• Title/Summary/Keyword: 창의적 소비

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A case study on urban regeneration based on up-cycling in and out of the country (국·내외 업사이클링(Up-cycling) 기반 도시재생 사업 사례 연구)

  • Lee, seo-yeong;Noh, hwang-woo
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.177-178
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    • 2018
  • 업사이클링 산업은 관련 국내 시장의 규모가 해외 시장보다 현저히 느려 미약적인 성장을 거듭하였지만 2016년 기준 약 200억원까지 달하는 것으로 분석되어 관련 사업이 지속적으로 발전할 것으로 예상된다. 역사성을 지속시키되 창의성을 더한 희소성, 친환경 의식으로 감성적 '가치소비' 트렌트와 맞물리면서 업사이클링 산업은 확산될 것으로 기대된다. 이에 따라 업사이클링 시장 환경을 되살리고 새로운 부가가치를 창출하는 새로운 신 시장으로 다가오고 있다. 이러한 배경에서 본 연구는 국 내외 업사이클링을 기반으로 한 도시재생 사례를 분석하는 연구로서 이를 통해 공공 환경 디자인에 업사이클링이 적용될 수 있는 기초 연구로서 의의가 있다.

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An Exploratory Study on the Demand & Supply to Senior friendly industry to Culture Contents Technology(CT) R&D (문화콘텐츠기술(CT) R&D 연계 고령친화산업의 수요와 공급에 관한 탐색적 연구)

  • Kim, Yeon-Jeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.12
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    • pp.3848-3855
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    • 2009
  • Many social and environmental changes emerged by the increasing of the number of the aged to entrance the aged society. This study explored the current supply status on Contents Technology R&D(research and development) of CT ministries and market policies(senior friendly industry) targeting to elderly consumers and the needs and demand of elderly generation to knowledge information technology. In, 2008, Ministries announced the sixth category of CT R&D's fundamental planning. The 'public culture service' to elderly and handicapped person is one of CT R&D category. This study investigated the information technology participation(internet participation rate, blog and internet cafe commitment) and contents technology to the elderly. The research indicated the desired needs of elderly consumers are creativity contents, emotional & experience and communication needs. These three factors of CT R&D to elderly consumers meets the needs non-game factors such as health, economic stability and information seeking in entertainment game.

A study on Brand Experience of Complex Cultural Space by Life Style -Focusing on Sounds Hannam- (라이프 스타일에 따른 복합문화공간의 브랜드 경험 연구 -사운즈 한남을 중심으로-)

  • Jung, Da-in;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.333-339
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    • 2020
  • The lifestyle of the new consumer class of people with diversified social structures and tastes is affecting society as a whole. As of now, emerging lots of complex cultural space with unique sensibility and individuality, this paper is about proposing the branding of a complex cultural space. I selected Sounds Hannam as a cultural complex and conducted in-depth interviews about brand experience and Ethnography. The study found that Sounds Hannam needs sense of hearing and smell because the sensory factors of the Sounds Hannam are concentrated in the visual field, and also, there is a need to create an appropriate communication channel through SNS. The Sounds Hannam had the characteristic factors of sensibility, relaxation and content based on a diversity different from the existing one. Throughout research, it was derived that planning space as a place to inspire people through spatial composition that triggers behavior and creative thinking is the goal of a complex cultural space and at the same time, an effective way to reflect the lifestyle of those in 20s.

Beauty Education of University Considering the Characteristics of Generation Z (Z세대의 특성을 고려한 대학의 미용교육)

  • Oh, Seo-Hyun;Nah, Ken
    • Journal of the Korea Convergence Society
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    • v.10 no.9
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    • pp.153-159
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    • 2019
  • With the development of related industries, there is a growing demand for the training of beauty professionals. At a time when there is a growing social interest in Cosmetology, there is a need to review functional Beauty Education. Generation Z, born after 1995, has the characteristics of a 'Digital Native' and is expected to be the main driver of future consumption. This study is intended to propose the orientation of Beauty Education of University considering the characteristics of the digital generation, Generation Z, in an era of declining school-age population. The results from the preceding and literary studies are as follows: First, Generation Z regards cosmetology as fun tool for self-realization. Second, Beauty Education of University should be designed as a creative curriculum combined with psychology, philosophy, aesthetics, etc., as well as acquiring professional skills. Third, it is believed that the learner-centered Beauty Education method using mobile video contents will be effective. Since the discussion of Beauty Education considering the characteristics of Generation Z is still in its early stages, further research on the direction of Education needs to be made in the future.

