• 한국식생활문화학회지
• /
• 제34권6호
• /
• pp.739-747
• /
• 2019

This study investigated the effect of offering eco-friendly fashion items on consumers' perceived image of stores and their intention to purchase food in a hybrid cafe setting. The data were collected using an online survey of 465 adults aged 20 to 49 years. In order to compare 'a general cafe' where only food is sold and 'a hybrid cafe' which offers eco-friendly fashion items as well as food, we developed two store types (general×hybrid) with two store designs (modern×eco-friendly) as stimuli, resulting in four scenarios. The results indicated that offering eco-friendly fashion items at a cafe did not significantly affect consumers' perceived eco-friendly image of the store. Further, this negatively affected consumers' perceived healthy and tasty images of the store and intention to purchase food. Such negative effects on the healthy and tasty images of the store increased in the store with a modern design. In conclusion, offering eco-friendly fashion items at cafes may not contribute to enhancing the stores' images or sales.

• 복식
• /
• 제62권3호
• /
• pp.57-72
• /
• 2012

Interest in the environment is rising in all the sectors of industry and culture. Even in the fashion industry, fashion designers have recently begun delivering messages on the environment. In particular, $Issey$ $Miyake$ has been constantly interested in environmental issues, and has been deemed as a designer who values practicality and universality in clothing. This study seeks to examine Issey Miyake's fashion from the perspective of an eco-friendly design. This research analyzed collections of $Issey$ $Miyake$ from 1980 to 2010 through photo works and www.firstview.com. The research method was to study 8 people who have professionalism in fashion design and have analyzed 201 works of $Issey$ $Miyake$ from 1980s to 2000s that have the characteristics of eco-friendly design. The results showed the following characteristics of eco-friendly design in Issey Miyake's fashion : naturality, simplicity, sustainability and transformability. First, $Issey$ $Miyake$ preferred natural materials and used Japan traditional dyeing that integrated modern techniques for naturality. Second, he expressed simplicity in his fashion by applying the least cutting and sewing in geometric panels. Third, he pursued sustainability with comfortable clothing that anyone could wear regardless of trend, age and body shape. Finally, he developed the A-POC system that eliminated the usual needs for cutting and sewing and tried transformability on clothing using buttons, strings, belts, zippers, and layered styling.

• 복식문화연구
• /
• 제22권3호
• /
• pp.431-439
• /
• 2014

This research verified the usefulness and practicality of citrus peel extract as a natural dye. This study dyed cotton, silk, and cotton/mulberry fiber blended fabrics using citrus peel extract, and measured the dyeability and functional property to verify their usefulness and practicality. The dyeing affinity of the citrus peel extract was measured by dyeing under alkaline conditions to determine the temperature and time for optimal dyeing conditions of the solution. The results show that a temperature and time of $60^{\circ}C$ and 30 minutes were optimal for dyeing cotton fabrics with citrus peel extract, $50^{\circ}C$ and 60 minutes for silk fabrics, and $60^{\circ}C$ and 60 minutes for cotton/mulberry fiber blended fabrics, respectively. In addition the results of measuring the color fastness of the cotton, silk, and cotton/mulberry fiber blended fabrics dyed with the citrus peel extract show that the color fastness was superior for washing, friction, sweat, and water. However, the color fastness for sunlight appeared to be slightly weak. In addition, it was found that fabric dyed with the citrus peel extract showed partial antimicrobial properties. The antimicrobial property appeared the greatest in the silk fabric. The cotton/mulberry fiber blended fabrics had 90% or more Staphylococcus aureus present, but the antimicrobial properties were not high in the cotton fabric. Additionally, the heavy metal content, which is harmful to the human body, appeared to be lower than standard figures, so the dye was found to be innocuous to humans. Therefore, when the results of this study are put together, citrus peel extract is sufficiently useful and practical as an ingredient for a natural dye. Moreover, there is ample possibility to develop citrus peel dyed fabrics as environmentally friendly fashion materials.

