• 제목/요약/키워드: 중국 의류산업

검색결과 62건 처리시간 0.017초

원산지 표시가 미국소비자의 한국산 의류 제품 평가에 미치는 영향 (Influence of Country-of-Origin on American Consumers' Evaluation of Apparel Products Made in Korea)

  • 유혜경
    • 한국의류학회지
    • /
    • 제18권5호
    • /
    • pp.704-715
    • /
    • 1994
  • 본 연구는 원산지 표시 (country-of-origin)가 미국 소비자의 한국산 의류상품 평가와 제품 이미지 (product image)에 비치는 영향을 고찰하기 위하여 소비자 특성과 원산지 표시의 영향, 의류 상품의 제품이미지와의 관계를 집중 분석하였다. 미국 전역의 성인을 무작위 추출하여 설문지를 우편으로 발송 회수하여 284부의 설문지가 자료분석에 포함되었다. 본 연구 결과에 의하면 미국 소비자들은 한국과 중국, 한국산 의류제품과 중국간 의류제품의 차이를 거의 느끼지 않는 것으로 나타났다. 미국 소비자들은 한국산 의류와 중국산 의류는 모두 저가의 위신성이 낮고 대량 생산되어 부분처리가 떨어지는 평범한 제품이라고 인식라고 있었다. 한국산 의류는 유행색의 사용이나 유행성에서는 많이 뒤떨어지지 않으나, 위신성과 부분처리에서 특히 낮게 평가를 받았다. 라이프스타일, 점포유형에 따른 쇼핑빈도, 성별, 교육정도, 소득수준, 인종에 따른 제품 이미지 의 차이는 없는 것으로 나타났으나, 연령, 결혼여부, 직업에 따른 차이는 유의하였다. 50세 미만의 연령층이 50세 이상치 연령층보다, 결혼한 사람이 걸혼하지 않은 사람보다(독신, 이혼 등) 좀 더 긍정적인 제품이미지를 가지고 있는 것으로 나타났다. 또한, 다른 직업을 가진 사람들보다는 전업주부의 제품이미지가 더 긍정적이었다. 의류제품이 다주 어떤 제품보다도 한국을 대표하는 상품으로 나타나서, 한국산 의류제품의 이미지 향상은 섬유업계만의 문제가 아니라, 다른 산업계와 정부, 단체가 모두 힘을 모아서 노력하여야 할 과제임을 시사하였다.

  • PDF

미얀마 의류 무역결합도에 관한 연구 (A Study on the Trade Intensity of Garments in Myanmar)

  • 배홍균;강신원
    • 국제지역연구
    • /
    • 제21권1호
    • /
    • pp.137-161
    • /
    • 2017
  • 본 연구는 미얀마 의류산업에 있어 미얀마의 주요 수출대상국인 한국과 일본, 인접국이며 경제제재 이후로 미얀마와 지속적인 거래관계를 유지해오고 있는 중국, 태국을 선정해 의류산업 상호경쟁력을 살펴보고, 주요 의류상품별 무역결합도를 분석해 향후 미얀마 의류산업의 현실을 직시한 경쟁력있는 대안을 제시하고자 한다. 이에 한국은 미얀마와 섬유산업에 있어 유사한 경쟁력을 가지고 있는 국가와의 차이점에 따른 미얀마의 장점을 인식하고 한국이 미얀마 섬유산업에 있어 노동인력 양성, 산업관계 강화, 안전시설 강화, 건전한 노사관계 정립등 대책을 통한 미래지향적인 의류산업으로 발전할수 있어야 한다.

