• Title/Summary/Keyword: 증거 이론

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Persuasive Communication Strategy of Showhost in TV Homeshopping (TV홈쇼핑 쇼호스트의 구매설득커뮤니케이션 전략)

  • Lee, Jung-Hun
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.311-320
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    • 2011
  • This study analyzed the persuasive marketing communication strategy which applied by showhost for TV homeshopping sales. Specifically, the current study focuses on the comparative analysis of tangible goods and intangible goods sales. Four sales homeshopping TV programs were selected for analysis: two overseas travel package products, one climbing clothes product and one produce of walnut. The method of rhetorical content analysis was conducted to analyze the strategy of persuasive communication. The results shows that , , were commonly used for both tangible and intangible products sales. But , , and were heavily utilized only for intangible products sales. The result of this study can contribute to provide theoretical background for future advanced research, although it has a limitation of only analyzing four sales programs.

A Study on Behavioral Intention and Application of Information Systems Audit technology Using the Technology Acceptance Model (TAM) (기술수용모델 (TAM)을 이용한 정보시스템 감리기술의 사용의도 수준이 활용에 미치는 영향에 관한 연구)

  • Jeon, Soon-Cheon
    • Journal of Advanced Navigation Technology
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    • v.18 no.6
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    • pp.609-618
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    • 2014
  • Information system audit, by checking overall matters about constructing and managing information system, has to contribute to improvement of information system's quality and improving performance of projects. For this, an auditor has to present objective corroborative facts which back up result of audit and ways of improvement, but in reality, general(especially businessmen's) cognition is that audit is biased by way too subjective opinions. Local experience and theoretical research until now propose that tools of automating audit will be an active means of systematically collecting and proposing these objective evidences of audit. This research not only verified that in the field of audit, phenomenon of technology application can be explained and predicted by applying TAM, but it also contributed in extending theoretical base on information technology and audit by distinguishing several characteristics which appear in the process of the model's application and analysis.

Cognitive Emotional Schema Analysis through Characters' Network in Shakespeare in Love : The Writing Process of Romeo and Juliet and the Subject of Desire (<셰익스피어 인 러브> 인물 관계망을 통한 인지 감성 분석: 『로미오와 줄리엣』의 창작 및 욕망의 주체)

  • Park, Eun Jung;Sohn, Kirak
    • Journal of Digital Convergence
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    • v.14 no.4
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    • pp.425-435
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    • 2016
  • This paper has the aim to track down the viewers' cognitive emotion of how they are interacting with the story of Shakespeare in Love. Human minds have cognitive and emotional flows while plots, characters, and action-ideas are intertwined in the story of the film. This paper especially focused on the analysis of characters' networks with four statistical data pictures in order to schematize the storytelling architecture on how and why Shakespeare has strongly motivated to write a great star-crossed love play, Romeo and Juliet in his very young age. This paper examines that Shakespeare's subject of desire is to accomplish both a true love and a sincere play which can make the nature of love true. The desire of subject is always slipped aside into scattering with "object a." In the film of Shakespeare in Love, the "object a" is a writing process and has a product of Romeo and Juliet as well.

Effect of mobile terminal searcher on TDOA position location technique (TDOA 위치추정기법에서의 단말기 Searcher의 영향)

  • 김정태;서덕영
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.24 no.7A
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    • pp.1022-1027
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    • 1999
  • This paper proposes method that uses Time-Difference-of-Arrival(TDOA) of Forward Pilot signals from base stations(BS) arriving at a mobile station(MS) as a position location method of CDMA MS. MS searcher does acquisition of BS Pilot signals and measurement of TDOAs. In order to do it, its processing gain is very important. Proportional relationship of the gain to the signal coherent integration interval is theoretically derived and analyzed and field test is performed to show acquisition of weak Pilot signals and stable measurements of TDOA values by increasing the gain. Also, signal strength decrease exponentially by the distance it travels. Therefore, improvement of the searcher gain makes possible to acquire Pilot signals at a location far away from BS. Variation of possible position estimation area relative to the signal strength within a cell is simulated with computer. Neglecting shadow effect it indicated necessity of detecting signals below -35dB in order to cover over 90% of cell area. Thus, efforts to maximize searcher coherent integration interval in order to acquire weak Pilot signals are required for expansion of position estimation area and measurement of stable TDOA values.

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Effect of Electron Correlation on Radical Stabilization Energies (라디칼 안정화에너지에 미치는 전자 Correlation 효과)

  • Ikchoon Lee;Bon-Su Lee;Chang Hyun Song
    • Journal of the Korean Chemical Society
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    • v.27 no.5
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    • pp.320-329
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    • 1983
  • Effect of alkyl substitution on stabilization of $\alpha$-aminomethyl radicals, $CH_2NH_2$, has been investigated using MINDO/3-RHF method. Stabilization energies obtained from total energy of radicals indicated that the alkyl substitution decreases radical stability, which is in agreement with the ab initio MO results of Goddard but is contrary to trend shown by experimental results. It was also found that conformations of radicals were different from ab initio results. When, however, approximate account of electron correlation was made in the estimation of stabilization energies of radicals by assuming a proportionality between coulomb correlation and one center exchange integral, the order of radical stability was shown to agree to that found experimentally. It was therefore concluded that the main cause of discrepancy between theoretical and experimental order of stability of alkylsubstituted radicals is the failure of accounting electron correlation energies in the theoretical estimation.

