• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.9 no.5
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• pp.45-51
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• 2009

In this paper, we propose a multiplex channel shopping mall services using IPTV. The main idea and features are as follows. First, we suggest bi-directional conversation channel instead of conventional unidirectional channel. Currently shopping mall broadcast services are one sidedly provided by commercial company. In these kinds of methods, efficient communication of information between commercial company and users is difficult problem. In this paper, we can solve this problem by using IPTV technology. Second, we can create new profit model by using combination of both the advantages of internet shopping mall and the advantages of cable TV shopping mall.

• Fashion & Textile Research Journal
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• v.1 no.3
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• pp.231-238
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• 1999

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.379-388
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• 2014

This study analyzed the status of Korean professional baseball as TV contents utilizing ratings. For the purpose of the study, Korea professional baseball's relative status to other genres though ratings is investigated. For this study, ratings per minute for the whole cable TV channel viewer ratings in 2010 were analyzed, and the following is the result of comparing and analyzing ratings per genre and channel of cable TV. Among 11 genres, drama showed the highest rating, and entertainment, movies, kids, news/reports, sports, music, etc followed. Drama and entertaining channels showed the highest ratings and sports did not show any high ranking. However, when analyzing times for broadcasting Korean professional baseball separately, Korean professional baseball in both genre and channel showed the highest r ratings and it was significant statistically. Thus, it is considered that Korean professional baseball is the most valuable contents for the related cable TV times.

• Journal of Digital Contents Society
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• v.9 no.2
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• pp.213-223
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• 2008

This study attempted to analyze background and industrial difference of RO and SO. RO was launched for solving a problem of terrestrial broadcasting. After solving a problem of terrestrial broadcasting system, RO has played a roll as a local media. On the other hand, SO was launched by government's policy so SO has been protected and brought up by government. Because market of RO and SO is overlap and competitive, RO has been restricted by government for issuing new license and renewal of permission. Presently, environment of media has been changed very dramatically, so various niche media are needed for various customer's needs. In addition, local media are in trouble of playing a role as a public broadcasting service in Korea. Therefore, RO might be a good solution. In this study for the analysis of the user's needs a survey was conducted. This study shows possibility of RO's roll and function as a local media.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2010.07a
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• pp.208-211
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• 2010

2012년 지상파 방송은 아날로그 송출을 종료하고 디지털 방송으로 전환된다. 이렇게 전환되는 지상파 디지털 방송은 무료로 누구나 시청할 수 있는 보편적 서비스를 지향하기 때문에, 케이블TV, 위성TV, IPTV 등의 다른 매체와는 달리 기술적 보호조치 없이 방송되고 있다. 또한 DTV 방송프로그램은 원본과 똑같은 화질로 개인이 쉽게 저장할 수 있고 인터넷을 통하여 누구나 쉽게 접근이 가능하기 때문에, DTV 방송프로그램의 무단복제와 인터넷을 통한 불법재배포는 큰 문제점으로 대두되고 있다. 이러한 불법 대량배포는 방송프로그램의 저작권을 심각히 침해할 뿐만 아니라, 방송사의 고품질의 방송프로그램을 제작환경을 더욱 열악하게 만들고 있다. 또한 일반 사용자는 인식하지 못하는 사이에 인터넷을 통해 불법 콘텐츠를 사용하게 되는 악순환에 빠지게 된다. 이에 본 논문은 KBS에서 추진하고 있는 여러 콘텐츠 보호 기술들을 하나의 보호 고리로 연결하는 KBS 보호기술 체계를 소개하고자 한다. 이를 위하여 KBS는 아래의 3가지 보호 기술을 개발하여 체계적으로 연결하여 적용하고 있다. 첫째, 프로그램의 저작권과 배포 정보를 나타내는 프로그램 보호신호(PPI, Program Protection Information)와 워터마크를 방송 신호에 삽입하여 수신기에서의 프로그램 보호를 추진한다, 둘째, 인터넷 OSP(Online Service Provider)와의 제휴를 통하여 콘텐츠 필터링 기술을 도입하여 프로그램 불법 업로드, 다운로드를 방지한다. 셋째, KBS 저작물 인터넷 모니터링 시스템을 개발하여 인터넷 상의 불법 프로그램 배포정보를 획득하여 불법배포가 진행되는 사이트에 보호를 요청한다.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.57-80
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• 2008

