• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.8
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• pp.1247-1255
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• 2013

In this paper, We proposes multipurpose function electronic measurement reference station prototype system based on LED and Gyro Sensor. This system have developed to possible with real time data collection and landscape illumination and surrounding diastrophism monitoring for that analyze problems of existing planted reference station. Hardware for the proposed system consists of a gyro sensor module to detect diastrophism, GPS module to process location information, environment sensor module to process surrounding environmental data and CDMA wireless data communication to send the collected data to server. In addition, this paper intends to enhance system management and future usability in a way that applies LED, QR-code, RFID and Solar cell module to outer side of electronic measurement reference station to improve usability of H/W for electronic measurement reference station. Lastly, this paper conducted current amount evaluation to supply stabilized electricity with its various functions in the proposed multipurpose function electronic measurement reference station and it's proved that this system can be stably operated with its electricity loss factor of 2.29% loss factor. And this paper conducted a qualitative comparison with existing electronic measurement reference station system in order to evaluate superiority of the proposed electronic measurement reference station.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.5
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• pp.318-329
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• 2017

This study examined the physical self-concept and self-efficacy of undergraduates. Using the convenience sampling method of non-provability sampling, a total of 377 undergraduates from North Kyongsang Province G city were selected. Of the 377 completed questionnairescollected, a total of 354 surveys with structural equation modeling were analyzed using theSPSS 22.0 statistics program. The self-esteem, endurance, health, and flexibility factors have positive effects on improvingthe self-control efficacy factor of self-efficacy in the order of physical self-concept factors. On the other hand,the higher university students perceive that among the physical self-concepts, the physical activity factor had more negative effects on the self-regulated efficacy. The self-esteem, health, and muscle strength have positive effects on improvingthe confidence factor of self-efficacy in the order of physical self-concept factors. The more perceptive endurance than the appearance, sports competence, body fat, health, self-esteem, flexibility, muscle strength of physical self-concept, and the more influence on self-efficacy. Overall, the higher the perception of physical activity factors among the physical self-concept factors, the more negative effects on the task difficult preference.

• Journal of Korea Port Economic Association
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• v.38 no.1
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• pp.49-71
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• 2022

The purpose of this paper is to study the effect of the corporate social responsibility by port operation organization on the brand asset, reputation and relationship performance perceived by interested parties. To achieve such a purpose, literature survey on various research papers and thesis, research report is carried out and also reliability analysis, validity test and multiple regression analysis using SPSS 18.0 are used. To verify a established research model for empirical analysis and hypotheses, questionnaires are distributed to the port operation organization, terminal operators, shipping companies and NGO. Total 414 copies of questionnaires were collected and used in this analysis. The main results of the study are summarized as below. First, it was confirmed that social responsibility of the port operation organization are classified into three categories; economic, legal, and charitable and ethical responsibility. Second, economic responsibility has a positive impact on the brand awareness and reputation. Third, legal responsibility has a positive impact on the trust and commitment. Fourth, charitable and ethical responsibility has a positive impact on brand image and awareness, reputation, trust and commitment. Further additional empirical research can be extended by distributing more questionnaires including several port operation organizations in Busan and Incheon.

• The KIPS Transactions:PartD
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• v.14D no.6
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• pp.573-584
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• 2007

As multimedia information recently increases fast, various types of retrieval of multimedia data are becoming issues of great importance. For the efficient multimedia data processing, semantics based retrieval techniques are required that can extract the meaning contents of multimedia data. Existing retrieval methods of multimedia data are annotation-based retrieval, feature-based retrieval and annotation and feature integration based retrieval. These systems take annotator a lot of efforts and time and we should perform complicated calculation for feature extraction. In addition. created data have shortcomings that we should go through static search that do not change. Also, user-friendly and semantic searching techniques are not supported. This paper proposes to develop S-MARS(Semantic Metadata-based Multimedia Annotation and Retrieval System) which can represent and extract multimedia data efficiently using MPEG-7. The system provides a graphical user interface for annotating, searching, and browsing multimedia data. It is implemented on the basis of the semantic metadata model to represent multimedia information. The semantic metadata about multimedia data is organized on the basis of multimedia description schema using XML schema that basically comply with the MPEG-7 standard. In conclusion. the proposed scheme can be easily implemented on any multimedia platforms supporting XML technology. It can be utilized to enable efficient semantic metadata sharing between systems, and it will contribute to improving the retrieval correctness and the user's satisfaction on embedding based multimedia retrieval algorithm method.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.5
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• pp.159-175
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• 2021