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An Empirical Study on the Validity of Strategic Trading Models with Concurrent Broker and Informed Trader (정보거래자와 브로커가 동시에 거래하는 전략적 모형의 타당성에 관한 실증적 연구)

  • Kim, Sung-Tak
    • Korean Business Review
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    • v.18 no.1
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    • pp.43-57
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    • 2005
  • This paper investigate to test the validity of the basic assumptions of strategic trading models with the broker and informed trader using daily closing data of KOSPI 200 stock index futures for the year 2001-2003. Major results are summarized as follows: (i) For these years, while foreign investors and brokerage companies traded for the directions consistent with the model, brokerage companies and individual investors traded for inconsistent directions. (ii) Cross correlation function (CCF) analysis shows no systematic dependency in the trading between all three participants(foreign investor, brokerage companies and individual investors) for these years. (iii) Chi-square validity test for the 30 days of the largest unexpected trading volume shows some systematic dependency in the trading between three participants for these years. Finally, some limitations of this paper and direction for further research were suggested.

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A Study on Electronic Transaction Records Management and Trusted Repositories (전자거래기록의 신뢰성 확보에 관한 연구 - TTPR을 중심으로 -)

  • Lee, So-Yeon;Seol, Moon-Won;Kim, You-Seung
    • Journal of Korean Society of Archives and Records Management
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    • v.12 no.2
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    • pp.181-205
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    • 2012
  • The study aims at providing an electronic transaction records management system based on the third party repository which do not have any interest in electronic transactions. This study reviews various articles and standards. It also discusses theoretical issues about electronic transactions and electronic transaction records. Complex characteristics of electronic transaction records are explored and management procedures are analyzed and divided into 5 stages by the life cycle and management bodies. Based on these discussions the study affirms that trustworthy third parties' interventions are essential to prevent and control potential conflicts of electronic transactions. It proposes a trustworthy electronic transaction record management system with the third party repository. Futhermore, it discusses evidence and management environment of electronic transaction records and provides cases of TTPR based on contract transaction and exchange transaction.

A Comparative Study on the Codes of Ethics by Professional Associations of Libraries, Archives and Museums in Foreign Countries (도서관, 기록관, 박물관의 윤리강령 비교 연구 - 해외 전문직협회 윤리강령을 중심으로 -)

  • Kim, Jihyun
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.4
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    • pp.5-27
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    • 2014
  • This study investigated professional values on which the practices and the perceptions of professions were based, then identified common professional values and different ones. The codes of ethics by professional organizations of libraries, archives, or museums in the U.S., Canada, the U.K. and Australia were selected for the analysis. Predicated on the literature review, common professional values were derived from the existing studies. While conducting the analysis, 13 values were identified and finalized. As a result, it was found that common professional values included access, privacy, stewardship, professional conduct and professional responsibilities to the society. Intellectual freedom in the library area, records as an evidence in the archive area, and research and interpretation in the museum area are those emphasized and unique in each area.

A Study on the Necessity of Limitation for Legal Liability in Marine Accidents (해양사고에 있어서 책임귀속의 제한 필요성에 관한 연구)

  • Ji, Sang-Won
    • Journal of Navigation and Port Research
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    • v.34 no.3
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    • pp.251-255
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    • 2010
  • A marine accident is caused various legal liability such as compensation for damages on civil law, responsibility on the Criminal Code and administrative sanctions. The results occurred by any acts is not connected directly to the legal responsibility. As a prior condition for these legal liabilities, it is required the causation between the act caused and the occurrence of the effect. It is very difficult to find out the cause in marine accidents, because of trouble of a proof security, the place occurred, time difference between accident and investigation point of time etc.. However, finding out the correct cause is an element important to prevent similar accident and to determine the liability reverted. The logical concept of the causation is not limited, but there is early necessity to limit it in the liability reverted. Therefore, this study aims to suggest reasonable standard to determine liability reverted in marine accidents.

Understanding No Gun Ri Records from the Perspective of Social Memory (노근리 사건의 사회적 기억과 기록에 관한 연구)

  • Youn, Eunha;Kim, You-seung
    • Journal of Korean Society of Archives and Records Management
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    • v.16 no.2
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    • pp.57-79
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    • 2016
  • This study aims to identify and analyze how the No Gun Ri massacre records are incorporated in social memory. As a theoretical study, it discusses the characteristics of social records. First, they are social products that have an influence on personal memory. Second, they reflect variability of memory. Third, they can be used in proving an event. To analyze the memory and records of the No Gun Ri massacre, this study overviews the outline of the killings and divides it into three eras: countermemory era, memory struggle era, and formal memory era. Furthermore, this study reviews the transformation process and characteristics of each era. The representative records produced in each era are as follows: oral, and personal records in the first period; records related to committee activities, legislative activities, and research activities in the second period; and official records on the special law, and the construction and operation of a peace park in the third period. The third period shows the scalability of the records through a variety of cultural records production to remember the No Gun Ri incident.