A Case Study on the 「Influencer」 Art Exhibition (「Influencer」 예술 전시회 사례 연구)

  • SHI, YU;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.373-378
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    • 2020
  • With the continuous development of economic activities of influencer(people with social influence). Because of 'Influencers' bring huge economic benefits, all walks of life are creating their own 'influencers'. In the art exhibition industry, the 'influencer' art exhibition pays more attention to experiencing the audience. Although it reduces the professionalism of art exhibitions, it also lets more non-professional visitors to see and experience art exhibitions. In this paper, the write takes the 'influencer' art exhibition as the research object and divides into 'emotional immersion' and 'technological immersion', and analyzes the development status of 'influencer' art exhibition. It is a commercial marketing method to call art exhibition 'influencer'. But with the increasing demand of the public for art and culture consumption. the 'influencer' art exhibition, which can bring immersive cultural experience to the audience. It just meets the cultural consumption demand of the public. So that it has become one of the main forms of art exhibition. In the future, immersive 'influencer' art exhibition will become the main form of art exhibition. With continuous innovation and creativity, art professionalism and commercial marketing, the 'influencer' art exhibition will continue to develop.

A Study on the Educational Method using MCN (MCN을 활용한 교육 방안)

  • Choi, Min-Young;Kim, Ji-Yun;Lee, Tae-Wuk
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.417-420
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    • 2019
  • 4차 혁명 시대의 도래에 따라 정보통신기술(ICT) 활용 능력의 필요성은 나날이 늘어 가고 있으므로 범람하는 정보와 기술을 익히고 활용할 필요가 요구된다. 본 논문에서는 미디어를 소비하는 방식이 다양화되면서 주목받는 MCN을 활용하는 교육 방안을 제안한다. 활용하는 방안을 기존에 제작된 콘텐츠를 활용한 교육, 콘텐츠 창작을 통한 교육, 그리고 활용 및 창작을 위한 미디어 리터러시 교육 방법으로 나누어서 제시하였다. 본 논문에서 제안한 MCN을 활용한 교육은 창의성 몰입도 등을 바탕으로 긍정적인 효과가 나타날 것이 기대된다.

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스마트 코리아를 위한 IT R&D 추진전략

  • Kim, Heung-Nam
    • Information and Communications Magazine
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    • v.29 no.1
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    • pp.30-37
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    • 2011
  • 아이폰으로 촉발된 스마트 혁명이 우리의 생활상과 글로벌 시장의 경쟁구도, IT의 역할을 진화시키고 있다. 스마트 혁명으로 언제 어디서나 인터넷을 통해 정보와 콘텐츠 소비가 가능해지며, 소비자들은 일상생활 속에서 문명의 이기를 마음껏 누리고 있다. 시장의 경쟁 구도는 플랫폼과 SW 콘텐츠에 대한 혁신적 성향을 가진 사업자들이 자사의 핵심역량을 기반으로 스마트 생태계를 구축하고 있다. 이에 전통적인 IT 사업자들은 시장에서 쇠퇴하는 위기도 맡고있다. 우리나라는 스마트 혁명에 뒤늦게 합류하였지만, 스마트 혁명을 주도하기 위해 다양한 기술적 정책적 노력을 진행 중이다. 그 동안의 기기 경쟁력을 기반으로 스마트폰, 3D TV 등의 첨단부문에서 글로벌 경쟁력 확보에 성공하였다. 그럼에도 지식 기반의 혁신기업들이 IT시장을 선도하며, 국내 IT는 다시금 힘겨운 노력을 해야 하는 상황이다. 우리는 SW와 콘텐츠, 플랫폼 등에서는 상대적으로 역량 확보에 미진한 점을 인정하고 산학연이 연계하여 다양한 대응 체계를 구축하고있다. 본고에서는 스마트 코리아 실현을 위한 IT R&D 추진 전략에 대해 논의하였다. 지식기반 기업들의 시장내 확산에 대응하여, 우리나라 IT현황을 재검토하고 미래 스마트 시장에 대한 대응 전략을 제시하는 것이다. 미래 IT의 역할은 단순히 기기 서비스 기반의 스마트 라이프 실현을 넘어, 유관산업의 신시장 개척, 글로벌 이슈 해결까지 확장될 것으로 기대되고 있다. IT를 기반으로 스마트코리아 실현을 위해서는 전방위적 전략이 필요한 시점이다. 스마트 IT기술의 특성과 산업내의 IT 진화 및 역할 변화를 고려할 때 창의형 원천연구, IT융합기술, 메가프로젝트 추진, 모바일 이후 시대의 학제적 연구를 장기적인 관점의 IT R&D 전략으로 제안하고자한다.