This study attempted to analyze the relationship between influencer's characteristic factors such as professionalism, authenticity, and interactivity and content quality factors consisting of accuracy, completeness, and diversity on brand attitude and purchase attitude through trust and self-consistency. To reveal the structural relationship between main variables, a survey was conducted on 201 users. An EFA, CFA, and reliability analysis were performed to confirm reliability and validity. And structural equation was conducted to verify hypothesis. The main results are as follows. First, it was found that professionalism and interactivity had a significant positive effect on trust. And, accuracy, completeness, and variety were all found to have a significant positive effect on trust. Second, in the relationship between individual characteristic factors and self-consistency, it was found that professionalism and authenticity had a significant positive effect on self-consistency. In addition, in the relationship between content quality and self-consistency, accuracy, completeness, and diversity were found to have a positive effect on self-consistency along with trust. Third, in the relationship between trust and self-consistency on brand attitude and purchase intention, both trust and self-consistency were found to have a statistically significant positive effect on brand attitude. It was found that only self-consistency and brand attitude had a statistically significant positive effect on purchase intention. These findings showed that when users perceive professionalism and interaction with influencer, trust increases, and professionalism and progress increase self-consistency with influencer. In addition, in the case of content quality, it was found that trust and self-consistency responded positively when perceived content quality through content accuracy, completeness, and diversity. Also, trust and self-consistency increased attitudes toward brands and could influence consumption behavior such as purchase intention. Therefore, for effective marketing performance using influencer's influence in the field of influencer marketing, which has a strong information delivery on products and brands, not only personal characteristics such as professionalism, authenticity, and interactivity, but also quality of content should be considered. The above research results are expected to suggest implications for marketing strategies and practices as one available basic data to exert the expected effect of marketing using influencer.

• Asia Marketing Journal
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• v.14 no.1
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• pp.131-157
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• 2012

