• Proceedings of the Korea Water Resources Association Conference
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• 2016.05a
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• pp.132-132
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• 2016

수돗물에 대한 국민적 불신과 불안의 해소는 K-water의 정책목표로서 지난 10여년 동안 추진되어온 중점과제이다. 특히 수돗물에 불신으로 직접 음용하는 비율이 1~6% 내외에 불과하고 이로 인해 많은 사회적 비용이 발생하고 있는 것이 현실이다. K-water에서는 수돗물에 대한 오해를 불식시키기 위해 '14년부터 건강한 수돗물을 공급하는 스마트워터시티(Smart Water City, 이하 SWC) 구축사업을 시작하였다. SWC사업은 권역별로 거점 도시를 구축해 추진 중이며, 북부권(파주시, 송산그린시티), 중부권(세종시), 남부권(부산에코델타시티) 중 수도권지역본부는 파주시를 대상으로 시범 사업을 실시하였고 전국적 확산을 위해 2015년 '건강한 물 공급 확대 및 SWC 구축 중장기 계획'을 수립하였는데 2024년까지 총 2,940억원이 투입될 예정이다. SWC 사업의 지속적인 추진을 위해서는 충분한 재원의 확보가 뒷받침되어야 하며 수도 요금 인상요인도 발생할 것으로 전망되어 이에 대한 대응방안을 마련하는 것도 필요하다. 상수도 요금의 설정방법은 다양하지만, 본 연구에서는 SWC 사업이 위수탁대가 및 상수도 요금에 미치는 영향을 분석하고, "지불의사금액"(Willingness to Pay:WTP)과 함께 가계소득과 가계지출을 기반으로 한 수익자의 "지불가능금액"(Affordability to Pay : ATP)을 추계하여 적정 상수도요금 수준을 검토하고자 한다.

• Journal of Internet Computing and Services
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• v.13 no.2
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• pp.1-11
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• 2012

The purpose of this paper is to estimate 'willingness to pay' for mobile data service by using contingent valuation method with double bounded dichotomous choice question. The findings are as follows.: First, the willingness to pay of mobile data service is considerably lower than current retail price. Second, the perceived degree of mobile data service such as awareness and benefit recognition is positively related to the willingness to pay of mobile data service. Our results suggest that active promotion and strengthening of the content of mobile data service are needed in order to enhance the profitability of mobile operators. The analysis results will be used to set the mobile operator's pricing strategy and to build up a successful communication policies in the mobile ecosystem.

• Journal of the Korean Institute of Landscape Architecture
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• v.42 no.2
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• pp.19-32
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• 2014

This study evaluated economic value recognized by the residents for the pleasant urban park management using contingent valuation method(CVM) to APEC Memorial Park in Pusan in terms of private fund development for the management of the city park. As a result, the estimated amount payable by each household for the management of APEC Memorial Park in Busan was between 5,673 won and 8,358 won. If such amount is expanded to households in park hosting area, it was 2.2~2.3 times of the park management budget in 2012, which demonstrates the willingness to pay (WTP) of residents for pleasant park was higher than the management budget. Social factors of respondents affecting WTP for city park management operation included age, educational level and income level. Those with high age and high education level had higher WTP. And, WTP was much affected by the use of park and recognition of residents. In particular, those with high frequency in the use of parks had higher WTP, and the users with more than once per week had 1.1 times higher WTP than overall WTP. Then, the satisfaction of park rather than recognition of necessity of park had led to higher WTP. Accordingly, it is necessary to manage park facility management and use program operation to enhance park satisfaction and it is also required to develop a park culture distribution policy to link such recognition to donation.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.171-180
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• 2021

Places exposed to mass media induce behavior by forming curiosity and expectations for potential travelers. The places reported through mass media influence viewers. Among TV programs, the most influential genre is drama, and reality programs that provide immersion with different characteristics from dramas influence viewers' choice of destination. CVM is mainly used for estimating the value of objects that cannot be evaluated in the market, such as tourist destinations. This study conducted an economic valuation of filming locations for dramas and travel entertainment programs using CVM, and then compared and analyzed the research results of the two filming locations. Linear and log logit analysis were performed to measure the willingness to pay for the filming location of the drama/travel entertainment program, and the payment amount was derived. The conclusion of the study is that as the travel cost required to visit the filming location of the drama/travel entertainment program increased, the intention to visit decreased. The amount payable when visiting the filming location of the drama/travel entertainment program was higher than the average consumption amount for a day trip, and the amount payable for the drama was higher than that of visiting the filming location of the travel entertainment program.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.6
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• pp.66-76
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• 2023

The government recently implemented policies to improve transportation for the disabled passengers. On the other hand, metropolitan public transport still lacks adequate services for these individuals. Many new cities lack urban rail lines and focus on high-floor buses for expansion. Wheelchair users can only access to double-decker low-floor seat express buses for intercity travel. This study examined the necessity and rationale for introducing low-floor seat buses by estimating the user's willingness to pay through a contingent valuation method. Two methods for eliciting the willingness to pay were adopted: open-ended and dichotomous choice questions. The binomial logit model was used to estimate the willingness to pay. The results indicated that the general public is willing to pay an additional 126.7 Korean won, while the disabled passengers are willing to pay an additional 117.5 Korean won. When translated into annual economic benefits, this amounts to approximately 35 billion Korean won.