• 복식문화연구
• /
• 제26권3호
• /
• pp.450-470
• /
• 2018

This study examined the risk components and risk types perceived in the context of purchasing decisions of paper fashion products. This study also identified the levels of perceived risk by consumers and the differences between age groups in risk perception. First, qualitative data were collected through a focus group interview with 7 Korean females in their 20s to 50s. The interviewees were presented with two types of paper materials (undyed and dyed Jumchi-Hanji) and products (bags and wallets) made with the papers. The interviewees mentioned 11 risk components which were classified into five types of risks: performance (easily torn/lack of durableness, lint/pilling/wear-out, lack of water-resistant, no washability, and deformation and discoloration over time), social-psychological (old and traditional image), aesthetic (lack of design diversity, unsatisfactory appearance due to repair), financial (expensive price, lack of usability in daily life) and time/convenience (difficulty in handling) risks. Based on the results of the interview, a measurement for evaluating the risk perception of paper fashion products was developed. Second, quantitative data were collected from 64 Korean women in their 20s to 50s using the measurement. Respondents who were presented with the paper materials and the products perceived the performance risk more strongly than the social-psychological risk and aesthetic risk. In addition, differences between age groups were found: younger respondents perceived performance risk and social-psychological risk more strongly than older respondents, but older respondents perceived financial risk more than younger respondents. Based on this study, strategies for the risk reduction of paper fashion products were proposed.

• 디지털융복합연구
• /
• 제18권8호
• /
• pp.385-390
• /
• 2020

본 연구는 국내외 기업의 멸종 위기 동물 보호 캠페인 사례를 분석하고 개선점과 방향성을 제시하는 데 목적이 있다. 따라서 본고에서는 중소기업 이상의 국내와 해외 기업을 연구 대상으로 설정하여, 멸종 위기 동물 보호 캠페인 사례와 특징을 분석하였다. 연구 결과 국내에는 규모가 큰 환경 보호 단체와 협력하여 진행하는 프로젝트 중심의 캠페인이 주류를 이루었고, IT 강국답게 통신사와 전자 브랜드의 캠페인 사례를 찾아볼 수 있었다. 해외 기업의 경우 브랜드가 독립적으로 환경 보호에 참여하고, 패션이나 코스메틱 브랜드 캠페인 사례가 쉽게 눈에 띄었다. 본 연구는 이러한 특징을 바탕으로 앞으로 동물 보호 캠페인의 개선점과 나아갈 방향을 제시해보고자 한다.

• 복식문화연구
• /
• 제21권2호
• /
• pp.195-205
• /
• 2013

Eco T-shirts have become a part of environmental campaigns following social trends toward eco-friendly designs. With the demand for such designs expected to grow, there has arisen a need for higher product variety. In the past, eco T-shirts were designed to convey messages about the protection of nature through the use of environmentally friendly text or images. However, in order to respond to the preferences and emotional needs of Koreans, designs should cater to their characteristics and tastes. To this end, this study used a Whan-ki Kim-inspired motif to develop an eco-friendly design tailored to Korean perspectives. It is believed that this process can not only result in a distinctive eco T-shirt design, but also make it globally competitive. With regard to research methodology, a total of 41 paintings of Whan-ki Kim were analyzed and classified into four major themes or key values expressed in modern eco-friendly fashion designs: naturalness, indigenousness, harmony between nature and man, and harmony between natural and artificial beauty. Employing a wide range of CAD techniques and varying forms, the themes were developed into 28 T-shirt designs after their forms, tones, and textures were fully explored. This study demonstrates the possibility of designing creative, aesthetic, and high value-added eco T-shirts through motif development. In addition, it successfully integrates Korean paintings in the development of T-shirt designs aimed at communicating environmentally friendly messages.

