• Journal of Fashion Business
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• v.28 no.2
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• pp.92-108
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• 2024

This study examines the measures and implementation strategies needed to develop sustainable design from an international perspective, using examples of sustainability practices and product planning from Helen Kaminski, a representative fashion brand of positive luxury. The research method includes a literature study on positive luxury, a case study on positive luxury brands, and an empirical study where the researcher participated in the development of Helen Kaminski's design. The study identifies the following measures needed to develop designs for sustainable products: First, the development of designs that increase circularity; Second, the use of certified materials and strict adherence to material usage; Third, the simplification of production methods or development of new technologies for this purpose; Fourth, ensuring that design development incorporate the traditions and unique handicraft techniques of the local community. The implementation strategies required for a sustainable product planning process are as follows. First, changes in the product planning stage and expansion of participating members are needed. Second, securing and conducting prior inspections of the supply chain for ethical sourcing is required. Third, prioritizing the use of eco-friendly materials and material development. Fourth, establishing a stage for selecting and evaluating objects that will become representative designs with sustainability. As a result, this study can serve as basic data to strengthen corporate competitiveness and establish itself as a fashion brand for sustainability through actionable strategies applicable to the domestic fashion industry in the future.

• Journal of Fashion Business
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• v.27 no.2
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• pp.88-107
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• 2023

This study aimed to understand the current status of practice for sustainability in luxury fashion brands. A total of five luxury brands (Louis Vuitton, Hermès, Gucci, Burberry, and Prada) were selected. Each company's official website, sustainability reports, and articles on sustainability practices were compiled. In addition, analysis was performed based on criteria of sustainability such as environmental, social, economical, and cultural dimensions. As a result, the biggest commonality of the five brands was that they promoted the most active change in the environment. These brands tried to reduce energy consumption in materials and production processes. Among them, Burberry, Gucci, and Louis Vuitton had their own departments for sustainability. However, there were differences in strategies of activities between brands for social, economical, and cultural sustainability. Among the five companies, Burberry and Gucci pursued sustainability strategies the most aggressively. They separated their sustainability strategies in terms of environmental, social, economical, and cultural aspects and shared them with consumers. A set of outcomes for the plan were provided as objective data. The sustainable management strategy has become a key strategy for long-term growth of the luxury brand market. To survive in the market, luxury brands should elaborate sustainable management strategies and actively share them with consumers.

• The monthly packaging world
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• s.246
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• pp.44-57
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• 2013

우수디자인이라 불리는 굿디자인(GOOD DESIGN)은 산업디자인진흥법에 의거하여 상품의 외관, 기능, 재료, 경제성 등을 종합적으로 심사하여 디자인의 우수성이 인정된 상품에 마크를 부여하는 제도로 1985년부터 매년 시행하고 있다. GD마크 선정제란 우수한 디자인 상품을 선정, 장려함으로써 환경친화적 디자인개발을 유도하고 지속 가능한 녹색성장에 기여하고 상품의 디자인개발을 촉진하고 독창적이고 우수한 상품디자인을 개발, 상품의 경쟁력 강화를 통한 수출증대와 국민경제 발전에 기여하는데 목적이 있다. 또한 상품의 디자인 수준향상으로 국민의 다양한 욕구충족 및 국민생활의 질적 수준을 높이고 디자인에 대한 일반인의 인식 및 관심을 고취시킴으로써 산업디자인 발전을 촉진하는데 주력하고 있다. 굿디자인은 제품디자인, 환경디자인, 소재표면처리디자인, 패션디자인, 포장디자인, 커뮤니케이션디자인, 건축디자인, 패션디자인 부문으로 나누어 선정된다. 본 고에서는 2013년도 우수디자인(GD) 가운데 포장디자인 부문을 살펴보도록 한다.

