• 한국노년학
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• v.38 no.3
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• pp.409-433
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• 2018

The purpose of this study is to examine the effect of contact with the elderly in a daily life on children's ageist attitude. Acknowledging the people's tendency to report in socially appropriate ways to the explicit attitude measurement, implicit measurement is introduced, and relation with the daily contact with elderly(DCE) is analyzed. The research question are as follows: 1) Are these two attitudes explained by different factors? 2) Can DCE alleviate both children's implicit and explicit ageist attitude? 3) How do the contact with grandparent and neighboring elderly affect the children's explicit and implicit ageist attitude? Data was collected from 503 fourth to sixth grade elementary school children. Child-Age Implict Association Test is used to measure implicit ageist attitude. Multinominal logistic analysis and ordered logistic analysis was applied. Followings are the main results: First, explicit and implicit ageist attitudes are found to be related with different predictors. Second, Elderly contact seems to lighten children's ageist attitude overall. Third, the effects of grandparental contact and the neighboring elderly contact on two different ageism were different. While the effect of elderly neighbor contact is limited to the expression of ageism, grandparental contact has a influence not only on the explicit but also on the implicit ageism, even though the effect on implicit attitude is limited in extent. Forth, not the quality of contact but the quantity of it was related to implicit ageist attitude. This result contradicts conventional idea of Intergroup Contact Theory. In the further research, the predictor of implicit ageist attitude need to be throughly examined.

• 한국노년학
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• v.28 no.4
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• pp.1297-1315
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• 2008

Elderly males in retirement experiencing a change in their social status and role in the family are likely to develop negative perception toward the elderly and the elderly life. The purpose of this study is to examine how the experiences of age discrimination affect elderly male's perception and his attitude towards the elderly life, and to verify the mediation effects of the family and peer relations, which would necessitate the need for social welfare intervention. 215 participants, the elderly men registered at the welfare centers in Seoul Metropolitan area, participated in this research utilizing the structural equation modeling to verify the mediation effect. The findings are as follows. First, the elderly males's experiences of age discrimination is found not to have a significant effect on their perception towards the elderly. Second, the elderly males' discrimination experience has a significant effect on their attitude towards the elderly life. Third, it is found out that family function and peer relationship has complete mediation effect on the perception on the elderly experiencing discrimination in their perception towards the elderly life. Fourth, the family function and peer relationship has partial mediation effect on the elderly male experiencing discrimination in their attitude toward their life after retirement. This shows that more efforts are needed to reduce discrimination towards the elderly, and that strong family function and peer relations help the elderly to develop more positive perception and attitude towards the elderly life. In conclusion, it proposes an institutional approach towards the problem as well as increased support for elderly welfare service including family counseling intended to strengthen family function and alternative family, and more active social activities aimed at strengthening of peer relationship.

• 한국노년학
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• v.37 no.2
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• pp.475-496
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• 2017

Increasing evidence shows that ageist attitudes towards older adults develop quite early in childhood in Western culture, yet, empirical research on this topic in Korea is lacking. It has been argued that as Korea has become more youth oriented, negative views of aging have emerged and Korean children are increasingly exposured to negative stereotypes of older adults. Nuclearization of family structure and consequent reduction of intergenerational interaction is considered to be another important factor. The purpose of this study is to find out whether Korean children have ageist attitudes. Acknowledging the possibility that children tend to report in socially appropriate ways to the explicit measures of ageism, we included implicit measures of ageism. Data was collected from 570 fourth to sixth grade elementary school children selected by quota sampling. The current study used Child-Age Implicit Association Test and two other explicit measurements. The original versions were modified to be culturally applicable to the Korean context. Results indicated that when measured explicitly, children do not report preferring younger person than older person. However when measured implicitly, it was found that children at this young age already reveal negative biases toward the elderly. Contrast to the fact that the level of explicit ageism is significantly different by demographic characteristics of children, no statistical difference in the level of implicit ageism is detected. Based on the results, implications are discussed.

