• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.31-34
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• 2018

다중지능은 하워드 가드너가 제시한 개념으로, 지능이 단일한 지적 능력을 나타내는 구조(construct)이라기 보다는 다차원적인 복수의 하위 능력들로 구성된 것이라는 의미를 담고 있다. Gardner는 다중지능의 구성을 음악지능이나 신체운동지능, 논리수학지능, 언어지능, 공간지능, 인간친화지능, 자기성찰지능 그리고 자연친화지능 등과 같은 상호독립적 능력으로 분류하고 있으며, 각 개인은 각 능력 영역에서 다른 발달 수준을 가지고 있다고 본다. 본 연구는 창업자의 다중지능의 영역별 발달 특성이 창업 실행 행동, 창업 분야, 창업 성과 만족도에 영향을 미치는지를 알아보는 것을 통해 예비 창업자들이 본인의 적성과 재능에 적합한 분야에서의 창업 가능성을 탐색하도록 돕는 지도자들에게 시사점을 제공하고, 향후 창업가 육성 프로그램의 구성 개선안을 마련하는 데에 기여하고자 한다. 이를 위해 본 연구에서는 2018년 중소기업진흥공단 청년창업사관학교에 입교한 만 39세 이하의 청년창업자 200인을 대상으로 다중지능검사와 인구통계학적 특성 및 창업 특성에 대해 묻는 설문조사를 실시한 후, Pearson 상관계수 및 다변량분산분석을 통해 수집된 자료를 분석할 예정이다. 연구목적을 달성하기 위하여 설정한 가설은 다음의 3가지이다. 가설 1. 창업자의 다중지능 영역별 발달 수준과 창업 실행에는 정적인 상관이 있을 것이다. 가설 2. 창업자의 다중지능 영역별 발달 수준에 따라 창업자가 선택한 창업 분야에 유의한 차이가 있을 것이다. 가설 3. 창업자의 다중지능 영역별 발달 수준에 따라 창업자의 창업 성과 만족도에 유의미한 차이가 있을 것이다.

• 한국벤처창업학회:학술대회논문집
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• 2023.11a
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• pp.173-178
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• 2023

스타트업이 초기 시장진출의 진입장벽을 극복하고, 신제품의 시장 진출 이후에 경쟁력을 잃어 실패하고 마는 데스밸리(DeathValley)를 극복해내기 위해서는 시장 진입 및 시장에서의 지속가능한 성장을 위한 다양한 마케팅 역량이 중요하다고 할 수 있으며, 스타트업이 실패하는 주된 원인에 대한 조사 결과 시장이 원하지 않는 제품을 개발하는 것이 주된 이유로 조사됨에 따라 고객의 요구에 부합하도록 상품을 만다는 것에 대한 중요성이 더욱 대두되고 있다. 다만 상대적으로 대기업이나 중소기업에 비해 자본력과 지속성에 약점을 갖고 있는 스타트업에 있어서는 마케팅에 어려움을 겪고 있고 있다. 본 연구는 이러한 문제를 해결하기 위해 스타트업 제품선택속성이 제품 선호도에 어떠한 영향을 주고 구매의도 및 구전의도까지 연결이 되는지를 확인하여 스타트업이 제품 개발 시 소비자의 수요에 부합한 제품을 개발하고, 효과적인 마케팅 전략을 도출할 수 있도록 기초자료를 제시하는데 목적을 두었다. 본 연구의 주요 내용은 첫째, 선행연구를 통해 제품 구입 시 영향을 미치는 선택 속성을 가격, 디자인, 편의성, 기능으로 구성하여 각각의 제품 선택 속성이 제품 선호도에 미치는 영향에 대한 연구를 진행했으며, 둘째, 선호도가 구매의도에 미치는 영향과 선호도가 구전의도에 미치는 영향에 대한 연구를 진행했다. 본 연구결과를 통해 제품 선택 속성과 제품 선호도, 구매의도 및 구매의도 간의 연관성을 파악할 수 있으며, 이에 따라 제품 선호도, 구매의도 및 구전의도에 영향을 미치는 제품 선택 속성에 대한 중요성을 제시할 수 있다. 아울러, 본 연구결과는 스타트업이 소비자의 구매행동을 이해 및 예측한 제품을 개발하고 이를 반영한 마케팅 전략을 수립함에 있어 적용할 수 있는 기초자료를 제공하고, 이를 통해 문제 해결 실행 대안을 제시하는 것에 그 의미가 있다.

