• Title/Summary/Keyword: 참여의도

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The Relationships among Sport Enjoyment, Leisure Satisfaction and Continuous Participation Intention in Ski Class (스키수업 참여 대학생들의 스포츠 재미와 여가만족 및 지속적 참여의도와의 관계)

  • NAM, Sang-Back;KWON, Jae-Yoon;KIM, Yong-Joon
    • Journal of Fisheries and Marine Sciences Education
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    • v.29 no.3
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    • pp.655-664
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    • 2017
  • The purpose of this study was to verify the relationships among sport enjoyment, leisure satisfaction, and continuous participation intention in ski class. The study conducted a research survey through purposive sampling method. 280 questionnaires distributed and 271 were selected as final valid sample by removing 9 questionnaires that have insufficient answers. Hypothesis test on collected data was conducted by using SPSS 20.0 and AMOS 18.0 programs. The results were as followings. First, sport enjoyment factors a significant effect on psychological satisfaction, environmental satisfaction. Second, sport enjoyment factors had effect on re-participation intention, word of mouth intention. Third, leisure satisfaction had effect on re-participation intention, word of mouth intention. In addition, it had effect on continuos participation intention as the partial mediation of the leisure satisfaction.

The Determinants of Trust and Participation Intention in Internet Auction : Model Generating Strategy Approach (인터넷 경매사이트에서의 신뢰와 참여의도 결정요인에 관한 연구 : 모델생성전략 접근)

  • Kwahk Kee-Young;Kim Hyo-Jung
    • Journal of the Korean Operations Research and Management Science Society
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    • v.30 no.3
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    • pp.95-117
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    • 2005
  • This research Investigates the determinants of customer Intention to participate In Internet auction. Based on technology acceptance and trust related studies, our research proposes a theoretical model consisting of factors such as perceived usefulness, perceived ease of use, institution based trust, beliefs on sellers, trusting beliefs, and participation Intention. For examining the relationships implied by the research model, a field study using a survey methodology for data collection was conducted. The data were analyzed using AMOS based on the structural equation modeling, a second-generation multivariate technique, which has gained distinct advantages over other technique. After some model modification according to model generating strategy approach, this study shows that trusting beliefs have significant effects on the participating intention in Internet auction site. In conclusion, Implications are discussed along with limitations and further research direction.

Intention to Participate in Collaborative Consumption as Providers and Users (제공자 및 사용자로서의 협력적 소비 참여의도에 관한 연구)

  • Hwang, Hyesun;Kim, Jee Hye;Kim, Kee-Ok
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.19-33
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    • 2018
  • Collaborative consumption was suggested as a new paradigm of consumption and business model that focuses on sharing and using resources to reduce the risks of resource depletion and environmental impact. Individual consumers carry out a role not only as users but also as providers for collaborative consumption. In the present study, the authors investigated consumers' intention to participate in collaborative consumption both as providers and users. The effects of perceived benefit of collaborative consumption, subjective norms and ease of participation on the intention to participate in collaborative consumption were analyzed. The perceptions on benefits and subjective norms were relatively high, while the perception on ease of participation was relatively low. The effects of subjective norms and ease of participation on the intention to participate in collaborative consumption were significant. The result shows that support from one's reference group and the perception on ease of participation have significant positive effects on the intent to participate in collaborative consumption. Therefore, communication strategies for developing a positive consumer attitude and a social consensus about the necessity of collaborative consumption are needed.

A Study on the Social Integration Model of Multicultural Families : Focusing on the Role of Local Social Capital and Social Enterprises (다문화가정의 사회통합모델에 관한 연구 : 지역사회자본과 사회적기업의 역할을 중심으로)

