• Title/Summary/Keyword: 참여의도

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Factor Analysis of the Motivation on Crowdfunding Participants : An Empirical Study of Funder Centered Reward-type Platform (Crowdfunding 활성화를 위한 투자자 동기요인 분석 : 후원형(Reward) 플랫폼의 투자자(Funder)를 중심으로)

  • Lee, Chae Rin;Lee, Jung Hoon;Shin, Dong Young
    • The Journal of Society for e-Business Studies
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    • v.20 no.1
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    • pp.137-151
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    • 2015
  • Crowdfunding is a novel method for funding from many individuals using web based platform often in return for products or equity. It allows individual entrepreneurs to create diverse products and services. This thesis elaborates a theoretical foundation for identifying the factors that must have motivated the funders in sponsoring crowdfunding projects. Based on the motivation theory, the proposed research model is constructed with intrinsic and extrinsic motivations from relevant literatures. We also examined how different crowdfunding modes ('Keeping It All' and 'All or Nothing') moderate the proposed research model. Based on the survey from various crowdfunding service providers in Korea, this empirical study found that continuous participation in crowdfunding is positively correlated with factors such as enjoyment, familiarity, agency credibility and reward, while peer-influence shows negative correlation. Furthermore, moderating effects of funding modes significantly affect continuous participation. These empirical results contribute insights on the emerging phenomenon of crowdfunding from funders' perspectives and shed lights more on the ways that the actions of platform providers may affect their ability to receive entrepreneurial financing.

Factors Affecting Students' Satisfaction Level in Computer Classes Offered as Extracurricular Activities in Commercial High Schools (컴퓨터 특기적성 교육의 만족도 영향요인 탐색 : 상업계 고등학교 학습자를 중심으로)

  • Kim, Mi-Ryang;Shin, Hyun-Deok
    • The Journal of Korean Association of Computer Education
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    • v.8 no.4
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    • pp.37-47
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    • 2005
  • Teaching ICT skills in extracurricular activity classes of commercial high school helps to bridge the digital divide of the students at the minimum cost, and gives them a chance of getting ICT-related licenses. The purpose of this study is to identify the determinants of satisfaction and planned behavior toward computer classes, offered as extracurricular activities in commercial high schools. A survey methodology was used to investigate a proposed model of influence, and regression analysis was used to analyze the results. The hypothesized model was largely supported by this analysis, and the overall results indicate that the intention to participate in the class is mostly influenced by the expected social effect, individual impact and playfulness from the class. In addition, it was found that the learning environment influences the level of playfulness and social effect, and that the contents quality has some impact on the level of the ease of study and playfulness. Useful suggestions for promoting computer classes as extracurricular activities in commercial high schools are also provided.

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Association between Knowledge, Attitude, and Practice Regarding Blood Donation in University Students (대학생의 헌혈에 대한 지식, 인식수준에 따른 헌혈행태)

  • Kim, Jung-Hyun;Yoon, Joong-Soo
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.316-326
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    • 2015
  • The present study aims to investigate the association between knowledge, attitude, and practice of blood donating in an effort to increase the participation rate of blood donation among university students. Data was obtained among 272 in theirs 20s health sciences students in two university of South Korea through self-reported questionnaires including Knowledge, attitude, and behavioral practice regarding blood donation during 8st December 2014 to 12st December 2014. Pearson correlation test, student's t-test or descriptive statistics were performed for the data analysis. The results were as follows: 1) There was positive significant relationship between Attitude and behavioral practice towards blood donation(P <.05). 2) There was significant difference in the knowledge(P<.01) and attitude(P<.05) regarding blood donation according to public health vs non-public health. 3) The participants with previous blood donation experiences showed a higher participation rate than those without such an experience(P<.01). It is important not only to improve the university student's attitude towards blood donation through media advertising but also to reinforce the compensation offered to donors.