Despite the voluminous research on switching barriers, the notion that they can generate negative responses has not been investigated. Further, a critical question is what determines the strength of such negative responses. To address this question, the classic theory of psychological reactance is briefly reviewed, and the idea of switching barrier is advanced. This study attempts to suggest a model on the negative effects of switching- frustrated situation, based on the studies on psychological reactance. According to psychological reactance theory(Brehm 1966), whenever a freedom is threatened or removed, individuals are motivated, at least temporarily, to restore their freedom. For example, if individuals think they are free to engage in behaviors .v, y, or z, then threatening their freedom to engage in x would cause psychological reactance. This reactance could be reduced by an increase in the perceived attractiveness of engaging in, the threatened behavior(Kivetz 2005). This investigation seeks to extend existing switching barrier research in three important ways. First, while the past research has emphasized only positive role of switching barrier, this study address negative role of it by applying psychological reactance theory. Second, to find negative results of switching barrier, I suggest negative psychological response including regret to the past choice, resentment to the present provider, and strong desire to the alternative provider. Third, I suggest the perceived severity of the switching barriers, the attractiveness of the alternative as switching-frustrated situation which can lead to negative results. And, in addition to these relationships, I added moderated effects of perceived justice for better explanation. So this study includes the following hypotheses. H1-1 ~ H1-3: The attractiveness of the alternative has a positive effect regret to the past choice (h1-1), resentment to the present provider (h1-2), and strong desire to the alternative provider (h1-3). H2-1 ~ H2-3 : The perceived severity of the switching barrier has a positive effect regret to the past choice (h2-1), resentment to the present provider (h2-2), and strong desire to the alternative provider (h2-3). H3-1 ~ H3-3 : The positive relationships between the attractiveness of the alternative and consumer' negative responses will be stronger at low level of perceived justice than at high level of perceived justice. H4-1 ~ H4-3 : The positive relationships between the perceived severity of the switching barrier and consumer' negative responses will be stronger at low level of perceived justice than at high level of perceived justice. Survey research is employed to test hypotheses involving perceived severity of the switching barrier(Hess 2008), attractiveness of the alternative(Anderson and Narus 1990; Ohanian 1990),regret(Glovich and Medvec 1995), resentment, strong desire(Alcohol Urge Questionaire: Bohn et al. 1995), perceived justice(Bies and Moag 1986; Clemmer 1993; Lind and Tyler 1998). Previous researches, such as reactance theory, emotion and service failure, have been referenced to measure constructs. All items were measured on a 7-point Likert scale ranging from "strongly disagree" to "strongly agree". We collected data involving various service field, and used 249 respondents to analyze these data using the moderated regression. The results of our analysis suggest, as expected, that the perceived severity of the switching barrier had positive effects on regret to the past choice(b = .197, p< .01), resentment to the present provider(b = .214, p< .01), and strong desire to the alternative provider(b = .254, p< .001). And the attractiveness of the alternative had positive effects on regret to the past choice(b = .353, p<.001), resentment to the present provider(b = .174, p< .01), and strong desire to the alternative provider(b = .265, p< .001). However, our findings indicate perceived justice partly moderates relationship between switching-frustrated situation and psychological negative response. The study has brought to light a number of insights between switching barriers and consumer' negative responses that have been subject to little prior research. In particular, this study adds to the existing understanding of the psychological responses to switching barriers in switching- frustrated situation. This research therefore has significance to marketers for strategic marketing programs, particularly in terms of customer retention and switching barrier strategies. Since consumers could exhibit negative responses to switching barrier, companies would be able to lose their customer when they thoughtlessly use switching barrier for remaining customer. Although the study has these contributions, there are several limitations including unsupported hypotheses and research method. So, we need to make up for these limitations in the future researches.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2011.07a
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• pp.333-334
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• 2011

본 논문에서는 안경식 스테레오스코픽 3DTV에 대한 효율적인 주관적 화질평가 방법에 대한 논의를 한다. 3DTV의 주관적 화질평가는 시각피로나 신체적 불편감을 유발하는 요인들을 규명하고 평가하여 사용자가3D 영상물을 관람할 때 이들을 최소화하면서 컨텐츠 제공자가 의도한 입체 깊이를 시청자가 지각 할 수 있도록 도와 줄 수 있도록 가이드라인을 제공하기 위해 이루어진다. 주관적 화질평가를 위해 적절한 깊이감을 갖는 카메라기반의 실영상과 컴퓨터 그래픽 기반의 3D컨텐츠를 사용하였다. 설문은 디스플레이 자체와 3D컨텐츠에 대한 화질평가 구분을 하고, 전문가와 일반인들을 대상으로 이루어졌다. 주관적 평가에 앞서 평가결과에 대한 객관성을 유지하기 위해 Random-dot Stereogram을 이용하여 개인별 입체시 평가를 하였다. 일반인들의 경우 전문가들에 비해 상대적으로 응답편차가 많이 발생하였으나 전문가 집단과 일반인 집단의 설문응답 경향은 대체적으로 일치하였다. 전문가 그룹의 주관적 평가 결과를 적절히 반영하고 일반인들의 응답편차를 줄임으로써 3DTV에 대한 주관적 평가에 대한 시간과 비용을 효율적으로 줄일 수 있을 것으로 기대된다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2013.06a
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• pp.229-232
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• 2013