• Fashion & Textile Research Journal
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• v.21 no.4
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• pp.432-451
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• 2019

Companies and brands that practice sustainability pay attention to New Media due to its ability to build a sustainable relationship between companies and consumers. The need for research on specific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in marketing programs for sustainable activities especially shown through social media. Information about sustainable fashion has spread to consumers through social media, and multifarious efforts have been made to attract the attention of youth. Despite the dramatic increase in eco-friendly marketing through social media as a part of sustainability, there is a lack of research on the major influences of emotional factors such as ad color and expression in social media. In this context, it is meaningful to identify relationships between emotional responses, advertising value and consumer behavior of sustainable fashion brands in Instagram and implement a suitable advertising type (color vs expression) for consumers. We used 366 responses for the final analysis. Data were analyzed by factor analysis, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study suggest that emotional responses, advertising value have a significant effect on the flow. This study expands on a previously limited research field by verifying consumer responses to image advertising on Instagram, rather than general sustainable fashion marketing. The study results also provide meaningful implications for a relation formation between customers and fashion brands vis-${\grave{a}}$-vis sustainable social media marketing.

• Fashion & Textile Research Journal
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• v.22 no.2
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• pp.181-191
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• 2020

The fashion industry has faced environmental, social, and ethical issues due to increased interest in ethical consumption. Numerous ethical studies have been conducted in the fashion industry. This study looked at the current state of research by year, academic journal, and detail in major related papers published in Scopus, KCI and KCI between 2009 and 2019. Ethical fashion studies began to appear in 2009 and were concentrated in certain academic journals and focused on fashion marketing and fashion design. Topics in ethical fashion were terms such as sustainable, eco-friendly, up-cycling, recycling, eco, zero-waist, and organic. In ethical fashion studies, environmental studies were conducted most often; in addition, the terms used along with ethical fashion tend to be frequently used for each particular major. Looking at key words used in research by period, the study showed that research was most diverse between 2016 and 2019. In particular, environmental and social issues of ethical fashion and convergence with animal protection, new distribution, science and technology sectors were newly added between 2016 and 2019. This study used text mining and network analysis to understand the overall trends of ethical fashion studies in Korea. In conclusion it is important to realize the relationship between the main words along with the current status analysis.

• Fashion & Textile Research Journal
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• v.20 no.1
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• pp.34-49
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• 2018

Sustainability in fashion pertains to all stages within the product lifecycle, starting with the procurement of raw materials and ending with the disposal of the product. To clarify, the Lifecycle Management (LCM) views the Triple Bottom Line (TBL) from the perspective of a product's lifecycle. Sustainable products are identified based on their lifecycle, causing public attention to turn towards Product Lifecycle Management (PLM). As of now, PLM is largely known to have a strong impact on New Product Development (NPD). As such, the objective of this research is to study how PLM-based sustainable NPD models, when applied to the fashion industry, can produce a wide understanding of sustainable fashion products from a variety of angles. In order to achieve the research objective, this study did a selective case study on 20 sustainable fashion brands; conducted 1:1 in-depth interviews with 24 fashion experts, including both sustainable and non-sustainable experts; and took part in participant observation of 5 sustainable fashion brands. The results of the study indicate that there are specific conditions that must be met at each stage of production for the development of sustainable products by fashion brands. However, due to the lack of technological skills and the dearth of sustainability experts within the organization, management, monitoring and systematic collection of data is not properly implemented - leading to problems with the quantification of crucial data. This study aims to further forward the debate regarding the development of sustainable fashion products and its future implications.

• Fashion & Textile Research Journal
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• v.19 no.4
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• pp.421-433
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• 2017

The purpose of this study was to examine the influence of consumer's ethical consumption consciousness and lifestyle on sustainable fashion. The data was analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, and multiple regression. The major results of this study were as follows. First, three factors of sustainable fashion were identified: eco-friendliness, recycling, and safety. Second, three factors of ethical consumption consciousness were identified: social ethics, environmental ethics, and public ethics. Based on these factors, the subjects were categorized into three clusters (high, middle, and low ethical consumption consciousness group). Third, four factors of life style were identified: pursuit of brand, appearance, cautiousness, and information. Based on these four factors, the subjects were categorized into three clusters (brand/appearance, cautiousness/information, and unconcerned group). Fourth, three factors of ethical consumption consciousness significantly influenced eco-friendliness factor of sustainable fashion. Also, the recycling factor of sustainable fashion was influenced by social ethics, environmental ethics, pursuit of brand, and pursuit of information. The safety factor of sustainable fashion was influenced by environmental ethics, public ethics, and pursuit of information. The results of this study suggest that practical and various environmental education need to be provided to consumers, because high environmental ethical consciousness consumers evaluated sustainable fashion positively. Additionally, accurate information on eco-friendliness, recycling, and safety of clothing products would need to be provided by fashion businesses through various routes, because those with information-pursuing lifestyle were found to have deep interests in sustainable fashion.

