• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.6
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• pp.2999-3004
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• 2013

Smartphone subscribers exceeded 30 million people, Smart Korea is up on this track, and leaping to 'Smart powerful nation from 'IT powerful nation. Of course, the popularization of the smart phone called 'PC in the hands' has brought a revolutionary change to nation livelihood, and also to business and government, too. The current usage of Smartphone is not just a simple function call, people can communicate anytime, anywhere with it. The current usage of Smartphone is not just a simple function call, people can communicate anytime, anywhere with it. And it has become the culture of the terminal type in the hands whenever and wherever. However, the screen size and the existing flash or video files do not run when trying to access to the homepage for PC with Smartphone. and it may gives the inconvenience to people who use mobile devices. Therefore, in this paper, it is a study for the provision of an efficient service for Smartphone users through the establishment of website for mobile in mobile circumstances.

• Archives of design research
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• v.16 no.1
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• pp.241-250
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• 2003

With the increasing number and variety of internet users as well as the development of internet technology, web contents have been taking a more comprehensive, integrated, and practical form. This change has brought to our attention the importance of the information architecture and menu design, both of which are required for the users to navigate vast amount of data promptly, correctly and easily for effective communication in the web sites. In this study, web sites were categorized by the service levels provided to the users, and sampling was performed accordingly. Then, information architecture, the layout and the presentation of the menu design were analyzed. The result of the analysis show that there are distinguishable characteristics in how the menus were expressed and designed, and that these characteristics reflect the users' characteristics in the web interface menu design. With the result of this study, we present a guideline for information architecture and web interface menu design, which reflects user characteristics thereby strengthening usability. Using this guideline, we expect the development of web interface design which should support more efficient communication on the web.

• Journal of Internet Computing and Services
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• v.19 no.4
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• pp.15-26
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• 2018

This study focused on the difference of the volume of sanitory pad issue and The aim of this study is to explore the relationship between the characteristics of SNS and the diffusion of issue in the process of crisis issue. SNS is categorized into communication diffusion, communication restriction,, diffusion, restriction base on the media interactivity and the user interactivity, In case of Twitter, media interactivity is low and user interactivity is low. In case of Youtube, media interactivity and user interactivity are all high. Crisiss issue is interactively diffused via Youtube compared to via Twitter. There was a negative public opinion in social media even if the government and the manufacturer said that there was no harm in the sanitary goods. In conclusion, this study highlights the importance of social media environment in the diffusion of information. The government prepared for the use of SNS in crisis because there was a negative opinion on the government and the manufacturer via SNS.

• Informatization Policy
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• v.17 no.1
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• pp.3-22
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• 2010

This study reviewed and ascertained policy researches relating to the Internet in the field of communication. With using a meta-analysis, this study attempts to classify 44 academic papers from 2000 to 2009 by research theme, methodology, theoretic rationale, related sub-theme, and targeted service and area. It is found that the themes of preceding researches examined herein were limited to the 4th domain in Developmental Model of Media Research. Such researches mainly relied on exploratory studies and only a few of them addressed theoretic rationales. Also, most of Internet regulation discussions focused on content regulation and general internet service. Lastly, researchers discussed laws having bearing on the Internet and social-cultural issues of the Internet.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.1-13
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• 2011

This study aims to analyse the process of digital switchover in the UK, which is regarded as one of the most successful cases in the world, and to examine efficient plans for the future digital switchover project in Korea through the UK's case. The digital switchover in the UK shows with no doubt the significance of integrated government policies, collaboration between relevant governmental organisations, and the public service broadcaster. Along with this, active and detailed Public Relations (PR) should take place, helping the citizens realise the efficiency of the phased switchover region by region and the measures to resolve the gaps between all social brackets. To sum up, the successful digital transfer is not only achieved by governmental policy and technological preparation from broadcasters, but also by voluntary citizen participation. Government officers and broadcast executives need to realise this and should focus on communicating with citizens.

