• Title/Summary/Keyword: 창업 사례

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A Qualitative Case Study on the Success of Fashion Retail Start-up by Young Entrepreneurs (청년 창업가의 패션소매 창업 성공에 관한 질적 사례연구)

  • Oh, Hyun Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.1
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    • pp.133-147
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    • 2018
  • This study examines the experience structure and success theme in the business experience of successful young entrepreneurs in the fashion field. The study was conducted as a qualitative case study. The participants were three CEOs with more than 10 years fashion businesses experience with small and medium enterprises. Data were collected from July 2016 to June 2017 through in-depth interviews in Seoul and Gwangju as well as literature collected from other journals, newspaper articles, and books. Collected data were first summarized in 284 meaning units and then reduced to 53 common meanings through description, analysis, and interpretation processes that produced 16 sub-themes. Finally, six successful themes were extracted. The study results are as follows. First, the experience structure for successful entrepreneurs is formed by the qualitative difference of experience according to time order. Second, there are six successful themes found in the fashion start-up process. 1. Developing talent as entrepreneurs with a sense of fashion and enthusiasm 2. Passing on trial and error as a chance to communicate with customers 3. Challenge the fashion retail market with global online start-up opportunities 4. Building a system that responds to market environment changes 5. Leading and distinguishing with expertise from entrepreneurs 6. Evolve into the coexistence of members.

A Study on The Success Factors of Youth Enterprises (청년창업 성공요인에 관한 연구: 창업전문가를 대상으로)

  • Shim, Hyeon Min;Seol, Byung Moon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.2
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    • pp.1-13
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    • 2022
  • This study derived the success factors of youth enterprises by applying the Delphi Method to start-up experts. Through this, it aims to improve understanding of youth enterprises in entrepreneurship education and start-up support projects and contribute to the development of education and support programs suitable for youth enterprises. Also The purpose of this study is to help youth entrepreneurs solve their curiosity about the success factors of youth enterprises, identify the factors that youth entrepreneurs should first secure or perform among the factors they need to consider during start-ups, and use limited resources efficiently and effectively to succeed. In this study, the Delphi Survey was conducted twice in total. The first Delphi Survey utilized the Modified Delphi Method using structured closed-ended questions, and a pilot test was conducted on youth entrepreneurs and start-up experts to compensate for the problem of the Modified Delphi Method. In the first Delphi Survey, IBM SPSS Statistics 22 and Microsoft Office Excel 2016 were used to calculate the mean, standard deviation, median, interquartile range, and content validity ratio. In the Delphi 2nd survey, the same statistical values in the 1st survey and additionally cronbach's alpha were calculated. As a result of the Delphi Survey, four factors, such as the entrepreneurial characteristics, entrepreneurial preparation, entrepreneurial strategy, and entrepreneurial environment, and 22 sub-factors were derived as success factors for youth enterprises.

A Study on the Effect of Motivation and Satisfaction on Experiential Entrepreneurship Education (참여동기와 창업멘토링이 창업교육만족도 및 창업의지에 미치는 영향: '학생 창업유망팀 300(U-300)' 사례를 중심으로)

  • Kim, Yong Tae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.2
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    • pp.267-277
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    • 2020
  • In recent years, universities are actively developing and applying regular start-up curriculum, comparisons and activities in order to revitalize various forms of business-oriented academic programs. In addition, the government has established various experiential entrepreneurship education programs such as "Student Entrepreneurship Team 300 (U-300)" to support professional entrepreneurship education such as entrepreneurship mentoring for entrepreneurship clubs in universities nationwide. Therefore, this study empirically verified the influence of participation motivation,, mentoring function, and mentor competence on entrepreneurship education satisfaction and entrepreneurship will for participants of experiential entrepreneurship programs centered on entrepreneurship mentoring. The results of the study were as follows: First, the motivation to participate in entrepreneurship education and mentoring capacity had a significant positive effect on the satisfaction of entrepreneurship education. It became. The findings of this study suggest that in order to more effectively promote entrepreneurship education in the university, which is now quantitatively expanded, it is necessary to improve various ways of creating qualitative effects such as expansion of experiential teaching methods and entrepreneurship mentoring. We believe this could provide policy implications for reinforcing the expertise of entrepreneurs who conduct mentoring.

A study on linkage of maker space and start-up support platform: Focused on programs of New York University (메이커 스페이스와 창업지원 플랫폼 연계 방안 연구: NYU 사례를 중심으로)

  • Cho, in-kyoung;Kwon, hyeok-mi;Lee, joon-woo
    • Proceedings of the Korea Contents Association Conference
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    • 2018.05a
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    • pp.87-88
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    • 2018
  • 국내의 메이커 스페이스와 창업지원 플랫폼 연계 방안을 모색하기 위해 뉴욕 대학교(NYU) 의 Tandon School of Engineering 내 메이커 스페이스 및 W.R. Berkley Innovation Labs 의 창업지원 프로그램을 조사, 분석하였다. 한국형 메이커 스페이스가 지향하는 물리적 공간과 플랫폼 공간 개념에서, 메이커 스페이스와 창업지원 플랫폼 연계를 통한 창업 생태계 활성화에 대해 논의하였다.