• Korean Journal of Legislative Studies
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• v.25 no.3
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• pp.33-67
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• 2019

This study analyzes whether online political activities have an important impact on attitudes toward the legalization of same-sex marriage and the anti-discrimination law and whether these effects are different by the religion of voters. The main findings are as follows. First, the ideology variable has a significant effect on attitude toward legalizing same-sex marriage and enacting anti-discrimination law. Second, the higher the degree of online political activities, the more likely they will support two issues. Third, the effect on attitudes toward the enactment of anti-discrimination law has appeared different by religion. In other words, Protestants, compared to other religions, are more likely to oppose the enactment of anti-discrimination laws as the level of online political activities increased. Our study is meaningful in that we found online political activities play an important role in making voters' attitudes positively toward the enhancement of the right of sexual minorities. Also, although ideological conflicts are usually intense in diplomatic and security issues in Korea, the sexual minority issue would be likely to be an crucial as a dimension of ideological conflicts.

• Journal of Korean Dental Hygiene Science
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• v.6 no.2
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• pp.129-139
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• 2023

Background: The elderly population aged 65 or older in Korea is expected to continue to increase to 18.4% in 2023, and to enter a super-aged society at 20.6% in 2025. In clinical practice, the elderly discrimination of dental hygienists may experience difficulties during dental hygiene treatment due to an increase in the number of elderly patients due to aging, which can lead to maladjustment to work and turnover, so education on the understanding of the elderly is essential for students in the Department of Dentistry, who are prospective dental hygienists. Accordingly, a study was conducted to prepare for a super-aged society by studying the relationship between elderly discrimination and the knowledge and attitudes of the elderly, and to change the curriculum of universities and develop programs related to the elderly. Method: 204 students enrolled in the Department of Dentistry in D area were analyzed using the SPSS/WIN 25.0 program. The subject's geriatric discrimination, knowledge about the elderly, and attitude toward the elderly were calculated as the mean and standard deviation. T-test and one-way ANOVA were performed to verify the difference in geriatric discrimination according to the general characteristics of the subject, with a Scheffe' test applied for post-hoc analysis. Correlation analysis was conducted on the subject's geriatric discrimination, knowledge about the elderly, and attitudes toward the elderly. Results: Geriatrics scored 2.03±0.36 out of 4. Knowledge about the elderly was categorized as follows: physical domain 0.57±0.15; social domain 0.36±0.17; and psychological domain 0.35±0.20. The attitude toward the elderly was 3.86±0.27. Knowledge of the elderly averaged 11.27±3.30 points out of 25. The question with the highest percentage of correct answers to knowledge about the elderly was 'physical strength tends to decrease with age', which was 93.1%. The attitude toward the elderly according to the general characteristics of the study subjects showed significant differences in gender (p=0.040), age (p=0.026), and life experience with grandparents (p=0.001). The elderly discrimination of the study subjects showed a negative correlation in both attitude and knowledge toward the elderly, and among the elderly discrimination, there was a high positive correlation with regard to emotional avoidance (r=.892, p<0.001). Conclusion: College students are the leading players in caring for the elderly and are directly affected by aging social problems. Therefore, it is considered necessary to apply various programs in the state, society, and educational institutions to avoid negative prejudices that lead to positive thinking and discrimination against the elderly.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.33-40
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• 2012

The major purpose of this study is to examine the moderating role of affect intensity, an important individual difference variable, upon affect formation based upon PAD framework from the experience of some dimensions of tavel aency or company. Research findings from the analysis of empirical data are as follow. First of all, four factors of customer's experience of travel agency(Resposiveness; Courtesy; Competency; Differentiation) are related to three affect represented by PAD framework(Pleasure; Arousal; Dominance). Moreover factors of experiences have differential influence upon formation of affective responses. Secondly, customers' Affect Intensity has moderating effects upon the formation of affects by the experience from dimensions of travel agency. The third finding is that the affect induced by travel agency has differential influence upon the formation of attitude toward travel agency and the formation of intention of repurchase of the travel service from that agency.

• RED RIBBON
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• s.71
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• pp.7-10
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• 2006

필자는 최근 국가인권위원회가 의뢰한 '에이즈 감염인들의 인권실태 조사연구'에 참여하며 우리사회에서 에이즈 감염인들이 인권의 사각지대에 방치되고 있음을 극명하게 알 수 있었다. 에이즈 바이러스 그 자체보다 사회의 멸시와 차별이 당사자들에게는 더욱 치명적이며, 이 질병을 마음의 병으로 앓게 하고 있는 것이다. 이러한 후진적인 상황에서 벗어나기 위해서는 에이즈에 대해 객관적이고 과학적인 사실을 적극적으로 알리고, 감염인들이 겪고 이는 사회 곳곳에서의 부당한 처우를 꾸준하게 고발하여, 에이즈에 대한 인식과 사회적 태도 변화를 유도해야 한다. 에이즈에 대한 과도한 공포는 감염인과 비감염인 모두에게 큰 폐해를 끼진 다는 점에서 최우선적으로 개선되어야 할 과제이다.