Relevance between Consumer Boycott Participation and Perception Types on the Consumer Boycotts (소비자 불매운동에 대한 인식유형과 참여의도와의 관련성)

  • Jeon, Hyang-Ran;Seo, Jeong-Hee
    • Family and Environment Research
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    • v.53 no.2
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    • pp.143-155
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    • 2015
  • This study analyzed domestic consumers' perceptions of and participation in consumer boycotts and its relation to ethical consumerism by surveying 1,000 people aged 20 or more with an on-line questionnaire. Collected data were analyzed in terms of frequency, factor analyses, cluster analysis, ${\chi}^2$, and one-way analysis of variance. The research findings are summarized as follows. First, consumers had an average (or higher) perception level of consumer boycotts and were categorized into consumer boycott groups of pursuit of self-realization, achievement of results, and pursuit of rationality according to perception patterns of consumer boycotts. Second, the consumer boycott group of self-realization exhibited a high intention for participation in economic and ethical consumer boycotts and was active in all aspects compared to other groups; in addition, the consumer boycott group of results achievement was in the lowest level of ethical consumerism with a low intention for participation in consumer boycotts and ethical consumer boycotts along with the lowest perception level for consumer boycotts as ethical consumption. The consumer boycott group of rational pursuit was comparatively skeptical about the influence of consumer boycotts and with a low level of deontological ethical consumerism. They had additional doubts about the effectiveness of consumer boycotts despite being active participants. The study contributes to the establishment of an ethical consumer behavior theory by investigating connections between the perception patterns of and participation in consumer boycotts as well as ethical consumerism as consumer boycotts conceptually expand as a form of ethical consumption.

Relations among the Non-Verbal Communication Abilities of Scuba Diving Instructors, Users' Coach Trust and Continuous Participating Intention (스쿠버다이빙 강사의 비언어적 커뮤니케이션 능력, 신뢰 및 지속적 참여의도와의 관계)

  • Kim, Seung-Yong;Song, Ki-Hyun
    • Journal of the Korea Convergence Society
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    • v.11 no.7
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    • pp.329-335
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    • 2020
  • The purpose of this study was to investigate relations among the non-verbal communication, coach trust, and continuous participating intention of scuba diving participants. For this purpose, the investigator applied convenience sampling to users at three scuba diving resorts in Gangwon Province and those at two scuba diving pools in Gyeonggi Province and selected total 267 valid questionnaires. Collected data was put to simple and multiple regression analysis with the SPSS 18.0 program. The findings were as follows: first, body language and paralanguage of non-verbal communication had significant effects on coach trust, but spatial acts and physical appearance had no such effects on it; secondly, coach trust had significant impacts on continuous participating intention; and finally, body language of non-verbal communication had significant influences on continuous participating intention, but spatial acts, paralanguage, and physical appearance had no significant influences on it.

Segmentation Strategy for Revitalization of Horse Riding Industry (승마산업의 활성화를 위한 시장세분화전략)

  • Kim, Ki-Tak;Park, Dong-Kyu
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.779-786
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    • 2012
  • The purpose of this study was to segment latent horse riding market. Demographic characteristic, psychological characteristic, lifestyle, and perception of horse riding factor were included in the segmentation basis but, only lifestyle was useful factor for horse riding industry. The statistical techniques for data analysis were descriptive analysis, explanatory factor analysis, confirmatory factor analysis, reliability analysis, cluster analysis, crosstab analysis, and Chi-square analysis. The result showed that sport activity, activity, and passivity factor were identified by lifestyle. The latent market of horse riding had two segment markets. First segment was known as a sport activity oriented group and the other is nonactivity oriented group. According to three demographic variables and preference of horse riding were statistical significant at the level of .05.

Internet Users' Intention to Participate in Preventive Program of Depression (일부 인터넷 이용자의 우울수준에 따른 우울증 예방프로그램 참여의도에 영향을 미치는 요인)

  • Jo, S.J.;Yim, H.W.;Park, Y.M.;Lee, W.C.;Kim, Y.B.
    • Korean Journal of Health Education and Promotion
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    • v.24 no.1
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    • pp.1-16
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    • 2007
  • Objctives: This study purposed to examine the intention to participate in the preventive program of depression of Internet user and to offer the baseline data for development of mental health promotion program. Methods: The internet survey was performed using a self-reported questionnaire on intention to participate in the preventive program of depression, depressive symptom(with Zung's SDS) and so forth from 1,000 internet user (aged $13{\sim}49$ years) via two web sites at Feb($1st{\sim}10th$), 2006. We analyzed the intention to participate in preventive program of depression and the factors related with that intention by depressive level. Results: In the normal group, the intention to participate in a preventive program of depression was influenced significantly by counselling experience(s) on depression(p<.001), and perceived control(p<.001) over the barriers to participation in the preventive program of depression, and marginally by gender. In the depressive group, the smoking habit revealed marginal effect(p=.051) and perceived control over the barriers to participation in the preventive program of depression influenced on that intention significantly(p<.001). Conclusion: Among internet users, especially the solutions of barriers to participate in the preventive program of depression is more important at the intervention program for prevention of depression. In the normal group, we need to consider the use of messages tailored by counselling experience(s) on depression. Some intervention program dealing with two subjects, smoking cessation and prevention of depression concurrently, will be appropriate for the depressive group.

