• The Journal of the Korea Contents Association
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• v.17 no.11
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• pp.90-101
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• 2017

This study will analyze that the meaning and the characteristic of Information design type advertising. This study research the advertisement and Information with the issue and explore Information design type advertising samples by doing an in-depth analysis with an expert group and an inexpert group. It attracts customers visualizing sensational information and data as information design technique. It can be classified in to Manual type ad, Identity type ad, Data visualizing type ad. The communication formula of it goes through the keywords: Attention, Curation, Study, and these Curation and Study are new steps which didn't exist before in consumer behavior model. Information used in it comes from common sense or storytelling made by imagination, but there is no example of using false information distorting truth. Not exaggeration and falsehood, interesting which based on confidence creates a bond of sympathy: period time.

• Archives of design research
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• v.14 no.2
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• pp.267-278
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• 2001

Beyond the simple stage of technical development, the growth of information networks have changed areas such as the economy, communities, and education. Existing knowledge and new knowledge about these things have developed and either coexist or conflict with each other. It is difficult to predict the result of this interaction since old and new information is changing so quickly. The transition from a simple communication to an interactive communication is related to a changed communication environment which involves a more complex level of understanding. Establishing the new design concept which is aimed at the future and developing new educational programs which respond to these new information networks are important in order to educate designers who can adjust to the new information network era and construct design education. This paper reports research about the process of developing new education systems that explore the new design paradigms, the changing information network, and the proper approaches to developing design education programs which fulfill these requirements.

• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.146-153
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• 2010

With the advent of new media richness of technology in the digital age has transformed our lives. The development of technology, the more our lives more convenient, new, future-oriented, while expectations for the digital age, people are longing for warm, human sensibility became. Of modernism and post-modernism appeared to reflect the proliferation of digital media in culture, wandering through the complex has been diversifying. In the digital age stabilizing psychological or mental needs of people who want to begin to emerge as the disfunctional aspects of the digital age has been suggested for the problem. To respond to human emotion on the emotional reaction of users to consider the analog emotional design began to emerge. The analog to digital media to express emotions practical approach to the problem should be attempted. Analog in a digital environment, emotional nature of the digital technology and communication, and symbolic and emotional aspects of people as announced to blend the new extension, change, and an analog emotional design for the evolution and development of new possibilities to investigate the castle.

• Proceedings of the Korea Society of Design Studies Conference
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• 2000.11a
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• pp.32-33
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• 2000

정보화 시대의 도래와 더불어 디자인 환경 역시 크게 변하고 있다. 디자인 환경의 변화에 영향을 주는 요인 중의 하나로 고가치 기업(high value enterprise)이 증가하는 추세를 꼽을 수 있다. 산업 시대의 상징이던 "양적 게임(volume game)"이 정보화시대에는 "질적 게임(value game)"으로 바뀌고 있는 것이다. (중략)

• The monthly packaging world
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• s.192
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• pp.102-103
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• 2009

(사)한국패키지디자인협회는 2월 23일 코리아디자인센터에서 열린 정기총회에서 임종웅 협회 상임이사를 만장일치 신임회장으로 추대했다. 현재 (주)INA 커뮤니케이션 대표이사와 홍익대학교 시각디자인과 및 대학원 강사로 재직중인 임종웅 회장은 지난 1993년부터 1996년까지 패키지 디자인협회장을 역임한 바 있어 관심이 집중되고 있다. 협회의 분위기 쇄신과 회원들간의 단합을 기대하는 회원들의 뜻에 따라 회장으로 추대된 임종웅 회장을 만나, 향후 협회 운영 계획을 들어보았다.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• Archives of design research
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• v.19 no.4 s.66
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• pp.5-16
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• 2006

This research premises that design failure in the market can stem partially from the gap between designer's communication intension through design and consumer's signification for design. Therefore, it's necessary that designers should examine and understand consumer's signification process for design factors or overall design images that they consider in the design process. For this, this research suggests that understanding consumer's signification process is possible by performing value categorization, consumer segmentation, value identification of main target consumers and relationship examination between value of target consumers and design attributes based on Means-End model by reviewing various theoretical backgrounds. In addition, this research suggests contents and methods for performing each step of understanding consumer's signification process. Also, Laddering was suggested as a method for the study and a case study was performed by it. Finally this research claims that understanding consumer's signification process can be one of the methods that decrease failure possibility rather increase success possibility of design in the market.

• Archives of design research
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• v.16 no.3
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• pp.5-14
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• 2003

This study attempted to explore the guidelines for designing the contents of on-line learning in design field. The studies on the characteristics of design education and design major students as well as the guidelines for on-line learning were also reviewed. The guidelines for designing the contents of distance learning in design field were suggested through the synthesis and analysis of the former studies and the characteristics of design education and the learning style of Korean students. It could be concluded that the considerations were categorized into the following factors; quality of instruction, quality of presentation technique, quality of interaction, quality of evaluation and other surrounding factors. The finding can be used as a helpful guideline for the instructors of the design field who start on-line learning.

• Archives of design research
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• v.16 no.4
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• pp.225-232
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• 2003

A German philosopher, Herbert Bolz predicted that the human way of thinking would be fundamentally and completely changed because of digital media and the 'Gutenberg-Galaxis', named by M.McLuhan which was symbolized of modern reason was doomed to be over. He thought that the limit of reason-centered European culture would be overcome by the up-to-date multimedia to revive the communication life. On this theory, he emphasized the emotional perception, 'aisthesis' which is original meaning of aesthetics. That is to say, he insisted on the restoration of communication media to enable the five senses' amusement condition mentioned by Kant. This thesis asserts that the representative hypermedia digital animation may play a key role to rehabilitate human sensibility pressed by reason centered modernism. Digital animation has the unique worth of Art that is firstly to deal with time and space and enable unlimited expressions and can communicate effectively as a characteristic synthetic medium which consists of intensive computer techniques. Based on the background, this thesis analyzes the possibility of the digital animation as a new medium. Especially, it is focused on the relations to the hypermedia theory of Norbert Bolz who is a media analyst and professor of a design college.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2009.11a
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• pp.167-170
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• 2009

기업 CI 디자인은 시각적 요소의 차별성뿐만 아니라 기업 소비자에서 제공하는 제품과 제품에 수반되는 모든 것이 경쟁기업과 차별되게 인식되는 기업의 통합적 이미지 및 가치이다. 오늘날 브랜드 전략과 맞물려 기업아이덴티티 전략으로 그 중요성이 날로 강화되고 있는 상황이다. 본 논문의 목적은 중국과 한국의 기업 CI 에 대한 시대별 비교 분석을 통해 어떤 시대감성이 CI 디자인에 반영되었으며 CI 디자인에 있어 글로벌 커뮤니케이션 못지않게 전통 문화적 요소가 중요함을 밝히고자하는 데 있다.