• Fashion & Textile Research Journal
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• v.23 no.4
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• pp.458-468
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• 2021

In the context of Sustainable development, China, the world's second-largest apparel market, is also concerned about the environmental impact of fiber waste. Currently, there is a great interest in sustainable fashion in both supply and demand in China. Based on the theory of planned behavior(TPB), the determinants of sustainable fashion consumption(SFC) of Chinese consumers were evaluated in this study: man-nature orientation(MNO) and environmental knowledge(EK) as motivation and perceived online-store accessibility(POA) and perceived money availability(PMA) as barriers. Wenjuanxing, a Chinese professional survey collection agency, conducted an online survey of millennials in Shanghai, China. The final sample size for the survey was 215. Partial least squares structural equation modeling was employed to test the proposed hypotheses. The results indicated that attitudes, subjective norms, and perceived behavioral control significantly affected the purchase intention towards sustainable fashion products. MNO and EK influenced the attitude, whereas EK, POA, and PMA influenced perceived behavioral control. This study contributes to the TPB literature through the examination of four antecedents: MNO, EK, POA, and PMA. The findings provide valuable insights for retailers and markets based on the identification of the motivations and barriers that enhance the purchasing intention of Chinese millennials toward SFC.

• Journal of Korean Home Economics Education Association
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• v.35 no.3
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• pp.169-190
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• 2023

Uzbekistan, one of the top five cotton-producing countries in the world, primarily focuses its textile and fashion industry on raw cotton exports and the sewing industry. For Uzbekistan to achieve high added value, it is essential for the textile and fashion industry, which is currently at the CMT(cut, make, and trim) stage, to upgrade to OEM (original equipment manufacturing), ODM (original design manufacturing), and OBM (original brand manufacturing). South Korea recognizes Uzbekistan as a potential manufacturing base and trading partner and has invested Official Development Assistance (ODA) funds for the development of Uzbekistan's textiles and apparel sector. This study aims to evaluate Uzbekistan's fashion higher education in the context of global competitiveness and measure the need and prospects for education ODA from the Korean government in this field. Comprehensive investigations, including surveys of academics, industry experts, and government officials, in-depth interviews, and focus group interviews, were conducted to understand Uzbekistan's current fashion education environment. According to the research results, despite the textile and fashion sectors playing a pivotal role in the Uzbek economy, there is room for improvement in the curricula and teaching and learning methods of the fashion higher education programs. This study holds significance as foundational data for establishing education ODA strategies.

• Fashion & Textile Research Journal
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• v.19 no.2
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• pp.152-165
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• 2017

In the context of the convergence revolution that brings together culture, technology, and humanities, the fashion industry is aiming to form product strategies to create added value. The ultimate aim of these strategies is to satisfy consumers' diverse needs. Boosted by discussions on sustainability in the fashion industry, sustainability management activities are also emerging as a trend in product strategy. Therefore, it is important to consider both convergence and sustainability management activities together as drivers of fashion brands' product strategies. The main objectives of this study are as follows: (1) to examine the differences in sustainability evaluation by product strategy, (2) to determine how sustainability evaluation affects brand attitude and purchase intention, and (3) to identify how this effect varies according to the types of convergence and sustainability management activities. The main findings of this research are as follows. First, sustainability evaluation varies according to fashion brands' product strategy. Second, evaluation has a positive effect on brand attitude and purchase intention. Third, the effect varies according to the types of convergence and sustainability management activities. This study is an extension of previous research for combining fashion brands' convergence and sustainability management activities as a part of their product strategy, which, in turn, contributes to positive consumer responses on the marketing level. Moreover, results provide practical implications for fashion brands that enable them to establish efficient marketing strategies regarding to convergence and sustainability management activities.