상해 패션 위크 중국 신진 패션 디자이너의 "중국풍" (The "Chinese Style" of Chinese New Generation Fashion Designers in Shanghai Fashion Week)

  • 윤미나;하지수
    • 한국의류산업학회지
    • /
    • 제23권5호
    • /
    • pp.545-558
    • /
    • 2021
  • This research analyzed the Chinese style design embodied in the collections of the new generation of fashion designers shown during the Shanghai Fashion Week to improve the understanding of Chinese style and the modernization of Chinese design. The research questions were 1) studying the development of the Chinese fashion industry chronologically and investing young designers' current situation, 2) investigating young designers' awareness of Chinese style and analyzing Chinese style design in collections. A literature and case study were conducted as the research method. The literature study focused on the books about the Chinese fashion industry and history, newspaper, articles, and so on. The case study was conducted among 63 Chinese style collections in 2016-2020 SFW by investigating fashion magazine reviews, articles, and so on. The findings are as follows: 1) Young Chinese fashion designers' awareness of Chinese style has three characteristics; the nonmaterial tendency from decreasing stereotyped images, combination of traditional culture and local youth culture, and commercialization with trends. 2) Chinese elements, including natural, character, and cultural elements were predominantly used in the concept, pattern, and shape. Nonmaterial characteristics were identified in concept, cultural combination characteristics in concept, shape, color, material, and pattern, and trend commercialization in shape, color, and pattern. In conclusion, Chinese young fashion designers had strong national consciousness and new awareness of Chinese style fashion in decreasing the stereotyped images of China. Thus, they used more varied expressions. Meanwhile, they faced difficulties in expressing nonmaterial Chinese elements by balancing them with Chinese style and globalization.

비비안 탐 컬렉션에 나타난 중국풍 디자인 특성 연구 (A study on Characteristics of Chinese Style Reflected in the Vivienne Tam Collection)

  • 강란영;박주희
    • 한국의류산업학회지
    • /
    • 제21권5호
    • /
    • pp.527-539
    • /
    • 2019
  • This study examined the Chinese style in the Vivienne Tam collection as well as explored diversity and modern interpretation of a Chinese style used in modern fashion. The study also investigated the concept and history of the Chinese style as well as analyzed the Chinese style in the collection based on a consideration of a Chinese element that is the basic structure with an understanding of Vivienne Tam and general collection themes. As a result of research, the Chinese style appeared in the Vivienne Tam collection was comprehensive with 43 Chinese elements including Animals, Flower & Grass among the Nature elements, Mythology Religion among the Figure elements, Historical Artifacts, Clothing, Oral Literature, Entertainment, Fine Arts. Technique, Folk holiday among Culture elements and Philosophy among Spirit elements, which accounted for 57.6% of the collection. The formative characteristics that included Chinese elements were extended, abstracted, distorted or transformed; in addition, some abstract elements were embodied into animals, images and certain particular forms to present a theme. In addition to two-dimensional method to print Chinese elements on fabric, they were also expressed as a three-dimensional texture or a silhouette, achieving clear and bold harmony. The aesthetic characteristic is a mixture of Eastern and Western way of thinking. Her costume has a political and historical meaning beyond the imitation of elements that represent the development of a pleasant and interesting design.

중국 종합병원 간호사복의 선호디자인 조사와 간호사복 개발 연구 (A research on the preferred design of nurse uniform in the general hospital in China and the development of nurse uniform)

  • 김헌이;이소정;김동은
    • 복식문화연구
    • /
    • 제29권6호
    • /
    • pp.747-762
    • /
    • 2021
  • The purpose of this study was to examine the current satisfaction levels with nurse uniforms at Taizhou General Hospital in China and to find areas for improvement in order to develop nurse uniforms with improved comfort, fit and convenience. To investigate satisfaction with nurse uniforms, a survey was conducted of 150 nurses. The general characteristics of the nurses, uniform conditions, feelings of satisfaction, fit, preferred designs, inconvenient aspects of the uniforms, and areas for improvement were analyzed. Eight materials of cotton/polyester blended fabrics were selected according to Chinese nurse uniform regulations, and the physical properties of the materials were tested along with the materials used in current nurse uniforms. Four new nurse uniforms with increased aesthetics, functionality, and comfort were developed based on the survey results. Materials with excellent absorption, moisture permeability, and ventilation were used as main fabrics. According to the preferred designs of nurses at Taizhou City General Hospital, China, 4 types of nurse uniforms designed, consisting of design 1 (shirt and pants), design 2 (shirt and pants), design 3 (dress), and design 4 (shirt and skirt). The new nurse uniforms offered better functionality with an improved fit at the armpits, waist, hips, and knees based on product measurements.