• Journal of Information Management
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• v.42 no.1
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• pp.157-171
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• 2011

The purpose of the study is to develop mobile support services areas and detail mobile support service items according to their convention activities and analyze user preference. For this aim, a qualitative to extract mobile support service areas and detail mobile service items targeted to convention participants and a expert survey to analyze user preference are used. Firstly, based on a precedent study and expert review 20 mobile service areas and 43 detail service items are extracted. Secondly, results from expert survey are presented exploring user preferences for detail service items designed for convention participants.

• Management & Information Systems Review
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• v.32 no.5
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• pp.89-100
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• 2013

Recently, interesting of ubiquitous computing technologies has increased. In this paper, we propose a service model for convention industry based on ubiquitous computing technologies. First, we propose service function, service process, and relationships between participants to give shape to the service model. And, we present some service functions; exhibition service, advertisement service and customer support service. Finally, we propose overall service process and relationship between participants.

• Information Systems Review
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• v.15 no.3
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• pp.111-128
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• 2013

Conventions play important roles as tools for effective marketing. It will be able to understand the changes of particular industry's market, develop a new market and potential clients, and get a chance such as strategic network constructing. To support effective viewing of visitors, conventions have introduced a variety of ubiquitous computing technologies. This study introduces a case of applying the Utility Tag-based convention service system at the Cosmetics & Beauty Expo, Osong Korea 2013. The Utility Tag-based convention service system is constructed total three systems: (1) NFC Tag Management System; allowing effective access and management of NFC tags in various locations and objects, (2) Information Provide System; allowing participating vendors to manage information they want to provide information to visitors, and (3) Utility Tags; providing a variety of service to visitors for effective viewing in exhibition/convention space. This study first explores literature review and applying case related to ubiquitous computing in this field and introduces Applying an Utility Tag-based convention service system. In addition, we analyze visitors' behaviors and association rules by take advantage of collected touch data, present various possible for applications of the Utility Tag-based convention service system.

• Management & Information Systems Review
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• v.30 no.2
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• pp.57-79
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• 2011

One of the fastest growing sector in tourism industry is MICE industry due to globalization among the countries in various parts including business, politics, and cultural exchange. The objectives of this research can be in two fold: firstly, to evaluate the convention service quality and categorize them into three groups, basic service, performance service and exciting service; secondly, to provide the exciting service as a recovery program to restore customer satisfaction and their intention to reuse when the basic or performance service failure occurs. The results are as follows: among the four dimensions of the service quality, only the availability of information and the employee's performance were effected by the exciting service quality. Secondly, employees's performance can only be effected by the exciting service when customer service factor is included prior to the events. Thirdly, the following dimensions of services were not selected to be effective by the exciting services: conditions of physical facility, related infra-structure, the process of customer service and the program. Fourthly, only the additional services and events were selected to be the effective exciting services for the recovery program.