• International Commerce and Information Review
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• v.19 no.2
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• pp.109-141
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• 2017

Recently, by increasing the importance of the western China as consumer market, the need for a systematic and scientific study of the western Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence the western Chinese consumers' selection of Korean products. This study used the data which were collected through survey of adult consumers residing at six city of western China on Korean products' selection. Then the results are used for statistical analysis. The empirical findings are as follows: country image and product attributes as well as brand personality influence on the western Chinese consumers' selection of Korean products although there exist difference. Among three factors, the western Chinese consumers have most influences by product attributes. And brand personality in relation to its symbolic aspect has an important influence on the western Chinese consumer's Korean products selection. This study has presented the main implications of the preferred marketing strategies for Korean enterprises in the western China on the basis of these research results.

• Electronics and Telecommunications Trends
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• v.18 no.6 s.84
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• pp.85-92
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• 2003

중국은 경제개방 이후 남부 및 동부 연해를 중심으로 고도성장을 이룩하였으나 서부지역은 개발이 지체되어 지역격차가 심화되었다. 중국정부는 균형발전과 내수진작 및 소수민족 거주지역의 정치안정을 도모하기 위해 서부대개발을 추진하고 있다. 4대프로젝트(천연가스 연결, 수력발전소 건설, 양자강수로 황하연결, 환경보호 위한 식목사업) 외의 정보통신부문은 IT 기술 확대적용, 정보화 촉진, 광대역 네트워크 구축, 무한의 광통신밸리, 사천성의 서부실리콘밸리, 서안의 중국판 실리콘밸리 구축 등이 있고, 시장확대와 신규수요 창출로 우리에게 새로운 기회를 제공하고 있다.

• International Commerce and Information Review
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• v.18 no.3
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• pp.131-151
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• 2016

The Korea-China FTA and China's huge development policy for its western regions could create a strategic opportunity for Korean Companies. This study suggests a strategy for expanding the domestic activities of Korean logistics Corporations and supporting the activities of Korean Companies operating in China. Using surveys of 32 Korean Logistics Corporations, important factors to consider when expanding into western China were analyzed. The results identified factors in the order of government, local markets, strategy, infrastructure, and finance and budget. The "development of Chinese Logistics specialists," "economic cooperation with the local governments of western China," and "holding investment Fairs and exhibitions" were important government-related factors. "Understanding entry permits and procedures for logistics corporations in China" and "understanding the logistics system of western China" were also shown to be important factors. Furthermore, governmental factors were suggested to be significant by large, medium-sized, and small businesses alike, while the factor of local markets was suggested to be significant by small-scale businesses.

• Resources Recycling
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• v.14 no.1
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• pp.64-71
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• 2005

In spite of economic slump of global IT market, China is showing growth of 25% per year. After opening economy, the economic growth of the country haven't flagged. Moreover, according to the economic plan of the President HuJinTao who took office in 2002, IT field has been developing quickly. Even through such development is enough to show off the ability of China in the wrld, it is also a fact that there are many side effects. Among them, the imbalance of development between the east and the west is disturbing the general Chinese development. So the government is making efforts to reduce the gap as a solution, "Go West campaign". While progressing the policy, the related law which restricted domestic demand market advance in 2000 has been abolished. We also have an opportunity for launching the west of China at the same line with other developed countries. Based on such realities, we are going to research the general present state and policy of Chinese IT industries and the direction in which we have to go by investigating the situation of the western area is suggested.

• Journal of Korea Port Economic Association
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• v.32 no.4
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• pp.41-56
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• 2016

China is pushing a policy called China's Western Development in order to balance the continent's development level. They are connecting the rich natural resources of the mid-western areas and the capital of the eastern coastal areas of China. Since Korea depends on China the most for trade, it is necessary for Korea to always consider the trade scale and pattern changes of China. Response to changes in the transport and logistics system between the two countries is also demanded. This study aims to analyze the import and export trends between Korean and Chinese provinces of each item from the trade scale point of view. China's global trade routes reorganization and China's western development are considered and the corresponding direction is presented accordingly. The study also suggests strategies to expand the import and export scale with China based on the analysis.