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Examining the Success Factors of Start-ups of Small Businessmen in Qualitative Perspective (소상공인의 창업 성공요인에 대한 정성적 연구)

  • Hong, Han-Kook;Kim, Nog-Hyeon;Kim, Chul-Min
    • The Journal of the Korea Contents Association
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    • v.19 no.12
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    • pp.229-237
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    • 2019
  • Though start-ups by small businessmen are increasing year by year, the success rate of start-ups have been low. Accordingly, it is necessary to look at various ways to improve the success rate of start-ups by small businessmen. Most previous studies on the issue have focused on identifying influential factors that lead to the success and growth of start-ups by them, mostly based upon quantitative perspectives. Few has approaced with qualitative perspective such as actual case studies in academic papers. In this study, after analyzing a wide range of successful cases of start-ups by small businessmen, we will develop countermeasures by business types and suggest practical lessons that can be appropriately utilized in starting a new small business.

A Study on the Structure Design of a Website to Support North Korean Defector Entrepreneurs (북한이탈주민 창업종합지원웹사이트 구조설계에 대한 기초연구)

  • Kim, Young-Ji
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.295-305
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    • 2021
  • This paper attempted to explore the basic concept of a website for start-up supports angled towards North Korean defector entrepreneurs. The position of this study was made clear by reviewing the existing literature, and the case study was carried out to make sure the results are essential to create the services vital for the North Korean defector's entrepreneurial ecosystem. Focusing on the fact that there is not yet a website for supporting North Korean defectors' start-up in Korea, an early version named "Prometheus" was designed. A revised version called "Pathfinder" followed with improvements. This study conducted academic and practical experiments by directly designing and implementing a medium that can boost the development of the start-up ecosystem of North Korean defectors based on the insights provided by North Korean (future)business owners and South Koreans interested in the start-up ecosystem of North Korean defectors. Taking this study as an opportunity both the research to further clarify the "start-up of North Korean defectors," a very special phenomenon that exist in Korea, and the research for practical contribution should be encouraged in various ways. These efforts will not only help North Korean defectors start-up businesses, and also play a role in boosting a sense of coexistence and cooperation within North Korean defectors community.

4차 산업혁명 대비 중소기업 창업 벤처 지원 대상 업종에 관한 연구

  • Kim, Ju-Mi
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.62-62
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    • 2017
  • 최근 인공지능 시대 및 제 4차 산업 혁명 시대의 도래로 제품 간, 제품과 서비스 간, 서비스 간 산업이 다양한 형태로 진화 중이며, 이종기술 산업 간의 융 복합화로 새로운 제3의 신산업이 등장하고 있다. 또한 소위 말하는 O2O(Online to Offline)는 이미 운송, 금융(핀테크), 자동차(카테크), 숙박, 음식, 의료(헬스케어테크) 등 많은 산업 분야에 진출, 기존 전통 산업과 충돌, 인허가에 어려움을 겪고 있으며 이러한 O2O는 IOT(사물인터넷)로 급속도로 가속화 되고 있다. 이렇듯 4차 산업 혁명에 따른 신산업의 탄생은 산업의 경계를 붕괴하고 있음에도 산업별로 구분된 제도, 규제, 지원정책 등은 여전히 신산업 창업의 장애가 되고 있다. 이에, 본 연구에서는 국내 벤처특별법, 창업지원법, 1인 창조기업법 내 투자 지원 업종과 미국을 비롯한 해외 창업 관련법 내 창업 지원 제한 업종과의 비교 분석, 몇 가지 중요한 시사점을 도출했다. 먼저, 우리나라가 선진국에 비해 지나치게 투자 제한 업종이 많음을 확인했다. 또한 선진국은 미풍양속을 해치는 업종, 투기적 사업 등 사회통념상 문제가 되는 사행성 업종을 제외하고는 대다수의 업종이 정책 지원 대상이다. 업종과 더불어 투자 행위로 투자 심사를 해 신산업 투자에 매우 탄력적으로 운영할 수 있게 설계되어 있다. 심지어 미국의 경우, 적극적 창업 투자를 위해 업종 및 투자 행위에 대한 심의를 중소기업청이 직접 수행한다. 특히, 우리나라의 중소기업창업투자회사제도는 미국의 중소기업투자회사(SBIC) 제도와 유사한 반면 투자 제한 업종 뿐 아니라 제도 운영 특히, 창업투자회사에 대한 관리 측면에서 매우 큰 차이가 있음을 보여주고 있다. 우리나라 중기청은 간접관리를 하는 반면, 미국은 중기청 내에서 직접 관리를 하고 있다. 따라서 본 연구에서는 우리나라 창업 벤처 투자 제한을 미국을 비롯한 기타 외국의 사례에서와 같이 사회통념상 불가피한 업종과 더불어 투자 행위로 정의하길 제안한다.