영상실감증대를 위한 시각, 청각정보의 제시방식에 대해서는 많은 진보가 이루어 졌다. 반면 후각은 정의하기 어렵고 다루기 까다롭기 때문에 관련연구를 찾아보기 어렵다. 본 연구에서는 후각정보를 통한 영상실감증대 연구의 첫걸음으로 후각정보에 대한 사용자 수용도를 조사한 후 이에 근거하여 다양한 영상을 분류하였다. 이를 위해 먼저 영상에 냄새가 존재하는지 (냄새존재여부), 영상과 함께 해당 냄새를 경험하고 싶은지 (냄새제시선호), 영상에 어울리는 냄새가 내가 좋아하는 냄새인지 (냄새자체선호), 그리고 영상에 어울리는 냄새가 얼마나 구체적인지 (냄새의 구체성)라는 네 가지 질문을 선정하였다. 각 질문들에 높은 혹은 낮은 점수를 받을 만한 다양한 장르의 영상 (51)개를 수집한 후, 참가자들에게 하나씩 영상을 시청하게 한 후 위의 네 가지 질문에 대해 7점 척도로 평정하게 하였다. 영상분류를 위해 두 질문씩 쌍으로 묶어 각 질문의 척도를 2차원 평면의 X, Y축으로 설정한 후 평정값을 이용하여 영상분류를 위한 산포도를 구성하였다. 2차원 평면의 서로 다른 사분면에 위치한 영상군집들은 영상실감증대를 위한 후각정보 제시에 중요한 시사점을 줄 것으로 기대한다.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.362-367
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• 2009

온라인상의 쇼핑에서 사용후기에 관한 많은 연구가 진행 중이지만, 사용후기를 보는 원인에 관한 분석에 대해서는 아직 부족함으로 연구를 진행하였다. 온라인상이기 때문에 가지는 위험 중에서도 사용후기를 통해서 어떤 위험을 가장 많이 가지고 있는지에 대해 우선 알아볼 필요성이 있을 것 같다. 이의 연구결과 기능적 위험을 가장 크게 지각하고 있었기 때문에 사용후기를 보는 이유로서의 근거가 될 수 있을 것이다. 둘째, 의류에 관련된 논문들을 보면 온라인상에서 구매를 꺼려하는 이유가 직접 눈으로 보고 만질 수 없다는 기능적 위험을 가장 크게 가지고 있었다. 그렇기 때문에 대리 시용구매를 할 수 있는 사용후기를 이용하여 의류제품을 온라인상에서 구매하는 것이 영향을 미치는 것인지에 대해 알아보고자 한다. 본 연구 결과, 긍정적인 후기를 보고 구매하려는 의도가 나타났었고 부정적인 후기를 보고 구매하지 않으려하므로 사용후기가 구매함에 있어 영향을 미치고 있음을 알 수 있었다. 마지막으로 사용후기를 중심으로 메시지를 보고 메시지에 대한 태도와 제품에 대한 태도, 그리고 구매의도 뿐만 아니라 메시지의 유형에 따라서 구전 의도나 사이트 재방문 의도라는 구매 행동에도 차이가 날 것이라고 추측했다. 연구 결과를 보면 유형별로 각각 다르게 영향을 미치고 있었으며, 부정적인 메시지로 인해 제품에 대한 좋지 않은 태도를 가지게 됨으로써 제품을 구입하려는 사이트 재방문 의도는 나타나지 않았다.

• The Journal of the Acoustical Society of Korea
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• v.22 no.2
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• pp.96-103
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• 2003

This paper describes a method for sinusoidal modeling of audio signals using perceptually weighted matching pursuit. Matching pursuits extracts iteratively the greatest energy signals from the input signals until the residual between the original and the reconstructed signal is zero. In this paper, perceptual matching pursuits using psychoacoustic model to matching pursuit extracts greatest perceived energy iteratively. To evaluate the performance of the perceptual matching pursuits it is compared with the sinusoidal matching pursuits which is not included perceptual weighting. For various audio signals the result of simulation shows that the perceptual matching pursuit is superior to the sinusoidal matching pursuits, especially for a high change rate in time domain it can synthesized original signal.