• Title/Summary/Keyword: 콘텐츠특성

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A Study on the Characteristics of Video Platforms Usage of Beauty Content with YouTube at the Center (패션 뷰티 콘텐츠의 동영상 플랫폼 활용 특성에 대한 연구 - 유튜브를 중심으로 -)

  • Wi, Seo-Hyeon;Jung, Jae-Woo
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.127-137
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    • 2021
  • YouTube beauty content channels that utilize various topics and formats are undergoing quantitative and qualitative expansion. This study selected the top five channels represeting major domestic and foreign beauty brands, fashion magazines and beauty influencers through Statista and conducted a case study focusing on them. It will connect to a strategy for increasing beauty-related content by comparing content characteristics according to content producers. Also, it will help to reveal what types of content will be appealing more attractive to consumer. The result has shown that the growth of YouTube platforms has transformed passive consumers into new communicators by diversifying sources of product information. In addition, as content of different type was consumed by different producers, producer-oriented content was produced rather than objective journalistic gaze. Therefore, it was found that the delivery of 'brand values' that can strengthen the relationship between consumers and brands along with various entertainment elements that are effective for millennial in the future.

Study on Characteristics of Users for the Mobile Educational Game Contents (모바일 에듀 게임 콘텐츠에 대한 사용자의 특성 연구)

  • Ahn, Kyung-Whan;Hwang, Myung-Cheol
    • Journal of Digital Contents Society
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    • v.10 no.2
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    • pp.333-340
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    • 2009
  • In the era of Web 2.0, the digital contents are becoming major cultural subjects and the scope and added value of digital content technology industry keep increasing. In order to prevent thoughtless expansion of consumption oriented contents to the multimedia motion picture generation and promote the contents industry in educational, industrial or cultural aspect, educational contents should be specialized as strategic products with increased educational and entertaining meaning. As a result, this study analyzed characteristics of users regarding how educational game contents are distributed to consumers by both male and female group. Then, it extracted development factors for expansion of educational games and presented direction to educational game contents development by using educational games according to changes in users in order to secure mobile flat form contents for effective learning.

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Fun Factors of New Media Content for Kids (유아용 뉴미디어 콘텐츠의 재미 요소)

  • Chung, Jee Yong
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.40-52
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    • 2018
  • Media can be considered as a type of play for kids in this new media era. Researches on media content for kids have mainly focused on educational effect or specific features such as design, but a great deal of kids content is created for fun and enjoyment. This study analyzes fun factors of the most popular kids content on Youtube: Kongsuni and Friends, Carrie and Toys, and Pinkfong. The result shows that seven fun factors can be grouped into three categories; 1) Self-determination and independence are related to the media environment; 2) Sensuous vividness, empathy, and physical dynamic are related to the content; 3) Self-expression and social interaction are related to associated activities. This study extends our perspective on kids content by analyzing fun factors in the comprehensive process of media consumption.

Influence of SNS Digital Characteristics on Cultural Contents Purchase Intention (SNS 디지털 환경의 특성이 문화콘텐츠 구매의도에 미치는 영향 - 정보적 참여, 감정적 애착의 매개 역할을 중심으로)

  • Lee, Han-Suk
    • The Journal of the Korea Contents Association
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    • v.12 no.7
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    • pp.336-345
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    • 2012
  • Under the influence of information technology, there has been a significant change in the consumers' attitude and behavior toward the cultural products. Especially, the social network service (SNS) is predicted to effectively facilitate the growing interaction among potential consumers, which may lead to consumption of the cultural products. The goal of this study is thus two-fold: (a) to investigate the characteristic features of the digital environments based on SNS, and (b) to examine how these factors result in the purchase of the cultural contents. The survey data identified the digital environments as Informational interaction, Information connectivity, and Informational trust in the SNS environment. Subsequently, the structural equation methods confirmed that these factors facilitate consumers' participation in the information network and promote consumers' emotional attachment to the cultural contents, which eventually lead to the positive attitude toward the purchase of the cultural contents.

The Sutability of VR Artwork as an Immersive Learning Tool (몰입적 학습 도구로서의 VR 예술작품의 적합성)

  • Rhee, Boa;Kim, Jusub
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2016.01a
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    • pp.223-226
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    • 2016
  • 본 논문은 최근 출시된 반 고흐 VR 예술작품의 2D 및 3D 콘텐츠에 대한 경험을 분석했다. 두 가지의 콘텐츠에서 쾌락적 특성이 강하게 나타났으며, 원작의 재생산된 작품으로서가 아니라 새로운 창작물로 인지되었다. 콘텐츠의 일반적 특성과 마찬가지로, 몰입감의 경우에도 2D 보다는 3D 콘텐츠에 대한 평가가 더욱 긍정적으로 이루어졌으며, 두 가지의 콘텐츠에서 가장 높게 평가된 몰입감 요인은 주의집중력으로 제시되었다. 특히 3D 콘텐츠의 경우, 다감각적 촉진은 가상공간에서의 현존감(presence)과 관련된 육체적 움직임에 대한 역동성에 영향을 미쳤으며, 원작에 대한 현존감은 가상공간에서의 현존감과 몰입감으로 대체되었다. 3D 기반의 콘텐츠는 학습에 대한 내재적 동기부여를 비롯, 그룹 토의의 활성화, 예술작품 및 작가에 대한 관심 증가 등의 몰입형 학습 도구로서의 효용성이 유의미하게 나타났다. 비록 2D 및 3D 콘텐츠의 몰입학습을 위한 도구로서의 적합성이 예술작품에 대한 감상 및 해석도구로서의 적합성보다 높게 제시되기는 했지만, 예술작품의 진정성과 아우라라는 관점에서 보면 '회화적 동일성'은 존재했지만 콘텐츠의 재창조적 특성으로 인해 '미학적 동일성'은 보장되지 못했다. 이러한 현상은 VR 예술작품의 콘텐츠 제작 목적의 상이함 뿐만 아니라 기술적 정교함 및 예술적 전문성 결여에 기인한다.

