• Title/Summary/Keyword: 컨설팅 서비스 신뢰

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A Study on the Effect of Consultant Capacity in the Consulting Services of Digital Industry on Influence of Customer Satisfaction and Re-contract Intention (디지털산업 컨설팅서비스에서 컨설턴트 역량이 고객만족과 재계약의도에 미치는 영향에 관한 연구)

  • Choi, Young-Seok;Lee, Seung-Hee;Son, Hong-Seup;Lee, Byeong-Ju;Seok, Ju-Yun;Hwang, Dong-Ryong
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.163-174
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    • 2015
  • While the scale of the consulting market growth in quantity quality, the consultant capacity is becoming important in the digital industry. The preceding elements of trust formation to the consultant capacity divided into ability, integrity, and benevolence of consultant. Also, the consultant capacity is to find out what effect the overall trust and customer satisfaction and re-contract. The results of the analysis, consultant capacity have positive(+) effects for the formation of the trust in the practice of consulting project, and consulting service trust has positive(+) effect in the relationship between customer satisfaction and re-contract. In addition, consulting service trust in consultant capacity appeared to has positive(+) mediating effects in the relationship between customer satisfaction and re-contract intend.

A Study on the Relationships between Emotional Intelligence of Consultant and Consulting Service Quality (컨설턴트의 감성지능이 컨설팅 서비스품질에 미치는 영향에 관한 연구)

  • Kim, Doo-Yul;Lee, Sun-Kyu;Kang, Eun-Gu
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.41-50
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    • 2013
  • This paper aims to examine the effects on the relationships between Emotional Intelligence of Consultant and Consulting Service Quality. To accomplish these purposes, The questionaries of 260 were inspected to the PM have received consulting experience at the companies. The collected data were analyzed with SPSS 17.0 for Windows. This study used the statistical techniques such as descriptive analysis, reliability analysis, discriminant analysis, factor analysis, correlation analysis and multi regression analysis. Emotional Intelligence of Consultant presented a meaningful result(+) with Consulting Service Quality. but self emotional appraisal didn't present a meaningful result with Consulting Service Quality. and Emotional Intelligence of Consultant didn't present a meaningful result with tangible.

A Study on the Consultant's Pro-social Service Behavior on Relational Embeddedness, Relationship Trust, Relationship Satisfaction and Long-term Relationship Orientation (컨설턴트의 친사회적 서비스가 관계적 배태성, 관계신뢰, 관계만족, 장기관계지향성에 미치는 영향에 관한 연구)

  • Shin, Dong-Ju;Hong, Jung-Wan;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.95-106
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    • 2015
  • This study aimed to study the relational embeddedness theory which has been actively studied in the fields of marketing and psychology to the consulting industry. This study also aimed to find out if various efforts and pro-social service behavior of the consultant, a service provider in the consulting industry may have a positive effect on customer relationships. The results of the study can be summarized as follows: The pro-social service behavior of the consultant was verified to have a positive effect on relationship trust, relationship satisfaction with customers and relational embeddedness was found to have a positive effect on relationship trust and relationship satisfaction. In addition, relational embeddedness, relationship trust, and relationship satisfaction were found to have a positive effect on long-term relationship orientation.

A study on the Effect of consultants' competency on Organizational performance through service quality: focusing on organizational creativity and innovation (컨설턴트의 역량이 서비스 품질을 통해 조직성과에 미치는 영향에 관한 연구: 조직 창의성과 혁신성 중심으로)

  • Lee, Jung Ea;Seo, Young Wook;Lee, Jeong Kwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.5
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    • pp.577-584
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    • 2020
  • This study examined the effects of management consultant competency (ability, professionalism) and consulting service quality (reliability, assurance) on organizational creativity and innovation. The research target was companies with experience in consulting, and sample data from 62 surveyed companies (80 persons) were analyzed using SPSS 25.0 and Smart PLS 2.0 based on statistics to perform frequency analysis, reliability, and feasibility analysis. The summary of the research results is as follows. First, it has been verified that consultant competency (ability, professionalism) and consulting service quality (reliability, assurance) had positive impacts. Second, service reliability and assurance, which are components of consulting service quality, significantly affected consulting performance (organizational creativity, innovation). Taken together, management consulting has a positive effect on creativity and innovation in an organization and ultimately contributes to improvement of the business performance of the company, depending on the competency of the consultant and quality of the services provided. Based on the results of this study, we intend to improve the quality of SME consulting by providing theoretical and practical implications as well as contribute to the growth of SMEs requiring innovation in the era of the 4th Industrial Revolution.