An Observation on the Concept of Shape Grammar through the Body Proportion of the Mid-size Sedans (중형 세단의 차체 비례를 통한 자동차 조형문법의 개념고찰)

  • Koo, Sang
    • Archives of design research
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    • v.18 no.2 s.60
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    • pp.283-292
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    • 2005
  • Recently automotive markets are on the way into maturing status with the mega merger between makers which brought equalizations of technology and upgrade of overall performance of vehicles. And the needs of automobile also changed into replacement buying from the entry buying. For the reason why it is the recent trend which has more importance on the software oriented element such as the sane design of vehicles than the hardware like the mechanical elements. This changing characteristics of market which requires more creativity and finished style treatment on an automotive design demand the concept of shape grammar for conducting shape on the macroscopic view. In this research the possibility has been observed to use the body proportion as the concept of the shape grammar for analyzing the relations between the form, sign, and perception as a basic principle of organizing shapes.

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A Study on Corporate Practices of Sustainable Corporate Citizenship Activities with Culture (문화를 통한 지속가능한 기업시민 실천을 위한 연구)

  • Son, Ye Ryeong
    • Korean Association of Arts Management
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    • no.56
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    • pp.119-144
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    • 2020
  • Not only the government, but private corporations have contributed a lot to growth and development of culture. Corporations have mainly made charitable, dispensational Macenat activities which are separate from their business activities. Such an one-sided and charitable method of supporting culture cannot last long - Part of the reason why the number of corporations supporting culture is decreasing lies in it. In order to have sustainable partnership with culture, first, corporations should figure out needs of the other party. Second, the activities of corporations to support culture should be corporate citizenship activities which are linked to their business activities. In particular, the existing concepts of CSR and CSV have some limits. CSR separates business activities of corporations and their social contribution activities, and CSV mainly assumes corporate social activities helpful to their business activities. But, the concept of corporate citizenship suggested in this study assumes corporate activities where corporations do their best not only in their business activities, but in solution of social problems. Accordingly, searching for the ways to practice corporate citizenship, this study analyzed global agendas of UN, UNESCO, and UCLG which suggest sustainable development with culture and corporate citizenship activities related with culture among corporations in Korea and other countries. The findings and hints of the analysis are as follows. First, corporate citizenship activities can contribute to building of unique images of corporations and improvement of brand identities. Second, such activities can help corporations to be born again as life style companies by using local cultures and their attractiveness. Third, corporations should have partnership with cultural associations creating shared values and provide them with continuous and stable support. And, cultural associations should try to grow with corporations through efforts to develop attractive contents and programs harmonious with management purposes of corporations.

An Exploratory Study on the Development of Underdeveloped Areas Using Local Cultural Resources : Analysis of Differences in Perceptions of Those Who Have Visited the Tourist Sites in Underdeveloped Areas and Those Who Haven't (지역문화자원을 활용한 낙후지역 개발에 대한 탐색적 연구 : 낙후지역 개발관광지 방문경험 여부에 따른 관광객의 인식 차이 분석)

  • Kim, Ok-Hee;Min, Woong-Ki;Kim, Sehyun
    • 지역과문화
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    • v.8 no.1
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    • pp.1-23
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    • 2021
  • This study examined at an exploratory level what should be considered for developing underdeveloped areas using local cultural resources. This study analyzed the psychological and behavioral differences between those who have visited underdeveloped areas developed using local cultural resources and those who haven't, to draw out the implications for the urban regeneration. The results showed that there were differences in respondents' motivation to visit, perception of what needs to be done for the tourism development of underdeveloped areas, perception of the expected effects of developing cultural contents, and consumption behaviors. In other words, those who have visited the tourist sites where had been underdeveloped areas have a more positive attitude toward visit motivations, needs for tourist site development, expected effects of local cultural content development, and consumption behaviors than those who haven't. It means that it is of the utmost importance to induce as many people as possible into tourist sites in underdeveloped areas. This exploratory study is expected to offer some implications for developing underdeveloped areas as tourist sites, a form of urban regeneration.