• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.83-93
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• 2015

The purpose of this study is to a study on the development of the DMZ tourism merchandising which use storytelling. also this study is to develop DMZ tourism imagery using the storytelling structured the subject matters based on DMZ. storytelling tourism is the oldest and the best factor of tourism activity among induced factors in these days. As a life of human being is upgrading, the importance of DMZ storytelling tourism merchandising will be magnified. Even tourism commercialization is able to make an achievement as an economical effectiveness to a developing country. Data were collected from 205 members of leading tourism business and job performance in travel agency. data were statistically analyzed using SPSS 20.0. Findings from this study suggest that local government and DMZ tourist business operators consider the storytelling for vitalizing authenticity to improve tourists' satisfaction. also this study is about DMZ tourism commercialization to achieve various opinions of several scholars.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.507-518
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• 2013

Recently, research, development and interest in story-telling has been studied in the cultural industry across the board. In addition, the local legend, history, and the cultural heritage has been increasingly used for the marketing method. This research paper is to find the possibility from the legend, folk story and story-based contents of place names in Seoul. We'd like to find the legendary history and the type related to SEOUL, and to suggest the following application plan to maximize the potential of the contents ; Building a storybank, developing the contents-connected program, developing festivals using the legend and the folk story, developing the legend-connected product, and developing various cultural artistic contents with the place name legends.

• Venture DIGEST
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• s.56
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• pp.22-23
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• 2004

지난 7월 15일 엔씨소프트가 런던에 자회사를 설립하고, 본격적인 유럽 온라인 게임시장에 진출한다고 발표하였다. 또한 한달 전인 6월엔 휴맥스의 셋톱박스가 영국 시장에서 최우수 상품으로 선정됐다는 소식이 전해지기도 했다. 연이은 뉴스를 계기로 아시아 지역에 편중된 게임업계를 비롯한 문화벤처 기업들의 관심이 유럽에 쏠리고 있다. 이에 또다른 신대륙 유럽의 현황과 진출전략을 차례로 알아본다. 그 첫 번째는‘유럽의 관문’영국편이다.

• Journal of Digital Convergence
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• v.18 no.8
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• pp.97-102
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• 2020

In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other.

• Journal of the Korean Home Economics Association
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• v.39 no.2
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• pp.73-84
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• 2001

The purposes of this study were 1) to identify the effect of clothing benefit sought on fashion image sought and 2) to determine the effects of fashion image and benefit sought on purchase intention of Gal-ot. The data were collected via a self-administered questionnaire from 172 female tourist(20 to 50 ages) in Cheju and analyzed by factor analysis, stepwise multiple regression analysis and logistic regression analysis. Four factors of benefit sought were identified : Practicality/economic-value, aesthetics, reputation, and souvenir-value. Six factors of fashion image were found and labeled as: Sexy/feminine, wild/mannish, easy/simple, Cheju image, ecology and natural image. The effects of benefits sought(Practicality/economic-value, aesthetics, reputation and souvenir-value) on fashion image(Sexy/feminine, easy/simple, Cheju and natural image) were found. There were also significant effects of benefit sought(souvenir-value) and fashion image(Cheju image) on purchase intention of Gal-ot.

• Journal of the Korean Home Economics Association
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• v.44 no.1 s.215
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• pp.101-113
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• 2006

The purpose of this study was to investigate and compare the characteristics of the motifs on cultural goods in In-Sa-Dong Street, Seoul, with those in Art Street, City Hall, Kwang-ju. For this study, 607 cultural goods were collected from the two cities: 265 in Seoul and 342 in Kwang-ju. Total cultural goods were classified by accessories, decoration pieces, stationery and ceramics and were studied by repetition patterns, motifs types, representative techniques, and representative types. The results were as follows. First, for repetition patterns of motifs, there were 219 simple repetition patterns in Seoul, and 289 in Kwang-ju, and 46 compound repetition patterns in Seoul, and 53 in Kwang-ju. The ratio of simple repetition pattern was higher than that of compound repetition pattern in both cities. Second, for motif types, floral, animal, letter, and graphic motifs were used far more frequently than any other motif types. Third, for representative techniques, embroidery was far more frequently used than any other representative techniques. Metallic crafts, chil-bo and paper techniques were also favored. Fourth, for representative types, realistic types were more common than abstract types.

