• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.239-247
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• 2023

As an industry that serves as a greater catalyst for social and cultural exchange than any other industry, the tourism industry has a strong responsibility toward sustainable management in economic, social, and environmental respects. However, there is a low level of awareness for ESG(environmental, social, governance), and as of now, only companies whose parent company is a large corporation are interested in ESG. Moreover, tourism companies taking part in ESG only focus on the environmental field of ESG. Thus, the present study attempted to understand the current status of ESG research in the tourism field and, based on this understanding, offer a field of research urgently in need. Based on the research results, the study found that awareness studies on the type of ESG management that stakeholder groups take into consideration must take place in advance in order to understand and develop ESG for the tourism industry. Additionally, ESG evaluation variables that reflect the characteristics of the tourism industry must be developed. Lastly, strategies and techniques that objectively disclose ESG management activities are necessary based on a disclosure strategy presented by GRI(Global Reporting Initiative).

• Journal of Global Scholars of Marketing Science
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• v.17 no.3
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• pp.83-108
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• 2007

Since the 1992 UN Conference for Environment and Development held in Rio de Jaineiro, Sustainable Development has become the global thesis. More than 170 countries signed the Agenda 21 for the sustainable action plan, and adopted the sustainability concept as the key concept of dealing with the environmental, social, ethical, and economic problem. Sustainability is one of the main marketing challenges in the 21st century. By integrating social and ecological criteria, marketing may can make valuable contributions to sustainable development. Regarding the sustainability marketing, it is difficult to find the domestic marketing research on the thesis of sustainable development, and this is the definite evidence that the Korean marketing researchers do not realize the importance of the thesis of sustainable development which is internationally suggested as the new paradigm of change. The purpose of this study is to build the conceptual background and explore the research direction in order to introduce and adopt the concept of sustainable development in the domestic marketing research field. The present paper proposes a comprehensive conception of sustainability marketing, defined by six step: analysis of social-ecological problems; analysis of consumer behavior; normative sustainability marketing; strategic sustainability marketing; instrumental sustainability marketing; and transformative sustainability marketing. The aim of the paper are to clarify the concept of sustainability marketing. To accomplish this research purpose we discuss the sustainable development which is the conceptual background of sustainability marketing, analyze the characteristics of the sustainability marketing, and finally summarize the research results and present the suggestions for further research. Sustainability marketing embraces the idea of sustainable development, a development that meets the needs of the present without compromising the ability of future generation to meet their own needs. Sustainability Marketing goes beyond conventional marketing thinking. If marketing is about satisfying customer needs and building profitable relationships with customers, sustainability marketing may be defined as building and maintaining sustainable relationships with customers, the social environment and natural environment. By creating social and environmental value, sustainability marketing tries to deliver and increase customer value. Sustainability Marketing aims at creating customer value, social value and environmental value. Sustainability marketing integrates social and ecological criteria into the whole process of marketing, and can be differentiated in six steps: (1) Analysis of the social and ecological problems, generally and specifically with respect to products which satisfy customer needs and wants; (2) Analysis of customer behavior with special aspect to social and ecological concerns; (3) Corporate commitments to sustainable development in the mission statement, development of sustainability visions, formulation of sustainable principles and guideline, setting of socio-ecological marketing objectives and goals (normative aspects of sustainability marketing); (4) Sustainability segmentation, targeting and positioning, and timing of market entry(strategic aspects of sustainability marketing); (5)Integration of social and ecological criteria into the marketing-mix, i.e. products, services and brands, pricing, distribution and communication(instrumental aspects of sustainability marketing); (6) Participation in public and political change processes, which transform existing institutions towards sustainability(transformative aspects of sustainability marketing). The first two steps begin with an analysis of the company situation. In sustainability marketing it is crucial not just to know consumer needs and wants, but also to find out about the ecological and social problems of products along their whole life cycle. The intersection of socio-ecological problems and consumer wants sets the ground for sustainability marketing. Step three to five describe the implementation of sustainability marketing. Social and ecological criteria are fully integrated into the mission statement, strategies and marketing-mix. Step six is one of the specifics of sustainability marketing. It is about the commitment of company to sustainable development and their active participation in public and political processes in order to change the existing framework in favor of sustainability.

• Korean Journal of Construction Engineering and Management
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• v.21 no.4
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• pp.72-81
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• 2020

Sustainable development goals (SDGs) are designed to promote human and social development and address challenges related to sustainable economic development, in addition to creating quality employment. SDGs create new market and business opportunities that enable companies to effect business changes through innovative solutions. To tackle structural problems and create infrastructure for future societies, a national-level digital transformation strategy is being developed in Korea. The Korean government announced an investment plan for living social overhead capital (SOC) to address various social and structural problems caused by low economic growth. This study emphasizes the importance of building SOCs in accordance with the requirements of future societies. This study primarily aims to suggest business opportunities created by achieving SDGs, by analyzing business cases involving 3D printing-based construction. Implementing living SOCs through ingenious thinking will not only create new businesses and jobs through digital transformation, but also improve the economic and social value by encouraging community members to be proud of their future society.

• Journal of the Korean Society for Library and Information Science
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• v.51 no.1
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• pp.289-306
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• 2017

This study explores the concepts and programs of 'makerspaces' at public libraries. It examines the extended and sustainable service outreach strategies of 14 Korean public libraries whose makerspaces were identified as "infinite imagination spaces." Through interviews with staff members, the study identifies the needs, effects, limitations, and future direction of makerspaces. The study also evaluates the development, types, funding sources, and outcomes of makerspaces in public libraries through related literature reviews and case studies. The study's findings suggest that strategies with stable and varied funding, staffing, and training are crucial to fostering makerspaces that not only become communal gathering spots, but also become gateways to technological tinkering that 'make' spaces for community archives.

