• Journal of Digital Convergence
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• v.10 no.1
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• pp.195-202
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• 2012

This Study is to verify that Consulting firm's brand plays a mediating role in consulting expertise, experience utilizing, and word of mouth intention. The results of study show that firstly, Consulting expertise and experience utilizing have a positive effect on word of mouth intention, and secondly Consulting firm's brand have also a positive effect on the mediating role in the relationship between consulting expertise & experience utilizing, and of mouth intention. This study have a significant meaning to ascertain that word of mouth intention should enhance the value of consulting firm's brand with first priority, and importance of consulting expertise and experience utilizing should be recognized, and the values of consulting expertise and experience utilizing be enhanced by consulting firm's brand.

• Journal of the Korea Convergence Society
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• v.9 no.4
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• pp.241-249
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• 2018

The purpose of this study is to investigate the effect of consulting firm's professional consulting satisfaction on consulting satisfaction. The purpose of this study is to investigate the effect of consulting firm's brand awareness on consulting satisfaction. The results of this study suggest that consulting firms that have expertise in the field have a positive effect on the satisfaction of consulting and that the higher the brand awareness, the higher the consulting satisfaction. The better the brand awareness, the higher the reliability and the positive impact on the satisfaction of consulting, and the consulting firm including consultant suggests to improve the professional competence in the field.

• The Inventors News
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• no.56
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• pp.1-16
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• 2007

쉼없는 '혁신'으로 여성발명 만개하리라/발행인 칼럼/산업재산진흥팀장에 박주익 서기관 부임/강원도 등 9개 지자체 특허컨설팅 시행/'여성기업지원에 관한 법률' 개정안 발의/특허청, 2007년 발명평가사업 시행/여성은 성장동력이자 미래 주역/"여성특허기업 안정적 성장 할 수 있도록 지원책 마련"/가계제언/여성경제인 배출 및 지원 위한 기본 틀 확립/정부지원책 철저 검토한 수 정면돌파/자금지원 세세하게 살피면 가능성 생긴다/"황금돼지해 유아 브랜드 상표 봇물"/국내기업 특허유지비용 70% 출연료로 사용/습윤 드레싱재 관련 특허출원 증가/"특허권 유지.관리 쉬워진다"/특허청, 국유특허권수입으로 6억4천 벌어/새해 금연결심, 휴대폰이 지켜드립니다/역사 속의 발명품/하루 10분 발명교실/특허Q&A/이봉화 서울시 여성가족정책관/특허심판, '6개월'이내 종결/아이디어 착상 및 발명 기법/21 세기 특허경영 기업의 미래를 바꾼다/벤딩과 베스트의 인슐린/헬리콥터 특허 국산화율 높아져/'특허관리어드바이저' 대학 지식재산 활성화/UCC 특허출원 최근 2년간 대폭 증가/웰빙시대 여파 진공포장 출원도 '웰빙'/지식재산 교육시스템 동유럽까지 전파/승강기 안전사고 방지 특허 인기/한국여성발명협회 회원사 발명품 가이드/