• Title/Summary/Keyword: 차별화 요소

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Customer buying process based Managerial factors for ISM Differentiation (ISM 차별화를 위한 고객 구매 프로세스 기반 관리 요소 분석)

  • Yoo, Weon-Sang;Han, Hyun-Soo;Koo, Ja-Heon
    • Journal of Intelligence and Information Systems
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    • v.15 no.3
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    • pp.81-102
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    • 2009
  • In this study, we investigated how to achieve differentiation for the ISM (Internet Shopping Mall) to improve profitability, which is required for survival in the fiercely competitive ISM industry. We analyzed implementation level key managerial factors that could contribute to the differentiation of the ISM. The research model is constructed through integration of two distinctive research streams of e-commerce. The one is B2C differentiation strategy research, most of which are conceptual and conducted at a strategy level, and the other is empirical research analyzing the antecedents of customer satisfaction at the ISM. This study is organized as follows. First, we draw upon transaction cost theory to organize constructs representing customer value associated with the customer buying decision process. Next, after reviewing comprehensive managerial factors that could impact on customer value, we selected 15 managerial factors that could contribute to the differentiation of the ISM to deliver value to customers. Finally, the resulting structural model is validated through empirical analyses. The results provide insights for future studies on ISM differentiation.

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A Study on the Current Condition of Quality Differentiation of the Apartment Unit Quality Planned by Domestic Housing Companies (국내주택업체의 단위세대 품질의 차별화 실태조사연구)

  • Cho, In-Sig;Park, Tae-Keun
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.441-445
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    • 2007
  • The mass housing supply policy of the government has resulted in the customer-centered market, and thereby the age of quality competition in the industry. In line with this trend of quality competition, therefore, this preliminary study aims to investigate the requirements of housing product planning to live up to the needs of customers in terms of quality, and thus analyze the types of quality differentiation of a housing product unit in our housing market. It turned out that many cases attempted differentiation in such ways as merely using luxurious finishing materials and instantly popular environment-friendly materials, and combining partial and limited household items with architectural elements of the facility system. The result of this study shows that the differentiation plan of housing product should be customer-centered, and therefore, focus on quality differentiation through organic combination of architecture-oriented plane and interior elements with technology-oriented facility and product elements. Hereby, in the future, housing product planning should include sustainable differentiation plans with reconsideration of concepts that customers have, and the needed procedure.

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A Web Services Scheduling Strategy using Quality Information on Web Server (웹 서버에서의 품질 정보를 이용한 웹 서비스 스케줄링 기법)

  • 김동준;이상규;한상용
    • Proceedings of the Korean Information Science Society Conference
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    • 2004.10c
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    • pp.409-411
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    • 2004
  • 최근에 많은 기업들은 XML 메시지 기반의 분산 환경에서 이기종 간의 표준으로 자리잡고 있는 웹 서비스를 도입하여 B2C 뿐만 아니라 B2B에 거쳐서 기업과 기업간 동적인 비즈니스를 수행하고 있다. 하지만, 웹 서비스의 도입이 성공적으로 이루어지기 위해서는 차별화된 서비스 품질을 보장해 주어야 한다. 현재 대부분의 웹 서비스에서는 메시지에 대하여 차별화를 두고 있지 않으며, 기존의 웹 서버들은 웹 서비스 제공자와 사용자간에 체결된 서비스 수준 계약에 대한 품질 요소들을 적절하게 반영하지 못하고 있다. 본 논문에서는 차별화 서비스에 사용되는 응용 수준에서의 적합한 품질 요소를 분석하고, 이러한 품질 요소를 이용하여 웹 서비스 메시지를 처리하는 프로세스에 대하여 서비스 수준 계약을 최대한으로 만족시키기 위하여 동적으로 우선순위를 할당할 수 있는 스케줄링 기법을 제안한다.

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A Study on a Pattern Analysis of Quality Differentiation on Apartment Housing (공동주택 단위세대의 품질차별화 유형에 관한 사레 조사 연구)

  • Cho, In-Sig;Park, Tae-Keun
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.1
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    • pp.126-133
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    • 2008
  • Current changing to the customer-oriented market naturally causes suppliers to meet an age of competition on the quality. In order to plan housing meeting this quality competitiveness era, I set up the type classification system of quality differentiation for the unit of apartment housing by executing differentiation cases of unit quality and type analysis of the object. The system is consist of 3 classification systems by quality element, user convenience element and product element as follows: First element is to classify quality element on the basis of plane and interior elements, architectural elements and second one is user convenience element relating facility to classify environment-oriented, safety, energy saving and convenience. The other one is the product element to classify furniture, installing product and convenient product. I believe that this classification system will be useful to determine any classification elements of product for product positioning and product planning in the stage of marketing planning of apartment housing in the future.

닭고기의 맛에 관여하는 요소

  • 윤병선
    • KOREAN POULTRY JOURNAL
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    • v.37 no.6 s.428
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    • pp.86-87
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    • 2005
  • 우리나라의 닭고기는 유통주체 회사의 주도에 의한 통합생산이 일반적이며 일부 농가에서 토종닭을 이용한 자체 브랜드(PB)가 개발되어 있으나 그 수는 적다고 할 수 있다. 정예 농업인 육성과 지역 단위 농축산물의 차별화 전략, 유통회사의 브랜드 개발로 많은 닭고기 브랜드가 있으나 사료에 의한 방법으로 한약재 활용, 지방산 이용이 주류를 차지하고 있다. 앞으로 농가 및 생산자 중심의 브랜드 닭고기 개발에 있어 맛 성분에 의한 차별화에 도움이 될 수 있는 내용을 소개하고자 한다.

