• Asia Marketing Journal
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• v.8 no.2
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• pp.1-26
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• 2006

In the growing field of green marketing there are various psychological influences that can lead to green purchase behavior. An understanding of these influences can lead to greater green marketing effectiveness. The purpose of this paper is to analyze the effects of several value types, environmental attitudes, and preference for product attributes on green purchase behavior. To this end, a conceptual model has been proposed and tested for empirical verification with the use of a survey. Data collected from 266 Korean respondents are analyzed using path analysis. Results provide support for the proposed model, demonstrating positive links among universalism, environmental attitudes, preference for environmental attribute, and green buying behavior. It indicates that individuals with universalism as a preferred value type are high in their environmental attitudes and finally, tend to buy green products through their preference for environmental attribute. The mediating role of preference for price is not significant between environmental attitudes and green purchase behavior. The present findings, in addition, contribute the width of understanding of various proenvironmental behaviors by focusing on green purchase behavior and surveying with a Korean sample. The implications for the practices of green marketing are discussed.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.83-91
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• 2016

The purpose of this study is to analyze the difference of environmental consciousness and its influence on the eco-friendly products purchase intention by the undergraduates' lifestyle patterns. The results of this analysis are as follows. First, the health orientation lifestyle of the undergraduates showed the high significant level to both cognition of environmental performance and environmental protection. However, both self pursuit and positive action lifestyle showing the low significant level were rejected. Second, the high environmental protection lifestyle of the undergraduates showed high significant level. This study shows that the health orientation lifestyle undergraduates are high environmental consciousness, and also they show high purchase intention of eco-friendly products.

• Corrugated packaging logistics
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• no.53 s.11
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• pp.49-49
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• 2004

• Environmental engineer
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• v.23 s.242
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• pp.46-48
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• 2006

• Corrugated packaging logistics
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• no.49 s.10
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• pp.37-41
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• 2003

• Environmental engineer
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• v.24 s.246
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• pp.46-47
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• 2007

• Proceedings of the Korea Technology Innovation Society Conference
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• 2013.05a
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• pp.75-88
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• 2013

• Bulletin of Korea Environmental Preservation Association
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• v.26 no.5_6
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• pp.4-7
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• 2004

21세기에 들어서서 전 세계인구의 1/4에 달하는 17억 명 정도가 소위 consumer class에 진입하게 되는데 20세기에는 consumer class가 유럽, 북미, 일본 등 몇 몇 부유국 사람들에게만 해당되는 용어였었다.<중략>

• The Safety technology
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• no.148
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• pp.15-17
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• 2010

충북 진천군 초평면 용정리에 위치하고 있는 넥상스코리아는 2001년 대성전선과 전력케이블 전문 기업인 넥상스그룹이 합병하면서 설립된 외국인 투자기업이다. 주요생산품으로는 전력케이블, 동통신케이블, 광통신케이블 및 자동차전선을 생산하고 있으며, 안전을 최우선으로 근로자의 건강은 물론 친환경제품생산으로 글로벌 기업으로 도약해 나가고 있다.

• 건강소식
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• v.36 no.9
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• pp.16-19
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• 2012

영국 최고의 유기농 먹을거리 생산지로 자리잡은 토트네스. 이곳에선 유기농과 친환경이 자연스러운 일상이다. 토트네스의 경제 또한 건강한 먹을거리에 기반을 두고 있다. 시내 중심가에 있는 모든 식료품 가게와 정육점에서는 로컬 푸드를 판매한다. 레스토랑이나 카페에서도 유기농 먹을거리를 식재료로 사용하는 것이 일반적이다.