• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.612-619
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• 2007

컴퓨터의 공손성은 사용자에게 심리적으로 긍정적인 영향을 미칠 수 있는 중요한 요소이다. 본 연구는 사용자와 에이전트의 상호작용에서 에이전트의 언어적 메시지에 사용된 공손전략과 에이전트에 대한 지각된 친밀성이 이 에이전트 평가, 사용자 경험, 메시지의 지각된 공손성에 미치는 영향에 대해 알아보았다. 실험은 2(지각된 친밀성)${\times}2$ (적극적 공손 전략)${\times}2$ (소극적 공손 전략) 완전요인 설계로 실시되었다. 실험 결과, 사용자들은 에이전트가 적극적, 소극적 체면을 존중해 주는 공손 전략을 사용하였을 경우 에이전트를 보다 긍정적으로 평가하고 상호작용을 긍정적으로 경험하였으며, 메시지가 공손하다고 지각하였다. 또한 이러한 효과는 에이전트에 대한 지각된 친밀성 정도에 따라 다르게 나타났다. 친밀한 에이전트와 상호작용하였을 경우 적극적 체면을 위협하는 메시지의 부정적 효과가 완화되었으며 소극적 체면을 존중하는 간접적인 화법의 메시지보다 직접적으로 요구를 전달하는 소극적 체면을 위협하는 메시지가 긍정적으로 평가되었다. 이 결과는 에이전트 메시지에 공손전략을 부여하는 것이 에이전트에 대한 호의적 평가와 긍정적 사용자 경험을 이끌어낼 수 있음을 보여주는 것과 동시에 사용자와 에이전트의 관계 발달 정도에 따라 에이전트 메시지에 사용된 공손 전략의 설계가 변화해야 한다는 것을 시사한다.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.357-367
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• 2018

The purpose of this study is to investigate whether flow experience is effective as a mediator in the effect of BJ attributes on viewer satisfaction. For this study, a survey was conducted on a total of 198 users who watch one - person game broadcasting on African TV. According to analysis, first, the joy flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Second, the Control flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. Third, the attention flow experience is mediating role in the relationship between intimacy and reliability BJ attributes and viewing satisfaction. Fourth, the Time distortion flow experience is mediating role in the relationship between intimacy BJ attributes and viewing satisfaction. Fifth, the Self loss flow experience did not mediating role in the relationship between all BJ attributes and viewing satisfaction. The intimacy of the game BJ was found to affect mediocre satisfaction, attention, attention, and time distorted flow experience.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.129-139
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• 2012

This research, as a study on individual donators' relationship durability with donated organizations, is carried out with the variables of individual donators' empirical satisfaction, sense of unity, familiarity, relationship quality, donation will, and loyalty. This research, based on the interrelationship among the variables effecting on donation activities, makes a relationship durability will model between donators and donated organizations through the examination of the existing studies on donation activities, and suggests the marketing points to increase the relationship of non-profit organizations based on the model. This paper examined 242 material or time donators for non-profit organizations in Seoul and Kyeonggi-Do province and proved 11 hyperses. The result shows that the donation will and loyalty for donated organizations are influenced by the relationship quality. In addition, the relationship quality of reliability and immersion seems to be influenced by the empirical satisfaction and the familiarity with donated organizations. Therefore, donated organizations need to make efforts to increase the donators' satisfaction, and to increase the familiarity between donators and donated organizations. In other words, they should increase donators' satisfaction with active promotions and they should do marketing activities to increase donators' familiarity.

• Journal of the Korea Convergence Society
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• v.9 no.1
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• pp.59-65
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• 2018

The purpose of this study was to examine the perceived oral health status and self-efficacy influencing in university students with fear of intimacy. Data were collected through a questionnaire from 557 university students with self-reporting questionnaires for perceived oral health status, self-efficacy and fear of intimacy. Data were analyzed using SPSS 22.0. The results were analyzed using t tests, analyses of variance, Duncan's multiple range tests, correlation analyses and multiple regression analyses. As the results of this study, The fear of intimacy was low in university students with high self-efficacy and positively perceived oral health status.The variables that have the greatest effect on fear of intimacy were self-efficacy, followed by perceived oral health status, past dating experience.

• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.315-339
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• 2001

As a new environment, the Internet proposes to us the innovative change of our life. Recently, there has been much attention to the virtual shopping mall as a new distribution channel and marketing tool. In this study, the effect of satisfaction and commitment on loyalty at virtual shopping mall is investigated. Additionally, we examined the effects of the navigation, merchandise value, shopping experience, and community on satisfaction and commitment. The study results as follows: First, satisfaction is a function of navigation, merchandise value, shopping experience, and customer intimacy. Second, commitment is a function of shopping experience, customer intimacy, and community. Third, satisfaction and Commitment is significantly related to virtual shopping mall loyalty.

