• Title/Summary/Keyword: 진출방안

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Multidimensional scaling analysis on the images of special purpose academies (다차원 척도법을 이용한 특수 목적대학에 대한 이미지 분석)

  • Bae, Hyun-Wung;Kwon, Ki-Ho;Moon, Mi-Nam;Moon, Ho-Seok
    • Journal of the Korean Data and Information Science Society
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    • v.21 no.1
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    • pp.11-20
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    • 2010
  • The purpose of this study is to analyze the images of the Military Academy, Naval Academy, Air Force Academy, Police Academy, and Armed Forces Nursing Academy using multidimensional scaling method. For this research, we surveyed 363 applicants to special purpose academies including Military Academies and Police College. The study showed that the Military, Naval, and Air Force Academies had stronger image than the Police Academy in the area of physical strength, tradition, and fellowship between senior and junior. On the other hand, the Police Academy had better image in the area of social activity and applicant's academic achievement. The Military Academy had been evaluated the best school among the three Academies in the area of applicant's academic achievement, educational environment, faculty, tradition, and fellowship between senior and junior.

A Study on the Efficient e-Commerce Policies under the Smart Phone Environment (스마트융합환경에서의 전자상거래 정책)

  • Kim, Sun-Bae;Kim, Kyoung-Mook
    • Journal of Digital Convergence
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    • v.10 no.1
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    • pp.125-133
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    • 2012
  • The volume of electronic banking service via smart phone is expected to increase dramatically under smart convergence environment. Under such circumstances, the effort to establish the mobile electronic banking culture which took a major step forward from the conventional electronic commerce method is essential. It is necessary to standardize the mobile payment infrastructure in order to resolve the initiative conflicts between financial institutions and newly launched non-financial institutions. Furthermore, a domestic and international strategy is required as the number of NFC technology based smart phone transaction business is increased. As various types of business enter the electronic commerce field, efforts to resolve the dissatisfaction of the customers are critical. Additionally, security is one of the significant issue due to the conversation process to open-type operating system. This study surveyed and analyzed the current domestic and foreign status, the problems in Korea, and suggested an effective counterplan and policy, which could be helpful in governments' preparation for electronic commerce policy.

Marketing strategy of urinary incontinence equipment in Europe (웰빙용 여성 요실금 치료기의 유럽 마케팅 전략)

  • Lee, Woo-Chun;Park, Roh-Gook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.1
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    • pp.67-72
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    • 2012
  • This study describes the environment change of an internal and external medical device market to be entered to European market of an urinary incontinence treatment device, is aimed at suggesting a participation plan analyzing urinary incontinence and treatments, and characteristic of new products & European urinary incontinence market. In conclusion, to sell the urinary incontinence treatment device developed as the world's first in European market, the following strategies are needed. First, the strategies domestic firms make family doctors and urologists heighten awareness of the urinary incontinence treatment device developed in Korea through participation of associations and exhibition being held in Europe to increase a market penetration level are needed. Second, it may be necessary to emphasize the fact that this devices are a characterful products and treatments, and cost-effectiveness treatments reducing infection ratio. Third, the domestic production firms of the urinary incontinence treatment device should suggest quality, delivery, and price consistency through looking for ways to lower the price while maintaining the quality in an increasingly competitive market conditions.

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A Study on Bottom of Pyramid(BOP) Business Approach to Reduce Water Poverty (물(水) 빈곤해소를 위한 BOP 비즈니스 가능성에 관한 연구)

  • Kang, Woo-Kyu;Kim, Eun-Ju;Han, In-Soo
    • The Journal of the Korea Contents Association
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    • v.15 no.3
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    • pp.336-351
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    • 2015
  • This paper aims at investigating feasibility of social enterprise approach to water poverty, especially access to safe drinking water issue. Now. over 780 millions of people have no improved access to safe drinking water, which result in various diseases and high mortality in people of developing countries. Recently there is more growing interest on BOP business, a market approach which utilize vitality, innovativeness and profit motives of private business to tackle social problem like poverty. Many BOP businesses have been conducted in the form of social enterprise. In the paper, firstly the severe problems of no improved access to clean and safe drinking water were explained. Secondly, the potential of BOP business to address these problems was explored. Thirdly, some actual cases of social enterprises which successfully run their business were introduced. Fourthly, some business models for social enterprise to want to come into water market were discussed. Finally based on these discussions, some recommendation for Korean companies and government were also suggested.

Changes of the Trade Areas of Commercial Centers in Chongju City and Revitalization of Traditional Markets (청주시 상권면모와 재래시장 활성화 방안)

  • 김진덕
    • Journal of the Economic Geographical Society of Korea
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    • v.3 no.1
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    • pp.21-34
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    • 2000
  • Trade areas of the commercial centers in Chongiu City are rapidly changing as the urban spacial structure is transformed, consumer behaviors are changed and large shopping stores are located in the area. The City's CBD has been in the Sung-an-gil district. The trade areas of the CBD have expanded along the major roads in the directions of north, south and west from the Sang-dang park. Especially, two newly formed secondary commercial centers are noticeable: one is the center around the express bus terminal in Gagyong-dong, and the other is formed in the Yongam, Bunpyong and Sannam district. As such changes are intensified, small retailers in the traditional markets that are mainly concentrated in the Yukgerri market place have faced hardship in business and management. The commercial hardship has been hastened up by openings of large discount stores and expanding tendency of internet shopping businesses. Acknowledging the changes in the business environment of traditional markets, this paper attempts to suggest policies to gentrificate the declining market areas in the CBD. The suggested polices are differentiated according to the types of traditional markets, stores. and merchants. And also suggestion is provided regarding amendments of the City's codes.

