• The Journal of the Korea Contents Association
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• v.8 no.6
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• pp.140-150
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• 2008

This study examines the economic ripple effect of Korean wave(Hallyu). Specifically, this study tries to investigate how the satisfaction of Korean popular music among Chinese college students affects the purchase intention for Korean culture products such as Korea tour, the Korean language, and Korean martial art(Taekwondo). These products are not directly related to the Korean popular music. Results show that the overall satisfaction of Korean popular music leads to the preference for Korean popular music, which in turn improves the liking of Korean wave(Hallyu), the liking of Korea, and the purchase intention for Korean culture products. It is also found that the liking of Korean wave(Hallyu) affects the purchase intention for Korean culture products, which is mediated by the liking of Korea. However, the positive relationship between the liking of Korea and the purchase intention for Korean culture products is shown marginally significant.

• Cartoon and Animation Studies
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• s.35
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• pp.313-327
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• 2014

Starting with a Korean soap opera in the year 1993, entertainment industry of South Korea such as K-pop, soap operas, Korean celebrities has been introduced and spread throughout China. The new word 'Korean wave' was coined by fans of Korean entertainment culture at this time, and passion on the subject gradually expanded from soap operas to entertainment programs in the market of China. It is necessary to analyze the current situation that Korean entertainment programs gaining tremendous popularity on the entertainment field in China and research on ways to cope with the fierce competition and to change to survive from it. Nowadays Korea has its own unique attribute with its national traits after years of mere imitative adaptation from broadcast program of Japan and that of America since 1980's. Regarding the process, similar situation is ongoing on the entertainment field in China. This paper intends to study potential of Chinese entertainment industry compared to the differences on programs between Korea and China by scoping out success of Korean entertainment program in China and the impact on Chinese entertainment market.

• Journal of the Korea Society of Computer and Information
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• v.18 no.5
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• pp.157-165
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• 2013

The mid-20th century witnessed a wide spread of Korean culture in Japan, China and Southeast Asia and China now has become the biggest trade partner and export market, as well as the No. 1 source of import and the biggest investment country of Korea. With the spreading of the Korean popular culture in China, brand loyalty to Korean products is improved. Taking the Chinese market as the basis, this research aims to make an analysis of the implications of 'Korean Wave', Korean advertisements and the image of Korea on brand loyalty to cosmetics made in Korea. To achieve the research aim, questionnaires were used in conducting the survey, mainly in Beijing. Excluding the invalid ones, altogether 180 questionnaires were collected, based on which an empirical analysis was carried out on the correlation between 'Korean Wave', effects of Korean advertisements, image of Korea, brand recognition, and brand loyalty to products made in Korea. The major analyzing tools are SPSS 20.0 and AMOS 20.0. The findings are as follows: 1. Korean films, dramas, and attachment for Korean movie stars (representative of 'Korean Wave') all have a positive influence on brand loyalty. Recognition of the country image of Korea, to some extent, also has positive implications on brand recognition. 2. Empirical analysis assists in the testing of the degree of recognition and attachment of cosmetics made in Korea, as well as brand loyalty to them.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.548-559
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• 2019

K-pop has gone through ups and downs for 30 years since it was introduced to China in the 1990s. As the trigger for the 'Korean wave', K-pop has become a business card of Korean pop culture, which is another popular culture that has culminated in China after the 'Western wave', 'Japanese wave' and 'Hong Kong.Taiwan's wave'. Its wide range of influences and long time are rare in the world, so it can be regarded as a typical example of modern intercultural communication. The paper takes 1988-2018 as the time interval, combs the process of K-pop's intercultural communication in China. Based on this theory, it can make an objective evaluation on the current situation of K-pop in China. Then this paper discusses the influence of K-pop culture on the current Chinese university students through a questionnaire survey, and puts forward some developmental suggestions from the perspective of Chinese people. In order to provide a theoretical basis and enlightenment for the study of K-pop in China.

• The Southeast Asian review
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• v.23 no.1
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• pp.277-311
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• 2013

한류에 대한 기존 언론보도 및 연구 경향은 다음과 같이 요약된다. 중국 일본 및 서구에서의 한류 현상에 대한 편중된 관심과 한류 분석틀로서 문화근접성 이론에 대한 지나친 의존이다. 이러한 상황은 한류 현상에 대한 객관적인 인식과 경험적인 분석을 방해하고 있다. 이러한 문제의식에 기초한 본 연구는 동남아시아, 특히 싱가포르의 한류 현상에 대한 분석을 통해 보다 객관적이고 다각화된 한류 연구를 모색한다. 지리적으로 동남아시아에 위치하고 있지만 문화적으로 동북아시아적 요소를 포괄하고 있는 싱가포르는 아시아 내 초국적 대중문화 교통을 연구하는 데 있어 전략적으로 중요한 공간이다. 본 논문은 싱가포르의 한국 대중문화 수용자들에 대한 포커스그룹 인터뷰, 문헌조사와 참여관찰을 통해 한류 형성의 이유 및 한류 팬덤이라는 문화적 실천이 갖는 의미를 탐구한다. 수용자에 대한 분석은 그가 배치된 싱가포르 미디어 구조에 대한 역사적, 기술적, 정치경제적 맥락화를 통해 보다 체계화된다. 본 연구를 통해 동남아시아에서 발견되고 있는 "외래문화 수용의 진부화"(banalization of foreign cultural reception)라는 상황이 동남아시아 내 한류 전개에 중요한 영향을 끼쳤으며, 동남아시아 미디어산업의 저개발 상황이 한국 대중문화 수용에 우호적 조건으로 작용했음을 확인할 수 있었다. 마지막으로, 연구자는 동아시아 내 문화교통의 연속성 (continuum of cultural traffic within East Asia) 안에 한류 연구를 배치할 것을 제시한다.