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A Study on the Standard Policy for the Development Cost of Media Convergence e-Learning Contents (미디어 융복합 이러닝 콘텐츠 개발대가 산정기준에 관한 연구)

  • Han, Tae In;Noh, Kyoo-Sung
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.47-55
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    • 2015
  • In e-learning industry which represents the convergence of IT and education, the standard of e-learning content development cost has been calculated according to the guideline or standard of existing similar industries without considering the characteristics of the industry until today. The absence of contents development cost standard related to e-learning has been recognized as one of the most difficulties in e-learning industry. The calculation of the content development cost without reflecting the characteristics of e-learning industry has bad effects such as the degradation of content quality and development of e-learning industry, and the growth obstruction of them. This paper suggest a standard of development cost for e-learning content development considering the characteristics of e-learning industry. We analyse current problems and the characteristics in e-learning industry, and define the development cost standard. We propose the methodology for developing e-learning industry and for contributing quality improvement of e-learning content.

A Study on according to Characteristic Techniques Flash Animation (플래시 애니메이션 기법에 따른 특성 연구)

  • Joo, Heon-Sik
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2014.01a
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    • pp.309-311
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    • 2014
  • 본 논문에서는 만화, 게임, 웹, 앱, 모바일 등에서 2D 애니메이션 기법으로 콘텐츠를 제작하는 플래시 애니메이션의 기법들의 특성들을 나타낸다. 제작 콘텐츠가 어떤 디바이스에서 어떤 애니메이션을 연출할 것인가를 먼저 고려하여야 한다. 따라서 콘텐츠의 목적에 맞는 애니메이션 기법을 사용함으로 콘텐츠 제작 시간과 경제성과 완성도의 효과를 얻을 수 있다.

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A Study on the Quality Model for Testing of Augmented Reality Contents (AR 콘텐츠의 테스팅을 위한 품질모델 연구)

  • Lee, Jong-Won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.01a
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    • pp.65-66
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    • 2022
  • AR을 기반으로 하는 현실과 가상세계가 공존하는 콘텐츠들이 증가하고 있다. 이에 따라 AR 콘텐츠에 대한 체계적인 테스팅에 대한 필요성도 증가하고 있다. 소프트웨어 테스팅과 관련한 품질특성은 ISO/IEC 25010에서 정의하고 있다. 기존의 연구에서 ISO/IEC 25010을 기반으로 AR의 테스팅에 적용할 수 있는 품질특성을 제안하였다. 본 논문에서는 기존의 연구에서 제안한 AR 테스팅 품질특성에 신뢰성과 보안성을 보완할 것을 제안한다. 이러한 품질특성으로 고려하여 AR의 테스팅에 필요한 테스트 케이스를 개발하고 실행한다면 보다 체계적인 테스팅이 가능할 것이다.

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콘텐츠연재 / 패키지화 온.오프라인 연계 등 다양한 전략 필요

  • Hwang, Su-Gyeong
    • Digital Contents
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    • no.11 s.102
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    • pp.64-68
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    • 2001
  • 지난호까지는 주로 본격적 논의를 하기 전에 콘텐츠 유료화 논쟁과 인터넷이 가져다 준 변화, 콘텐츠 산업의 특성 이해, 그리고 콘텐츠 비즈니스의 전략적 접근 방법에 대해 논의했었다. 이번호 부터는 실질적으로 콘텐츠 비즈니스 수행하기 위한 운영방안에 대해 하나씩 살펴보기로 하자 실무 운영방안의 첫번째로 이번호에서 신규 콘텐츠 생산을 위한 개발방법과 전략을 세우기 위한 내용들을 알아보자

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Analysis of the Location Characteristics of Urban Silver Towns (도시형 실버타운의 입지특성 분석 연구)

  • Kwon, Ji-Hye;Park, Seung-Hoon
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.279-288
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    • 2018
  • Unlike the past, the elderly who are growing rapidly in Korea are called 'active seniors'. They prefer to live in urban silver towns despite high living cost and make their own new urban contents. The new urban contents that reflect the living characteristics of active seniors have an important impact on their choice of residential location. Therefore, the purpose of this study is to identify the location characteristics of urban silver towns, which are preferred as the main residence of active seniors, based on the urban living contents of active seniors. The location characteristics of urban silver towns considering the urban living contents of active seniors can be classified 1) public transportation, 2) nearby arterial roads, 3) culture shopping facilities, 4) medical facilities, 5) apartment complexes, and 6) natural environments. Especially, the accessibilities of medical facilities, apartment complexes, and culture shopping facilities were the main characteristics of urban silver towns. The results of this study are expected to be helpful not only the location of urban silver towns, which is the urban new content of active senior, but also for the policy on housing for the elderly.