A Study on Farmer's Intention Regarding Organic Agriculture: An Application of the Planned Behavior Theory (계획행동이론을 적용한 유기농업 참여 의도에 관한 연구)

  • Yang, Jong-Gon
    • Korean Journal of Organic Agriculture
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    • v.24 no.1
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    • pp.29-44
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    • 2016
  • The major purpose of this study was analyzing of farmer's intention in related to organic agriculture by using of the Theory of Planned Behavior (TPB). Farmers of Chungchung Province (n=164) were administered a questionnaire survey that measured TPB constructs. The data and hypotheses were analyzed using multiple regression and confirmatory factor analysis by SPSS 21.0 and AMOS 21.0. Results showed that attitude, subjective norms, and perceived behavior of control were all positively related to farmer's intention of organic agriculture and explained power of the model was relatively high which was 51 percent. Also the results of the analysis showed that the subjective norm was a key dimension of farmer's intention in terms of standardized coefficient. The study demonstrated that the reduced theory of planned behavior was fit for factors of farmer's intention. The meaning of the study and implications for future studies were discussed.

A Study on Intention of Selecting Tree Burials by Using the Theory of Planned Behavior (계획행동이론을 적용한 수목장 선택의도에 관한 연구)

  • Kim, Sang-Mi;Kim, Sang-Oh
    • Korean Journal of Environment and Ecology
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    • v.26 no.5
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    • pp.812-826
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    • 2012
  • The selection rate of tree burials (TB) is still low in spite of increasing concerns about TB and government's efforts to increase TB participation. It is necessary to understand the factors affecting TB selection. This study investigated the relationship between major variables (attitude: ATT; subjective norm: SN; perceived behavioral control: PBC) of Ajzen's theory of planned behavior (TPB), additional variable (custom: CUST), and intention to select TB by using structural equation modelling (SEM). Samples were selected from Gwang-ju citizens using proportionate stratified sampling (PST) by region during September of 2011. Four hundred and twelve responses were used for data analysis. The model showed fair goodness of fit. All four variables (ATT, SN, PBC, CUST) influenced intention to select TB. The four variables explained 53.0% of intention to select TB. SN(${\beta}$=0.459) was the most predictive variable on the intention, followed by ATT(${\beta}$=0.247), PBC(${\beta}$=0.152), and CUST(${\beta}$=0.102) in decreasing order. The results were discussed and some suggestions to increase the intention of tree burial selection were made.

Relationship among the Expertise of University Liberal Arts Class Instructor, the Exercise Flow and Persistent Participation Intention Perceived by Non-Sports Major University Students (비체육 전공 대학생이 인지한 대학교 교양 수업 지도자의 전문성과 운동몰입 및 참여지속의도간의 관계)

  • Lee, Young Jun
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.3
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    • pp.735-749
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    • 2021
  • There is true that the evaluation of non-face-to-face swimming classes currently offered by universities due to the COVID-19 outbreak is generally negative. For this reason, the quality of non-face-to-face swimming classes at universities is bound to depend on the expertise of the instructor. However, whether or not of students who lack of practices of swimming could experience exercise flow and could continuously last the swimming exercise after semester or even graduation is difficult to confirm. This is considered to be a significant threat in the future not only for swimming, but also for all liberal arts and lifestyle sports. This study aimed at 281 non-athletic college students with experience of taking both swimming classes, and the need for a study on the structural relationship between exercise flow and participation intention by university swimming class leaders' expertise in non-sports majoring college students. And the results were empirically analyzed. The research results derived in this process are summarized as follows. First, the effect of swimming class leader's expertise (personality, lecture skills, student management, practical skills, basic knowledge) perceived by non-athletic college students on exercise flow (cognitive flow, behavior flow) affects cognitive flow. As a factor influencing, it was found that lecture skills had a statistically positive (+) effect, and as factors influencing behavioral commitment, the positive (+) effect was statistically significant in personality, lecture skills, student management, and basic knowledge. Second, as for the effect of exercise commitment (cognitive commitment, behavior commitment) perceived by non-athletic college students on continuous participation intention, the behavioral commitment factor was found to have a statistically positive (+) effect.