A Study on the Effects of Consulting Service Quality and Participation on the Effect of Consulting Expertise on Business Performance (컨설팅 서비스 품질과 참여도에 미치는 영향 요인)

  • Choi, Yong-Kuk;Hong, Woo-hyung;Kim, Sang-Bong
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.117-126
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    • 2018
  • The purpose of this study is to investigate the effect of the consulting firm's professionalism on the business performance of the consulting client firm, the quality of the consulting service quality and the consulting participation of the service company. The purpose of this study is to find out how to improve the quality and participation of consulting firms. The results of this study can be summarized as follows: respondent, empathy, tangibility, certainty, and reliability have a significant influence on the hypothesis that the consulting firm's expertise will affect the management performance through mediating service quality. In addition, it was confirmed that the higher the participation of client firms, the more significant the management performance was. In order to further improve management performance through consulting, active involvement of client firms is suggested. It is believed that studying the characteristics that can increase the participation in the future can lead to meaningful implications.

Research on the Effects of a Consultant's Nonverbal Communications on a Client's Evaluation (컨설턴트의 비언어커뮤니케이션이 고객 평가에 미치는 영향에 관한 연구)

  • Shin, Dong-Ju;Lee, Seok Kee;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.167-178
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    • 2015
  • This research focused on the research on nonverbal communication among communication, an important trait of consultants, who provide knowledge for the clients. The aim was to investigate meaningful influence on the perceived evaluation of clients, as well as the influence on the consulting corporate trust. The research results can be summarized as follows. It was verified that consultants' nonverbal communication positively influenced perceived consultants' evaluation. Also, it was confirmed that clients' perceived consultant evaluation positively influenced service provision corporate trust and long-term relationships.

A Study on the Effect of Consultant Capability on Consulting Satisfaction (컨설턴트 역량이 컨설팅 만족도에 미치는 영향에 관한 연구)

  • Choi, Yong-Kuk;Kim, Sang-Bong;Hong, Woo-hyung
    • Journal of the Korea Convergence Society
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    • v.9 no.4
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    • pp.189-199
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    • 2018
  • The purpose of this study is to investigate the effect of consultant 's competence on consulting satisfaction, consulting service quality, and understanding of client firm consulting. In summary, the results of this study suggest that the competency of a consultant influences the satisfaction of consulting and affects the satisfaction of consulting through service quality. Responsiveness, empathy, type, assurance and reliability have a significant impact on the hypothesis. Also, the higher the understanding of client firm consulting, the higher the satisfaction of consulting. In order to further improve the satisfaction of such consulting, it is necessary to enhance client firm consulting understanding. In order to improve the satisfaction of consulting, it is suggested that not only the consultant capacity but also the efforts to improve the consulting understanding of the customer can achieve the intended satisfaction. Further research is needed on how to improve understanding of how to improve consulting satisfaction in the future.

Effect of Consulting Firm's Organizational Effectiveness on Customer Orientation (컨설팅기업의 조직효과성이 고객지향성에 미치는 영향)

  • Eom, Mi-Sun;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.231-241
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    • 2021
  • The consulting industry is also growing as the use of management consulting increases as the importance of management strategies for the survival of companies due to rapid environmental changes is highlighted. As a result, competition among consulting firms is intensifying, and securing competitiveness is essential. This study tried to confirm the method of securing competitiveness of consulting firms from the perspective of organizational competitiveness through organizational effectiveness. As the consulting service is a knowledge service field, an empirical analysis was conducted for consultants who performed it because professional human resources were a core technology. Exploratory factors, reliability analysis, and regression analysis were performed using SPSS 22.0. As a result of a study on the effect of consultants' organizational effectiveness on customer orientation, it was found that the consultant's organizational commitment and organizational performance had a significant effect. It was possible to confirm the importance of intrinsic motivation to secure the competitiveness of consulting firms in the changing environment. This presented practical implications for organizational management regarding the continuous growth of consulting firms.

A Study on the Influence of Consultant Proactive Personality and Benevolence on Trust & Innovative Performance (컨설턴트의 주도성과 배려가 신뢰와 혁신성과에 미치는 영향에 관한 연구)

  • Jung, Goo-Sang;Kim, Tae-Sung;Lee, Hyun-Soo
    • Journal of Digital Convergence
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    • v.10 no.2
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    • pp.83-92
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    • 2012
  • The purpose of this study is to investigate how the consultant proactive personality and benevolence influence on the trust and innovative performance. The results show that first, consultant proactive personality affects cognitive trust and consultant benevolence have an effect on emotional trust. Second, perceptual trusts for the consultant behavior have a relationship with innovative performance and we confirmed mediation effect of trust. This study have important meaning that we analysis plus effect on the emotion factor when we determine the trust formation factor in the consulting performed process.