• Title/Summary/Keyword: 차이우위

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A Study on the Relationship between Customers and Shop Managers according to Line of Brands (브랜드 군에 따른 고객과 숍 매니저간의 관계 특성 연구)

  • Ahn So Hyun;Lee Kyoung Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.9
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    • pp.1669-1680
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    • 2001
  • 본 연구는 의류점포의 고객과 숍 매니저 사이의 관계를 보다 포괄적인 관점에서 심층적으로 이해함으로써 대 고객 관계마케팅에서의 우위를 점하기 위한 전략도출에 기여하고자 하는 목적에서 이루어졌다. 이를 위해 백화점에 입점해 있는 디자이너 브랜드와 캐릭터 브랜드 의류점포 각 4곳의 고객 9명과 숍 매니저 8명에 대한 문화기술적 면접과 이들 점포에 대한 참여 관찰을 통한 질적 연구가 2000년 5월부터 8월말까지 행해졌다. 연구 결과에 대한 내용분석에 따르면 브랜드군 간에는 관련변인이나 관계 형성 과정 등 장기적 관계 형성 메커니즘에 차이가 있는 것으로 밝혀졌다. 또 관계에 대한 관점에 따라 추구이점이 다름으로써 관계에 대한 관여 수준, 관계의 질, 관계지속기 간, 신뢰에 대한 관점에 차이가 발생하는 것으로 나타났는데 관계에의 관점과 추구이점의 차이는 가격의 차이에서 연유하는 것으로 보인다. 따라서 제품수준에 따라서 상이 한 접근방법이 요구된다. 한편 패션상품의 특성으로 하여 의류의 경우에는 고정고객 유지 뿐 아니라 신규고객 창출이 중요하기 때문에 기존의 관계 마케팅과는 다른 접근방법이 요구된다.

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The Performance of Venture Company from the Perspective of Resource-based Theory : Focusing on Technology-driven vs. Management-driven Ventures (자원기반이론 관점에서의 벤처기업 성과에 관한 연구 : 기술주도 vs. 경영주도의 차이를 중심으로)

  • Yoo, In-Jin;Seo, Bong-Goon;Park, Do-Hyung
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2017.11a
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    • pp.479-479
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    • 2017
  • 본 연구는 벤처기업의 매출액의 영향요인에 대하여 기업 내 자원을 범주화하여 그 영향력을 검증하고, 나아가 기업이 보유한 역량을 2개의 차원으로 구분하여 각 차원에 따른 집단 간 벤처기업성과 영향요인의 차이를 확인하고자 하였다. 즉, 기업이 보유하는 역량인 기술, 가격, 품질, 디자인, 조직관리, 마케팅 경쟁력에 대하여 요인분석을 통해 기술역량과 경영역량 차원을 도출하였고, 군집화 과정을 거쳐 각 역량 수준에 따른 네 개의 벤처기업 집단을 분류하였다. 네 개의 집단은 기술-경영 우위, 기술주도, 경영주도, 기술-경영 열위로 나뉘었다. 이후 성과 영향요인들을 자원기반이론의 관점에서 기업현황, 기업가자원, 인적자원, 재무자원, 기술자원, 외부자원의 여섯 개의 상위 범주로 구분하였고, 각 범주에 포함되는 세부 요인들이 매출액에 미치는 영향을 '벤처기업정밀실태조사'의 2개년 데이터를 활용하여 분석하였다. 분석 결과 첫 번째, 전체 벤처기업을 대상으로 분석한 결과 모형에 투입된 33개의 변수들 중 22개의 변수가 벤처기업 매출액에 유의한 영향을 미치는 것이 확인되었다. 두 번째, 기업 역량 차원 분류에 따른 기업 집단 간 영향요인 차이를 분석한 결과, 매출액 영향요인은 입력된 33개의 독립변수 중 최대 13개에서 최소 8개로, 기업 역량 차원에 따른 매출액 영향요인의 차이가 확인되었다.

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A Study on Users' Perception of Specialized Services through Service Quality Evaluation of Public Libraries (공공도서관 서비스 품질 평가를 통한 특화서비스에 대한 이용자 인식 연구)

  • Jeong, Dae-Keun;Noh, Younghee
    • Journal of the Korean Society for information Management
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    • v.35 no.4
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    • pp.51-75
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    • 2018
  • This study was intended to confirm the perception of the users for the public libraries specialized service through the difference in library service quality according to the availability of specialized services by utilizing 'LibQUAL+' that is a service quality assessment tool. As a results, there is difference in the minimum and perceived levels between libraries that provide assessment result specialized services for service levels and those that did not. And there was no difference in the expected level. The degree of service showed generally higher user perception in the Adequacy Gap and Superiority Gap than libraries that do not offer specialized services. Therefore, the users of public libraries recognize that libraries that offer specialized services are better served than libraries that do not.