• The Journal of Small Business Innovation
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• v.19 no.1
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• pp.17-35
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• 2016

Understanding key factors that affect entrepreneurial intention of university students is important to establish effective pedagogy for educating potential entrepreneurs. This cross-cultural study examines the direct effects of entrepreneurship education and self-efficacy on entrepreneurial intention of university students, and further examined how self-efficacy interacts with an entrepreneurship education in promoting entrepreneurial intention of Korean and Chinese university students. Empirical findings of this study suggest that entrepreneurship education and self-efficacy affect significantly entrepreneurial intention of university students in both countries. The proposed moderation effect of self-efficacy was supported for Korea but not China. The implications of the study were discussed and presented in terms of theoretical and practical aspects.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.4
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• pp.143-161
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• 2022

The government is promoting policies to increase policy efficiency by supporting corporate growth through corporate support and establishing the Ministry of SMEs and Startups as a control tower for corporate support projects. However, opinions on the efficiency of the government's corporate support project are divided, and this study aims to check how the government's corporate support project affects corporate performance and how absorption capacity and satisfaction, which are internal factors, affect corporate growth. Research was conducted on companies receiving government corporate support projects, and previous studies focused on financial support among government corporate support projects, while the effect of government corporate support was analyzed by dividing government support projects into financial and non-financial support, and absorption capabilities and corporate support satisfaction were analyzed. Through this, the effect on corporate financial performance and non-financial performance was empirically analyzed according to the mediating effect of absorption capacity and corporate support satisfaction in the government's corporate support project. As a result, both the government's financial and non-financial support had a positive effect on financial and non-financial performance, and it was confirmed that both absorption capacity and corporate support satisfaction mediate both financial and non-financial performance, and it was analyzed that it had a positive (+) effect. In order to improve the absorption capacity of a company, it is expected that it will be meaningful to improve the efficiency of the business by defining the problems faced by the company and suggesting solutions through the establishment of a supplier and consumer network.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.47-64
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• 2014

Considering the network externality and spill-over effects, this paper constructs the theoretical model for analyzing the financial policies focusing on the credit guarantee system for Creative Economy, which has been set as the new policy paradigm for the Korean Economy. The analytical results show that it is as much as important to improve the efficiency of the financial markets and construct the infrastructure for reducing the information asymmetry problem which would be more serious in the creative finance. Although it is important to fill the gap due to the market failure it is also crucial to construct the appropriate financial schemes for the various stages of the innovative firms growth. Without these, the impacts of current public funding policies may crowd out the amount of private market funds for the innovative firms or reduce the possibility of commercialization of new technologies in these firms. Based on the evaluation of current related public policies from the perspectives of creative finance, we imply that the current financial policies appear to be quantity oriented not the quality based. Although the policy goals would be appropriately set for vitalizing the Creative Economy in Korea, they appear to be still unsuccessful to address the information asymmetry issue which is the major concern in vitalizing the creative economy. Thus we emphasize the market friendly policies, risk-sharing between the various market participants, revitalizing the relationship banking and efficient management of credit guarantee system in Korea based on the analytical model as well as the evaluation of related policies regarding the creative economy.

• KIPS Transactions on Software and Data Engineering
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• v.6 no.8
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• pp.379-384
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• 2017

In real software business environment, there are required to validate software quality in diverse usage range of software for many small & medium companies. Software quality means both qualities of production and process. In our situation, we focus on better process quality of a test organization than a whole organization. But even the original test maturity model (TMM) does not enough to apply with our domestic venture/small & medium companies. To solve this problem, we suggest the simplified test maturity model for our companies. We redefine this simplified model with the original TMM and a test process improvement next (TPI next) model. The previous models just have provided each definition of maturity level, goal and activity per each level, which not exists an assessment guideline and a formal assessing procedure. Due to this reasons, an assessor is difficult to assess the test organization without them. this paper suggest an assessment guideline of the simplified TMM and also define the procedure which is included with activities and byproducts. With these assessment guideline, an assessor can work possible to formally assess test organizations of small & medium companies, and with self assessment guideline they can be correctly provision before assessment of their organizations.