• Journal of Science and Technology Studies
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• v.11 no.1
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• pp.61-88
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• 2011

This paper presents theoretical discussions on socio-techical system transition, by shedding light on the STS context. With a rising attention paid by STI policy researchers, the socio-technical system perspective seems particularly promising in applying to the pursuit for the sustainable development. The normative strand in STI policy research has been strongly influenced by the STS tradition that emphasizes active and participatory roles not only of academian but also of science and technology. Throughout reviewing the development of the socio-technical system perspective, its theoretical components of environment, drivers and dynamics are discussed, often being linked to older perspectives. STI policy involves in socio-technical transition in a manner of transition management and governance, which is the final part of this paper.

• Journal of Broadcast Engineering
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• v.27 no.5
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• pp.703-717
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• 2022

Metaverse provides a simulated environment that can produce various values while conducting economic, social, and cultural activities in a digital society where the virtual and real worlds are connected. In this paper, the direction of technological progress is predicted by analyzing the characteristics of Metaverse services and their businesses. Technologies and latest researches for the realization of the Metaverse service platform are also explored. In addition, Metaverse Ethics to construct a sustainable Metaverse and Metaverse UX to increase users' service participation are also discussed. Moreover, the R&D promotion strategy for Metaverse services are presented.

• Journal of Environmental Policy
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• v.2 no.2
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• pp.17-40
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• 2003

The objective of this paper is to formulate strategies and action programs for developing sustainable agriculture in Korea. There is increasing evidence that agriculture has been preoccupied with increasing productivity much to the detriment of environmental degradation. The issue of increasing agricultural productivity so as not to undermine the environment is a difficult task. In reality, there are many definitions of sustainable agriculture and sustainable agricultural development. In this paper, sustainable agriculture is defined by its ability to ensure future supplies of agricultural products at acceptable economic and environmental costs to the society. Sustainable agriculture development refers to the optimal level of interaction among the three dimensions - the environmental, the economic and the social - through dynamic and adaptive processes of trade-off. In order to formulate the strategies for developing sustainable agriculture, three stage approaches such as strategic analysis, strategic choice, and strategic implementation are employed. The basic framework for strategies of sustainable agriculture development consists of five steps such as vision, targets, principles, action plan and policy instruments. The major action plans for activating formulated strategies are suggested as integrating agricultural and environmental policy measures, establishing the system of optimal agri-environmental resources management practices, establishing safe and high quality product system and its effective marketing system, increasing the R&D investment for developing sustainable agro-technology, developing indicators for measuring sustainable agricultural development, and taking a share in related roles for all parties including farmers, consumers, policy makers, researchers and NGOs.

• Korean Journal of Construction Engineering and Management
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• v.14 no.3
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• pp.65-77
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• 2013

Apartment brand has been used as a new strategy in Korean housing market to fulfill customer's changing needs for buying houses. A number of construction companies have succeeded in brand awareness and image building, however, they still struggle to establish brand loyalty and manage brand equity elements in balance. The purpose of this study is to analyze the brand equity building process of apartment products in Korean housing market and determine causal relationships among variables to propose strategies for long-term prosperity of the construction companies. System Dynamics modeling method is applied to describe how variables affect and are linked to each other in terms of building equity and enhancing company profits from customers' brand awareness to brand loyalty. Based on the analysis model, strategies for construction companies depending on their market share were proposed and this may support the company to achieve financial success and competitiveness among its competitors in the fast-changing market.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.44 no.4
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• pp.545-554
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• 2024

Sustainable development is recognized as the direction humanity should pursue, and transportation policies also aim to achieve sustainability by efficiently utilizing limited resources. Among them, parking policy is an important task that requires strategic implementation for sustainable transportation development in many cities. Shared parking is actively being considered for the efficient utilization of existing transportation facilities. In this study, we analyzed major influencing factors using a structural equation model to promote shared parking and derived policy implications accordingly. The most influential latent variable on shared parking preference was donation experience, followed by satisfaction with public transportation and satisfaction with existing sharing policies. The preference for shared parking was found to have a virtuous cycle effect on social value as it influenced the spread of shared value. In the end, the implementation of the parking sharing policy will improve the visible traffic environment. However, it is evident that the impact of promoting invisible shared values is more significant. In other words, the main implication of this study is that to implement the parking sharing policy effectively, more emphasis should be placed on recognizing the shared value and promoting the awareness of sustainable development.

• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.203-210
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• 2020

In order to sustainably develop economy of regions and countries, it is necessary to pay attention to formation of new clusters from a long-term perspective. This study examined concepts and characteristics of clusters, and analyzed conditions related to emergence of clusters based on previous studies. Then, this study derived important factors and intended to propose a framework that is possible to help analyze clusters in the future. The development stages were divided into four stages of occurrence, growth, maturity, and decline. As for emergence conditions, entrepreneurship, institutional support, decision factors by development stages, and requirements for the future cluster success were presented. This study has academic significance in that it presents an integrated framework to analyze cluster emergence, and based on it, this study also presents directions of future studies and the regional and national policy implications. However, this study has many limitations in that it is difficult to generalize because it has not considered all variables in various dimensions and environments.