• Journal of Fashion Business
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• v.16 no.4
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• pp.123-136
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• 2012

The purpose of this study was to analyze body image of women and investigate the relationships of apparel management behavior and weight(figure) control behavior. To achieve the purposes, a questionnaire was conducted to 329 females from October 5 to October 25, 2011. The final data were analyzed with spss 17.0 program. The results were as follows. First, It was found that body image were classified 4 factors of care for appearance, concern about weight, effort of appearance improvement. and appearance attractiveness. Second, there were significant differences of body image by demographic characteristics. Third, there were significant differences of BMI, apparel management behavior and weight(figure) control behavior by demographic characteristics. Forth, there were significant differences of body image, apparel management behavior and weight(figure) control behavior by BMI. Fifth, there were partial significant relations of body image, BMI, appearance management behavior and weight(figure) control behavior. Thus, it was found that body image is related to appearance management behavior and weight(figure) control behavior.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.253-259
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• 2020

This study conducted a questionnaire survey on diet behavior in male and female university students in Cheongju area and examined the behavioral characteristics related to diets such as body type awareness degree, actual weight and height, diet experience, and side effects. The desired average weight of male students was 68.81kg, which was 6.42% less than the current average weight of 73.53kg. The desired weight of female students was 49.15kg, which was 9.95% lower than the current average weight of 54.58kg. There was a significant difference between male and female groups in all questions on diet characteristics (p<0.05, p<0.01, p<0.001). Looking at the result of this study, it is necessary to provide accurate nutrition knowledge and proper education and counseling programs so that university students who desire to have a slimmer body shape that have highly dissatisfied view on their weight can maintain their healthy life through desirable weight management.

• 건강소식
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• v.36 no.10
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• pp.10-11
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• 2012

아기를 보고 웃으면 아기도 따라 웃는다. 앞에서 누군가가 하품을 하거나 활짝 웃으면 옆 사람도 이내 따라 한다. 이런 현상은 우리 뇌의 '미러 뉴런(Mirror Neuron, 거울 신경세포)'에 의한 것이라고 한다. 미러 뉴런이란 '보는 대로 따라 하는 신경'으로 불리는데 남의 행동을 모방하도록 하는 우리 두뇌 안의 신경세포다. 그렇다면 미러 뉴런을 다이어트에 활용해보자. 유명인들의 다이어트 성공담을 들으면, '나도 ${\bigcirc}{\bigcirc}{\bigcirc}$처럼 완벽한 몸매를 가질 수 있어'라며 나의 미로 뉴런이 반응해 금세 따라하고 싶어질 것이다.

• Journal of Nutrition and Health
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• v.45 no.6
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• pp.541-551
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• 2012

In our previous work, we reported consumers' perceptions of body shape and weight control. In an ongoing effort, we analyzed the purchasing behavior, intake patterns, future purchasing decisions, and degree of satisfaction in individuals consuming dietary formula for weight control (DF) or heath/functional foods (HFFs) by using the same survey questions. Portfolio analysis for marketing strategy was also investigated. Subjects were divided into two groups according to consumption of DF or HFF during the previous year : DF group (n = 89) and HFF group (n = 110). Average intake frequency was $1.7{\pm}0.7$ per day for HFFs and $1.5{\pm}0.9$ per day for the DF, and the most prevalent form was pill (58.2%) for HFFs and bar (42.7%) for DF. Duration of intake was $3.1{\pm}2.3$ months for HFFs versus $3.9{\pm}3.5$ months for DF. The average degree of satisfaction was $3.6{\pm}0.6$ on a 5-point scale, meaning 'relatively satisfied'. For the weight control method to be used in the future, 44.5% of the HFF group selected 'HFFs' while 47.2% of the DF group selected 'DF', showing a tendency to use the current product type in the future. The average planned period for the intake was $3.8{\pm}3.7$ months for HFFs and $3.0{\pm}2.4$ months for DF (p < 0.05). The HFF group emphasized efficacy, functional ingredients of the products, reliable products, and higher satisfaction, whereas the DF group emphasized the added materials in addition to weight control effects.