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A study on entry into the offshore service market through slack model (해양플랜트 서비스 시장에의 진입 방안 연구 -슬랙모델을 이용하여-)

  • Oh, Jin-Seok;Kim, Gil-Soo;Merdas, Reza;Jang, Jae-Hee
    • Journal of Navigation and Port Research
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    • v.38 no.2
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    • pp.163-170
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    • 2014
  • Domestic offshore business is oriented toward building drill-ships, FPSOs(Floating Production Storage and Off loading). But the equipments needed for offshore platforms are not so developed in Korea because the equipments can not be verified in Korean territory where the offshore platforms are not stationed. This study aims at finding some methods on entering into OSI for the maintenance and disassembly of fixed offshore platforms. Slack model is adopted to find out how slack assets could play a role in penetrating foreign markets. Firstly, entry into the South East Asian market is recommended. Secondly, forming a consortium is suggested by which taking part in offshore market can be easier. Finally, strategic plans for obtaining the technology for ship building equipments are needed as well as government support.

Studies on the Hallyu in Mexico and Peru through their Current State and Media (멕시코와 페루에서의 한류 현황과 미디어 분석을 통한 한류 확산 방안 모색)

  • Kim, Seon-uk;Lee, Jae-hak;Shin, Tae-shig
    • Cross-Cultural Studies
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    • v.44
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    • pp.59-85
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    • 2016
  • In the 21st century there has been an explosive gain in the popularity of Korean culture, often referred to as Hallyu, which translates into 'Korean Wave'. This is especially true in Latin America, which has seen Hallyu reach enormous heights. This study investigates the Hallyu phenomenon in Mexico and Peru over a three year period (2012-2014), with the utilization of current facts and media analysis associated with Hallyu. Mexico as a nation is an important one for this study, considering it was the first country to adopt Hallyu in Latin America and still holds a strong influence in the growth and movement of Hallyu in this region. Furthermore, in recent years, Peru has seen the most growth in popularity of Hallyu in Latin America and is therefore an essential country of study. Therefore, an in depth media analysis of the Hallyu phenomenon in Peru will offer a strong case study for further progressing and extending the rise in Korean culture in the region of Latin America. The extension of Hallyu is imperative in its contribution to the ascension of Korea's culture and national brand image.

An Exploratory Study on the impact of EU Adequacy Decision on GDPR compliant companies (EU 적정성 결정이 GDPR 대상기업에 미치는 영향에 관한 탐색적 연구)

  • Kim, YoungSoo;Chang, Hangbae
    • Journal of Platform Technology
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    • v.9 no.4
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    • pp.32-41
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    • 2021
  • The EU enacted a law strongly regulating the GDPR to protect the privacy of its citizens on 25 May 2018. Compliance with GDPR is an essential prerequisite for companies to enter the European market in the global economic era. In this paper, Step-by-step measures have been defined to conclude DPA agreements for the appropriate level of protection against EU personal data transfer. To explore the benefits and expected effects of determining appropriateness at the government level. As a result, enterprises benefit from simplifying processes, reducing time, and reducing costs when entering the EU. Government-level support in response to personal data breach and communication with the EU Commission will have a positive impact, However, even after the adequacy decision, the entity continues to need activities to secure personal data through compliance with GDPR principles and obligations. Major operations of companies that comply with GDPR are also maintained as important tasks that must be observed in most cases except for the Data Protection Agreement.

A Study on Analysis of Risks Related to Overseas Railroad Private-Public Partnership Projects (해외철도사업의 민간투자 위험 요인 분석에 관한 연구)

  • Cho, Hyunmi;Kim, Sigon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.42 no.6
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    • pp.887-892
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    • 2022
  • Due to various reasons (normally financial constraints in developing countries), it becomes common to change of the business model from state-run projects to Private Investment Projects (Public Private Partnership) in the global railway businesses. However, due to the nature of railroads compared with other types of infrastructure such as roads and others, railway business require considerable construction cost and O&M cost through the business development, construction, and operation and management stages. Therefore, private investment railway projects, especially in developing countries, can be problematic in terms of the potential for uncertainty when return on investment cannot be guaranteed. In order to strengthen the competitiveness of domestic companies when entering overseas railroad PPP projects, this study proposes PPP-related risks and their countermeasures by reviewing global railroad trends and identifying Korea's weakness in managing international railroad projects.

Win-Win Model Strategy According to Regulation on Large-Scale Stores (대형마트/SSM 출점 및 영업규제 대응에 따른 상생모델방안)

  • Park, Han-Hyuk
    • The Korean Journal of Franchise Management
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    • v.3 no.2
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    • pp.79-102
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    • 2012
  • The last year, the government restricted a new store open and businness hours of a large-scale stores, discount store and super super market(ssm). So, this research was examined the effect that the retailer was affected and its correspondence strategy First this research examined how the government restricted a large-scale stores in 2009 earlier and then this research analyzed how the Japan and France restricted it. Second this research examined that a new establishment and business hours change of a large-scale stores. Bacause of a small trader resistance in 2009 latter. Finally it analyzed the effect that a retail industry was affected in the future. bacause law was enforced. On the basis these things, a victim remedy was presented by retailers view. Bacause of international law and an excess regulation. Also, this research suggest that large retailer should expand a overse market and increase retailers private brand component ratio and develop overse brand. Finally this research also suggest that trader and retailer should continue to coperate and turn business direction into franchise system.