• Science of Emotion and Sensibility
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• v.21 no.3
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• pp.3-16
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• 2018

Despite the substantial changes made in the product design field to adopt light as an essential design element, there has been little effort to define how customers respond emotionally to the light design of products. Therefore, it is necessary to analyze the emotional effect of light as a new design element. However, previous research focuses solely on deriving optimal lighting conditions to achieve particular emotional effects. Therefore, this paper investigates the customers' desired emotional effects of product's light design. We studied refrigerators that utilize light as the main design element of the product. We applied mixed methods by combining close-ended questions and open-ended question to efficiently derive the desired emotion. Participants were asked to choose the most favorable refrigerator image in each of the twelve image groups and indicate why they choose that image with the short-answer survey form. Approximately one thousand terms were collected, and those terms were classified into 29 groups using thesaurus relationships. The term groups were again classified into the four big emotion categories and labelled as "abstract quality," "light property," "space perception," and "visual comfort." Also, a model of the relationship between desired light style and light properties was proposed, since we observed the light properties related to three other categories. This study used mixed methods to identify the emotional value of a new design element. We suggest that the emotional categories derived and the proposed relationship model could be used to evaluate the product's light design.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.1-8
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• 2014

The virtual avatar is a principal way as media for communicating language and affective feelings in virtual environment. As similar purpose, this study evaluates user's visual feeling according to the changes of iris color and pupil size of virtual avatar which is considered as new factors for representing realistic avatar. Virtual avatars were configured by pupil accommodation and iris color(green, brown). After presenting above image to 32 participants, a questionnaire(18 items) based on previous studies was created, and reported as a 5-point scale. Experimental result showed that the case of adopting pupil accommodation induced more realistic visual feeling of subjects. This result can be regarded as a basis for designing realistic virtual avatar by confirming the effectiveness of pupil accommodation of avatar in terms of representing visual presence.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.449-454
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• 2016

Characters have been frequently used as a symbol or an icon in above the line advertising for generations. It has become an essential factor for companies to research about the experience that consumers have by engaging with the products that are partnered with famous or brand characters before introducing a product to the market. The character trademark has become more popular and interesting than the product itself. Therefore, products have become dependent on its character trademark. The ultimate purpose of this research is to find effective ways of increasing the value of the brand by observing various characters and how people interact with these characters, depending on the consumer's age, gender, and so forth. One would be able to collect data or information from documents as a method of this research and grasp different contents, components, concepts, and contexts of character collaboration and affiliate characters from well-known messengers, such as Kakaotalk and Line. In addition, by re-analyzing Peter Morville's Honeycomb tool, its method would set the scale of the user experience and one would be able to conduct interviews with those who are using collaboration products. This study reveals extensive guidelines for character partnership or collaboration that have been successful and creating effective marketing skills.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.130-137
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• 2009

TV broadcast of election returns is an index to measure a public responsibility, scientific analysis and production power in each broadcasting station. This is the reason why each broadcasting station is spending a great amount of money, mobilizing many people and using facilities. TV election returns broadcast has been advanced for decades, particularly in its production, system and presentation. And, among those, broadcast graphic and inset graphic, which are representing election-related information, have became the important components in TV broadcast of election returns because of the advancement of production technology, a variety of presentation forms, and the visual effects. In this research, I analyze the part of image composition in inset graphic of TV election returns broadcast. As a result, in making insert graphic, each broadcasting station is analyzed to be producing the accurate and clear delivery of information on the stability and reliability of a visualized form, first and foremost. It requires that we research the methodology for the accurate and reliable delivery of information, as well as various image productions with a result of the progress in production technology.

• Journal of Internet Computing and Services
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• v.8 no.5
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• pp.67-79
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• 2007

As the Web technologies and wired/wireless network are improved and various new multimedia services are introduced recently, need for searching multimedia including video data has been much increasing, The previous approaches for multimedia retrieval, however, do not make use of the relationships among semantic concepts contained in multimedia contents in an efficient way and provide only restricted search results, This paper proposes a multimedia retrieval system exploiting semantic relevancy of multimedia contents based on a domain ontology, We show the effectiveness of the proposed system by experiments on a prototype system we have developed. The proposed multimedia retrieval system can extend a given search keyword based on the relationships among the semantic concepts in the ontology and can find a wide range of multimedia contents having semantic relevancy to the input keyword. It also presents the results categorized by the semantic meaning and relevancy to the keyword derived from the ontology. Independency of domain ontology with respect to metadata on the multimedia contents is preserved in the proposed system architecture.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.113-127
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• 2013

The open market are expanding service quality which was used as rating scale in the field of marketing. In accordance with open market, they convert it to e-service quality and use it. Udo et al.[6] suggested web service quality combining e-SEVQUAL[2] and extended Information Success Model[7]. This study suggests four influence factors of e-service quality in the open market; website privacy and security, web site contents, web site convenience, and images of the open market companies. The study conducted survey on 301 college students and life long education center students in Busan. The study found that all four influence factors have positive effects on the web service quality and ultimately web service quality has beneficial effects on the satisfaction in open market users' information system.