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Priority Allocation Scheme for Improving Web Services Performance on Web Server (웹 서비스 처리 성능 개선을 위한 웹 서버에서의 우선순위 할당 기법)

  • Kim, Dong-Joon;Lee, Sang-Kyu;Han, Sang-Yong
    • The Journal of Society for e-Business Studies
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    • v.10 no.2
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    • pp.43-57
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    • 2005
  • The web services concept is rising as a standard to integrate heterogeneous systems in distributed environment based on XML messaging. Recently, for that reason, many companies are trying to use web services for their B2C and B2B business. In order to successfully introduce the web services, it is required to guarantee a differentiated quality of web services. However, most of the current web services cannot provide differentiated policies for requested messages and the existing web servers cannot consider appropriately the quality factors of web services in the service level agreement between provider and consumer. In this paper, we analyzed appropriate quality factors of web services in application level and suggested priority allocation strategy for processes dealing with messages of web services using those factors. This strategy can allocate dynamically a priority to satisfy the service level agreement.

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A Study on the Direction of Future Development of Auto Battler Genre (오토배틀러 장르의 향후 발전 방향성에 대한 연구)

  • Lee, Won-Hyeok;Kim, Hyo-Nam
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.653-656
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    • 2020
  • 최근 새롭게 만들어진 게임 장르 중의 하나인 오토배틀러 장르는 인기가 뜨겁게 끓어오른 만큼 식는 속도 역시 빠르게 진행되었다. 침체된 오토배틀러 장르의 현 상황에서 출시 초기 유저들을 끌어들였던 오토배틀러 장르만의 특징과 차별화 된 재미요소, 흥행의 이유를 되새기고 불완전한 게임 시스템을 보완하여 유저들에게 차별화된 재미를 전달하기 위한 새로운 발전 방향에 대해 분석하고, 유저들이 해당 장르의 게임을 플레이 하면서 느낀 오토배틀러 만의 특징과 재미요소를 설문조사를 통해 파악하여 향후 오토배틀러 장르의 발전을 위하여 새로운 방향을 제시한다.

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A Fuzzy Window Mechanism for Information Differentiation in Mining Data Streams (데이터 스트림 마이닝에서 정보 중요성 차별화를 위한 퍼지 윈도우 기법)

  • Chang, Joong-Hyuk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.12 no.9
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    • pp.4183-4191
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    • 2011
  • Considering the characteristics of a data stream whose data elements are continuously generated and may change over time, there have been many techniques to differentiate the importance of data elements in a data stream by their generation time. The conventional techniques are efficient to get an analysis result focusing on the recent information in a data stream, but they have a limitation to differentiate the importance of information in various ways more flexible. An information differentiation technique based on the term of a fuzzy set can be an alternative way to compensate the limitation. A term of a fuzzy set has been widely used in various data mining fields, which can overcome the sharp boundary problem and give an analysis result reflecting the requirements in real world applications more. In this paper, a fuzzy window mechanism is proposed, which is adapting a term of a fuzzy set and is efficiently used to differentiate the importance of information in mining data streams. Basic concepts including fuzzy calendars are described first, and subsequently details on data stream mining of weighted patterns using a fuzzy window technique are described.

Differentiating Contents for Rural Art Spaces through Place Assets (장소자산을 활용한 농촌 문화예술공간의 콘텐츠 차별화 방안)

  • Jung, Yeaeun;Jung, Naun;Lee, Byung-min
    • Korean Association of Arts Management
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    • no.56
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    • pp.275-304
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    • 2020
  • This paper discusses a way to differentiate contents and enhance the competitiveness of art spaces in rural regions through place assets, noting the growing number of rural art spaces and their great potential as cultural spaces in recent years. First, we surveyed existing research and resources to understand the current status and roles of rural art spaces in the context of theoretical discussions on place assets. Based on this, we classified place assets into physical, human, and symbolic elements. After that, we conducted two case studies that apply this classification. For the case studies on the Ami Art Museum and the Potato Flower Studio, we investigated the sites and conducted in-depth interviews with the directors following a qualitative research method. Our findings through the case studies show that Ami Art Museum and Potato Flower Studio remodeled closed school buildings, which are known as physical place assets in rural areas. However, there was a difference in utilizing other place asset elements, and this resulted in different types of differentiated contents. We found three types of rural art spaces from two case studies: inhabitant-friendly, artist-friendly, and tourist-friendly. Finally, in our research, we presented a method of utilizing place assets that differentiate rural art places along with a method for developing differentiated contents. To conclude, the significance of our study is that it attempted to find out a way to make rural art spaces sustainable, and sought cultural regeneration in rural areas through revitalization of rural art spaces.

A Standardized Management Plan on the Characteristic Factor of Station to Meet a Customer Service in the Urban Transit (도시철도 고객서비스 만족을 위한 역 특성요소의 표준화 관리방안)

  • Kang, Tae-Soo;Kim, Seong-Ho;Bae, Kyung-Suk
    • Journal of the Korean Society for Railway
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    • v.15 no.3
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    • pp.300-305
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    • 2012
  • The saving of time, which is defined as the demand from passengers and the supply from the urban railway, must be balanced. The selected factors influencing on the balance are the traffic, customer contact facilities, the number of failures, customer complaints(VOC), passenger moving time and transfer stations. Also, the overall ratio of SMRT's 4 lines is generated by differentiating the rate of each attribute in each factor. This is not only to differentiate the stations with peculiar factors but also to standardize criteria of the personalized services. Furthermore, as part of standardization, standard drawings of facility management are prepared for the improvement on the management of human resource and material. The drawings include passenger moving lines, location of safety incidents and also indicate the rating of the factors in each station and overall evaluation rating. In conclusion, this thesis aims to improve customer satisfaction constantly by reducing passenger moving time, through the differentiated management of each station.