  • Oh, Jong-chul
    • Journal of Venture Innovation
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    • v.4 no.1
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    • pp.1-21
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    • 2021
  • Recently, as the number of foreigners residing in Korea has increased, Korea is preparing to enter a multicultural country. This study was conducted to present a social integration model for the purpose of solving the social problem of social integration of multicultural families. The purpose of this study is as follows. First, this study examines the role of local social capital for social integration by improving the quality of life of multicultural families and increasing their intention to participate in society. Second, the purpose of this study is to examine the effects of multicultural family members on the formation of local social capital, subjective quality of life and social participation intention, focusing on the role of social enterprises. To achieve the purpose of this study, members of multicultural families living in Seoul and Gyeonggi Province were selected as samples, and responses to local social capital, subjective quality of life, social participation intention and social identity were collected through structured questionnaires. A total of 363 valid questionnaires were tested for the relationship between variables through the structural equation model. The analysis result of this study is that first, human social capital and corporate social capital of members of multicultural families have a significant positive effect on subjective quality of life. Second, it was found that the corporate social capital and community social capital of members of multicultural families had a significant positive effect on the intention to participate in society. Third, it was found that the subjective quality of life of members of multicultural families did not significantly affect their intention to participate in society. Finally, it was found that social identity plays a partly controlling role when community capital of multicultural family members affects their intention to participate in society. Through this analysis result, it is expected that it will play a meaningful role as basic data for policy proposals for social integration of multicultural families.

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The Effect of the Fake News Related to the Electronic Voting System each News Service on News Users' Attitude of Using System, Intention to Participate through System and Reliability of News Services (뉴스서비스별 전자투표시스템 관련 가짜뉴스가 뉴스 이용자의 이용 태도, 선거 참여 의도, 뉴스서비스 신뢰도에 미치는 영향)

  • Jin, So-Yeon;Lee, Ji-Eun
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.105-118
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    • 2021
  • This study pays attention to the fact that the fake news is attracting attention because it causes various social problems. To find out these fake news' influence, the study conducted the experiment to examine that the fake news related to the electronic voting system affects on the news users' attitude of using the system, intention to participate in the election through the system and reliability of news services. The results have shown that the fake news framed with negative contents reduced users' attitude of using the system and intention of participation in the election. Especially, as a result of examining the difference in the fake news' influence according to each news services, in the case that users recognized that the news was fake after exposing to the general internet news, the attitude of using the system and the intention of participation in the election have reduced and recovered again. However, users who exposed to Naver, Facebook believed the negative content of the fake news more strongly. Through these results, this study empirically confirmed that the fake news has a tendency to exert influence on users' cognitive dimension and to reinforce awareness in a direction consistent with the initial exposure information.

Influences of Crisis Types and Crisis Communication Strategy on Consumers' Attitudes and Negative Behavioral Intentions in the Auto Market: in the Case of Chinese International Students (자동차시장의 위기 유형과 커뮤니케이션 전략이 소비자 태도와 부정적 행동 의도에 미치는 영향: 중국인 유학생을 중심으로)

  • Lu, Yeshan;Choi, Youjin
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.294-307
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    • 2020
  • The global automotive industry has suffered various crises such as products defects and unethical company management. In order to examine the effectiveness of crisis communication strategy of an automotive company with Chinese consumers who occupy the largest proportion in the global market, this research analyzed the influences of crisis responsibility, crisis types, and crisis communication strategy on attitudes to a company, intentions of negative communication, and intentions to participate in a boycott. A 2(crisis responsibility: high/low) × 2(crisis types: corporate ability/corporate crisis responsibility) × 2(strategy: defensive/accommodative) experimental design was conducted with 1,600 Chinese students in Seoul. High crisis responsibility and corporate social responsibility crises were related to unfavorable attitudes to a company, higher intentions of negative communication, and higher intentions to participate in a boycott. Crisis responsibility and communication strategy showed a significant interaction. When crisis responsibility was high, the accommodative strategy was more effective than the defensive strategy. When crisis responsibility was low, there was no difference between the strategies. Corporate social responsibility crises found no difference between the strategies regardless of the crisis responsibility level. In the case of corporate ability crises, the accommodative strategy was more effective for the high crisis responsibility crisis.

The Relationship of Elementary After-school Physical Activity Program Satisfaction on Commitment and Intention of Continuing Involvement (초등학교 방과 후 신체활동 프로그램 만족이 몰입 및 지속적 참여의도에 미치는 관계)

  • Woo, Jung-Wook;Mun, Sun-Ho
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.1
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    • pp.29-40
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    • 2015
  • This study analyzed the relationship of elementary after-school physical activity program satisfaction on commitment and intention of continuing involvement. Of the subjects residing in the P City to participate in after-school physical activity program for elementary school students in using convenience sampling, 228 people were sampled. This research made a frequency analysis and reliability analysis of the obtained data using SPSS 17.0 program while making a correlation analysis, confirmatory factor analysis and structural equation model analysis using AMOS 7.0. were also used. Research results are as follows. First, the satisfaction of the leaders had influenced on the commitment. second, the satisfaction of the facility had influenced on the commitment. third, the satisfaction of the leaders hadn't influenced on the intention of continuing involvement. fourth, the satisfaction of the facility hadn't influenced on the intention of continuing involvement. fifth, the commitment had influenced on the intention of continuing involvement.

