• Title/Summary/Keyword: 차별서비스

Search Result 464, Processing Time 0.026 seconds

기술발전에 따른 항로표지 역할 및 발전 방향

  • Baek, Yeong-Seon;Kim, Gi-Won;Gang, Haeng-Geun;Jeong, Seong-Su;Kim, Hae-Geun
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
    • /
    • 2019.11a
    • /
    • pp.109-111
    • /
    • 2019
  • LED 소재의 발전은 기존의 전구식 등명기를 LED 등명기로 전환시키는 중요한 요인이었다. 기술의 발전은 이러한 소재 뿐만 아니라 다양한 분야에서 급속하게 발전을 이루어가고 있으며, 특히 통신관련 기술의 비약적인 발전은 기존의 단순한 기능의 제품에 융복합 기능을 제공함으로서 기존의 제품과는 차별된 기능을 갖는 새로운 기능의 제품으로 거듭나게 되었다. 이러한 융복합 기술을 항로표지에도 적용함으로서 기존에 제공하던 기본적인 항로표지 기능 외에 더 많은 기능을 제공하여, 유지관리의 편리성뿐만 아니라 통신의 발달에 따른 새로운 서비스를 제공하는 복합기능의 항로표지로 거듭날 수 있도록 다각적으로 고찰해 보도록 한다.

  • PDF

Design and Implementation of the Subscription Qualification Diagnosis and Additional Points Calculation Algorithm (청약 자격 진단 및 가점 계산 알고리즘 설계 및 구현)

  • Shin, Hye-Seung;Baeck, Ju-Yeon;Oh, Sae-Byeol;Won, Eun-Ji
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2022.11a
    • /
    • pp.848-850
    • /
    • 2022
  • 본 논문은 주택 청약 과정의 어려움을 줄이고 부적격 당첨으로 인한 불이익을 방지하기 위해 개발된 청약 자격 진단 알고리즘과 가점 계산 알고리즘의 설계 및 개발 결과를 제시한다. 청약 자격 판단 알고리즘은 적격 여부 판단을 위한 조건을 모두 고려하고, 부적격으로 진단될 경우 사유까지 상세하게 제공한다는 점에서 기존 서비스와 차별성을 가진다. 가점 계산 알고리즘은 자격 진단에서 적격으로 판단된 경우, 사용자 정보로 가점을 계산하고 결과를 제공한다. 분양 방식에 따라 가점 계산 기준에 차이가 있는데, 본 알고리즘은 해당 기준을 모두 고려하여 개발되었다는 점에서 실용적이다.

Interactive Voice Recognition Kiosk Using AI (AI 를 활용한 대화형 음성인식 키오스크)

  • Ji-Hye Han;Sang-Hyun Kim;Su-Min Kim;Hye-Won Lee;Gil-Hwan Lim;Gyeong-Yong Lee
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2023.11a
    • /
    • pp.953-954
    • /
    • 2023
  • 고령 사회로 접어들고 디지털 문맹이 대두되면서 기계 조작에 미숙한 정보취약계층이나 고령층들이 느끼는 불편함을 개선하고자 본 연구는 기존의 터치형 키오스크와는 차별된 음성/얼굴인식 기술을 활용한 키오스크 개발을 제안하며, 모든 연령층을 고려한 AI 기술의 활용으로 맞춤형 주문 서비스를 제공하여 고객 만족도를 높이고, 보다 쉽고 빠르게 주문할 수 있도록 한다.

User-Class based Service Acceptance Policy using Cluster Analysis (군집분석 (Cluster Analysis)을 활용한 사용자 등급 기반의 서비스 수락 정책)

  • Park Hea-Sook;Baik Doo-Kwon
    • The KIPS Transactions:PartD
    • /
    • v.12D no.3 s.99
    • /
    • pp.461-470
    • /
    • 2005
  • This paper suggests a new policy for consolidating a company's profits by segregating the clients using the contents service and allocating the media server's resources distinctively by clusters using the cluster analysis method of CRM, which is mainly applied to marketing. In this case, CRM refers to the strategy of consolidating a company's profits by efficiently managing the clients, providing them with a more effective, personalized service, and managing the resources more effectively. For the realization of a new service policy, this paper analyzes the level of contribution $vis-\acute{a}-vis$ the clients' service pattern (total number of visits to the homepage, service type, service usage period, total payment, average service period, service charge per homepage visit) and profits through the cluster analysis of clients' data applying the K-Means Method. Clients were grouped into 4 clusters according to the contribution level in terms of profits. Likewise, the CRFA (Client Request Filtering algorithm) was suggested per cluster to allocate media server resources. CRFA issues approval within the resource limit of the cluster where the client belongs. In addition, to evaluate the efficiency of CRFA within the Client/Server environment the acceptance rate per class was determined, and an evaluation experiment on network traffic was conducted before and after applying CRFA. The results of the experiments showed that the application of CRFA led to the decrease in network expenses and growth of the acceptance rate of clients belonging to the cluster as well as the significant increase in the profits of the company.

