environment, the more visibility becomes. This shows that the theater must actively acquire technology, create an avant-garde, and endeavor to expand its influence and outreach through active interaction with politics and corporations.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.5 no.4
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• pp.198-205
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• 2012

This study deals with development of an evaluating tool for flow experience and presence to evaluate interactive digital contents. The tool is able to measure the grade of flow and presence by surveying with their factors which are known to affect flow experience and presence. One of reasons for reducing flow experience and presence in 3D digital contents is that the experience in the virtual world is different from user's prerequisite learning in the real life. The recent interactive contents using physical movement of users as an input is possible to provide unsafe situation to users due to the different experience. The suggested flow measurement tool is able to evaluate presence and flow experience of an interactive 3D contents as well as flow and presence factors are possible to use as a general guideline for all stages of producing interactive 3D digital contents.

• The Journal of the Korea Contents Association
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• v.22 no.5
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• pp.145-154
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• 2022

With the real museum changing from a center of viewing to a center of experience and communication, virtual museums have become independent as well as auxiliary and alternative roles for real museums. Therefore, it is necessary to review the concept and meaning of virtual museums and analyze the attributes of each exhibition type. This paper categorizes the exhibition types of virtual museums into four categories and analyzes the interaction methods of each exhibition type. The essential characteristics of interaction subjects affect all four types, but the method of virtual expression is distinguished, and the exhibition type that actively utilizes the virtuality of exhibition space and work expands the user's experience and communication. In this study, various forms and methods of construction of virtual museums can be explored by providing characteristics and considerations for each type of exhibition during the planning and construction of virtual museums.

• Proceedings of the Korea Contents Association Conference
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• 2017.05a
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• pp.189-190
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• 2017

우리나라는 최근 의료기술의 발달로 고령화 사회에 진입하여 만성 질환을 가진 노인의 수가 증가하고 있다. 이에 건강보조식품과 만성질환의약품을 복합하여 복용하는 노인들의 약물부작용이 다수 발생하고 있다. 이러한 부작용을 해결하기위해 노인만성질환자들이 복용하는 의약품과 건강보조식품의 상호작용 양상을 알아보고 해결방안을 모색해야할 필요성이 있다. 본 연구는 현재 만성질환의약품과 건강보조식품의 부작용이 일어나고 있는 5가지를 지정하여 노인들이 쉽게 알아볼 수 있도록 표시해주는 그림문자를 개발하였다. 건강보조식품과 만성질환의약품간의 상호작용에 대한 적극적인 복약지도와 그림문자를 통해 만성질환 노인환자의 부작용 발생을 예방함으로써 보다 안전하고 효과적인 의약품 사용이 가능해 질 것으로 기대된다.