• Electric Engineers Magazine
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• v.220 no.12
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• pp.14-22
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• 2000

중국의 지역구분 및 개념은 제7차 경제개발5개년계획기간에 동부 연해지역 발전을 가속화하기 위한 전략에서 출발하였으며 이 때 동부, 중부, 서부지역으로 지역구분을 하였다. 동부지역은 요녕, 북경, 천진, 하북, 산동, 강소, 상해, 절강, 복건, 광동, 광서, 해남 등 12개 성, 시, 자치구로 구성되었고 중부지역은 산서 내몽고, 길림, 흑룡강, 안휘, 강서, 하남, 호북, 호남 등 9개 지역이며 서부지역은 섬서, 감숙, 청해, 영하, 신강, 서장, 운남, 귀주, 사천, 중경 등 10개 지역으로 구성되어 있다.

• Proceedings of the Korea Air Pollution Research Association Conference
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• 2004.11a
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• pp.256-257
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• 2004

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2003.05a
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• pp.67-72
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• 2003

중국이 IT산업의 도약에 따른 채비가 한창이다. IT업계에서는 중국이 양적인 팽창뿐 아니라 질적인 면에서도 IT강국으로 불릴 만한 수준으로 올라 설 수 있을 것이라는게 대체적인 시각이다. 중국은 2001년부터 시작된 "10차 5개년 계획"을 통해 첨단산업 육성정책과 IT산업 발전지원정책들을 함께 실시해오고 있다. 거기에 발맞춰 경제편차가 심한 동서부의 균형을 맞추기 위한 "서부 대 개발 계획"에 따른 서부지역의, 특히 중경의 IT산업 발전 현황 및 정책을 살펴봄으로서 우리가 나아가야 할 방향을 알아본다.

• Proceedings of the Korean Institute of Resources Recycling Conference
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• 2003.10b
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• pp.59-67
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• 2003

중국이 IT산업의 도약에 따른 채비가 한창이다. IT업계에서는 중국이 양적인 팽창뿐 아니라 질적인 면에서도 IT강국으로 불릴 만한 수준으로 올라 설 수 있을 것이라는게 대체적인 시각이다. 중국은 2001년부터 시작된 ‘10차 5개년 계획’을 통해 첨단산업 육성정책과 IT산업 발전지원정책들을 함께 실시해오고 있다. 거기에 발맞춰 경제편차가 심한 동서부의 균형을 맞추기 위한 ‘서부 대개발 계획’에 따른 서부지역의, 특히 중경의 IT산업 발전 현황 및 정책을 살펴봄으로서 우리가 나아가야 할 방향을 알아본다.

• Industry Promotion Research
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• v.8 no.4
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• pp.257-266
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• 2023

The research focuses on the provincial universities in the western region of China and investigates the research level of 12 provincial universities from 2017 to 2021, considering both static efficiency and dynamic efficiency. The static efficiency is examined using Data Envelopment Analysis (DEA), while the dynamic efficiency is analyzed using the Malmquist model. The analysis results are as follows: the scientific research efficiency of universities in the 12 western provinces is generally not high. Against the background of the "Double First-Class" construction, the overall efficiency of scientific research in universities is showing an increasing trend. The main reason for the increase in scientific research efficiency is the increase in scale efficiency in recent years. The total factor productivity (TFP) of research activities is influenced by the technology progress index and exhibits a pattern of initial increase, followed by a decline, and then an increase again. Research conclusion: Western colleges and universities should reasonably allocate resources for scientific research activities, perfect scientific research mechanisms, improve management standards, promote scientific innovation and corresponding achievements, and ultimately raise the scientific and technological level in western China.