The contemporary consumers have insatiable desires for material and outward appearance. In terms of the desire for outward appearance, people recognize that a beautiful outward appearance can be made by an artificial effort. Subsequently, the interest in a beauty and fashion has been increased. In addition, a cable TV shows a beauty and fashion program targeted for women in 20s to 30s. This study tried to examine the stories on experience of consumption by consumers watching a beauty and fashion program in a women specialized channel of a cable TV. The total number of narrators who participated in this study was 11. Among them, we formed 26 narrative plots on the basis of interviews for 7 persons who could use Labov's structural analysis. The result of analyzing narrators' narrative plots was as follows: First, although narrators received the information on beauty and fashion through a channel which became the target of this study, they applied such information into an ordinary life by transforming such information. Second, narrators thought that their confidence and superiority could be expressed through a beauty and fashion. Third, narrators' consuming life showed a showing off-type consumption and an objective consumption. Fourth, narrators have a gap between the behavior orientation and real actions. And they experiences various trobles on consumption life. Fifth, through the interview for narrators, a trend of reconsidering their consuming life was found out.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.750-758
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• 2017

Korean film actors and staff participated in Incheon(Terence Young, 1981) Hollywood filmmaking workforces had taken in South Korea. According to the dictation of the elders who participated in the making of the film Incheon, through the movie they were able to experience Hollywood film production system and said it had an impact on Korea filmmaking system. It is the reason that this study tracks the historical traces of the almost forgotten film. This article analyzed an expert assessment and recognition of the audience about the film Incheon produced by the Hollywood production system. Expert review was utilized in such press articles and tomes about the actors and staff who participated in the film. Also, the audience rating was analyzed in terms of the recognition at the theater or watching cable TV, Internet etc. Evaluation of expert in Incheon was monotonous but negatively red, I could confirm that the viewers recognized in various ways, rather than evaluated the film.

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.52-83
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• 2006

This study is to analyze the differences of consumer preferences between the terrestrial DMB and satellite DMB in various segment groups by using survey data. We categorized the consumers by the DMB preference patterns into four groups, i.e., non users group, terrestrial only users group, satellite only users group, dual users group. And then we analyzed the differences among these four segment groups in demographic characteristics, behavior patterns on telecommunication and broadcasting services, life-style, attitudes to DMB services.

• The Journal of Information Systems
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• v.25 no.2
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• pp.153-171
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• 2016

Purpose This study suggests the development of forecasting model for local cable TV advertisement. In order to verify the expected effect of the suggestion, using the causal loop map of System Dynamics, the factors affecting the prospects of cable TV commercial market were divided into 5 groups. Then targeting 97 people involved in the cable TV commercial market in Busan, Ulsan, and Gyeongnam, a survey was conducted on their perception of the current status of local advertisement market and future prospect. Design/methodology/approach The analysis of the collected data shows that workers in advertising and advertisers perceive the influence of cable TV as an advertising media to be high, while clearly understanding the problems of cable TV commercial market. Based on this the effects on the prospects of cable TV commercial market were analyzed and a forecasting method called Weighted Moving Average was applied. In order to improve accuracy of the added value of Weighted Moving Average, the 5 factors were divided into qualitative factors and quantitative factors, and using Multi-attribute Decision Making method, all the factors were normalized and weighting factors were deduced. The result of simulating the prospects of cable TV commercial market using Weighted Moving Average, both qualitative and quantitative factors showed downward turn in the market prospect for the following 10 years. Findings The result reflects generally negative perception of advertisement viewers about the prospects of cable TV commercial market. Compared to the previous studies on domestic cable TV commercials that focused on policy suggestions and surveys on perception of current status, this study has its significance in that it used scientific method and simulation for verification.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.1-10
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• 2013

With the help of information technology, PVR has been evaluated as an innovative device that brings epochal changes for program selection and convenience of receivers with the convergence between broadcasting and telecommunication. Satellite broadcasters introduced PVR service to strengthen its interactive function. This study analyzed PVR user behavior and how it changed the existing TV viewing behavior through satellite subscribers. The results revealed that PVR subscribers mainly used it for time shifting like VCR use. FUrthermore, heavy PVR users watched TV more than on average and enjoyed a divers genre of programs. This study provides scholarly implication for PVR using behavior and its effects and its useful information for contents and marketing strategy to help PVR service popularization.