• Land and Housing Review
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• v.3 no.4
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• pp.315-322
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• 2012

Recently multifaceted advantages of urban agriculture are emerging in civil society and related policy arena such as food safety, environment, and social welfare. This study tried an estimation of residents' willingness-to-pay for urban farming to examine feasibility of using part of urban green infrastructure as urban farm (e.g. allotment garden). A survey targeting Bundang and Dontan new-town residents was carried out and willingness-to-pay for urban farm rental was estimated by contingent valuation method (CVM). The estimated rent was cross-checked with the rental cost and travel cost paid by hobby farm users in the outskirt of metropolitan area. The result of this study showed that the potential demand for urban farming is ample if urban farms or allotment gardens are planned within new development areas. That is, 72.6 percent of new-town residents questioned had intention of using allotment garden within urban parks and green spaces. Estimated willingness-to-pay for renting a plot, $16.5m^2$ of urban farm, was about 236,000 won(KRW), which is higher than rent for a plot of allotment garden which is located out of city. Variables which were statistically significant to estimated willingness-to-pay for urban farming were sex, age, and occupation of respondents, among other explanatory socio-demographic variables, while expected frequency and duration of visit to urban farm were insignificant.

• Environmental and Resource Economics Review
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• v.14 no.4
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• pp.793-816
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• 2005

This paper proposes a new answering mechanism called RAM (Risk Answering Mechanism) which can be applied to a contingent valuation method. The RAM is derived from the theory of expected utility maximization under the assumption that there exists an uncertainty in a nonmarket good of interest. In RAM, a respondent would accept an uncertain offer only if his or her WTP for the mean of the offer is large enough to exceed the bidding price by more than a risk premium. This is in a striking contrast with a traditional answering mechanism (TAM) in which the WTP is simply compared with the bidding price. Therefore, the TAM would underestimate the WTP by a risk premium without considering the uncertainty a respondent may face. An empirical comparison is made between RAM and TAM using a survey data on the Tong river. It is found that underestimation problem is very serious in the TAM.

• Proceedings of the Korean Information Science Society Conference
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• 2000.10a
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• pp.599-601
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• 2000

분할 가능한 전자 화폐 시스템(divisible e-cash system)은 임의의 금액을 지불할 수 있는 전자 화폐 시스템이다. 현재까지 제안된 가장 효율적인 분할 가능한 전자 화폐 시스템은 Chan, Frankel, Tsiounis가 [9]에서 제시한 시스템이다. 본 논문에서는 Okamoto 시스템[2]의 구조를 그대로 따르면서 인출 프로토콜에 [11]의 방식을 응용한 새로운 분할 가능한 전자 화폐 시스템을 제시한다. 본 논문에서 제시한 시스템은 [9]에서 제시된 시스템보다 효율적인 분할 가능한 전자 화폐 시스템으로서 인출과 지불시에 [9]에서 제시된 시스템보다 더 적은 계산량을 필요로 한다.

• The KIPS Transactions:PartC
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• v.11C no.3
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• pp.287-292
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• 2004

BOCC(Brand's Offline Cash with a Counter) is useful in mobile environments, but it has the possibility of attacking amount data in a smart card. To insert the upper & lower limitation of amount into a token data decreases the level of risk. If upper and lower values are same, it means a fixed amount token. Since refund can more often happen in on-line commerce, refundability is added. BOCC is based on Discrete Logarithm Problem, needs exponential computations. But mobile terminals like cell phones have low computational power. As a result, ECC is used to Improve the performance supporting same security level.

• Journal of Environmental Policy
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• v.8 no.3
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• pp.163-180
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• 2009

This study attempts to investigate the preference uncertainty of respondents involved in stating their Willingness to Pay (WTP). For the Contingent Valuation Method (CVM) survey, we employed two approaches using two split samples. The respondents of one sample were given the opportunity to express intensity of preference through Multi-bounded Discrete Choice (MBDC) WTP questions, while those in the other sample were given Dichotomous Choice (DC) WTP questions. By incorporating the two elicited degrees of preference uncertainty into examining the WTP responses, we compared the two approaches. In comparing the DC model with the MBDC model, the mean WTP for the DC model was similar to PRYES in the MBDC Model. We concluded that the MBDC model estimates the various mean WTP while considering the preference uncertainty.