• Journal of the Korean Society of Costume
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• v.15
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• pp.253-265
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• 1990

This article was written with two purposes in mind. The first purpose was to introduce clothing and textile community who may not be familiar with Multidimensional Scaling(MDS) with usefulness of the new technique in the area of fashion merchandising. The second purpose was to present the results of an empirical study on brand image utilizing MDS and its related technique as the main analysis tools. The main objective of the empirical study was to gain a better understanding of consumer's brand image by relating differences in perception and attributes of clothing in women's ready-to wear market. For this empirical study, the ten brands and the fifteen attributes of clothing were chosen. The questionnaire consisting of questions asking about the similarity and attributes of clothing between selected brands was administrated to 185 career women during summer in 1989. Data were analyzed cluster analysis, and KYST and PROFIT in MDS program. The results were as follows: 1. The similarities data for the ten selected brand by using KYST program of MDS drawed the perceptual map. The results of this perceptual map showed that the selected brand were grouped into three clusters. 2. In order to get a somewhat objective view of which attributes consumers are attributing to each brand, PROFIT program was used. As a result, it was revealed that assortment depth / width, price, youth-oriented style, possibility of various social activity were significant attributes in consumer's brand choice rather than physical attributes of clothing such as quality or durability. This may imply that consumer orientation in rapidly changing environments of women's apparel market was its basic idea, and the focus of all fashion merchandising activities was put on need's and the response of consumer group who are the object of the target. Implicating for future research as well as for strategy of brand positioning were also suggested.

• Health Policy and Management
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• v.23 no.4
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• pp.415-426
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• 2013

Background: This study was aim to identify the specific words and to develop the scale for the public health center (PHC) image. Methods: We collected 824 words from the previous studies and by open questions and reduced them by 77 words, then which were rated properly by 355 citizens of Seoul. We examined explanatory factor analysis for 69 words, and examined content validity test and confirmatory factor analysis (CFA) for the image structures (4 factors and 16 words). And then we developed the image questionnaire using them through council. We conducted a survey and retested the PHC image scales as the measuring tool targeting 2,000 persons, and compared the inexperience and experience persons for PHC usage. Results: The image structures were consisted of 4 factors and 16 words such as 'trustworthiness' (warm, exemplary, faithful, service-mindedness, beneficial to health), 'fairness' (honesty, clear, consistent, ruled), 'development possibility' (changing, goal-directed, developmental, propulsive), and 'flexibility' (not authoritative, not perfunctory, not rigid) in total. Cronbach's ${\alpha}$ values of all factors were above 0.7. As a result of CFA, model fit indexes yielded satisfactory results (root mean square error of approximation [RMSEA] 0.049, goodness of fit index [GFI] 0.937, and adjusted goodness of fit index [AGFI] 0.912). According to the result of retest for measuring tool by using other samples, Cronbach's ${\alpha}$ values were above 0.8, and model fit indexes yielded satisfactory results (RMSEA 0.059, GFI 0.952, AGFI 0.933). RMSEAs of the inexperiences and the experiences were each 0.59, 0.68. Conclusion: A reliable, valid, and generalizable scale was created for PHC image.

• Science of Emotion and Sensibility
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• v.4 no.2
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• pp.57-62
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• 2001

In the car design process, Interior color scheme is one of the important factors that determined consumer's emotional evaluation with a car styling. The systematic research on the car interior color planning may be not achieved in spite of its importance because it is difficult to simulate color scheme before deciding final prototype. The various alternative of color scheme can be simulated and evaluated in early stage of car design process based on upgraded performance of computer hardware and advance41 co-work system. This study proposed a color coordinate support system for car interior color design to support designer based on emotional scale of color image. Color coordinate support system have four kinds of module, that is, the information acquisition module for gathering user's emotional data, the evaluation module for analyzing relation of color impressions and color attributes, the simulation module for supporting color coordinate design, and the evaluation support module for testing final color alternatives.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.9
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• pp.1674-1680
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• 2017

In this paper, an embedded system for face authentication, which exploits high-dimensional local binary pattern (LBP) descriptor and joint Bayesian algorithm, is proposed. We also present a feasible embedded system for the proposed algorithm implemented with a Raspberry Pi 3 model B. Computer simulation for performance evaluation of the presented face authentication algorithm is carried out using a face database of 500 persons. The face data of a person consist of 2 images, one for training and the other for test. As performance measures, we exploit score distribution and face authentication time with respect to the dimensions of principal component analysis (PCA). As a result, it is confirmed that an embedded system having a good face authentication performance can be implemented with a relatively low cost under an optimized embedded environment.