• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.8
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• pp.115-126
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• 2018

The purpose of this study is to examine the effects of the factors that hinder innovation of SMEs on innovation activities of Korean firms. Many existing literature studies remain focused on factors that promote innovation activities. However, in order for companies to promote innovation, it is important to analyze the factors that hinder innovation as well as those that promote innovation. In this study, we analyzed the relationship between technological innovation inhibition factors and technological innovation performance of 4,075 SMEs in Korea using the Korea Institute of Science and Technology Policy statistical data. The research model and hypothesis test of this study consist of three stages. First, the reliability of the variables used was verified using exploratory factor analysis. Second, the proposed hypothesis was modeled using structural equation modeling. Finally, validity of the structural equation was verified using confirmatory factor analysis. As a result, the lack of need for innovation influenced innovation performance and the government support system mediated them. SMEs should establish technological innovation strategies to maximize the effect of technological innovation with limited resources, and government should make polices to promote innovation of SMEs. It's expected to be used in the case of establishing a support policy.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.150-163
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• 2008

It is said that customers buy not products but brands embedded in their mind, so that they are used as a key tool of strong marketing strategy. The present paper is a study on service brand equity, on which much research has not been conducted. The purpose of the present study is to propose the way to manage service brand equity which is essential to gaining competitive superiority by examining the effect of the factors of marketing communication on it. The researcher presented a research model by inquiring into existing researches on marketing communication and service brand equity and set up a research hypothesis. Internet service was chosen as the subject of the study. The reason for this is that it is the most intangible and there is no difference in price and quality, so that it is actively being marketed. The present positive study verified the relation between the factors of marketing communication such as advertising, public relations, sales promotion, and word-of-mouth advertising and brand recognition, brand image, and brand loyalty. The results of the positive study are as follows. Advertising, sales promotion and word-of-mouth advertising had an effect on brand recognition. Public relations, sales promotion and word-of-mouth advertising had an effect on brand image. Brand image and brand recognition affected brand loyalty.

• Journal of the Korean Society of Food Science and Nutrition
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• v.39 no.9
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• pp.1305-1312
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• 2010

The purpose of this study was to investigate the perception and satisfaction on the nutrition counseling service for patients consuming a therapeutic diet at hospitals in Busan. The subjects were 153 inpatients at five hospitals with over 400 beds each. The research was performed through the interviewing process using questionnaires conducted from January to February, 2008. In a total of 88 patients, 57.5% had experienced nutrition counseling and were through the motives of counseling with doctors 64.2% and themselves 29.3% of the patients. In the method of nutrition counseling, 58% of the patients had an individual counseling. In the patients' perception on the nutrition counseling, 75.0% of the patients understood very well, 83.0% of them perceived the explanation as very important, 79.5% were very satisfied and 78.7% were helped in nutrition-management. On a scale of 5.00 for the nutrition counseling satisfaction, the average scores were 3.80 for 'explanation of knowledge', 3.71 for 'cognitive communication skills', 4.05 for 'effective communication skills' and 3.60 for 'facilitation skills'. The items of low scores in the nutrition counseling satisfaction were 'follow up diet-therapy after discharge', 'providing to personalized nutrition information', 'presentation of specific menu' and 'methods of menu planning'. There were significant (p<0.01) positive correlation between perception and satisfaction on the nutrition counseling. Therefore, it was suggested that dietitians increase the patients' satisfaction on the nutrition counseling with developing the model based on the patient-centered counseling.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.37 no.2C
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• pp.157-167
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• 2012

RFID(Radio Frequency Identification) is regarded as one of the greatest contributing 10 technologies of the 21st century, and is a promising technology available to all industries. Each country has tried to develop RFID technology and foster its industry, and Korea has also chosen it as one of new growth engine industries with active support policies. This study was presenting implications necessary to stimulate and expedite RFID demand by analyzing the factors affecting the success of RFID implementation. In order to achieve this purpose, we categorized the factors affecting successful RFID implementation into user factors, technical factors, organizational factors, and external factors, and probed them in the previous literatures. Based on this, conceptual research model and hypothesis were set. Data collection was performed through companies adopting and running RFID, and research model and hypothesis were tested with structural equation model analysis. Finally, implications necessary to stimulate RFID demand and foster its industry were presented founded on the result of empirical analysis.