• The Journal of Korean Association of Computer Education
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• v.18 no.6
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• pp.1-12
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• 2015

In computer education area, abstract thinking has played a positive role in programming ability, and language experience has also affected the ability. However, most of the studies were empirical. The practical research about the relation analysis between abstract thinking and programming ability has rarely been performed. Among various types of programming abilities such as coding, debugging, and reading, this paper focused on program understanding. We analyzed the affection relation on program understanding and the interaction effect between abstract thinking level and language familiarity. We surveyed 376 high school students on their abstract thinking levels, language familiarity, academic achievement, and the program understanding abilities of C and Scratch. From the research, we knew that the abstract thinking level played an important role in understanding the iterative program for the male students. In addition, if the students had the experience on other programming languages before entering high schools, then there was an interaction effect between abstract thinking level and program language familiarity.

• Anxiety and mood
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• v.13 no.2
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• pp.115-122
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• 2017

Objective : The experiences in close relationships questionnaire-revised (ECR-R) (Fraley, Waller & Brennan, 2000) is a valuable tool for measuring adult attachment, and its Korean version, the ECRR-K (Kim, 2004), is widely used in Korea. However, given its substantial length, this study was aimed to develop and validate a short version of the ECRR-K called the ECRR-K14. Methods : Two hundred and ninety-four medical students participated in this study in 2016. They completed the ECRR-K, the Perceived Stress Scale (PSS), the Rosenberg Self-Esteem Scale (RSES), and the UCLA Loneliness Scale (UCLA-LS). The study authors applied the Rasch rating scale to check each item's model fit and then performed confirmatory factor analyses (CFAs) to test the new scale's validity. Results : The authors selected seven items each for the anxiety and avoidance subscales, and the ECRR-K14 showed fair to good internal consistency (Cronbach's ${\alpha}=0.93$ and 0.92 for anxiety and avoidance, respectively). The anxiety subscale showed concurrent validity with the PSS and the RSES while the avoidance subscale showed concurrent validity with the UCLA-LS. The CFAs also demonstrated the validity of the model with a goodness-of-fit index of 0.916. Conclusion : The ECRR-K14 showed excellent reliability and validity and appears to be a promising instrument for measuring the two attachment dimensions in adults.

• Journal of the Korean Society of Child Welfare
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• no.40
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• pp.323-351
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• 2012

The purpose of this study is to analyze the process of relationships among participants in a group mentoring program. Sixteen youths who participated as mentees in a group mentoring program were theoretically sampled and participated in in-depth interviews. The analysis was based on Strauss and Corbin's grounded theory approach(1990). The result shows that the qualitative text data were classified into 14 categories and 31 sub-categories. Four different types of mentees' experiences were identified: 'expanded mentoring relationship', 'peer-oriented relationship', 'task-oriented relationship' and 'avoidant relationship'. Through a process analysis, four stages including 'stage of exploring', 'stage of establishing relations', 'stage of conflict' and 'stage of expanding relations' were discovered. Implications for social work intervention and policy development were discussed based on these findings.

• The Journal of Society for e-Business Studies
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• v.18 no.2
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• pp.1-26
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• 2013

Estimating levels of user trust is important for maintaining continuous use of e-commerce systems because trust alleviates user concerns about the invisibility of service providers or their reputation. Conventional trust estimation approaches such as policy-and reputationbased reasoning have focused on the experience of e-commerce systems at an early stage. However, only a few trust reasoning methods have considered the mature stage, which is more related to continuance intention. We propose a trust reasoning method dedicated to the mature stage of using e-commerce systems. In particular, a new method of unobtrusively estimating the degree of user intimacy is developed, because intimacy has been highly associated with trust as well as reputation. Our experiments show that the proposed method is valid and can be used in conjunction with reputation-based trust reasoning.

• Asia Marketing Journal
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• v.9 no.3
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• pp.75-115
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• 2007

This study investigated the effect of service provider's recovery effort and pre-failure customer-employee rapport on post-recovery consumer response such as satisfaction, purchase intention, and positive Word-of-Mouth communication. First, this study explored the interaction effect of recovery effort and customer-employee rapport on post-recovery consumer response. The result shows when the level of pre-failure customer-employee rapport is high, customer's positive responses decreased slightly even though they perceived low recovery effort. However, when the level of pre-failure customer-employee rapport is low, customer's responses were decreased considerably in case of low recovery effort. Second, this study examined 'service recovery paradox' which is post-recovery consumer's satisfaction is greater than the case of no service failure. The result shows recovery paradox was not supported in all samples regardless of the level of recovery effort and customer-employee rapport. Synthetically, customer-employee rapport took a buffering role in customer response after service failure although it's not the same as error-free state.