• Journal of the Korea Fashion and Costume Design Association
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• v.26 no.3
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• pp.99-112
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• 2024

This study aims to analyze the characteristics of 'Korean Chic' through the collections of Korean designer Eudon Choi, who has gained prominence in the international fashion market. The term 'Korean Chic' encompasses four main traits: coexistence, eclecticism, practicality, and uniqueness. First, coexistence involves blending masculine and feminine elements as well as traditional and modern aspects. This is evident in Choi's use of strong, angular designs typically seen in menswear alongside soft silhouettes and feminine touches found in womenswear. Additionally, traditional Korean hanbok elements are harmoniously integrated with modern design techniques. Second, eclecticism is seen in the balanced mix of direct and subtle expressions, including the fusion of hanbok details with diverse fashion elements, and the combination of monochromatic and vivid colors. This trait also involves blending strong and delicate features to create a dynamic and versatile look. Third, practicality is a cornerstone of Choi's design philosophy. He emphasizes the importance of creating wearable yet innovative pieces that are suitable for daily wear. His collections feature practical materials and items that prioritize comfort without compromising creativity. Last, unique is highlighted through hidden details and unexpected design elements. Choi often incorporates surprising prints or decorations that are not immediately visible, adding an element of discovery and delight for the wearer. This can include witty combinations of traditional and contemporary elements, as well as formal and casual styles. Through study aims to shed light on the design identity of Korean fashion designers by examining the characteristics of Korean Chic in Eudon Choi's work. It also calls for further research on other Korean designers to enhance the understanding and global recognition of Korean fashion's unique aesthetic and growing influence in the international fashion scene.