• Information Systems Review
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• v.24 no.1
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• pp.125-155
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• 2022

Platform contrasts with traditional industry in terms of innovativeness as it is rapidly developing with information technology. To redeem preceding researches which have separately focused on either platform acceptance based on technology acceptance model or resistance factors against platform's innovation, this study applied dual factor theory to check the simultaneous influence of enablers and inhibitors on resistance. This study chose purchasers of online used trading platform as a subject of study since it contrasts with other platforms in many characteristics. Based on preceding studies, the moderating effects of their past purchase numbers on the relations between resistance and use intention were also checked. The findings reveal that economic benefit as an enabler had significant negative influence on the resistance, but social influence didn't have expected influence. In case of inhibitors, both perceived complexity and perceived risk had significant positive influence on the resistance. Though resistance had significant negative influence on the use intention, its influence was moderated into the positive direction as users' purchase number increased. Lastly, resistance had mediation effect between antecedent factors (economic benefit and perceived complexity) and use intention.

• Journal of Korean Electronics
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• v.11 no.7
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• pp.4-5
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• 1991

• Defense and Technology
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• no.9 s.235
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• pp.44-53
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• 1998

중국은 냉전의 종식 이후 이전에 지역 내에서 미소간의 대립을 중심으로 형성되어 있었던 세력균형이 점차 다원화되고 있음에 따라, 지역 내의 강국이 되고자 하는 목표를 가지고 있기 때문에 인접국가와 분쟁에 처하게 될 가능성은 매우 커 보인다. 이러한 점에서 중국의 해군력 강화는 향후 동아시아 지역의 안보환경과 관련하여 불확실성과 불안정성을 가중시키는 중요한 요인으로 작용할 것이다. 따라서 지역 내의 군비 경쟁을 촉진시키는 요인으로 작용할 것이다.

• Journal of Sericultural and Entomological Science
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• no.12
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• pp.58-60
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• 1970

우리나라 잠사업의 건전한 발전을 촉진시키는 여러 가지 요인 중 본고에서는 양잠농가와 제사업자의 생산활동을 자극시킬 수 있는 합리적인 가격기구(Price mechanism)에 관하여서는 분석을 시도하였다. 첫째로 생사의 국제가격수준을 기준으로 하여 양잠부문과 제사부문의 자원생산력을 최대화시킬 수 있는 잠견과 생사의 적정가격수준을 잠업부문의 총체적 생산함수분석으로 도출코자 하였다.

• 한국체육학회지인문사회과학편
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• v.51 no.3
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• pp.171-181
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• 2012

The purpose of this study was to analyze the influence of the marketing strategy at golf courses in Jeonnam area on perceived values and customers' behaviors. To make this goal, the study was selected it as the population to customers who were the member of 10 golf courses run by membership and public system. The study, then, selects 366 by convenience sampling. The study was analyzed the data by frequency analysis, reliability analysis, factor analysis, and simple and multiple regression analysis. The results are as follows. First, it has a meaningful influence on perceived value to the factors of product, price and place which are the component of marketing strategy in golf courses. Second, it has a meaningful influence on revisiting intention, one of the customers' behaviors, to the factors of product, price and promotion which are the component of marketing strategy in golf courses; but the factor of place has no influence on it. Third, the factors of product and price, the component of marketing strategy have a meaningful influence on the intention of recommending others which is one of customers' behaviors while the factors of promotion and place don't have. Finally, the factor of perceived value has a meaningful influence on both of the intention of revisit and recommendation to others which are customers' behaviors.

• Information Systems Review
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• v.10 no.2
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• pp.97-121
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• 2008

There are relatively inactive discussions about applying ubiquitous technology (uT) to traditional marketplace. If u-Market which affords to promote customer shopping convenience and on/offline shopping experience is implemented, then traffic of visiting customers as well as the revenue of the market will increase. Ultimately, it will lead to revitalizing traditional market. For this purpose, we developed a realistic u-Market service scenario with restricted uT considering spatial limitation and poor infrastructure of the physical marketplace. Based on u-Market service scenario, we have empirically investigated the determinants of u-Market service acceptance of the actual customers of traditional marketplace. We hope the results of this study will help in improvement of u-Market system development and service feasibility.