The effect of national level of ICT on economic growth : Focusing on the moderating effect of government regulation and international market competitive advantage (국가 정보화 수준이 경제성장에 미치는 영향: 규제와 경쟁우위의 조절효과를 중심으로)

  • Lee, Yea-rim;Kim, Hag-Min
    • International Commerce and Information Review
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    • v.19 no.2
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    • pp.3-24
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    • 2017
  • The level of ICT in the country affects economic performance as a basic infrastructure that has a significant impact on the competitiveness of the country. With the proliferation of globalization, ICT-related economic activities such as electronic trade are becoming more active, and the importance of ICT in the country is increasing. This study sought to analyze the impact of ICT level on the economic performance of the nation by subdividing it into three dimensions: accessibility, usage, and utilization skill. In particular, we sought to find ways to effectively resolve the digital divide between developed and developing countries by analyzing the difference in economic impact of ICT level. Furthermore, we tried to verify whether the government regulation and firm's nature of competitive advantage in the international markets play a moderating role in the economic impacts of ICT in the country. As a result of panel analysis with data collected from ITU, WEF and World bank national ICT level has consistently significant influence on economic growth in terms of access and usage. In addition, it was confirmed that the competitive advantage of companies in developed countries and the government regulation in developing countries have a significant moderating effect on the relationship between ICT level and economic growth.

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The Effect of ERP Customizing on User Satisfaction and Firm Performance (ERP 시스템 도입시 커스터마이징 정도가 사용자 만족도와 조직의 경쟁우위에 미치는 영향)

  • Jung, Seung-Min;Kim, Joon-S.
    • Information Systems Review
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    • v.4 no.2
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    • pp.257-272
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    • 2002
  • For the successful implementation of ERP systems, it is very important to solve the issue of "misfits", that is, the gaps between the functionality offered by the ERP package and the required by the adopting organization. To solve the "misfit" issue, adapting to the new functionality has been recommended instead of customizing the ERP package. However, these claims are mostly based on case studies and anecdotal evidence with limited empirical justification. The purpose of this study is, therefore, to study the effect of ERP customizing on user satisfaction and firm performance. In this study, we also examine the differences in the effects of ERP customizing among three customizing types: modification, add-on development (to use 'user exit'), and add-on development (not to use 'user exit'). According to the empirical field study, we find no significant differences in user satisfaction and firm performance by overall customizing (total of three customizing types) level. However, we find significant differences in user satisfaction and firm performance by add-on development level. And the influences of customizing types on user satisfaction and firm performance are significantly affected by the functionality level offered by the ERP system and BPR level. These results indicate that ERP customizing may not always be the incorrect choice for solving the "misfit" issue.

Direct foreign investment Korean firms:The case of Samsung Group (한국 기업의 해외직접투자:삼성그룹을 사례로)

  • Lee, Deog-An
    • Journal of the Korean Geographical Society
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    • v.28 no.4
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    • pp.379-391
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    • 1993
  • Present-day world economy is characterized by : technology nationalism, economic regionalism, market protectionism, multinational corporations, efc. All nations are striving for intensifying national economic rivalry and seeking after their own interests above everything else. Many regions of the world are also forming trading blocs, which could negatively affect nonmember states. The ultimate way to meet these difficulties is to establish production facilities in the countries imposing trade regulations. However, as the existing models of direct forrign investment (DFI) do not account for the particular nature of Korean firm's DFI activities, a new point of departure is imperative. It is because of this that Korean firms have only limited firm-specific advantages, the basic precondition of extant DFI theories, compared with their developed counterparts.

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Analysis of Actual Condition on Subcontracting System in Korean Automotive Industry (자동차산업(自動車産業)의 하도급제(下都給制) 실태분석(實態分析))

  • Kim, Joo-hoon;Cho, Kwan-haeng
    • KDI Journal of Economic Policy
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    • v.13 no.2
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    • pp.69-96
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    • 1991
  • Economic circumstances of enterprise began to change after a series of democratization measures in 1987. Accompanied with it, competitive advantage of enterprise began to change as well. By that time Korean enterprises had a competitive advantage based on low wages of labor. Abrupt and steady upsurge in wage, however, weakened competitive advantage based on low wages, upward revaluation of won currency caused by surplus in BOP strengthened upward trend in price increase of export products. An urgent problem in Korea economy is, therefore, to find 'new' competitive advantage. For the time being preserving competitiveness based on cost advantage must inevitably remain our basic strategy in industrial policy. While cost advantage in the past referred to low wage level, this cost advantage must have foundation on the improvment in producing technology, which will increase labor productivity and decrease unit cost of products. Besides, other measure to improve competitiveness can be considered such as increasing the extent of production automation, self-development of new products, and spread and strengthening subcontracting system among various enterprises. In this paper we tried to perceive how subcontracting system as a form of intercompany division of labor operates and to which direction this system proceeds responding to the recent changes in economic circumstances. Speaking more concretly, we tried to perceive how large the gap of bargaining power between mother-company and subcontracting company is and how effectively subcontracting company's technical power contributes to mother-company. Facing up to weakeening of competitiveness, how stably is the partnership between mother-company and subcontracting company established and what measures are being prepared to retore the weakened competitiveness. In conclusion the result of investigation through the questionaire on subcontracting system is positive, from which we can infer the optimistic view of restoring Korean economy's competitiveness.

