• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2003.06a
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• pp.113-134
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• 2003

• Broadcasting and Media Magazine
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• v.8 no.4
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• pp.60-65
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• 2003

• Journal of Korean Electronics
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• v.16 no.8
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• pp.8-10
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• 1996

• Communications of the Korean Institute of Information Scientists and Engineers
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• v.20 no.5
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• pp.30-34
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• 2002

• Journal of Korean Electronics
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• v.2 no.6
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• 1982

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2001.11a
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• pp.51-68
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• 2001

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2001.11a
• /
• pp.291-303
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• 2001

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2000.05a
• /
• pp.379-392
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• 2000

• The Research Journal of the Costume Culture
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• v.9 no.3
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• pp.343-356
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• 2001

The purpose of this was to classify consumer groups according to the life styles and analyze buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect among consumer groups. And it was to clarify relationships between the experience of CATV home shopping and buying intention and evaluation criteria of apparel product, opinion to 4p\`s aspect. The subjects of this study were 270 women living in Chonbuk and Chonnam regardless their experience in CATV home shopping. For data analysis, frequency, percentage, mean, t-test, factor analysis were conducted. The results were as follows; First, the type of life style were classified into the following subdivisions: products confirmed type, price-quality regarded type, time regarded type, new product regarded type. Second, the significant differences among the classified life style groups were found in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect. Third, there were significant differences in buying intention, evaluation criteria of apparel product, and opinion to 4p\`s aspect according to TV home shopping experience.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.11a
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• pp.206-208
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• 2013

국내 케이블TV는 이날로그방송 뿐만 아니라 디지털방송, 주문형 비디오, 초고속 인터넷, 양방향 서비스, 인터넷 전화 등의 다양한 서비스를 제공하고 있다. 하지만 종편, 보도, 홈쇼핑 등의 신규 채널 증가와 방송 통신 융합에 따른 다양한 양방향 서비스 도입, 시속적인 HD채널 확대 등으로 헌재 사용 가능한 주파수가 매우 부족한 상황으로 3DTV, UHDTV, 인터넷 기반방송 등의 차세대 방송 서비스 제공을 위한 주파수 확보 방안 마련 이 매우 시급하게 필요한 상황이다. 본 논문에서는 국내 케이블TV의 주파수 이용 현황 및 신규 주파수 수요 전망을 예측하고 다양한 효율적인 주파수 해결 방법을 모색하고 단계적으로 해결 방법을 적용하여 주파수를 확보하는 효율적인 주파수 이용방안에 대해서 기술하였다.