• Korea Trade Review
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• v.41 no.4
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• pp.185-219
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• 2016

The Chinese cosmetics market is rapidly expanding, but various problems have also emerged, including exaggerated advertisement, lack of accurate information on product usage and the emergence of imitation products. For this reason, cosmetics companies have been making efforts to convince Chinese consumers of their brand authenticity and trust. In particular, Korean cosmetics firms have been using Hallyu stars who are largely popular among Chinese consumers as a means to raise their brand authenticity and trust. The aim of this study was to view Hallyu stars as human brands in the Chinese cosmetics market and verify whether the Chinese consumers' attachment toward Korean celebrities help the consumers perceive the authenticity of the brands advertised by the stars, and whether such brand authenticity affects the Chinese consumers' trust in Korean cosmetics brands. Furthermore, based on the fact that brand authenticity is defined and classified differently according to the type of product, this study observed the authenticity of Korean cosmetics brands from the aspect of product, employee and company based on previous research conducted on cosmetics brand authenticity. To this end, this study surveyed Chinese consumers for a month by using a representative survey website (http://www.sojump.com) that actively shares information related to cosmetics. A total of 394 surveys were used in the empirical analysis. The results of empirical analysis indicated that Chinese consumers' attachment toward Hallyu stars spreads to the Korean cosmetics brands advertised by the celebrities to have a positive effect on the brand authenticity perceived by Chinese consumers, including the authenticity of product, employee and company. Results also showed that the authenticity of Korean cosmetics brands, including product, employee and company, affected Chinese consumers' trust in the brands. The results of this study can provide implications regarding advertising or marketing strategies using Hallyu stars that can be utilized by Korean cosmetics companies to improve brand authenticity and reliability perceived by Chinese consumers in the Chinese cosmetics market, where brand authenticity and reliability are important.

• International Commerce and Information Review
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• v.19 no.3
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• pp.129-150
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• 2017

The Hallyu, or Korean Wave, has recently been proliferating around the world focusing on Asia. With the development of China's economy and the improvement of their people's living standards, Chinese consumption has been growing quickly. In cosmetic industry, Chinese consumers tend to prefer international brands including Korean cosmetics. There are various ways for Chinese consumers to purchase international brand cosmetics. One of them is overseas purchase via buying agent. This study is designed to exam various determinants of the overseas purchase. Based on empirical findings, product price and functionality can play an important role in terms of the overseas purchase. Also, moderating effects of an external factor(importing country's favorability) was empirically investigated. The results of SEM(Structural Equation Modeling) show that the relationship between consumer openness and overseas purchase via buying agent can be positively moderated by the favorability.

• Journal of Digital Convergence
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• v.14 no.2
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• pp.377-388
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• 2016

The purposes of this study are; first, to supply useful suggestions for the market segmentation of the Chinese market according to individual psychological variables(self-congruence) of customers. Second, it figures out the relative importance of actual self-congruence and ideal self-congruence. Lastly, it reveals whether there are any differences in the preference of attributes according to the popular cultural involvement. According to the results, actual self-congruence had a positive influence on the contents factor evaluation while ideal self-congruence had positive effect on the human and cultural factors evaluation. Also, the human and cultural factor had a positive influence on the purchase intention, as well as content factor and cultural factor had the influence on the word-of-mouth. In addition, the group of highly interested in the involvement at the popular culture was significantly higher in the evaluation on the human and contents factor than the low group.

• Journal of Digital Convergence
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• v.15 no.9
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• pp.201-210
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• 2017

This study investigated the effect of K-POP characteristics on Korean consumers' liking, intention of listening and purchase intention of Korean products. For this purpose, K-POP characteristics were classified into musical characteristics and star characteristics. The results of the study are as follows. First, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on favorability of Korean Wave content. Second, both musical characteristics and star characteristics of K-POP have a significant effect on K-POP listening intention. Third, both musical characteristics and star characteristics of K-POP characteristics had a significant effect on the purchase intention of Korean products through Korean Wave content. However, the relative influence of star characteristics is higher than K-POP characteristics. The results of this study will be useful data for promoting Korean pop among Chinese consumers.

• 정보화사회
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• s.155
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• pp.56-61
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• 2002