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A Study on the Influence of Cultural Tourism Industry Social Characteristics on Entrepreneurship Intention (문화관광산업 사회적 특성이 창업의도에 미치는 영향에 관한 연구)

  • Lee, Jeong-Suk;Kang, Hee-Seog
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.4
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    • pp.359-367
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    • 2021
  • This study tried to examine the factors that affect the entrepreneurial intentions in the field of culture and tourism industry. Through this, it was attempted to present strategic implications for start-up plans to prospective entrepreneurs in the cultural tourism industry. As a result of the study, the following implications were drawn. First, prospective entrepreneurs in the field of culture and tourism industry need to analyze the start-up items they want to start and systematically design a start-up plan based on market research. Also, by analyzing various start-up cases, it is necessary to secure various prior experiences of failure and success. Second, prospective entrepreneurs in the field of culture and tourism industry will need to increase their interest in starting a business by completing various entrepreneurship education conducted by more diverse institutions and schools than now, and they will have to increase the sense of achievement and willpower that can appear in education. In addition, by making efforts to create human relationships through various entrepreneurship education, efforts should be made to show the utilization of human networks and information sharing when starting a business. Lastly, prospective entrepreneurs in the field of culture and tourism industry should visit startup-related institutions and receive education and advice from experts in order to acquire various information. In addition, efforts should be made to provide more diverse start-up support by obtaining information on start-ups implemented by the state.

동아리 활동을 통한 감성마을 사례 연구

  • Jeong, Bong-Seon;Song, In-Bang;Kim, Yeon-Jong
    • 한국벤처창업학회:학술대회논문집
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    • 2017.04a
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    • pp.23-23
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    • 2017
  • 본 연구에서는 지역사회의 생활문화공동체 만들기 사업의 한 사례로 경상남도 화동군 화개면 대성리 의신마을의 노인주민들을 중심으로 이루어지는 문화유산 개발과 자발적(생산적) 문화주체발굴 및 양성을 하고자 한 사례연구이다. 2017년부터 2019년의 3년차 사업으로 지역의 마을회(영농회, 부녀회, 청년회, 노인회)와 체험시설 관리운영, 체험행사 관리, 가공시설장 활용, 체험 프로그램 기획/운영, 마을기반조성사업 및 관광체험을 주요활동으로 하는 영농조합법인의 유기적 협력을 통하여 주변의 특산물, 자연환경, 산업환경 및 지리산을 중심으로 구성된 지역역사 문화환경이 연계되어 진행되는 생활문화공동체 만들기 사업이다. 특히 농악/낙차 동아리, 사진동아리, 그림동아리, 압화동와리와 같은 동아리 활동을 통하여 산골의 지역적인 약점을 보완할 수 있으며, 문화예술을 향유하려는 시대적인 욕구를 충족할 수 있는 실질적인 문화예술프로그램을 통한 공동체 발전을 지속하고자 함이 취지이다. 지역 노인들을 대상으로 노인들의 감성지능의 변화에 의한 지역공동체의식과 6차산업 기업가 정신 및 노인들의 사회참여에 대한 인식을 알아보고자 한다.

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A Case Study on Entrepreneurial Motivations of Independent Creative Firms (1인 창조기업의 창업동기에 관한 사례연구)

  • Shim, Jae-Hu;Choi, Myeong-Gil
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.11
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    • pp.3363-3372
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    • 2009
  • Continued jobless growth in economy, coupled with the current economic recession, is aggravating the situation of job market. In order to create more jobs and reduce the economic gap in a society, an independent creative firm of a sole entrepreneurs is suggested as an alternative mean. Understanding entrepreneurial motivations of a sole entrepreneur will be helpful in developing educational programs on starting an independent creative firm and in establishing a relevant government policy. This study, therefore, proposes a new model on entrepreneurial motivations in the independent creative firm and performs case study. The results of the study show that the personal environment and the personal characteristics of entrepreneurs have much effects on motivation of starting the independent creative firms. Among the personal environments, entrepreneurs' educational backgrounds, work experiences, and personal networks have great influences on entrepreneurial motivations. The processes of sustained entrepreneurship involve: (a) the determination of business ideas and goals, (b) the inception of a new business and managerial activities, (c) the entrepreneur's assessment of both intrinsic and extrinsic rewards of business performances, and (d) the adjustment of business ideas and goals in accordance with the results of the assessment. The results of the study could be applied in developing educational programs and consulting guidelines on independent creative firms and in establishing government's supportive policies on the firm.