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Change of Binocular Vision Induced by Longitudinal Chromatic Aberration during Near Work (근거리 작업 시 종색수차에 따른 양안시의 변화)

  • Kim, Se-il;Park, Mijung;Kim, So Ra
    • Journal of Korean Ophthalmic Optics Society
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    • v.20 no.2
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    • pp.219-228
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    • 2015
  • Purpose: The current study was performed to compare the difference in binocular visual function depending on variable background colors at near work. Method: Fifty four adults (18 males, 34 females) who consented to the present study and had no ocular disease, ocular surgery history, strabismus and amblyopia with normal binocular vision were participated into this study. The subjects were asked to read the novels with black letter printed on white, red, green and blue background for 15 min. Then, their heterophoria, AC/A ratio, near point of convergence, accommodation facility, relative accommodation and vergence were measured before and after reading. The difference of measurements were compared. Result: Overall heterophoria was tended to decrease with regardless of background color. AC/A ratio showed a tendency of increase after reading the novels with all backgrounds except white background. Near point of convergence was significantly increased compared to before reading at all background color. Accommodative facility of dominant and non-dominant eyes were also significantly increased after reading however, binocular accommodative facility showed a tendency of decrease. Negative relative accommodation also decreased at all background colors however, the change of positive relative accommodation was not significantly different. In case of vergence, there was significant difference in break point of far BO and recovery point of far BI by the wavelength of background color. Conclusions: From the results, it was known there is convergence change depending on the wavelength of light even though same amount of accommodation and convergence is required when doing near work for certain period. Thus, it can be suggested that the adjustment of the near working environment which perception of various color was required, should be conducted according to the main wavelength.

Weight Differences of Patent Valuation Factors by Industries (산업별 특허가치평가 요인의 차이에 대한 연구)

  • Park, Seong-Taek;Leet, Seung-Jun;Kim, Young-Ki
    • Journal of Digital Convergence
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    • v.9 no.3
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    • pp.105-116
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    • 2011
  • The innovation is an important element controlling national economic growth and the competitive power reinforcement of the company. The developed nations concentrate interest on upbringing and investment in knowledge intensive industry and advanced technology base industry for national competitive power reinforcement. I support in particular it as Korean representative industry in the case of the advanced technology base industry positively in the government. Though a patent can become the important competition predominance element of the company by such an advanced technology base industry, this and the proof study in the country to be concerned with are the facts that are not enough now. As for the article of the book, what kind of difference there is in importance by IT and BT industry distinction comment on current events value factors of the patent valuation; of the study is aimed. I derived an importance factor among factors shown in the valuation model of the patent valuation organization and an existing precedent study for comparison analysis in the study and used it. In addition, it was analysis hello it utilized AHP technique, and what kind of difference patent value evaluation important factors showed by IT and BT industry distinction. Analysis, Because patent value evaluation important factors showed a difference by industrial distinction, I appeared.

Gender differences in Korean elementary students: An analysis of TIMSS 2011 and 2015 fourth grade mathematics assessment (한국 초등학생들의 성차: TIMSS 2011 2015 수학 학업성취도 평가를 통한 분석)

  • Hwang, Sunghwan;Yeo, Sheunghyun
    • The Mathematical Education
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    • v.59 no.3
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    • pp.217-235
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    • 2020
  • This study examined Korean fourth-grade students' performance by gender on the Trends in International Mathematics and Science Study(TIMSS) 2011 and 2015 mathematics assessment. We first identified items which had significantly higher mean scores by gender to decide which gender did better on a certain domain(domain-level analysis). Then, we examined the content of items(item-level analysis) to understand which items lead to gender differences in mathematics achievement. Our findings showed that about 80% of the items on both assessments did not show statistically significant differences between males and females. However, there were meaningful gender differences in the other 20% items. On both assessments, females had more items with significantly higher mean scores than males on the Shapes domain, and males had more those items on the Numbers and Measurement domains and all cognitive domains(Knowing, Applying, and Reasoning). In particular, females outperformed males on items related to identifying two- and three-dimensional shapes and drawing lines and angles and identifying them. Conversely, males had higher performance than females on items related to the pre-algebraic thinking, fractions and decimals, estimation of number differences, unit of length, and measuring time, height, and volume. The effect sizes for each item ranged from .12 to .33 and the mean effect size of all items across both assessments was .20, which indicated significant gender differences but small.