The effects of Educational Service Quality and Participation Intention on Educational Performance through a Case of Action Learning (교육서비스 품질과 참여의도가 교육성과 향상에 미치는 연구: Action Learning 사례를 중심으로)

  • Lee, DonHee
    • Journal of the Korean Society for Quality Management
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    • v.45 no.4
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    • pp.847-866
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    • 2017
  • Purpose: The purpose of this study is to examine the effects of educational service quality, participation intention, and educational performance in action learning class. Methods: The proposed research model is tested using structural equation modeling for hypotheses based on the data collected from one of action learning class. Results: The results indicate that educational service quality(reliability, assurance, tangibles, empathy, information accuracy, and relationship quality) positively affects participation intention which in turn improve educational performance, including aspects of before and after class of action learning. In addition, participation intention in classroom positively affects educational performance with both groups. For after class of action learning, the result confirms the effect of responsiveness of educational service quality on participation intention, however, in before class of action learning there is not showed a significant relationship. Conclusion: This study would provide useful information and can be applied to the improvement of educational performance through the participation of students by the instructors and the educational institutes who want to apply the active learning forum in classroom.

A Study On Factors Influencing on Participation Intention of Open Collaboration Platform : Focused on Music Industry (개방형 협업 플랫폼 참여의도에 영향을 미치는 요인에 관한 연구 : 음악산업을 중심으로)

  • Lee, Dongmin;Li, Long;Song, Youngju;Gim, Gwang-Yong
    • Journal of Information Technology Services
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    • v.13 no.1
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    • pp.161-179
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    • 2014
  • Added value of music industry in Korea is not distributed and calculated properly, and this obstacle brings various problems in a creative environment. Meanwhile, a new business model such as Open Collaboration, Crowdsourcing and platform that makes decisions and innovation from external resources has been appeared in commercial area. This new model like a composer delivers to consumers directly through Youtube.com, and multi collaboration is applied to the music industry, and it enables a new type of mechanism for creation, distribution, division, and calculation of music. However there are not enough empirical study of the music market because existing relative researches has been centered around fundamental concepts and application methodologies. This research defines Open Collaboration Platform in the music industry, and studies affecting factors of Participation Intention for example Justice, Information System Quality and Perceived Value. For a survey we apply PLS(Partial Least Square) to analyse Equity, Information System Quality and structural equation between Perceived Value and Participation Intention. Analysis results show Distributive Justice and Procedural Justice affects Platform Trust, and Service Quality, Economical Value and Emotional Value affects Platform Usefulness. Also Platform Trust and Platform Usefulness affects Platform Participation Intention. We discussed academic and practical implication based on research results.

Identification of Influential Attributes and Constraints Affecting Green Tourism Participation Intention (녹색관광의 참여의도에 관여하는 영향인자와 제한요소 규명)

  • 홍성권;김성일
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.1
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    • pp.18-28
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    • 2002
  • This research is a preliminary empirical investigation to segment the green tourism market by intention, which is a major precedent variable determining the behavior(i.e., participation in green tourism). Then, characteristics of each segmented group such as their socio-demographic variables, green tourism attitude, types of attractions they want to be provided in destination, and constraints to participate in green tourism were compared to give information useful for green tourism managers. Data was collected by a polling agency on a total of 608 residents of Seoul, who would be potential green tourists. Three green tourist groups were identified by intention to participate. The results showed that only gender among socio-demographic variables, two constraint factors, green tourism attitude, and s]me attractions were statistically significant. It is worth noticing, however, that there was no difference in green tourism attitude between the two groups that have the strongest and the weakest intention to participate in green tourism. This result means that the green tourism attitude does not always influence positively on the formation of intention. Perceived behavioral control construct such as cost may played an important role in lowering intention to visit. Based on the findings, several marketing strategies were suggested such as identification of target market and inducing potential green tourists to participate.