• Proceedings of the Korean Society for Quality Management Conference
• /
• 2010.04a
• /
• pp.418-424
• /
• 2010

우리를 둘러싼 경영환경은 시간, 공간, 무용지식등을 심층기반으로 하여 움직이고 였다. 이런 경영 환경속에서 하이테크와 하이터치 요인을 통해 고객에게 만족을 주지 못하면 개인이나 조직은 고객의 뇌리 속에서 사라지게 된다. 이런 배경으로 인해, 지역축제 역시 일반 축제와 차별적인 방향으로 개발하여 고객에게 가치를 제공해야 하는 전략을 강구할 필요가 있다. 본 연구에서는 지역 문화 콘텐츠를 암리고 지역 경제적 수익을 위해서 마련한 지역축제를 돌아 보는데였다. 또한 연구모형을 개발하고 지역축제의 서비스 품질 만족요인이 축제의 만족도와 재방문에 마치는 인과분석을 실시하는데 있다. 본 연구 분석결과, 서버스 품질 요인 중 행사진행 벚 수용태세 요인과 쇼핑 및 음식요인이 고객만족도에 유의한 영향을 마치는 것으로 나타났으며, 고객만족도는 향후 지역축제 참여의도에 유의한 영향을 미치는 것으로 나타났다.

• Culinary science and hospitality research
• /
• v.21 no.5
• /
• pp.204-213
• /
• 2015

In the food and beverage industry, foodscape is known as an important component in satisfy the customer and return patronage. However, it has been overlooked in the restaurant service quality as well as less examined in the hospitality journal. Thus, it causes that the restaurant managers have little knowledge on how the foodscape influences customer satisfaction as well as behavioral intention. Therefore, the purpose of this study is to analyze the role of foodscape attributes on customer satisfaction and behavioral intention in $caf{\acute{e}}$ in Johor Bahru, Malaysia. The sample size of the questionnaire in this study was 322 respondents who are Generation Y in the age group between 18 and 35 years old. Multiple regression was used in the study to identify the relative importance of foodscape attributes that lead to customer satisfaction and behavioral intention. Through this research, the restaurant managers would aware and realize that foodscape would have relationships between customer satisfaction as well as behavioral intention.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.31 no.1
• /
• pp.257-284
• /
• 2020

The purpose of this study is to derive differentiation strategy through strategy competition analysis on public libraries in order to enhance the competitiveness and efficiency of libraries. To that end, this study conducted a status analysis, management resources analysis, external and internal environment analysis on four public libraries located in Jung-gu, Incheon to identify the situation of strategy competition, and conducted a competitor analysis, customer segment analysis, and customer value analysis of four public libraries through various library related statistical data, national library operation evaluation data, library user satisfaction surveys, and interview with chief librarian and senior librarians. As the result, this study suggests three differentiation strategies by library. First of all, the four public libraries need to provide customized services targeting different target users within the region. Secondly, public libraries need to develop active library services that directly visit passive users, who are information have-nots, considering geographical accessibility and the composition of the population in the region. Last, public libraries should form a cultural community that cooperate with the local community and develop various programs that reflect the identity of the region.

• Journal of the Korean association of regional geographers
• /
• v.7 no.4
• /
• pp.1-17
• /
• 2001

The aim of this paper is to explore the role played by the endogenous farming organization sustaining rural community's competitiveness. Nulmi-Ri, Chungdo Kun in Kyongsangbuk-do chosen as a case study area is known to be one of the most competitive rural communities, making a living with a peach farming. This community maintains its competi- tiveness by operating a community-based filming organization which was organised in an endogenous way. Most of individual farmers in this community belong to the farming organization and they have cooperative relationships in the processes of production and distribution. In this respect, the exchange and circulation of knowledge, and collective learning, tend to be significantly taken place between the organization members. Based on the experience of the Nulmi-Ri's endogenous farming organization, we propose some constructive comments for rural community development.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.4
• /
• pp.2442-2449
• /
• 2015

The purpose of this paper is to examine the effects of Human Resources Development by type and strategy, and to review the importance of Human resources Development in the knowledge-based society in a comprehensive way. In particular, the paper reviews the tourism industry, one of the typical service industry, for which the utilization of the Human Resources is crucial. and it presents a specific direction policy of Human Resources Development in the field. An analysis was performed for each area of Human Resources Development inputs and output factors which lead to achieve the purpose of the study was to review the characteristics of the Human Resources Development area. After reviewing, the tourism industry was differentiated according to type of strategy development areas through a statistical approach to the input and output elements around. In this study, along with the estabilishment of a Human Resources development strategy bases on the nature and purpose of differentiation with future Human resource Development in each region showed that the operations of the business need.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2018.05a
• /
• pp.220-221
• /
• 2018

본 사업은 어항의 독특한 해양자연경관과 배후문화자원을 활용한 차별화된 "아름다운 어항 만들기(김녕항)"를 통하여 관광 레져 친수 휴양공간으로서의 새로운 가치창출과 더불어 배후어촌과의 통합적 개발을 통한 명품어촌 어항의 미항을 조성하여 낙후된 어촌의 지역 경제 활성화를 도모하는데 있다.