• Korean small business review
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• v.41 no.4
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• pp.65-86
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• 2019

This study empirically analyzed how the elements of entrepreneurship and the fear of entrepreneurial failure influence entrepreneurial intention with each other in a situation that encourages startups. In particular, the moderating effect of fear of entrepreneurial failure was verified by dividing the fear of entrepreneurial failure into three sub-variables: fear of financial loss, fear of psychological loss, and fear of career loss. As a result, it was found that proactiveness and risk-taking had a positive effect on entrepreneurial intention, but innovativeness did not. Fear of entrepreneurial failure(all of sub-variables) was found to have no significantly moderating effect on the relationship between entrepreneurship and entrepreneurial intention. Therefore it seemed to have a negative effect as a independent variable. However, considering the regression coefficient(β) is positive or negative depending on the interaction terms of the sub-variables of fear of entrepreneurial failure and the entrepreneurship, it could be inferred that the moderating effect could be positive or negative. Based on this research results, a sophisticated entrepreneurship education program to inspire entrepreneurship and lower the fear of failure is needed in order to promote startups. And at the same time, a social safety net construction plan to reduce the fear of entrepreneurial failure needs to be prepared.

• The Journal of Small Business Innovation
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• v.20 no.2
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• pp.51-66
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• 2017

Online and wireless communications have dramatically changed the contents industry marketplace. Content transactions are now instantaneous as distribution channels move from the 'mart' to smart platforms, creating opportunities for content creators large and small. Yet with opportunity comes the threat of imbalance in the industry ecosystem. In order to ensure the health and diversity of an industry that relies so heavily on the welfare of small creative enterprises, it is essential to establish rules for the fair transaction of content rights. Several structural forces may work against such rules: first, the industry consists of a large number of small distributor intermediary businesses (e.g. major publishers); second, end distributors (e. g. platforms) maintain a superior, monopsony position; and third, economic valuation of content is difficult. In terms of acquisition business model, rights transactions can be classified into three general models: (1) license model, (2) original acquisition model, and (3) monopsony model. This study explores the publishing industry in detail, considering key statutes and their operation across the models. From analysis of Korea and the US statutes and case law, and decisions of the Fair Trade Commission (FTC) of Korea, we offer evaluation criteria for discerning between fair and unfair content rights transactions. We further recommend industry practice that may enhance the likelihood for fair content rights transactions, and thus a thriving publishing ecosystem.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.1
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• pp.137-147
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• 2013

The purpose of this study is to review the relationship between knowledge management and innovation, and the moderating effect of Convergence Federation in Small & Medium Business. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 481 establishments located in Kangwon-do, Chungpuk-do, Kyunggi-do, Kyungpuk-do province and so on. Multiple regression and multiple hierarchical regression analysis are applied to test the proposed hypotheses: 1) the relationship between knowledge management and innovation, 2) the moderating effects of Convergence Federation's participation on the relationship between knowledge management and innovation. Empirical survey's findings are as follows; First, knowledge acquisition and application showed to be positively related with all innovation activities(organization innovation, human resource innovation, product innovation, and quality innovation). Second, Convergence Federation's participation strengthened the positive relationship between knowledge acquisition and product innovation, and it did also the positive relationship between knowledge application and product innovation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.6 no.4
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• pp.111-135
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• 2011

While previous studies and publications all assert a strong correlation between company's business plan and performance, very few have actually conducted practical analyses to support that. This study takes a practical approach in its analysis of Korean small and mid-sized enterprises(SME) with the view to finding an answer to the question. In addition, with the considerations of entrepreneur type and company's development stage, I analyzed the differences of business plan components' effects on performances. I selected business plan's components, which have been suggested only in theory and in concept, through the literature review and preliminary examination. Corporate performances were the recent improvements of ROS, ROA, market share and the number of employees to measure how greatly each is impacted by the components of a business plan. Results show that business plan components have influenced upon the number of employees. The business plan components discriminated superior company group and inferior company group properly. Especially, finance & related system and advertising & distribution factors showed statistically significant classification forecasting power. Technical/Craftsman evaluated the effects of producing & sales and profit & quality factors high and General/Opportunistic evaluated the effects of finance & related system, advertising & distribution, corporate mission factors high. The effect of corporate mission was highest among company development stages. Finance & related system and advertising & distribution factors showed the statistically significant difference in entrepreneur type and company development stages.