Determinants and Performance of Port Logistics Service Quality (항만물류서비스품질의 결정요인과 성과분석)

  • Park, Jung-Hee;Woo, Su-Han
    • Journal of Korea Port Economic Association
    • /
    • v.31 no.3
    • /
    • pp.15-39
    • /
    • 2015
  • This paper investigates the determinants of port service quality from a resources-based approach. The research model is derived from the relevant literature in port management, service quality, and resource-based theory. It is hypothesized that tangible and intangible resources contribute to port service quality, which in turn leads to the enhancement of reputation and loyalty to ports. To test this, a questionnaire survey is undertaken on three major ports in Korea: Busan, Incheon, and Gwangyang; the collected data are then analyzed using partial least squares. It is suggested that both tangible resources and intangible resources have a positive influence on general service quality and that general service quality has a positive influence on customer satisfaction, thus improving port reputation and loyalty. The contribution to the literature is that resource-based theory is applied to a port service quality model and the model is verified. In addition, an augmented model is adopted to examine the effect of individual resources on service quality. It is also possible for port managers to use the constructs to monitor their resources and develop more specific strategies to gain reputation and loyalty from customers.

A Study on the Effects of Internal Marketing on Service Quality and Customer Satisfaction in Shipping Companies (해운기업의 내부마케팅이 서비스품질과 고객만족에 미치는 영향)

  • Lee, Sang-Pyeong;Shin, Han-Won;Park, Sung-Keon
    • Journal of Korea Port Economic Association
    • /
    • v.26 no.4
    • /
    • pp.122-146
    • /
    • 2010
  • This purpose of this study is to analyze the causal relation among constituent concepts and verify the relation among internal marketing, service quality and customer satisfaction in shipping companies. To achieve the goal of this study, the author studied literatures on internal marketing, service quality and customer satisfaction, and carried out a survey targeting people working for shipping companies and international logistics freight forwarders to make an empirical analysis. The results are as follows. It was confirmed that education and training, reward system, empowerment among internal marketing elements of a shipping company have a positive effect on the service quality and customer satisfaction of the shipping company, and the service quality of a shipping company also has a positive effect on customer satisfaction. As it can be known from these results, it would be necessary to concentrate on internal marketing of a shipping company in order to increase service quality and customer satisfaction.

Effect of Service Factors in Distance Education on Customer Satisfaction and Customer Loyalty Impacts: Focusing on Employment Opportunities (원격교육 서비스요인이 고객만족과 고객충성도에 미치는 영향: 취업 준비생을 중심으로)

  • Park, Kwang Rok;Heo, Chul Moo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.14 no.4
    • /
    • pp.101-111
    • /
    • 2019
  • In distance learning, quality of service is an important part of improving customer satisfaction and customer loyalty. However, in verifying the effectiveness of remote education service quality, it has been researched based on fragmentary effects on remote education service quality, and the effect study on the specific target is insufficient. In this study, the effects of remote education service factors on customer satisfaction and customer loyalty were analyzed in the previous study and among job seekers. The survey was conducted from March 2019 and 258 samples of job seekers who experienced remote education were used for empirical analysis. As a result of the analysis, typology, problem solving, interaction, information serviceability, and convenience had a positive effect on customer satisfaction, and satisfaction had a significant influence on customer loyalty. In addition, it was analyzed that characterization, problem-solving, interaction, information serviceability, convenience and customer loyalty were affected in the verification of the mediated effects of satisfaction. In response, the implications of this study were derived from practical research on customer satisfaction and loyalty of educational companies related to eduTech, where education and ICT (Information Communication Technology) were integrated during the 4th Industrial Revolution, which suggested that the quality of a company's remote education service affected customer satisfaction and customer loyalty to entrepreneurs and marketers in the education company's start-up and marketing process. Further, further research will be needed in other areas as well as in the areas of employment education to verify the importance of service quality and assess the various effects.

