• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.379-389
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• 2020

The purpose of this study is to identify the effects on brand loyalty based on consumer satisfaction and brand equity which brand recognition, brand image and perceived quality of Tsingtao Beer, the local representative brand of China. The study was surveyed Chinese consumers who had consumed Tsingtao beer in China for 14 days from October 21 to November 3, 2019. Regression analysis was performed to SPSS 25 responses. Three hypotheses have been established to verify the relationship of brand equity, consumer satisfaction and brand loyalty of Tsingtao beer. The analysis results showed that the brand equity of Tsingtao Beer were influenced by positive influence on consumer satisfaction. And brand equity has a positive influence on brand loyalty. Consumer satisfaction as the medium effect has a positive influence on brand loyalty.

• Human Ecology Research
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• v.55 no.5
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• pp.507-526
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• 2017

To infer the true state of a regional product's attributes, consumers use the image they have of the product's region of origin; however, products may have multiple countries of origin in their design, branding, sourcing and manufacturing becuase more products are increasingly a result of multi-firm and multi-country efforts. We examined how the country-of-origin image (country image and product image) affect international consumers' perceived value (function value and symbolic value) and purchase intentions of made-in China goods by extending and deepening the flexible model. Second, to investigate the differences of COO effects according to different types of country-of-origin we divided the traditional country-of-origin into two components: country-of-manufacture (COM) and country-of-brand (COB). We then explore how the impact of China's country image on consumers' perceived value and purchase intentions varies when China is the COM or COB of the same product. Six hypotheses were proposed to test our anticipations. We recruited 800 Korean adult consumers who previously purchased made-in China products to participate in the online investigation. Data analyses were conducted with confirmatory factor analysis and structural equation modeling using SPSS and AMOS. The main results are discussed as follows. First, the effects of China's COO image on Korean consumers' perceived value and purchase intentions vary when China is the COM or COB of a product. Second, a positive effect of the function value and symbolic value on the purchase intentions was found. Literature and practical implications of findings are discussed and suggested in the conclusion.

• Archives of design research
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• v.16 no.4
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• pp.111-120
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• 2003

This study is what I tried to know on a magnitude of Novelty in a tourist souvenir. A purpose of sightseeing development is to satisfy a sightseeing experience of various tourists. Novelty of a tourist souvenir is to make an experience with unique pleasure for only the sightseeing place that is not the place of residence to be able to feel. It must be a thing of the new level that it is not for a tourist to already know it, and it was not able to forecast. The tourist knew that I bought an emotional impulse than rational purchase through study. Therefore, you must take the Novelty element that a firm name works on in a perception of a customer as an important due in a souvenir plan. Reference wishes to work in tourist souvenir design development participants through this study result.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.6
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• pp.73-84
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• 2010

The urban representative landscapes play a leading role in establishing city identity via a symbol of the city and a mediator to make the city all the more worthy of being peculiarized. The study aims at evaluating the perceptive factors in the representative landscapes around the metropolitan Seoul derived from the preliminary researches through questionnaire surveying, in an attempt to analyze their characteristics by type and reason, while further proposing progressive management plans. This study was mostly focused on the visibility factor, activity factor, aesthetic factor and cultural factor influencing on the cognition of urban representative landscapes. The important findings discovered in this research are as follows. First, it was found that people were being interested more on the cultural factors and the activity factors these days rather than visibility factors in the cognition of urban representative landscapes. Second, it was found that the priority rank of urban representative landscapes revealed in this study based on the total account of more diverse perceptive factors, showed so much alteration compared to the previous researches focused mostly upon the visual image.

• The Journal of the Korea Contents Association
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• v.10 no.7
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• pp.198-207
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• 2010

Formation of optical meaning shown in the picture book screen is the original expression method in that it makes you understand properties or characteristics of subjects more easily and faster adding another images to them, exaggerating or reducing them as well as shows the phenomenon that you try to deliver. In this study, I first prepared the framework of classification on metaphorical expression methods of the picture books' illustration through theoretical study on the optical metaphorical characteristics and expression forms to analyze how the metaphorical expression methods shown in the picture books for children works optically and psychologically to them. Also, I divided the expression form into 2 types to derive optical psychological perceptional response of children through the empirical survey and analyzed linguistic psychological response of children by type utilizing it as the survey materials of in-depth interviews. Finally, I think that the result of this study will help screen production based on personality and creativity of illustrators and, in addition, it will be utilized in studies and tests of the effective expression methods for students who learn illustration.