• Journal of the Korean Geographical Society
• /
• v.39 no.3
• /
• pp.374-390
• /
• 2004

This research analyzes the differentiation of the reproduction of the educational capital according to the residential area which is determined by the socio-economic status of parents. The results of the research show that: the reproduction of the educational capital of the region where highly educated people are segregated is very different from that of other regions in terms of the quantity and quality. The fact that one resides in a certain special area tends to determine the future of his child, so the boundary between the social groups is being intensified through the geographic concentration of the affluence and poverty. Gangnam Gu where the different educational capital is reproduced through the better educational environment tends to become the gated city which has the invisible but strong socio-economic barriers through the sharp rise of the housing(apartment) value and the concentration of highly educated people. Through the exclusion of other classes by the high price of the housing, only the residents within the barrier have access to the good educational facilities and services.

• Proceedings of the Korean Society of Community Living Science Conference
• /
• 2009.09a
• /
• pp.96-96
• /
• 2009

최근 이상적인 계획안 수립을 위한 주요 요건은 대상지역의 물리적 비물리적 현황에 대한 충분한 이해와 검토에서 출발한다고 해도 과언이 아니다. 차별화된 계획 혹은 아이디어는 지역이 지닌 특성과 문제점에 대한 분석을 통하여 가능하기 때문이다. 다시 말해 현재 상황에 대한 철저한 인식을 바탕으로 미래에 대한 구체적인 계획안은 도출될 수 있기 때문이다. 이 과정에서 해당 지역의 구성원이자 대표적인 이해당사자인 거주민들은 해당지역의 주요 속성정보 제공자로서 중요한 역할을 담당한다. 기존 계획수립과정에서 활용되어 왔던 자료는 주로 지자체 등 공공기관에서 제공하는 공공데이터를 기반으로 하고 있지만, 이러한 공공데이터의 활용은 최신정보의 제공 및 디테일한 지역의 특성을 포괄적으로 반영하는 데 일정부분 한계를 지니고 있다. 이러한 한계를 극복할 수 있는 대안으로, GIS 기법과 양방향 인터넷 등 다양한 첨단 IT기술을 활용한 주민참여형 계획수립에 주목하고 있다. 본 연구는 GIS를 활용한 해외사례를 고찰하고 이를 통하여 도출된 지역분석기법을 예산군에 적용함으로서 향후 주민참여형 지역기본 계획수립에 대한 활용방안을 제시하였다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.4 no.3
• /
• pp.39-54
• /
• 2009

As of July, 2009, Chungnam Province get DI (Direct Investment) of 2,502 corporations as the amount of 31 billion US dollars only for 3 years. Especially, Chungnam provincial governor make a excessive performance of 2.5 times comparing to the target number, 1,000 of inviting capital, that is public promise in the election. Now, the amount of inviting foreign capital is 1.2 billion dollars, at the end of this year it might be 1.4 billion dollars just in case of making a success on going negotiations. This outstanding performance comes from governor's leadership and aggressive strategies of well-trained subordinates. Chungnam Province has nation-wide multiple targets focused on interdisciplinary industries including strategic industries of display, auto-parts, steel, and oil-chemistry. Also, it has organic network system based on the very descriptive and accurate informations managing the task force team consisted of 35 competent members. In conclusion, the core competence of inviting foreign capital in a regional government is governor's strong leadership, activated organization consisted of specially well trained subordinates, and predominant differentiated strategies in details.

• Proceedings of the Speleological Society Conference
• /
• 2005.11a
• /
• pp.47-54
• /
• 2005

관광동굴은 대표적인 자연적관광자원으로서 다른 관광자원과의 차별화된 특성으로 매우 높은 자원적 가치를 가지고 있다. 특히 동북아시아 관광시장의 성장과 관광객 선호도를 고려하여 볼 때 동굴에 대한 개발 가능성은 높은 편이다. 본 연구에서 동북아시아에 분포하고 있는 관광동굴을 조사하고 유형별, 국가별, 지역별 분포특성에 대한 요약은 다음과 같다. 첫째, 관광동굴은 총 116개이며 유형별로는 석회동굴이 가장 많다. 둘째, 국가별 분포를 살펴보면 중국, 일본, 한국 순이며 유형별로는 중국, 한국, 북한은 석회동굴이 많고 일본, 타이완, 홍콩은 해식동굴이 많은 특성이 있다. 우리나라의 경우 현재 내륙의 석회동굴과 제주도의 화산동굴, 해안가의 해식동굴의 관광자원으로 개발되어 있는데 그 외에도 다수의 자연동글이 분포하고 있어 관광개발가능성은 매우 높은 편이다. 관광동굴에 대한 보다 차별화된 개발전략은 내국인관광객 뿐만 아니라 방한 외국인 관광객에게도 훌륭한 관광자원으로 활용될 수 있다. 본 연구는 인터넷 홈페이지 자료에만 의존한 제한점이 있으며 향후 구체적인 통계 데이터와 국가별 관광객형태에 대한 비교분석을 통하여 동굴관광 활성화에 대한 연구가 필요하다.