• Korean Journal of Social Welfare
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• v.61 no.2
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• pp.215-246
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• 2009

This study examined the perceptions of and attitude towards mixed-race and investigated the factors affecting them and their influence on discriminative behavior. For the study, a survey was conducted with residents residing in Seoul and its suburb. The results showed that the perceptions of and attitudes towards mixed-race, generally, were not so negative and positive in all three types of mixed-race, Caucasian-korean, Asian-korean, and African-korean. In addition, the perceptions of and attitudes toward mixed-race were partly different by the type of mixed race. That is, there were more positive perceptions of and more favorable attitudes towards the Caucasian-korean in Asian-korean and African-korean, and there were less positive perceptions of and less favorable attitudes towards Asian-korean than in African-korean. With regard to the factors affecting the perceptions and attitudes, racism was a factor affecting commonly the perception of and attitudes towards all types of mixed-race. The attitudes towards mixed-race had an influence on the discriminative behavior in all types of mixed-race, and, only in the African-korean, the perception of mixed race affected the discriminative behavior. These results suggest insights for what efforts should be made to improve mixed-race's welfare.

• RED RIBBON
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• s.4
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• pp.28-34
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• 1995

1994년 8월에 일본의 요꼬하마에서 개최된 제10차 국제 에이즈 학술 대회에서 Michael Merson 박사도 에이즈 예방의 걸림돌은 정보의 부족, 차별의식, 무관심이라고 천명하였듯이 에이즈 예방을 위해서는 에이즈에 관련된 적절한 지식과 함께 예방행위를 할 수 있는 심리적 동인이 되는 에이즈 관련 태도를 파악해야 한다.

• Asia Marketing Journal
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• v.3 no.4
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• pp.59-89
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• 2001

본 연구는 글로벌 시장에서 소비자들에게 주요 제품평가단서로서 이용되고 있는 브랜드, 가격, 물리적 특징, 판매점과 관련된 정보내용(합의정보와 속성정보)에 대하여 소비자의 문화적 지향성이 정보탐색원천과 정보탐색 유형별로 어떻게 작용하는가를 한국과 중국의 소비자들을 대상으로 탐색해 보았다. 연구 결과 양 국가에서 공통적으로 발견된 내용은 개인주의 성향을 가진 소비자들은 타인의 태도가 반영되지 않고 소비자들에게 스스로 판단하도록 하는 속성정보를 더 선호하였으며, 반면에 집단주의 성향을 가진 소비자들은 타인의 태도가 반영된 합의정보를 더 선호하는 것으로 나타났다. 또한 개인주의 성향을 가진 소비자들은 비인적 정보원천에서 속성정보를, 반면 집단주의 성향을 가진 소비자들은 인적정보원천에서 합의정보를 주로 더 이용하였고, 정보탐색 유형에서는 지속적 탐색보다 구매전 탐색에서 합의정보와 속성정보를 더 많이 이용하는 것으로 나타났다. 한편, 양 국가의 비교문화적 관점에서 차별적 결과도 제시되었는데, 개인주의 성향을 가진 한국 소비자들은 속성정보와 더불어 합의성 정보도 병행하여 이용하였으나 중국 소비자들은 주로 비인적 정보원천을 활용한 속성정보를 주로 활용하는 것으로 나타났다. 또한 집단주의 성향을 가진 한국 소비자들은 주로 판매원을 통한 합의정보를 선호하였으나 중국 소비자들은 판매원과 더불어 친구나 동료의 구전정보도 평상시에 많이 탐색하는 것으로 나타났다. 따라서 글로벌 시장을 공략하려는 국제 마케터들은 공통된 결과들을 바탕으로 한 표준화된 마케팅단서의 활용과 더불어 양 국가간의 문화적 차이에 기초한 차별적인 마케팅 믹스도 동시에 수행해야 할 필요성을 제기하고 있다.