• JOURNAL OF ELECTRICAL WORLD
• /
• s.350
• /
• pp.94-97
• /
• 2006

인구11억명의 무한한 시장‘인도’. 특히 인도는 IT 분야에서 세계 최고의 강국으로 부상하고 있다. 거기에 인도는 10여년간 연평균 GDP 성장률 6%대의 고도성장을 이룩하는 등 중국에 이어 경제강국으로의 탈바꿈을 꿈꾸고 있다. 이처럼 매력적인 시장을 기업들은 놓칠리가 없다. 이미 세계 유수의 기업들은 꿈틀대는 인도 시장을 주목해 왔다. 인도에 법인을 설립, 현지의 값싼 노동력을 이용해 가격 경쟁력을 갖추고 시장을 공략하고 있는가하면, 인도시장에 맞는 저가상품을 적극개발, 공급함으로서 시장점유율을 높이고 있다. 국내기업의 경우 자동차와 가점제품의 경우 비교적 성공적으로 정착한 사례로 꼽히고 있다. 현대자동차, LG전자, 삼성전자 등은 인도 현지에서 호평을 받을 정도로 경쟁력을 확보한 상태다. 하지만 전력 시장에서만큼은 아직까지 뚜렷한 성과를 얻어내지 못하고 있다. 가장 큰 이유는 평균 30% 이상에 달하는 관세율을 극복하지 못하고 있기 때문이다. 그리고 인도 수출의 경우 말처럼 쉽지는 않은 상황이다. 인도의 경우 영국의지배를 받던 국가라 아직까지 ABB, 시멘스 등 유럽업계의 강세가 뚜렷해 타 지역국가 업체들의 인지도가 높지 않은 상황이다. 무엇보다“대금이 들어와야 거래가 성사됐다”라고 말을 할 정도로 대금인수에 어려움을 겪는 사례가 부지기수고, 계약 파기도허다해 계약에들인 노력만큼 성공률이 높지 않은 것도 국내 전력 관련업계의 진출 부진의 한이유다. 그렇다고 인도 시장을 그냥 놓치기에는 너무아깝다. 이에 국내업계의 경우 매력적인 시장을 놓치지 않으려 계속해서 인도 시장 진출추진하고 있다. 인도 전력시장 현황을 소개하고, 수출을 위한 국내 업계의 노력 및 수출시 유의해야 할 사항을 종 합적으로 정리해봤다.

• Korean journal of communication and information
• /
• v.38
• /
• pp.147-182
• /
• 2007

This study conducted a comparison analysis on the difference in the subjectivity structure of Korean and Chinese consumers based on their types of perception on advertisements of automobiles which has a high degree of self interest. The primary reason for conducting a comparison study of Korean and Chinese consumers was to concretize the characteristics of Chinese consumers who have enormous potential and rapid growth in the global market. In addition, by comparing the characteristics of Korean and Chinese consumers that changed with differences in social systems and socio-economic characteristics, the purpose was to present an advertising strategy idea that is useful for both countries. Furthermore, when taking into consideration the reality that the world must compete in a single market commonly referred to as the global market, understanding the subjectivity structure of perception of Korean and Chinese consumers is critical in establishing a strategy for occupying the upper position of dominance in such competition. Based on the results of the study, subjectivity structures on the perception of advertisements possessed by Korean and Chinese consumers of the same Asian culture differed but were mutually interrelated. Such results suggest that there is a need for further studies of generalization and objectification through a quantitative approach.

• International Area Studies Review
• /
• v.14 no.1
• /
• pp.161-181
• /
• 2010

This thesis researches how country image and product attributes as well as brand personality influence U.S.A, Chinese and Indian Consumers' Korean automobile brand selection and the strategic implications of this study are as follows. First, Country image and Brand personality have more influence on U.S.A Consumers than Chinese and Indian consumers on selection of Korean automobiles. Second, All three of consumers have more influence by product attributes than other two factors, Chinese consumers has more influences by product attributes than U.S.A and Indian consumers have. Throughout this study it can be acutely recognized that brand personality and product attributes as well as country image influence on selection of automobiles made in Korea although there exist differences among three other consumers. This study suggests Hyundai automobiles in U.S.A, China and India need effort to develop representative brands with a unique personality.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.40 no.5
• /
• pp.73-87
• /
• 2012

Nowadays, the Korean society is full of multiculturalism as there are many foreign ethnic enclaves. Many Chinese quarters are built in various parts of Korea along with the increasing population of Chinese immigrant. Especially, the Chinese quarter has shown the sign of time and the cultural characteristic of the local residents. This research is to study the market space of Chinese ethnic enclaves in Dairimdong. This research method is the field study to use a participant observation. Below are the research results: Chinese merchants put a private object such as "tanzi" on a sidewalk and install large awning covered full of sidewalk. Sidewalk transform from an outdoor space into an internal space because of Chinese merchants. Passers-by move to use vehicle roads and transform not only the car's space but also the passers-by space. Urban planners originally classify space into three categories, which are building - sidewalk - vehicles road. However, after Chinese came to the market, Chinese classified space into new three categories which is building - space for both sidewalk and "tanzi" - space for both sidewalk and vehicles road. New classification of space is quite different from the previous. In addition, Chinese thinks that the Dairimdong's Market is a very comfortable place. Because Dairimdong Market have many Chinese physical facilities. Next, Chinese thinks that the Dairimdong Market is a very friendly place to buy Chinese products easily. This market has become a place of consumption for the Chinese. Eventually, Dairimdong's Market has changed because of Chinese immigrants. It is possible to make satisfactory planning and design proposal to build Chinese quarters in the future through the explanation of space and status by way of culture. There are many careless mistakes in previous subjective planning and design proposal of the designers. Thus, it should consider the problems created by their way of use in later planning and design.