• The Journal of the Convergence on Culture Technology
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• v.4 no.1
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• pp.225-230
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• 2018

Local brand and local branding is becoming one of fast-growing areas in management. Many local governments participate in local branding project like local festival, local product brand, place marketing. The study identified the characteristics and concepts of local brand and local branding and also suggests some categories of local brand. Empirical study showed low awareness and low trustworthiness for Chungnam local product brand. But brand showed high influence on the consumer's buying intention for the agricultural product. This results suggests the implication that brand is the important for consumer's buying behavior in agriculture industry and local brand has some task for marketing communication for its awareness and trustworthiness.

• Informatization Policy
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• v.20 no.2
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• pp.73-90
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• 2013

Rational debate and public conversation in the public sphere of social network are crucial conditions for realizing deliberative democracy. However, negative communication can occur online more frequently than in the real space, and mutually hostile messages are appearing. In the electoral process, citizens combining for particular candidates have made personal attacks against, abused and slandered the opposing candidates. Then, how and to what degree has the flaming behavior been appearing in the elections? Are there influencers to propagate the flaming behavior? And how flaming are these influencers, compared to internet users? This research focuses on the flaming behavior which occurred during the reelection for Seoul Mayor, in order to diagnose the role of social network as an online public sphere. This study analyzes the spreading degree of flaming messages depending on each issue, and the differences of messages between influencers and normal users. There was frequent flaming behaviors to distribute biased information which criticized, laughed at and maliciously attacked individual candidates. Moreover, influencers who advanced leading opinions, displayed a higher flaming degree than normal users.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.3
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• pp.157-180
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• 2013

With increasing interest in content marketing, SNS (social networking services) has become more popular as a method of library marketing, both at home and abroad. Accordingly, this study analyzed the operational status and problems of library SNS marketing, in an attempt to find ways to optimize its use. Results show that librarians' opinions of library marketing and library SNS marketing were very high, but the problems they faced included a lack of human resources dedicated to marketing, lack of marketing education, a lack of content to upload each week, and low numbers of contacts on social networking sites. To further develop and optimize library SNS marketing, five solutions were suggested based on the survey results: first, composing an intensive managing team for effective SNS operation; second, providing different levels of marketing training to decrease the librarians' mistakes; third, updating data continuously; fourth, providing information and services users need; and lastly, clearly identifying each channel's active operation goals.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.314-323
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• 2008

The purpose of this study is to show the optimal leadership model based on general manager management that is related to hotel employees, which may then be applied to ideal hotel management in Korea. The variables analyzed in this study are employee-management relations from the lowest ranking employee to the highest level of management, with communication and job understanding held common among the subjects. This study looks in detail at four main concepts. Firstly, the employees are encouraged to put forth their best efforts through the standardization of the requirements and regulations of the job and ensuring product suitability. Secondly, the cultivation of new hotel culture empowers the employees. The third point taken into account is the encouragement of employees to take pride in the work they do, which is done through a kind of reward system and salary. The final point considered is the empowerment of employees, which results in employee commitment to the job.

• Journal of KIISE:Computing Practices and Letters
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• v.8 no.5
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• pp.598-606
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• 2002

We suggest a distributed communication and management methodology using PC to PC Query multicasting strategy for efficient management of medical images produced by DICOM(Digital Imaging and Communications in Medicine) Modalities. It is absolutely necessary to reduce strict degradation of PACS system due to large sire of medical images and their very high transport rates. DICOM PC to PC Component is composed of a Service Manager to execute requested queries, a Communication Manager to take charge of file transmission, and a DICOM Manager to manage stored data and system behavior Each Manager itself is a component to search for requested file by interaction or to transmit the file to other PCs. Distributed management and transformation of medical information based on PC to PC Query multicasting methodology will enhance performance of central server and network capacity, reducing overload on both. We organize three major components for system operation. Each component is implemented as Agent. Communication between agents uses XML encoded Agent Communication Language.