• The Research Journal of the Costume Culture
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• v.22 no.5
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• pp.655-669
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• 2014

This study was to examine the service and the product evaluation factors of Korean internet fashion shopping malls and to suggest marketing implications for Korean internet fashion shopping malls wanting to expand into the Chinese market. This study conducted a questionnaire survey for college female students in Qingdao, China, who have shopped at Korean internet shopping malls, and 310 surveys were used in the final analysis, frequency analysis, factorial analysis, and regression analysis. The results of the study were as follows. First, Most of the respondents answered that they found the Korean internet fashion shopping malls through the internet, and the most purchased item was outer clothing. Second, the system stability and web site structure excellence factors had a positive influence on the service satisfaction for the shopping mall 'S', while the system satisfaction, service efficiency, interactivity and web site structure excellence factors had positive influences on service satisfaction for the shopping mall 'P', and the system satisfaction, service efficiency, interactivity factors had positive influences on service satisfaction for the shopping mall 'N'. Third, examining the correlation between product satisfaction for the shopping mall 'S', 'P', and 'N' with fashion product evaluation factors showed that, design factors and quality excellence factors of the three shopping malls had positive influences on product satisfaction. The results of this research provide useful information in forming an efficient operating system and improving marketing strategies for internet fashion shopping malls planning to enter or having already entered the Chinese market.

• Journal of Fashion Business
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• v.4 no.1
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• pp.59-72
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• 2000

China adopted a free market economy system and entered into the WTO(World Trad Organization). It has now emerged as one of the most promising markets in the world for the near future. The purpose of this study was to investigate in Chinese and Korea college female students's clothing behavior for fitness and to suggest basic informations for high quality clothing merchandising for China. The subjects in this study were 430 college female students, aged from 18 to 24 living in Beijing(215) and Seoul(215). The survey were taken from June to July, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, $x^2$-test. The results of this study are as follows. Examination on the Korean and Chinese preference of clothing behavior showed that Korean and Chinese have different preference for skirt, slacks, jacket and has different sensibility of the items of clothing behavior. The Chinese students prefer individual, feminine costume behavior, and fitted clothes to loose fitted skirt and slacks. Korean student want to lower waist position for all items. It is needed to different merchandising project for clothing in China.

• The Korean Journal of Community Living Science
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• v.16 no.3
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• pp.57-64
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• 2005

The purpose of this study was to compare clothing attitudes and the criteria for clothing selection between Korean and Korean-Chinese college female students in the Yanbian region of China. The subjects were selected as follows: 404 Korean female college students in the Choongchung area and 242 Korean-Chinese female college students in the Yanbian region of China. Questionnaires were used to collect the data and the data was analyzed by frequency, factor analysis, and t-test. The major results of this study were as follows: The clothing attitudes of the total respondents were classified into 5 factors: the fashion involving factor, the modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor. The modesty involving factor, the economy conscious factor, the brand-name oriented factor, and the practical user factor were significantly different between Korean and Korean-Chinese college female students. Korean consumers thought highly of the economy conscious factor and the practical user factor compared with Korean-Chinese college female students. However, Korean-Chinese college female students thought highly of the brand-name oriented factor and the modesty factor compared with Korean consumers.

• The Inventors News
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• no.48
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• pp.1-16
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• 2006