AJ Rent a Car's Customer Satisfaction Management through Service Innovation (AJ렌터카의 서비스 혁신을 통한 고객 만족 경영)

  • Kim, Sang Yong;Lee, Doo Hee;Suh, Koo-Won;Yoo, Weon Sang
    • Asia Marketing Journal
    • /
    • v.13 no.4
    • /
    • pp.213-226
    • /
    • 2012
  • As the Korean rental car industry turned into a mature stage, the competition level has become stronger than ever. In 2006, AJ Rent a Car declared customer satisfaction management as its vision to make a breakthrough. Through various service innovation efforts, AJ has been successfully offering meaningful and differentiated values to the customers. As results, the complaints rate has decreased, while service quality index has significantly increased. These service quality indicators have led to improved customer satisfaction level which was measured by re-purchase intention and customer satisfaction index, and AJ outran its major competitors in these dimensions of competition. The first key success factor of AJ is its effective service system. AJ manages the VOC, ERP, and CRM system in a well organized manner. AJ's another key success factor is a effective service process, which helps the organization share and respond to customer complaints in an efficient way. Finally, the management communicates the clear vision and strategic direction not only with the customers but also with the entire organization. With these three factors combined, AJ has created the service oriented corporate culture. Based on the culture. AJ has been able to develop a strong and sustainable competitive advantage in customer satisfaction management.

  • PDF

Customer Voices in Telehealth: Constructing Positioning Maps from App Reviews (고객 리뷰를 통한 모바일 앱 서비스 포지셔닝 분석: 비대면 진료 앱을 중심으로)

  • Minjae Kim;Hong Joo Lee
    • Journal of Intelligence and Information Systems
    • /
    • v.29 no.4
    • /
    • pp.69-90
    • /
    • 2023
  • The purpose of this study is to evaluate the service attributes and consumer reactions of telemedicine apps in South Korea and visualize their differentiation by constructing positioning maps. We crawled 23,219 user reviews of 6 major telemedicine apps in Korea from the Google Play store. Topics were derived by BERTopic modeling, and sentiment scores for each topic were calculated through KoBERT sentiment analysis. As a result, five service characteristics in the application attribute category and three in the medical service category were derived. Based on this, a two-dimensional positioning map was constructed through principal component analysis. This study proposes an objective service evaluation method based on text mining, which has implications. In sum, this study combines empirical statistical methods and text mining techniques based on user review texts of telemedicine apps. It presents a system of service attribute elicitation, sentiment analysis, and product positioning. This can serve as an effective way to objectively diagnose the service quality and consumer responses of telemedicine applications.

The Factors Influencing Value Awareness of Personalized Service and Intention to Use Smart Home: An Analysis of Differences between "Generation MZ" and "Generation X and Baby Boomers" (스마트홈 개인화 서비스에 대한 가치 인식 및 사용의도에의 영향 요인: "MZ세대"와 "X세대 및 베이비붐 세대" 간 차이 분석)

  • Sang-Keul Lee;Ae Ri Lee
    • Information Systems Review
    • /
    • v.23 no.3
    • /
    • pp.201-223
    • /
    • 2021
  • Smart home is an advanced Internet of Things (IoT) service that enhances the convenience of human daily life and improves the quality of life at home. Recently, with the emergence of smart home products and services to which artificial intelligence (AI) technology is applied, interest in smart home is increasing. To gain a competitive edge in the smart home market, companies are providing "personalized service" to users, which is a key service that can promote smart home use. This study investigates the factors affecting the value awareness of personalized service and intention to use smart home. This research focuses on four-dimensional motivated innovativeness (cognitive, functional, hedonic, and social innovativeness) and privacy risk awareness as key factors that influence the value awareness of personalized service of smart home. In particular, this study conducts a comparative analysis between the generation MZ (young people in late teens to 30s), who are showing socially differentiated characteristics, and the generation X and baby boomers in 40s to 50s or older. Based on the analysis results, this study derives the distinctive characteristics of generation MZ that are different from the older generation, and provides academic and practical implications for expanding the use of smart home services.