• 복식문화연구
• /
• 제31권2호
• /
• pp.161-172
• /
• 2023

In this study, natural dyeing using Polygonum tinctoria was performed with linen, ramie, and hemp, which are biodegradable cellulose fibers, considering environmental aspects. In particular, the impacts of alkali NaOH and reducing agent Na₂S₂O₄ were examined, and the possibilities of minimizing the use and reusing the dye were explored. The surface dye concentrations were found to be in the following order: hemp>linen>ramie. With the increase in all additives, the L^* value decreased, and the ⊿E and K/S values increased gradually. When Na₂S₂O₄ was 1g/L, the surface color of the dye appeared uniformly from the NaOH concentration of 0.4g/L (pH 10.84). When NaOH was 0.4g/L, the K/S values of linen and ramie increased rapidly after 0.4g/L of Na₂S₂O₄, and hemp maintained a stable color from 0.6g/L of Na₂S₂O₄. With the increase in the dye concentration from 1 to 6g/L, all the fibers were dyed uniformly. The K/S value increased or higher doubled upon repeated dyeing six times for 5 min than when dyed only once for 30 min. Therefore, the linen, ramie, and hemp fibers dyed repeatedly exhibited good washing, rubbing, and colorfastness to perspiration, which was rated between 4 and 4-5, and that to light was rated as 5. Moreover, no discoloration due to sunlight was observed. Finally, linen exhibited a bacterial reduction of 99.9%, thereby indicating its excellent antibacterial property.

• 한국기후변화학회지
• /
• 제2권2호
• /
• pp.93-106
• /
• 2011

2009년 덴마크 코펜하겐에서 개최된 UNFCCC 제15차 당사국 총회(COP15)에서 우리나라는 2020년 BAU 온실가스 배출량 대비 30%의 온실가스를 감축하는 국가 온실가스 중기 감축 목표를 공식적으로 발표한 바 있다. 감축 목표를 성공적으로 달성하기 위해서는 산업계뿐만 아니라 전 국민이 기후변화의 심각성을 이해하고, 온실가스 감축에 적극적으로 참여하도록 하는 것이 필요하다. 그러나 국민에게 다소의 불편을 초래할 수 있는 녹색 생활에의 적극적인 참여는 설득력 있는 정보의 제공 없이 단순한 구호만으로는 이루어질 수 없다. 저탄소 생활 가이드라인을 제안하고 녹색 생활로 인한 온실가스 배출량의 감축 가능성을 과학적으로 제시하여, 기후변화 대응 생활의 패러다임 형성 및 행동 양식을 변화시키도록 유도함으로써 달성할 수 있다. 본 연구에서는 생활 속 온실가스를 감축 방안으로써의 쿨맵시와 온맵시에 의하여 냉 난방 수요를 감소시킴으로써 줄일 수 있는 온실가스의 양을 정량화하고자 하였다. 쿨맵시란 여름을 시원하게 보낸다는 의미의 영어 'Cool'과 옷을 차려입은 모양새를 의미하는 순 우리말 '맵시'를 합친 말로, 넥타이를 매지 않으면서도 격식을 지킬 수 있는 시원하고 멋스러운 비즈니스 옷차림을 의미한다. 재킷을 입지 않거나 넥타이를 매지 않는 편안한 차림을 하는 것만으로도 체감온도를 낮춰, 냉방에너지를 절약하고 온실가스를 줄임으로써 지구온난화도 예방하고 건강도 증진하는 친환경 패션이다. 또한, 온맵시는 겨울철에 내복을 입음으로써 체감 온도를 높여 난방 에너지 절약을 가능하게 하는 옷차림이다. 이 캠페인의 중요성은 인지하고 있지만, 쿨맵시 또는 온맵시와 같은 기후복장 착용으로 어느 정도의 에너지 절약과 온실가스 배출량 저감효과가 있는 지에 대한 정량적인 연구는 없었다. 따라서 본 연구에서는 실험을 통해 쿨맵시 및 온맵시 복장 착용에 의한 피부 온도 변화를 측정하여 이를 바탕으로 냉 난방 에너지 절감량과 온실가스 감축잠재량을 산정하였다.