• Journal of Distribution Science
• /
• v.8 no.1
• /
• pp.43-52
• /
• 2010

Country images of Korea and Japan based on economic development, education level, goods' quality, R&D, political democratization and quality of life, perceived by Chinese university students in Beijing, Shanghai and Shandong province of chinese emerging markets as the representative of a potential buying power group, are surveyed, which, then are used to study how the perceived country images effect on their purchasing intention for Korean and Japanese products, such as, foods, cars, fashions, music CDs, electronic products and living goods. The study shows that, in chinese emerging markets, country image affects on the purchase intention of each products differently. The country image of Korea was less influential than that of Japan on the Chines students' purchasing intention for the goods other than the electronic goods. Despite the small number of the sample, this study showed the importance of country image in the in chinese emerging markets and suggested the need for both the government and private sector to take a strategy to enhance the country image by finding the relation between the elements of country image and the intention to purchase certain product.

• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.353-354
• /
• 2012

이차전지의 응용영역이 소형시장 중심에서 향후 대형 시장으로 확대될 것으로 예상되며, 한국, 일본, 중국, 미국 등을 중심으로 시장이 형성될 전망이다. 본 연구에서는 이차전지의 특허 정보를 이용하여 현재 우리나라의 기술적 위치를 파악하고 IPC 정보를 이용하여, 기술 분야 간 관계를 규명하여 향후 이차전지 분야에서의 기술 개발 방향에 대해 제시하고자 하였다. 그 결과 한국은 현재 이차전지 시장에서 기술적으로 비교적 우위를 점하고 있지만, 전기 자동차 등 중대형 이차전지 분야에 대한 기술 개발이 상대적으로 미흡하여 이에 대한 많은 연구가 필요하다고 판단된다.

• Journal of Digital Convergence
• /
• v.12 no.2
• /
• pp.211-221
• /
• 2014

The study aims to estimate the determinants of policyholder's trust for the Chinese insurance industry by structural equation model. In particular, differences in determinants of trust among Chinese life insurance and auto insurance were derived from the latent mean and multi group analysis. The result shows the most effective determinants of trust were honesty, followed by credibility which shows the compensation ability of insurance company. However, benevolence is not influence statistically on the determinants of trust of both life insurance and auto insurance. Moreover, the policyholder's trust for the insurance industry was later extended to relationship commitment such as renewal and recommendation intentions. Especially, the linkage between the level of trust and relationship commitment was the strongest in life insurance than auto insurance. Even though the result is differ based on types of insurance, in order for the insurance industry to grow stably it is importance to get trust from policyholder.

• The Journal of the Korea Contents Association
• /
• v.20 no.10
• /
• pp.294-307
• /
• 2020

The global automotive industry has suffered various crises such as products defects and unethical company management. In order to examine the effectiveness of crisis communication strategy of an automotive company with Chinese consumers who occupy the largest proportion in the global market, this research analyzed the influences of crisis responsibility, crisis types, and crisis communication strategy on attitudes to a company, intentions of negative communication, and intentions to participate in a boycott. A 2(crisis responsibility: high/low) × 2(crisis types: corporate ability/corporate crisis responsibility) × 2(strategy: defensive/accommodative) experimental design was conducted with 1,600 Chinese students in Seoul. High crisis responsibility and corporate social responsibility crises were related to unfavorable attitudes to a company, higher intentions of negative communication, and higher intentions to participate in a boycott. Crisis responsibility and communication strategy showed a significant interaction. When crisis responsibility was high, the accommodative strategy was more effective than the defensive strategy. When crisis responsibility was low, there was no difference between the strategies. Corporate social responsibility crises found no difference between the strategies regardless of the crisis responsibility level. In the case of corporate ability crises, the accommodative strategy was more effective for the high crisis responsibility crisis.

• Electronics and Telecommunications Trends
• /
• v.28 no.6
• /
• pp.192-205
• /
• 2013

세계 각국은 자국의 안정적인 에너지 공급과 저탄소 녹색성장을 위해 장 단기적인 정책을 다양하게 펼치고 있다. 그 중 고효율, 친환경 광원인 LED는 국가의 에너지 정책 추진의 중요한 부분을 차지하고 있다. LED 조명은 기존 백열등 형광등 할로겐을 대체 할뿐만 아니라 휴대전화, 자동차, BLU(Back Light Unit) 등 다양한 분야에 적용할 수 있기 때문에 시장잠재력이 크다. 본고에서는 미국, 유럽, 중국, 일본의 LED 조명산업 관련 정책을 살펴 보고 정책적 시사점을 도출하고자 한다.

• International Commerce and Information Review
• /
• v.9 no.1
• /
• pp.403-425
• /
• 2007

The sudden emergence of China as a superpower in world politics and economics is apparently a big surprise. This, however, is not an unusual incident. As far as the Chinese are concerned, they say that China is simply running almost the same track that its neighboring countries. In the recent years, a number of experts and scholars have expected that the emergence of China as a great economic power will be argued as a major issue in world politics and economics. So its economic progress will require experts and scholars to watch carefully how China is going to change. It certainly has created an atmosphere that most of the world leaders, experts and scholars are very concerned about China's remarkable performance in its economics and then willing to accept China's rapid growth as an urgent matter. Many experts and scholars began to analyze carefully the factors that have contributed to the rapid growth. Foreign direct investment (FDI), import-export, and economic reform were then listed as the most important factors. As a result, philosophy of economics, analytical economics, and economics are immediately needed for China who is at the moment very anxious to sustain the stable and continuity of rapid economic growth. But unfortunately China does not even recognize the reason why they need to adopt these economic concepts and methods.