• Journal of the Korean Society for information Management
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• v.32 no.3
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• pp.377-396
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• 2015

This study proposed a key-frame automatic extraction method for video storyboard surrogates based on users' cognitive responses, EEG signals and discriminant analysis. Using twenty participants, we examined which ERP pattern is suitable for each step, assuming that there are five image recognition and process steps (stimuli attention, stimuli perception, memory retrieval, stimuli/memory comparison, relevance judgement). As a result, we found that each step has a suitable ERP pattern, such as N100, P200, N400, P3b, and P600. Moreover, we also found that the peak amplitude of left parietal lobe (P7) and the latency of FP2 are important variables in distinguishing among relevant, partial, and non-relevant frames. Using these variables, we conducted a discriminant analysis to classify between relevant and non-relevant frames.

• Journal of Distribution Research
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• v.13 no.1
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• pp.61-77
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• 2008

This study proposes new fashion brand evaluation criteria. In developing the criteria, we emphasize the following considerations: first, the object of the evaluation should be the brand rather than the products or store second, the "new" brand should be the "new" brand from the consumer's perspective finally, only fashion brands available in department store are included to examine the relationship between evaluation criteria and consumers' relationship quality perception with a department store. Our data analysis of an online survey panel sample of 537 female consumers produced six new fashion brand evaluation criteria: merchandise power, in-store communication, brand/company image, salesperson, VMD, and assortment variety. New fashion brand evaluation criteria factors include both brand attributes and store attributes. Brand-related evaluation criteria are merchandise power, assortment variety, and brand/company images, whereas store-related criteria are VMD, salesperson, and in-store communication. The associations among brand evaluation criteria, brand attitudes, and the consumers' relationship quality with department store were tested by regression analysis.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.172-179
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• 2010

The study on works motivated from interest in the nature of matters and inherent visual-perceptual structure in them aims at expressing formative continuity of the connections of three dimensions of simple geometrical shapes such as circles and lines, which are characteristics of shape of molecules. With such a purpose, this study examined the geometrical shapes in modern arts and structural connection and symbolism of molecule structure, and based on such considerations, it expressed successive formative beauty which comes from repetitive connection between units by creating stereogram of simple geometrical shapes of molecule structure. The types of works include a method of connecting the units of molecule models and molecules seen in electron microscope with lines as a parameter and connecting units directly, which are used to express body accessory and metallic sculptures. Consequently, it attempted formation occurring spatial composition of continuity of division and duplication through direct connection between units and circular continuity coming from connection of simple geometrical shapes of molecule images such as spheres and curves transformed into stereogram.

• Journal of the Institute of Electronics and Information Engineers
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• v.50 no.3
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• pp.91-101
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• 2013

This paper proposes a new re-coloring method for the people with the red-green color vision deficiency (CVD). These people have difficulty in discriminating the red and green colors since they abnormally perceive the hue and luminance value of the colors. We introduce a color transformation that adjusts the hue and luminance value in HSV color space. The color transformation is determined according to the severity of CVD. Our aim is to maintain the color differences in original image while maintaining the recolored image to be natural to the people with normal color vision. Experimental results show that the proposed method can yield more comprehensible images for the people with red-green CVD while maintaining the naturalness of the recolored images.

• Journal of Korea Game Society
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• v.6 no.3
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• pp.67-76
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• 2006

This study is to examine relationship between immersiveness aspect and the recognition of garners who are exposed to PPL (Product Placement Advertisement) in online game. The frequency of exposure, the placement type of PPL, the perception under the threshold of consciousness and the interest at the product and knowledge about PPL have been widely known as the factors of effectiveness in PPL advertising. In this study, 'immersiveness' is newly introduced to investigate the effectiveness of PPL advertising due to the unique characteristics of game which easily leads to immersion. Control group is exposed to movie clip and experimental group to lacing online game. In conclusion, the deep immersion has reduced the perception level of user on PPL except the variable of PPL placement. This study suggests that how to design the PPL placement in game for enhancing marketing effect is all the more vital, in spite of the result that the player in high immersion cannot distinguish different images.