• Title/Summary/Keyword: 짐바르도 시간관

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The Effect of Zimbardo's Time Perspective and Life Satisfaction on Organizational SNS Attitude and Word-of-Mouth Effect (짐바르도 시간관과 삶의 만족도가 기관 SNS 태도 및 구전효과에 미치는 영향)

  • Lee, Jin Kyun
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.114-131
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    • 2022
  • The goal of this study is to examine the impact of time perspective and life satisfaction of government and public institution employees on organizational SNS attitude and word-of-mouth effect. A total of 136 incumbent employees participated in this online survey. It was found that past-positive, present-hedonistic, and future time perspective positively affected life satisfaction and the organizational SNS attitude. Meanwhile past-negative time perspective negatively affected life satisfaction only, present-fatalistic time perspective did not negatively affect life satisfaction and organizational SNS attitude. Finally, life satisfaction showed a positive impact on word-of-mouth effect via organizational SNS attitude. By identifying psychological underpinnings of time perspective and life satisfaction, this study will provide theoretical and practical implications regarding internal communication and the effective management of government and public institution-operated SNS.

A Study on the Relationships between Time Perspective of College Students and Entrepreneurial Self-Efficacy (창업교육이 대학생의 창업효능감과 시간관에 미치는 영향)

  • Kim, Sang Pyo;Byun, Chyng Gyu;Ha, Hwan Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.12 no.6
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    • pp.79-88
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    • 2017
  • Personal time perspective is a factor influencing motivation and goal-oriented behavior. The start-up process is a preparatory process for the future rather than the present. There will be a difference in entrepreneurial decision making depending on the level of time perspective. This study verified the relationship between individual 's time perspective and entrepreneurial self-efficacy. For this study, a survey was conducted with 190 students in college. To test the hypothesis, t-test, one-way analysis of variance and correlation analysis were used. The results of the study are as follows. First, we analyzed the difference of individual 's time by past-negative, past-positive, present-fatalistic, present-hedonistic, and future-oriented time. As a result of analysis, the more experience of entrepreneurship education, the higher the present-fatalistic, present-hedonistic, and future-oriented level. Second, the effect of individual's time perspective on entrepreneurial self-efficacy was analyzed. The past-negative and present-fatalistic level influenced negative on entrepreneurial self-efficacy. The present-hedonistic and future-oriented level influenced positive on entrepreneurial self-efficacy. Finally, based on the above results, academic significance, implications and limitations are suggested.

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