• Proceedings of the Costume Culture Conference
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• 2003.09a
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• pp.126-127
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• 2003

본 연구는 중국 성인 여성을 대상으로 드롭 치수로 체형을 분류하고, 각 거주지역(북경ㆍ상해), 연령대(20대ㆍ30대ㆍ40대)별 분포도를 비교, 고찰함으로써 각 집단의 체형의 차이점을 파악하고자 한다. 이는 중국 성인 여성의 체형에 관한 구체적인 정보를 제공할 것이며 또한 중국 여성용 의류 상품의 치수 개발과 맞음새 향상을 위한 기초 자료로 중국 내수 시장 진출에 도움을 줄 것이다. (중략)

• The monthly packaging world
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• s.279
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• pp.104-110
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• 2016

본 연구는 한국상품문화학회 논문집에 게재된 내용으로 홍삼인삼 제품을 생산하는 지역단위 영세 중소기업의 브랜드 아이덴티티(brand identity)를 위하여 우리나라 고유의 문화 이미지를 대표하는 한글을 이용한 캘리그래피를 개발하는데 그 목적이 있다. 이를 통해 홍삼인삼 제품이 국가 브랜드를 주도할 수 있도록 하는데 기여하고 한글의 국제화는 물론, 기업들이 소비자에게 가까이 다가갈 수 있는 브랜드 디자인(brand design)을 개발하고, 개발된 브랜드 아이덴티티(brand identity)를 활용하여 소비자로부터 지속적인 관심과 선택을 받을 수 있도록 도움을 주는데 그 의의가 있다. 본 고에서는 홍삼인삼패키지 브랜드별 패키지디자인 사례를 중심으로 논문의 일부 내용을 살펴보도록 한다.

• Journal of the Economic Geographical Society of Korea
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• v.4 no.1
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• pp.37-60
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• 2001

The record industry, which consists of the cultural industries, has been deeply interrelated with the innovations of the science and the technologies. In Korea, the record industry has been developed dramatically since the late 1980s, and thus it has formed a huge business, and has also brought a lot of accompanying economical effects. The record industry is constituted with four circulation steps such as producing, manufacturing, wholesaling and retailing, which follow the different locational orients, respectively. The purpose oi this study is to investigate the locational characteristics of each step. Because of the shortage of the data, this study based on the direct data from field studies, interviews, and surveys, as well as the existing document data. The results of this research are summarized as following: the record industry shows strong concentrations in Seoul and the surrounding areas. It also shows the spatial linkage with other industries that are necessary for the production, advertisement, and sales of records. The locations of the record producers are affected by the location of broadcasting stations. Therefore, they are concentrate in Kangnam and Yeouido, where many broadcasting stations are located.

• Fashion & Textile Research Journal
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• v.14 no.6
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• pp.898-905
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• 2012

This paper develops fashion products that express the beauty of Baekje through an investigation of the unique characteristics of Baekje artifacts. This work can promote the Baekje region and provide cultural goods for local festivals to improve the economic competitiveness of the area. Artifacts from the Muryongwangreung in Gongju (the capital city of Baekje during the Woongjin period)were reinterpreted into a more modern form. Among the Muryongwangreung artifacts, the king and queen's gold coffin as well as chignon ornaments were used as design motifs. These artifacts were stylized into motifs and developed into patterns using Adobe Illustrator CS3 and Adobe Photoshop CS3. The patterns were subsequently applied to the designs of scarves and ties. The color was selected using the CMYK colorway from the Gongju city logo subsequently, a total of 12 designs (including 6 ties and 6 scarves) were developed. The design developed from this research can be applied to diverse products to promote the area. Using the research as a foundation, fashion product development based on the local culture can have a significant impact on the establishment of the Baekje cultural identity and the competitiveness of the region.