축사/발명 유비쿼터스 선도하는 언론 지향/'발명하는 사람들' 창간 4주년 맞다/'발명하는 사람들' 창간 4주년을 축하합니다/반도체 공정분야 특허 출원 급증/운동화에도 웰빙 바람/공기청정기 특허출원 꾸준한 증가/차세대 반도체 특허, 회로.응용 분야에 집중/맥주, 이제 병이 아닌 플라스틱 용기에/특허고객콜센터, 품질인증 획득/특허청,'찾아가는 특허검색서비스' 제공/직무발명보상 개정법 관련 세미나/'쟁점별 특허소송 가이드북'제작/특허청 연구회, 고객감동 경영의 밑거름/한국특허정보원,2006 한국서비스대상 공공부문 대상 수상/현대차, 특허침해 찾으면 로열티 10% 지급/나이키 짝퉁, 한해 3백60만 켤레 적발/특허청, 자동차부품연구원과 업무협약/휴대용 포토 프린터 특허 출원 증가/역사 속의 발명품/하루 10분 발명교실/특허Q&A/한국여성발명협회 13년 발자취/미니인터뷰/이공계 대학교수 대상 특허정보 세미나 개최/실용신안 등록출원, 우선심사 대상 확대/자료 수집을 소홀히 마라/특허청 간부진, 고객 현장 속으로/삼성, 중국 저명상표로/포스코, 특허시스템 가동/도미다의 원너 커트/월마트, 짝퉁 '펜디' 판매로 망신살/일본, '지적재산권 입국' 계획 마련/미국-유럽연합, 짝퉁 퇴치 나선다/특허청, 자체 브랜드 '특허로' 첫상표출원/인청 부평지식재산센터, 발명가 초청강연회 개최/'2006 피츠버그 국제전' 에서 국내 발명가 수상/세계 최고 4대 건강식품/특허법원, 책 제목 출판사 소유로/한국여성발명협회 회원사 발명품 가이드/'2006년 여대생 발명캠프'/

• Korean Journal of Human Ecology
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• v.16 no.1
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• pp.145-157
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• 2007

The purpose of this study was to identify Chinese university women's appearance management characteristics and clothing purchasing behavior. A self-administered questionnaire was used. Research period was 15th - 30th March. Frequencies, percent, factor analysis, cluster analysis, ANOVA, chi-square test were done. The results of study were: 1. The factors of appearance management characteristics were food management, skin care, weight control & tooth correction, nail & hair care, and use of identity kits. The factors of clothing selection criteria were outlook & appropriateness, management & service, fashion & brand, and individuality & price, and factors of information resources were marketer oriented & neutral and consumer oriented & store. 2. Chinese university women were segmented into positive appearance management group, food & skin management group, nail care & identity kits using group, and appearance management stagnated group. Positive appearance management group selected their clothing to pursuit individuality & relaxation, fashion, and conformity, considered fashion or brands more, used various information sources. Food & skin management group purchased their clothing for conformity. Nail care & identity kits using group considered management & service of clothing more, utilized consumer oriented & store information more. 3. Positive appearance management group were younger, and spent more pocket money and for their appearances. Food & skin management group were older, but nail care & identity kits using group were older. Appearance stagnated group spent less pocket money and appearance management.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.523-530
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• 2011

This study aims to make a comparison between variables influencing female college students' body shame and appearance change intention in individualist culture(Germany) and collectivist culture(Korea, China), that which variable among individual's physical character(BMI), psychological character(public self-image), and sociocultural pressure has the biggest influence in each culture. The findings of the research are as follows. 1. The German group of female college students had the highest BMI, and there were no difference between Korean and Chinese group. Public self-consciousness, sociocultural pressure, ideal appearance attitude, body shame, and appearance change intention were highest in Korea and lowest in Germany. 2. The variables that affected body shame were powerful in the order of sociocultural pressure, appearance internalization, BMI, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, appearance internalization, and public self-consciousness. On the contrary, in the German group the order was appearance internalization, appearance awareness, sociocultural pressure, and public self-consciousness. 3. The variables that affected appearance change intention were powerful in the order of sociocultural pressure, body shame, and appearance awareness in the Korean group of female college students. In the Chinese group, the order was sociocultural pressure, body shame, and appearance awareness, and in the German group, the order was appearance internalization, body shame, and BMI.

• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.707-714
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• 2007

This study was conducted by surveying 300 female college students in Yanbian University and 248 surveys were considered for final analysis. Each question was rated according to 5 point scale in which 1 means 'not at all' and 5 means 'definitely'. The data of this study was statistically analyzed by SAS PC program, the factor analysis, cluster analysis, ANOVA and Duncan-test and t-test. The results are summarized as follows; The clothing attitude of the college students is classified into four factors: fashionable, brand-oriented, aesthetic and modest. The behavior pattern was categorized into four groups: conservative modest group, aesthetic modest group, fashionable aesthetic group and brand oriented group. The perception and buying desire of the fashionable aesthetic group and the brand oriented group on clothing made in Korea were higher than those of the other two groups. As the perception and buying desire on clothing made in Korea depended on the average monthly expense for clothing, the group with high expense for clothing showed higher means compared to the low expense group for clothing.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.7
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• pp.1104-1115
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• 2008

The main purpose of this study is to analyze how differences in lifestyle affect the consumer decision making process on Korean and Chinese consumers. We conducted a survey on 210 female college students to gather the data needed. Through this study we were able to distinguish five different type of lifestyles; the confident, the charismatic, the vogue pursuing, the competitive, and the sociable. We also found out that the consumers of Korea and China with different lifestyles act differently throughout the decision making process. Chinese consumers were more influenced by advertising than Korean consumers. Korean and Chinese consumers also showed a difference in the perception of cosmetic prices, purchasing motivations, types of cosmetics, and where it was made from. Both Chinese and Korean consumers are influenced by salesperson more than any other marketing variables at point of purchase. The findings of this study are expected to help marketer make successful marketing strategy for cosmetics business in China.

• Journal of Fashion Business
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• v.4 no.2
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• pp.85-93
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• 2000

Today, China is drawing the attention of the entire world with rapid economic growth that commenced with the opening of its economy. The world recognizes the value of China as a massive market that will eventually lead the global economy in the future. This paper is devoted to basic research on Chinese apparel consumers and is intended to help apparel market developments in China. Its aim is to understand the distinct characteristics of China and to study general apparel designs and purchasing preferences necessary for the development of products that can meet the special needs of Chinese consumers. In addition it identified clothing behaviors to better understand the distinct characteristics of Chinese female college students preferences. The research showed that Chinese female college students preferred achromatic, dark blue, and red colors in decreasing order, and cotton and wool textiles. For style, they preferred designs that accentuated individuality. Also, comfort played an important role in purchasing. Behaviorally, they had strong interests in fashion but valued economic and pragmatic aspects when it came to purchasing, and were not much affected by the desire for identification. From research results, the paper concludes that there is a need for developing comfort-enhancing products for highly individual Chinese female college students, with designs uniquely preferred by them, and valueadded apparel products targeted for upper social levels.

• The Korean Journal of Community Living Science
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• v.28 no.1
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• pp.45-58
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• 2017

The purpose of this study was to identify differences in dietary behavior in Korean and Chinese female university students and investigate factors that influence dietary behavior. A total of 447 female university students in Korea and China were surveyed between June 27 and August 30, 2016. The data were analyzed using $x^2$ test, t-test, one way ANOVA, and multivariate logistic regression analysis. Among Korean female university students, those who skipped breakfast were 26.18 times (95% CI: 5.421-126.407) more likely to be at a low-level stage for balanced diets than those who did not skip breakfast. In addition, compared to Korean female university students who did not eat late-night meals, those who ate late-night meals were 3.15 times (95% CI: 1.28-7.768) more likely to be at a low-level stage for balanced diets. Compared to Chinese female university students who did not skip breakfast, those who skipped breakfast were 4.22 times (95% CI: 1.865-9.551) more likely to be at a low-level stage for balanced diets. Compared to the Chinese female university students who did not stay up all night, those who stayed up all night were 5.25 times (95% CI: 1.712-16.074) to be in the preparation stage. The study results show that some factors that influence stage changes in balanced diets in Korean female university students were skipping breakfast and eating late-night meals. Therefore, it is recommended that solutions for improving the behavior of late-night meals and skipping breakfast, which are factors influencing stage changes in balanced diets should be strategically performed according to dietary behavior stages.